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Smart technologies uk sucess in japan presentation by steve crane_business_link japan

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UKTI Presentation given at the Practical Toolkit for Doing Business In South East Asia event at The Oval Kia, London on 18 October 2012.
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Web: www.businesslinkjapan.com Contact: [email protected] om Smart Technologies UK Success in Japan
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Page 1: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Smart TechnologiesUK Success in Japan

Page 2: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Case Study 1 – LR Radio Solution

Page 3: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

LR Radio solution :Smart GridSmart MeterSecure 2 way Communications Network

Case Study 1 – LR Radio Solution

Page 4: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

LR Radio solution :Smart GridSmart MeterSecure 2 way Communications Network

Case Study 1 – LR Radio Solution

Benefits:Increase efficiency for meter readingCost reductionTwo way secure communicationNew customer service models

Page 5: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Strategy – Eco System approach

Page 6: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Utilities: Electricity, Gas, WaterSystem Integrators: Toshiba, Hitachi, Panasonic, MitsubishiOperators: Softbank, DoCoMo, KDDIMeter Companies: Osaki, Panasonic, ToshibaGovernment: METI, NEDO, UKTI/British Embassy

Strategy – Eco System approach

Page 7: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Utilities: Electricity, Gas, WaterSystem Integrators: Toshiba, Hitachi, Panasonic, MitsubishiOperators: Softbank, DoCoMo, KDDIMeter Companies: Osaki, Panasonic, ToshibaGovernment: METI, NEDO, UKTI/British Embassy

Top down, and bottom up approach: create push, pull and general buzz through entire eco-system

Japanese web site, PR, exhibition space, sponsorship etc

Strategy – Eco System approach

Page 8: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Case Study 2 – ePaper

Page 9: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Electronic Paper Displays – ePaper:Next generation ESLHigh Def, zero power, bistable LCDTwo way communications system

Case Study 2 – ePaper

Page 10: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Electronic Paper Displays – ePaper:Next generation ESLHigh Def, zero power, bistable LCDTwo way communications system

Benefits:Dynamic control of informationCost reductionsCreative business models

Case Study 2 – ePaper

Page 11: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Strategy – Partner approach

Page 12: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Segmented Partner approach:

Ishida, Teraoka, Toshiba TEC, (retail)DNP, Hitachi, Panasonic, (factory automation etc)DNP, Toppan, (digital signage)

Strategy – Partner approach

Page 13: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Segmented Partner approach:

Ishida, Teraoka, Toshiba TEC, (retail)DNP, Hitachi, Panasonic, (factory automation etc)DNP, Toppan, (digital signage)

Utilize channels:Route to market, install local support

Strategy – Partner approach

Page 14: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Case Study 3 – Location Based Services

Page 15: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Omni-directional near field antenna:High performanceMinimal signal absorbedSmall size

Case Study 3 – Location Based Services

Page 16: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Omni-directional near field antenna:High performanceMinimal signal absorbedSmall size

Benefits:Very high performanceSmall sizeAccurate LBS

Case Study 3 – Location Based Services

Page 17: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Strategy – Two Streams

Page 18: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Two revenue streams:

Standard Product Distributor planResearch, partner, manage, support

Strategy – Two Streams

Page 19: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Two revenue streams:

Standard Product Distributor planResearch, partner, manage, support

License agreements :NRE, RoyaltyLeverage experience and power

Strategy – Two Streams

Page 20: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Case Study 3 – Power Reduction

Page 21: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Assertive Display :High quality viewing, bright lightReductions in display power consumption

Case Study 3 – Power Reduction

Page 22: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Assertive Display :High quality viewing, bright lightReductions in display power consumption

Benefits:High quality image displayOutdoor high quality displayReduction in power consumption

Case Study 3 – Power Reduction

Page 23: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Strategy – Multiple Revenue

Page 24: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Multiple revenue streams:

Device manufacturers – direct licenseEco system – FPGA, LSI suppliers

Strategy – Multiple Revenue

Page 25: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Multiple revenue streams:

Device manufacturers – direct licenseEco system – FPGA, LSI suppliers

Organic growth:Step by step investment approach

Strategy – Multiple Revenue

Page 26: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Smart Tech – Other Opportunities

Page 27: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

Energy and utilitiesTransport – traffic, rail, airHealthcareCommunicationsConsumer devicesEducationEconomic developmentRetailPublic safety

Smart Tech – Other Opportunities

Page 28: Smart technologies uk sucess in japan presentation by steve crane_business_link japan

Web: www.businesslinkjapan.com Contact: [email protected]

[email protected]

Thank you!


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