Smart recommendation engine for in-destination experiencesNishank GopalkrishnanChief Business Officer, Musement
What do travellers really want?
What do travellers really want? To be a “Local Tourist”
Ease of discovery across top attractions & hidden gems
Local tourist
Personalised recommendations
Local tourist
Seamless booking experience
Local tourist
Musement at a glance
Local wherever you are.Our vision
Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.
25k
Activities available
130+
Staff members
70+
Countries covered
1,100
Cities covered
70%
E-tickets
Company overview
Coverage numbers refer to transaction business only
Great technology stackWe have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.
Diverse product coverage Example of products you can find in our portfolio
Museums & Art Tours & Attractions Performances Food & Wine Active & Adventure Sport
Aerial tramway toursArchaeological tours
Historical monuments
Basketball
Baseball
Bike Tours
Castle & Palace Tours
Concerts & Operas Cooking Classes
Cultural itineraries
Dining experiencesDinner Shows
Film tours
Football
Formula 1
Food & Winery Tours
GolfHelicopter & Balloon Rides
Museums
Musicals
Exhibitions
Adrenaline Rush
Hiking
Horseback Riding
Jeep tours
Kitesurfing
Shows & Cabarets
Theatre
Wine & Beer Tasting
Product differentiation
Across different segments such as marathons, football games, Formula 1,…
Made by local experts employed by Musement around specific themes
Not necessarily bundled with a tour, also with same-day availability
Connected to access control systems: access attractions with your smartphone
Recurring or unique
Strong reasons to travel
Better conversion
Skip-the-line experience
High marginality, up to >50%
>150 activities available
Purchase near an attraction
Agreements w/ intl. attractions
Stand-alone tickets Special events
Musement Products E-Tickets
The Personalization Context
“The game of Travel is changing”
Travelers “are” connectingwith companies differently……
Bots Big Data
AINLS & Voice
Bots Big Data
AINLS & Voice
FORW
ARD
S
DEF
ENSE
Our Approach
Personalize travel
Provide smart answers
Deliver a great experience across the
user journey
Recommendation Engine
Personalization @ Musement We built a machine learning based approach that combines intelligence about destinations & activities with user profiles and past purchase history:
CONTENT USER EVENTS VECTOR MODELS TEST & LEARN
15TB
Volume of content we parse
50M
Object in our database
5M
Points of Interest (POIs)
12M
Images and tags
50,000
Locations
Our machine learning content core
A sharp focus on understanding our 10 million customers helped us build a rich user profile
User events & profile data warehouse
Demographics
Interests
Trip Style & Personas
Purchase History
Plotting content & user profile vectors on a multi-dimensional space helps you build strong input signals for your algorithms
Similarity based vector models
Destinations
Points of Interests
Transaction History
Reviews
User Intent
Interests
more..
Focus is to generate higher revenue and increase customer engagement by recommending relevant products
Test & Learn
Real-time product bundling Targeted recommendation system based on user interests and behaviour
Dynamic up sell Machine learning system to suggest additional experiences across Web, Mobile & CRM
Smart content* Power personalized itineraries, destination content and local experiences suggestion based on target audience
Our B2B Platform
Musement for business The combination of 3 powerful elements:
CONTENTINTELLIGENCEMONETIZATION
! Destination content ! Multi-language ! Offline mode ! ....
! Smart recommendation engine
! Scores, tags ! Similarity algorithms ! ...
! Tours & activities portfolio ! Ticketing ! Integration suite: API,
white-label, widgets...
Musement for business Our business solutions available for you to integrate experiences and content recommendation engine on your platform:
API WHITE-LABEL I-FRAME WIDGET CONTENT
Musement for business We positively impact the metrics that matter:
CONVERSION ENGAGEMENT REVENUES
Display smart content and targeted
data about destinations to increase
your conversion-rate
Empower your platform with
innovative features based on high-
end technology and machine learning
to inspire
your users and engage with them
Enable travel activities booking to
monetize your traffic and generate
additional revenues with our
seamless integration suite
Ready to use technology Integrate our smart tools to engage with your audience
Day plans already prepared with activities, food, sightseeing & more
Custom day plans Local score & highlights
Key insights and information about a location and surroundings
City walks
Creates walks paths from a specific location based on available time
Sell tickets from your platform with no tech effortStorefront ticketing
Seamless booking experience on partners’ platform
Instant set-up: build your own storefront in less than 10min
Customise it to fit your business needs: - Single or multi-event - Filtering parameters to display specific product categories - Access to live reporting dashboard
Order Box Single Event
Multi-event
Barcolana 2017
Fondo Ambiente Vinum Alba
Fiera del tartufo
Dedicated landing page
Our B2B Partners
Google Trips A travel app by Google to plan
and organize trips in just minutes.
Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience.
Dedicated discounts have been created for
Google Trips users who are then redirected to
Musement product pages.
Hostelworld The leading global hostel booking
platform with 33,000 properties
listed across >170 countries
Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination.
Dedicated landing pages with selected
activities matching with their users’ profile.
Questions!
Nishank GopalkrishnanChief Business Officer
Amsterdam, Netherlands
+31 611 136 352Thank you!