Media Kit

• The Smart Perks Savvy Shopper mailer is delivered to hotline names from select catalog and direct response partners in the form of an order thank you.

• This mailer’s target audience is customized to match your offer with a value-focused shopper who has demonstrated purchasing power.

• Smart Perks sponsors various incentives, which drive response and conversion for our valuable advertisers.

Savvy Shopper Buyers: • 60%+ Female • Age 45+ • HHI $42K+ • Mature, value-conscious adults

Smart Perks Savvy Shopper Segment

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• The Smart Perks New Home Owner Welcome Kit is delivered to a fresh list of new home buyers, and is personalized to congratulate them on the purchase of their new home. Top home product and service brands are featured on the envelope.

New Home Owners: • 50% Female • Aged 30-55 • New Home Owners are...

- Millennials or Generation X, married with children, have a higher education and a 50K average income

- Not to be confused with new movers, these are new homewoners

Smart Perks New Home Owner Segment

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• The Smart Perks Baby Boomer mailer is delivered to hotline buyers through catalog and other direct response vehicles and is focused on delivering a message of experience to one of America’s largest consumer markets.

Baby Boomer Buyers: • 50-70 years old • HHI $50K • 60% female • Mature, active consumer with strong buying power

Smart Perks Baby Boomer Segment

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• There are multiple placement options, including the envelope, the letter or an insert.

• Smart Perks incentivizes customers to visit SmartPerks.com, log in and take advantage of all the great offers.

• It is a turn key solution, requiring only creative assets and reporting — your Smart Perks team manages all printing, inserting, distribution and analysis.

• Pre-printed materials are also accepted. Your Smart Perks Account Executive will share details on specification requirements.

CONSSUM2015

CALL FOR MORE INFORMATION (888) 769-8542

VISIT US ONLINE ATConsumerCellular.com/8542ALSO AVAILABLE ATC: 100, M: 74, Y: 00, K: 00

R: 0, G: 85, B: 167

Black

Reversed White

PMS 072

Small, maximum size: 1.825" wide, from s to s.

†

CONSUMER CELLULAR HAS THE HIGHEST OVERALL CUSTOMER SATISFACTION OF ALL MOBILE CARRIERS.†—Nielsen Mobile Insights, Q1 ’15

PICTURED ABOVE: HUAWEI ASCEND MATE 2, MOTOROLA MOTO E LTE, DORO PhoneEasy 626

CONSFAL2015

CCFAL2015OTY

A $25 Walmart Gift Card is Yours!*

What is Smart Perks?

Visit www.smartperks.com for even more great savings!

Use your Personal Access Code XXXXXXXXXX to get it. See back of letter for all the exciting details (purchase required).

Smart Perks is your one-stop savings source for deep discounts on food, entertainment, jewelry and

everything in between from some of the most trusted and recognized brands in America like DISH

Network, Omaha Steaks, Consumer Cellular, ADT Home Security and more.Consider us your personal {Variable City Name} savings consultant and this mailing, along with your

$25 Walmart Gift Card, as our way of saying thanks for checking us out.So take a look inside at all the great ways you can save with Smart Perks. We appreciate your business.

SAMPLE A. SAMPLE STREET ADDRESS LINE 2nd ADDRESS LINE 3rd ADDRESS LINE CITY NAME, STATE AND ZIP

Congratulations, Firstname! Enclosed is an amazing offer from Consumer Cellular that gives you 100% Risk-Free Cell Phone Service. Enjoy!

*Proof of purchase required. Gift Card provided by Smart Perks only. Full redemption terms and conditions may be found at www.smartperks.com. Offer expires 11/17/15.

SP0815BCCCOTY

Multiply the Reach and Impact of Your Marketing

5

Multiply the Reach and Impact of Your Marketing • We give consumers more than one way to

access and redeem your offer with an online version of Smart Perks, offered as a value added benefit with your commitment to the direct mail program.

• A robust digital Marketing plan —including email, social and web—will increase Smart Perks impact in the marketplace, driving up reach and response to your offer.

6

• Here are just a few of the brands we’re currently helping to achieve greater marketing success. We would be thrilled to add your company to our growing roster.

Grow Your Brand and Partner With Us

7

8

A.

Call 1-888-835-8717 NOW TO ORDER!

Amoré Gemstone Heart Pendant Collection with FREE 24" Silvertone Necklace and 7.5" BraceletFresh, versatile, fun to wear… there are so many reasons to love this collection of gemstone heart pendants. Pick one to reflect your mood and coordinate with a favorite outfit or mix & match two or more pendants to create a unique and eye-catching fashion statement. This charming jewelry is sure to appeal to someone on your gift list too.

Carnelian

Lapis Lazuli

Rose Quartz

Amethyst

TurquoiseTiger’s Eye

Aventurine

White Jade

Obsidian

Goldstone

*A $5.99 shipping & handling fee applies to each set. Jewelry shown varies slightly from actual size. Offer subject to change.

ONLY $1999*

That’s less than $2 per pendant!

10-Pc. Collection

BONUS-FREE Guide to the unique meanings & properties of each gemstone.

Trim (Finished size): 7 3/4"

Bleed: 8 1/4"

Bleed: 5 1/2 "

Trim (Finished size): 5

"

Finished trim size = 7 3/4" x 5"

Bleed: 8 1/4" x 5 1/2" Note how background extends 1/4" past the trim which is indicated by the red rule.

Trim (FINISHED SIZE): 7 3/4" x 5" indicated by a red rule.

