2020 Your Tomorrow
The social market today
Some key trends as we look to 2020
The Spredfast plan
~7.5 billionon this planet
3.8 billioninternet users
3 Billion active social media users
Online population on social
2 B
1.3 B 1.3 B
889 M800 M
340 M 328 M227 M
166 M81 M
Monthly Users
40
35
30
25
May 2012 June July
Facebook Stock Price
200
150
100
0
2013
50
2014 2015 2016 2017
1 day 5 days 1 month 3 months 1 year 5 years max
Facebook Stock Price
0
15
30
45
2012 2013 2014 2015 2016 2017
Facebook Annual Revenue(Billions)
Facebook Instagram Feed Instagram Stories SnapChat
Age 13-17
Facebook Instagram Feed Instagram Stories SnapChat
Age 18-24
0
50
100
2012 2013 2014 2015 2016 2017 2018 2019 2020
Facebook Annual Revenue(Billions)
3 Billion active social media users
Trend #1 Automation
From Social on TV
29M Views on Episode 1
1/5 videos on Facebook are live
1.5B people watch 45min of video per day on mobile
72% of all video is viewed on mobile
55% of people watch videos for longer than 20min on mobile
What’s your ad strategy to playin a video world?
Trend #3Digital Drives Physical
Julia SteynCEO, Maven
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2020 Your Tomorrow