CleanEnergy Project Smart Grid Survey www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
This report summarizes the results and other information on a Smart Grid survey conducted by GlobalCom PR Network & CleanEnergy Project in July 2011 in Germany.
The survey with more than 1,000 participants delivering a total of 26,491 answers was conducted to provide information about perceptions, knowledge and needs relating to the development of Smart Grids and relevant criteria like industry standards or collaborations among stakeholders. The purpose of the survey is to leverage key findings for media and public relation purposes including press releases, creation of articles, media briefings, speaking engagements and generating media coverage.
GlobalCom PR-Network is a PR agency based in Munich specializing in Technology and Cleantech. CleanEnergy Project is a business network with over 33,000 members and part of GlobalCom PR-Network. It provides PR and social media services, an online magazine, newsletters, cleantech events, and online surveys.
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
93.4 % - the majority of participants associate Smart Grids with intelligent energy management, 61,7% with Smart Metering and 58,7% with lower energy consumptions (slide 8)
66,8% don’t feel informed enough (slide 11) and 82,2% are using the Internet, 63,9% the trade press as primary information sources (slide 11 +12)
74,9% of the participants believe that SG will result in a higher usage of renewable energy, i.e. a higher energy mix (slide 9).
63,4% believe that SG will help secure the energy supply (slide 9) and an overwhelming majority of 84% that Smart Grids are necessary to make the energy change happen (slide 15)
74% participants confirmed a high demand for industry standards, 56% political and 55% social will to enable essential infrastructures (slide 16)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
» 1,006 members of CleanEnergy Project participated in this online survey and delivered
» 26,491 responses by answering to a questionnaire with
» 11 questions including
» 1 yes/no question and
» 10 multiple choices
» The average age of the participants in this survey is 37.5 years
» 50,2% = 31 and 45 years
» 24,3%,= 46 and 55 years
» Qualification of participants:
» More than 50% hold a final secondary school examination or higher education level
» More than 75% with a professional interest in energy and environmental topics
» Approx. 98,5% with an overall interest in energy & environmental topics
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
1%
18%
50%
24%
7% 0%
10%
20%
30%
40%
50%
60%
up to age 20 21-30 years 31-45 years 46-55 years over the age of 56
Age
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
Male: 860 85,5%
Female: 146 14,5%
Participants: 1,006
male
female
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
184:No 18,3%
822:Yes 81,7%
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
505
143
621
940
284 379
177
591
66
Expansion of renewable energies (50,7%)
Cleantech (14,2%)
Smart Metering (61,7%)
Intelligent grid management (93,4%)
Charging infrastructure for e-mobility (28,2%)
Intelligent home and entertainment appliances (37,7%)
Using energy nets for communication and data transport (17,6%)
Lower energy consumption by intelligent energy regulation (58,7%)
It’s an idea of utilities and energy producers (6,6%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
458
311
638
552
474
385 330
671
380
753
Lowering energy demand/consumption (44,9%) Sinking energy prices (30,9%)
Secure energy supply (63,4%) Less CO2 emissions & environmental hazards (54,9%)
Creation of new jobs (47,1%) New markets and industries (38,3%)
Positive influence on economy (32,8%) Influence on energy economy (66,7%)
Positive influence on environmental politics (37,8%) Higher green energy energy mix (74,9%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
614
454
31
96
186
0
100
200
300
400
500
600
700
Disadvantages Higher energy prices basedon high investments (61%)
Data security problems /data misuse (45,1%)
Loss of jobs (3,1%)
Insecure energy supply(9,5%)
None (18,5%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
Yes 29,1%
No 66,8%
I didn’t watch out for this topic before
5,5%
0 100 200 300 400 500 600 700 800
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
383
643
827
319
357
34 0
100
200
300
400
500
600
700
800
900daily press/media (38,1%)
energy & technology trade press (63,9%)
web, online media, portals (82,2%)
associations and organizations (31,7%)
events and seminars (35,5%)
Other (3,4%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
6,6%
66,5%
28,3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Don’t know (28,3%)
No (66,5%)
Yes (6,6%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
402 423
673
411 413
359
103
0
100
200
300
400
500
600
700
800Industries don’t work together, have no interests to invest (40%)
Industries are cautious, have no experienceand success models (42%)
Lack of reliable industry standards (66,9%)
Political barriers (40,9%)
Lack of society interest to drive thedevelopment (41,1%)
Investment costs are too high (35,7%)
Other reasons (10,2%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
77
274
848
425
47
0 200 400 600 800 1000
No (4,7%)
Yes, for the infrastructureexpansion (42,2%)
Yes, otherwise the “energy change“ is not possible (84,3%)
Yes, to lower energy consumption(27,2%)
Yes (no explanation) (7,7%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
0
500
1000
1500
2000
2500
3000
747
561
557
439
320
2,6
97
RES
PO
NSE
S other (7,3%)
Success models (31,8%)
More initiatives of the industries (43,6%)
Social commitment (55,4%)
Political commitment (55,8%)
Industry standards for intelligentinfrastructures (74,3%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
632
858
269
99
913
781
95 58
0
100
200
300
400
500
600
700
800
900
1000 IEEE Standards Association (62,8%)
ISO (85,3%)
IEC (26,7%)
ITU (9,8%)
DIN - Deutsches Institut für Normung (90,8%)
VDE (77,6%)
DKE (9,4%)
Other national organizations (5,8%)
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Smart Grid Survey
www.cleanenergy-project.de | www.gcpr.de | www.gcpr.net Copyright GlobalCom PR-Network GmbH – July 2011
Most people believe that Smart Grids and common industry standards are essential to make the energy change happen
Despite the current smart grid hype, the majority of the participants does not feel informed well enough
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