Margin (SAFE ZONE): 7 1/4" x 4 1/2" Note how the main product (heart pendants) and copy are kept within the Margin (SAFE ZONE) which is indicated by the blue rule.

(See page 12 for upload instructions)

Creative Requirements Full-Bleed Insert Example

NOTE: Component Code added to the front lower right corner of this insert. Component Code must be within margin area. See code requirements on page 11.

SP02FAL2015

• Create your insert with a finished trim size of 7 3/4" x 5". See additional insert details provided on pages 11and 12.

• A High Resolution PDF is our required file format. - Include both the front and back of

your insert in a single PDF. - Embed fonts. - CMYK color breakdown only. RGB-,

LAB- and ICC-based colors must be converted to CMYK for print.

Bleed: 8 1/4" x 5 1/2" Build all pages to trim size and extend the bleed 1/4" beyond the document page trim, preferably on all sides.

Trim (FINISHED SIZE): 7 3/4" x 5" indicated by a red rule. Non-bleed inserts require that all images must be within 1/4" from trim as indicated (SAFE ZONE) on all sides. Indicated by a blue rule.

Margin (SAFE ZONE): 7 1/4" x 4 1/2" Note how the main product images and copy are kept within the Margin (SAFE ZONE) which is indicated by the blue rule.(See page 12 for upload instructions)

CarGo Apron Provides Durable and Practical Protection of Your Cargo Space!Available in Small, Medium, Large and X-Large to fit your SUV, minivan or hatchback.

•Greatforhaulingmulch,plants,yardwaste,pets, camping/sportsgear,andmore

•FitsnormalcargoareabehindrearseatsinSUVs, minivansandhatchbackvehicles

•Easytoinstall&remove •Rollsupforunder-seatstorage •Waterproofandtear-proof

“I love my CarGo Apron. I carry mulch, flower flats and other messy gardening items... and the interior stays as clean as a whistle! I would recommend it to any active gardener.” - B.B., Georgia

PLUS, Get up to $200 Cash Back when you shop for your home! Call the number below to find out how.

Operators standing by, ORDER NOW!

Call 1-888-857-7816 *A $9.99 shipping & handling fee applies to each item. Offer subject to change.

CarGo Apron Cargo LinerAs low as

$2999*

©2015 Sempris, LLC all rights reserved.

MADE IN THE U.S.A.

SP06FAL2015

Trim (Finished size): 7 3/4"

Bleed: 5 1/2 "

Trim (Finished size): 5

"

Bleed: 8 1/4"

NOTE: Component Code added to the front lower right corner of this insert. Component Code must be within margin area. See code requirements on page 11.

Creative Requirements Non-Bleed Insert Example

Finished trim size = 7 3/4" x 5"

• Create your insert with a finished trim size of 7 3/4" x 5". See additional insert details provided on pages 11and 12.

• A High Resolution PDF is our required file format. - Include both the front and back of

your insert in a single PDF. - Embed fonts. - CMYK color breakdown only. RGB-,

LAB- and ICC-based colors must be converted to CMYK for print.

9

Creative Requirements One-Sided Letter Offer Specifications

Letter Trim Size: 10

1/2" x 81/2"

SP

102014HP

LF

7 3/4 "

4 3/8 "

4-Color Process Front-Side Product O

ffer Size: 7

3/4" x 43/8"

Please do not include a border/frame

SP

0814HP

LH_single-half-page-offer_10.5x8.5_letter.indd 1

9/30/14 4:04 PM

4-Color Process Front-Side Product Offer

Size: 7 3/4” x 4 3/8”Please do not include a border/fram

e or bleed.10

• Your ValusDirect contact will provide you with a specific Component Code for your insert. For example, ABCDFAL2015-1

• The preferred placement of the Component Code is the front lower right corner of your insert. However, there is some flexibility if the front lower right corner does not work for your layout. In these cases, please place Component Code at the bottom. You will also use this Component Code to name your PDF file:

- Examples: ABCDFAL2015-1 (Use a dash (-) in the Code when placing Component Code on the bottom right corner of your document.) ABCDFAL2015_1.pdf (Use the underscore (_) in the name when naming your PDF)

• Revised pages should contain an “_r” at the end of the file name followed by a number representing the revision level. (“_r1” for the first revise, “_r2” for the second revise, etc.)

- Example: Original file - ABCDFAL2015_1.pdf Revised file - ABCDFAL2015_1_r1.pdf

Creative Requirements File Specifications

11

Final Insert Check List: o Your final PDF is named correctly, using the

Component Code provided. o Component Code is placed on the front lower

right corner of your insert. o Your correct phone number and URL

are used. o Final PDF is created with CMYK colors only.

Pantone, RGB or LAB colors must be converted. o File dimensions are correct. Final Trim

Size 5" x 7 3/4" with a Bleed Size of 5 1/2" x 8 1/4" o High Resolution PDF document with

fonts embedded.

Upload File: • Go to www.valusdirect.com and click the

Advertiser Login button on the homepage.

• This will take you to the ValusDirect ShareFile

portal which is a secured file sharing and storage system. Your Account Executive will provide you with login credentials.

• Upload to ValusDirect FTP site.• Upload your file to your designated folder.• Send an email to your ValusDirect

contact notifying them of your upload.12

Creative Requirements Uploading Files

Please contact us for more information regarding this exciting new media channel!

Bob Sundheim at 952-683-8157 robert.sundheim@valusdirect.com

© Smart Perks 2015, all rights reserved. SP01215MKAG