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Smart tagging. 014
Smarttagging.014
3 Editorial
We are living in a time of increased ecological
awareness, but where flexibility and effi-
ciency are just as important for a company’s
economic success. This is why we have
specialized in electronic shelf labelling and
digital signage using the latest technologies.
Our solution is based on brilliant e-paper
technology with excellent visual charac-
teristics. With more than twenty years of
experience in developing software, hardware
and radio products, we are keeping abreast
of our competitors with our solutions.
Following establishment of the company in
2010, we soon reached top position for
digital signage and electronic shelf labelling.
Innovation is the focus and ultimate goal
behind our day-to-day activities.
We are pleased to introduce you to our
products and their features in the present
folder.
Michael Moosburger
& Andreas Rössl
CEOs, imagotag GmbH
Vision of a perfect label
4 Smart tagging. 014 5 Products—Labels
Bananas
2.99
6 Smart tagging. 014 7 Products—Labels
Changing your price is as easy as flipping through these pages.
imagotag. Smart tagging.
1.75
Bananas
8 Smart tagging. 014 9 ESL
Electronic Shelf Labelling
08.55
The competitor advertises
a new offer.
08.58
The decision to react
to it has been made.
The adjustment has to
be immediate.
09.00
In “real time” all branch
stores up to the cashier
system are adjusted.
Traditional paper price tagging is
expensive, error-prone, inaccurate
and slow.
By using electronic shelf labelling (ESL) and digital signage, retailers
have the ability to change their
pricing strategies in real time based
on changing market conditions.
Always stay one step ahead of your
competitors and get the most out
of these benefits.
Cost reduction through elimination
of manual price changes
Fully automatic price updates
from the headquarters to the
branch stores within seconds
Process security and price
integrity – 100% correlation
between cash point and shelf
Increased flexibility in price
design and immediate reaction
to market situation
Image gain due to use of highly
modern technology
Simplified processes for store
personnel
Enhanced sales & price profitability
maximise price performance and
profit opportunities
10 Smart tagging. 014 11 The imagotag Solution
The imagotagSolution
01
The headquarter
decides for a price
change
02
The price change is distributed to all shops
03
The imago gateway processes the infor-mation and prepares the images
04
The images are trans-mitted to the access point
05
Within seconds the
imagotag labels will
show the new price
06
Progress and system healthiness can be monitored by the staff
07
Labels are linked to products with mobile devices
To provide our customers with
the best solution for electronic
shelf labelling we invented what
we call “smart tagging”.
Product family of electronic shelf
labels with perfect readability
Display sizes for every application
with state-of-the-art e-Ink display
technology & long battery lifetime
Industry leading 2.4 GHz
wireless solution
Most reliable, most energy-efficient
and fastest communication for
full graphical labels in the market
Self-organizing network
technology
Automatic roaming of labels
– no static assignment required
Secure communication
AES encrypted transmissions
with secure key exchange
Low cost infrastructure:
1 access point per 2000 m²
Uses existing PoE powered
Ethernet infrastructure
Best image rendering engine
and layout designer
Based on web standards,
supports flexible text scaling,
1D/2D barcodes, images and
conditional layouts
Simple integration into existing
retailer’s IT infrastructure
Easy and flexible API for
different integration scenarios
Low system requirements
Gateway runs on existing
Windows/Linux machines,
virtualized or as a dedicated
hardware appliance
Fast rollouts and low
maintenance costs
Easy deployment and
configuration of hardware,
software and labels
Cable connectivity
Wireless connectivity imago G1 labels
AP-2010 AP-2010
01
02
03
06
07
04
05
12 Smart tagging. 014 13 Overview
Products Labels 16
Access Point 22
Cover Frames 24
Rails 26
Adaptors 28
15 14 Smart tagging. 014 G1 Label Family
The imagoG1 Label Family
The imago G1 electronic shelf label family offers high-quality
display options, operating with a replaceable battery and thus
working with any external power supply.
Thanks to the perfect readability of the e-Ink displays and
our outstanding wireless data transmission technology you can
implement all your sales, marketing, and logistic strategies.
The current line-up has display sizes from 2 inch to 7.4 inch.
They may be used in landscape and portrait mode and can
be customized with changeable front covers.
Selected labels will soon be available as a deep-freezer
version. The next generation will be capable of displaying red
as a third colour to attract customers’ attention even more.
