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Smart markting RSC South East - Summary slides

Date post: 24-May-2015
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A summary of the Smart Marketing Presentation at Plumpton College on 28th March for Sussex Council of Training Providers. The presentation looked at the use of Social Networking Solutions and Proximity based solutions using NFC or Near Field Communications, QR Codes and the value of using Re-Direct Sites. The resulting discussions also examined the various ways in which all these technology solutions could be used to enhance education marketing opportunities for providers.
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Adam Blackwood @Adamrsc #RSCSE [email protected] Who Makes your Web 2 Foot Print?
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Page 1: Smart markting   RSC South East - Summary slides

Adam Blackwood @Adamrsc #RSCSE [email protected]

Who Makes your Web 2 Foot Print?

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Adam Blackwood @Adamrsc #RSCSE [email protected]

Who Make your Web 2 Foot Print?

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The Power Of Twitter

Promoting your FaceBook Presence

Proximity Marketing

HashTags for Events

Who is responsible for your organisation’s web2 Foot Print?

Finding contacts to Follow

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The Power Of Twitter

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An email to a few hundred contacts from our CRM

6,700 hits via Twitter

22,000 individual hits to the site..

People now attending our courses because they only saw it advertised on Twitter..

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#HashTags for

Events

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#RSCSE

#AoCTLConf

#Ticer2010

#ALTC2011

#BETT

#OpenDay

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Using HashTags #

Eg: #RSCSE

HashTag exert f rom Twittercourse

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With and Without HashTags

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Twitter Application to Monitor the Topics of Interest to you

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Twitter – Take it Seriously….

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http://www.pixelsandpills.com/tweeder/

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http://www.pixelsandpills.com/tweeder/

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http://www.pixelsandpills.com/tweeder/

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Conferences –

Sourced and arranged through

Twitter

World News – Through Twitter

Lecturers communicating with entire courses – Through Twitter

Holiday Destinations identified

through crowdsourcing techniques

on Twitter.

Following World Subject

Specialists

– Through Twitter

Ignoring the value of teaching good social networking skills

in education

The Odd one out…?

Business marketing, research and networking.- Through Twitter

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Finding contacts to follow

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Bring together

your digest of

interesting reading..

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Conduct Communit

y Polls

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Who is responsible for your organisation’s web2 Foot Print?

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How effective is your Web2 Foot Print?

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How effective is your Web2 Foot Print?

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Which College do you ?

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How effective is your Web2 Foot Print?

- Is there anyone in your organisation looking the footprints being laid by other people… ?

- Is there anyone reacting, commenting appropriately to negate, enhance their effect?

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A little piece of research…. Messages with a Hash Tag..and without.

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Use Effective HashTags to reach the ‘interested’ market

Provide a good message.

Establish a credible reputation for valuable / useful Tweets.

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Should you have a Social Networking Monitor Process?

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Promoting your FaceBook Presence

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FACEBOOK – Page Insights

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FACEBOOK – Page Insights

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HAND OUT SLIDES

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Re-Direct Sites….Allow the Same QR

Codes to be re-directed to other links, resources

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NFC, QR Codes, Bluetooth &

Re-Direct Sites.Yesterday

Today

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Re-Direct Site

Email

Text Information

Send a Text

Update a FaceBook or Google+ Site for a project with location

Run a Video

Run an audio file

Link to an eHandout

…???

Example Re-Direct Sites:http://p-qr.comhttp://tiny.cchttp://kimtag.com

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An Information Table Menu

Re-Customisable for each Lesson

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Reaching Audiences.. …who share an interest in your space.

..Proximity Solutions

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Proximity Marketing - Getting close to your market -

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Providing timely, relevant information & establishing an information service

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Do a lot more with QR Codes..QR Codes and Re-Direct Sites

http://tiny.cc/smartmarketingcourse

Uses: Create Re-Useable QR Codes to.. Update Course Handbooks with the latest assignment dates, produce posters that are continually updated with the latest links to videos, notices, podcasts, handouts that can be updated during the week with the new help notices about assignments, homework…

Note: OnLine Smartmarketing course resources, FREE access and download for any moodle site.

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Features of BluetoothDistance 10m to several Km.

Devices cheap

No cost for transmission

Bluetooth ‘Stations’ can be networked

Can integrate closely with mobile hardware

Common feature on mobile devices.

Proximity document guide http://tiny.cc/bluetoothdoc

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