The imago G1 electronic shelf label family with 2.7 inch, 4.4 inch and 7.4 inch e-Ink displays
16 Smart tagging. 014 17 Labels
G1 2.0 G1 2.746 × 22 mm active display area
Up to 7 000 label updates per hour
5-year lifetime with 4 updates per day
Perfect solution for on-the-shelf pricing in retail stores with high product density
57 × 38 mm active display area
Up to 5 000 label updates per hour
5-year lifetime with 4 updates per day
Perfect solution for on-the-shelf pricing in retail stores
200 × 96 px2.0 "
46 mm
14.5 mm71 mm
Scale 1:2 Scale 1:2
22 m
m
35 m
m
264 × 176 px2.7 "
57.3 mm
15.5 mm85.5 mm
50
.5 m
m
38.2
mm
18 Smart tagging. 014 19
G1 4.4 G1 7.4 162 × 97 mm active display area
Up to 500 label updates per hour
5-year lifetime with 8 updates per day
Perfect solution for emphasizing premium products
Scale 1:3 Scale 1:3
115 mm
90 mm
67
mm
88.9
mm
400 × 300 px4.4 "
17 mm
90 × 67 mm active display area
Up to 3 000 label updates per hour
5-year lifetime with 4 updates per day (extended lifetime version available)
Perfect solution for the fruits and vegetables area and electronic retail stores
Red-coloured
display available
soon.
Red-coloured
display available
soon.
Labels
125.9
mm
186.9 mm
162 mm
97
mm
800 × 480 px7.4 "
15.5 mm
20 Smart tagging. 014 21 Labels
Data Sheet Key Features
G1 2.0 G1 2.7 G1 4.4 G1 7.4
Outline (mm) 71 × 35 × 14.5 86.3 × 49.5 × 16.2 114.9 × 88.9 × 17 186.9 × 125.9 × 19.3
Weight 38 g 50 g 104 g 239 g
Display technology Full graphic e-Ink
Active area (mm) 45.8 × 21.98 57.29 × 38.19 89.6 × 67.2 161.6 × 96.96
Resolution (pixels) 200 × 96 264 × 176 400 × 300 800 × 480
Pixel density 111 dpi 117 dpi 113 dpi 126 dpi
Colours 1-bit (monochrome)
Viewing angle near 180°
Usable pages 12 8 4 13
Label updates/hour/AP 7 000 5 000 3 000 500
Operating temperature 0–45° C
Battery lifetime (room temp.)
5 years (4 updates / day) 5 years (8 updates / day)
Replaceable battery Yes (replaceable by customer; battery packs available as a spare part)
Encryption 128-bit AES with secure key exchange
IP Class IP54
Compliance RoHS, CE
Package size 100 labels/box 80 labels/box 60 labels/box 40 labels/box
Beautiful and industry-
leading product design
and appearance
Display sizes from 2 inch
to 7.4 inch with high
resolution
Full graphical e-Ink
display with paper-like
readability
Super wide viewing angle
(near 180°)
Supports multiple pages
with preloading and fast
page switching
Fast response time
(less than 15 seconds)
Ultra-low power consumption
– 5 years battery life
Customer-replaceable
battery
Changeable/customizable
front cover
Flexible mounting options
available
May be used in landscape
and portrait mode
IP54 protection rating
23 22 Smart tagging. 014 Access Point
Access PointAP-2010
AP-2010
Network interface 10/100 Mbit Ethernet RJ-45
PoE support 802.3af, 802.3at
Power consumption 5 W (typical)
Outline and weight 196 × 135 × 45, 350 g (with antenna)
Wireless channels 11 selectable non-overlapping channels (2 400 to 2 480 MHz)
Status LED Multi-coloured (shows current operating state)
Encryption 128-bit AES with secure key exchange
Labels supported Up to 10 000 labels per access point
Transmission range 25 metres indoor (about 2000 m² area)
Operating temperature 0 – 40°C
Antenna External
Mounting Mounting kit available
The AP-2010 by imagotag is the communication centre in the store
that transmits price information to the labels. Up to 10 000 labels can
be managed per access point and the self-organizing network allows
automatic roaming of labels without manual handling. The high
transmission rate of the 2.4 GHz wireless technology and the intelligent
task scheduling enables fast and secure updates on imago G1 labels
of all sizes.
Manages up to 10 000 imago G1 labels of all sizes
Covers up to 2 000 m²(depending on shop layout)
Low power consumption – powered by PoE or with low power plug
Easy configuration and monitoring
Optimized scheduling of tasks and self-managed roaming of labels
Data Sheet
Key Features
25 24 Smart tagging. 014 Cover Frames
Cover Frames
The whole imago G1 family can be customized by
replaceable Cover Frames.
The cover frames are available in different colours
and individual designs. This offers the opportunity
of highlighting product groups or special offers.
The cover frames are easily changeable in the store
without the need of any special tools.
Customized colours available.
Standard colours:
white - RAL 9003
grey - RAL 7040
black - RAL 7021
red - RAL 3020
green - RAL 6018
27 26 Smart tagging. 014 Rails
Rails
The imago labels can be mounted to almost any existing rail
solutions available on the market.
For quick and easy mounting we recommend using imagotag’s rail solution. It is available for all kind of shelves and offers easy mounting of the labels and a uniform seamless look if different label sizes are mixed. imago rails are less susceptible to dirt and are available in different colours.
imago Rail Wanzl
For mounting on the Wanzl and
Wire-Tech shelves.
imago Rail Universal
For mounting with double sided glue
on the shelf or other simple mounting
possibilities.
imago Rail 372
For mounting on the Tegometal
372 Profile.
28 Smart tagging. 014 29 Adaptors
Adaptors
Adaptor L
Compatible with G1 4.4 and G1 7.4.
For standard scanner rails with
25 – 30 mm height.
Adaptor S
Compatible with G1 2.0 and G1 2.7.
For standard scanner rails with
25 – 30 mm height.
C-Clip S
Compatible with G1 2.0 and G1 2.7.
For third-party commercial standard
click adaptors.
C-Clip L
Compatible with G1 4.4 and G1 7.4.
For third-party commercial standard
click adaptors.
Our flexible system helps you
to mount your labels wherever
you want.
Adaptors are available for a wide
range of existing mounting options
and the smart design of the label’s
backside also allows connecting
of new adaptors matching your
individual requirements.
imago Rail Clip
Our rail clip for all imago rails.
Hanging Solution
For beverages or fruit and vegetable area.
Possible versions: 2 × 7.4" label or
1 × A5 paper + 1 × 7.4" label (hybrid version)
30 Smart tagging. 014 31 Third Party Adaptors
Even more possibilities:
Additionally a wide range of
mounting solutions are available
by third-party suppliers.
Hook Clip For wire baskets, fine tubes, etc. with up to Ø 20 mm, white.
Adhesive Foot With double-sided foam tape, slate boards or cards as well as click accessories.
Third Party Adaptors
VKF Renzel GmbH
Europastraße 3
A-3454 Sitzenberg-Reidling
T +43 (0) 2276 76 088-0
F +43 (0) 2276 76 088-4
www.vkf-renzel.at
Oechsle Display Systeme GmbH
Rudolf-Wanzl-Straße 13-15
D-89340 Leipheim
T +49 (0) 8221 2798-0
F +49 (0) 8221 2798-27
www.oechsle.de
Werba Plast
Stuttgarter Straße
D-90574 Buchschwabach
T +49 (0) 9127 90 30 400
F +49 (0) 09127 90 30 411
www.werbaplast.com
HL Display Österreich GmbH
Mosetiggasse 3
A-1230 Wien, Österreich
T +43 (0) 1 667 02 90
F +43 (0) 1 667 02 91
www.hl-display.com
Stand Price Holder The notches on the adaptor make the display angle fully adjustable.
Price Holder For placing the label on flat surfaces and useable as distance holder.
Suspension Hook To suspend ESLs from tubes and railings with with 12mm dia., use mainly at fruits-vegetables shelvings.
32 Smart tagging. 014 33 Products—Labels
Smart tagging by imagotag.
34 Smart tagging. 014 35 imagotag
imagotag was founded only a few years ago, in 2010, but its unique
solution has already received two awards enjoying high renown.
One of Austria’s most coveted awards, the GEWINN Young Entrepreneur
(GEWINN-Jungunternehmer) is especially important for start-ups.
This year, imagotag was the overall winner among Austria’s Top 1 000
entrepreneurs and also came off as the overall winner in the “Hightech”
category. Thus, imagotag was Austria's top young entrepreneur 2013!
Being located in Styria, imagotag also took part in the Fast Forward
Award 2013, the economic accolade awarded by the Government of the
Province of Styria, and was one of the three top finalists, thus receiving
one more renowned prize.
Photo Ing. Andreas Rössl and DI Dr. Michael Moosburger
Fast Forward Award 2013
About us
GEWINN Jungunternehmer 2013
36 Smart tagging. 014 37 imagotag
imagotag is committed to innovation
and highly developed technologies.
This start-up company, built around
its two founders, Michael Moosburger
and Andreas Rössl, was established
in 2010. It offers a unique, fully
automated solution for electronic
shelf labelling.
Five days per week, a strong team,
one target. The members of its staff
have a significant say in a compa-
ny’s success. A team managed in a
family-like atmosphere ensures that
imagotag’s business can prosper
day in, day out.
The managers set as much store by
good rapport as by high technical
competence. These two essential
values are characteristic of this Graz-
based company and, in addition to
its technological prowess, distinguish
it from its competitors.
Tagging Team
38 Smart tagging. 014
Contact imagotag GmbH
St. Peter Guertel 10 b
8042 Graz
Austria
T +43 (0) 5 9809 400
F +43 (0) 5 9809 900
www.imagotag.com
Printed by:
Medienfabrik Graz –
Steiermärkische Landesdruckerei
Photos:
Marion Luttenberger
Concept & Design:
Kurt Glänzer
Subject to production
changes, record and
print errors.
imagotag.com
