Rick Schonbrun

Business Unit Executive

WW Sales, SmartCloud for Social Business

IBM SmartCloud For Social Business your journey to the cloud

Cloud is game-changing for business

Masked Complexity

Handled by the cloud so you don't have to

Business Scalability

Instant capacity

Value Chain Connectivity

Eliminates traditional IT barriers

Cost Flexibility

Pay as you go

Content-Driven

Experience customized by user need

Market Adaptability

Easy to sample and deploy

Social Business

IBM Cloud

Customer Service Improving customer retention

Marketing Reaching new audiences

Product Development Speeding time-to-market

Sales Improving productivity

1 Source: Bain & Co.; 2 Source: Cemex Case Study; 3 Source: VCC Case Study; 4 Source: The Amadori Case Study

Creating value across your company

Knowledge Sharing and Ideation

Ricoh improves business processes and creates products faster with

SmartCloud Engage social cloud collaboration tools

Ricoh's Business Development Center is leveraging

SmartCloud Engage for a secure social extranet to

test pricing and launch concepts

Significantly improved information exchange among

people located around the world, both inside and

outside the company.

20% faster cycle time for new product introductions

"Using Engage has let us quickly create and run virtual project teams of people from both inside and outside the company. It enables unrestricted online discussions on a

global scale. I also expect it to help us achieve an innovation in work style that frees us from reliance on fixed

times and places.”

Naoto Hikichi, Manager of BDC’s i Business Promotion Office,

Speed to market

Sika: A globally active specialty chemicals company headquartered in Switzerland leverages the IBM SmartCloud to create an integrated global collaboration solution

Workplace of the Future

“Workplace of the Future,” serving thousands of employees across multiple locations

Leveraging new EMEA data center spanning public and private clouds

Single, integrated interface to transform the workplace.

Improves collaboration and sharing Drives IT efficiencies

Improved productivity

Brunswick - Market leader in marine, fitness, bowling and billiards industries reduces costs by moving email to IBM cloud

Enabling a mobile workforce in the cloud

Able to move seamlessly to the cloud at their own pace without impacting the business or individual users $50,000-$75,000 a year in IT cost savings Redirect IT resources to support revenue business initiatives One-click access to cloud collaboration tools without having to build major IT infrastructure.

Expanding reach while minimizing disruption

Reducing costs

It’s SMART

Connect employees to

experts and answers

and extend their network

in less then a minute

It’s SECURITY

RICH Keep private matters

private

It’s SIMPLE Engage employees

with an intuitive user

interface

It’s SOCIAL

Leverage the latest

social technologies

anywhere on any device

Reinventing work in the cloud...

1,2,3. IBM Software Subscription and Support, and IBM Collaboration Solutions Product Management, 2012 4. Forrester Research 2012, Cloud Strategies of on-line collaboration vendors and Current Analysis 2012. Competitive Threat Index

More than

75% of the

Fortune 5002

Leader IDC Worldwide Market Share for enterprise social software1

Leader Forrester Wave Enterprise Social Platform and Cloud Strategies for Online Collaboration3

Leader Gartner Magic Quadrant

Ability to Execute and

Completeness of Vision – Web

hosting and cloud infrastructure

services niche

Leader In Mobile and Cloud collaboration4

#IBM #SOCBIZ

IBM is the leader in social business

All the tools you need, together

Flexible client use – mobile, browser, tablet, rich client

Flexible subscriptions starting at $8 per month

IBM SmartCloud Engage

Files

Meetings

Chat

Communities

Activities

People

Blogs,

Ideation

Docs Email

Calendar

Traveler Wikis

Social Dashboard Interact seamlessly across social content without switching contexts

Homepage Share ideas and discover new

content and experts relevant to

your work

Microblogging Stay up to date with your social

network

Activity Streams Act on company and project

content in real time

Online communities, activities, forums, blogs, wikis and ideation to share information

Support for rich media to bring content to life

Controls to govern internal and external sharing

Robust search, tagging and asset linking capabilities to ensure content discovery and finding experts

Rich Social Sharing

Social Document Editing – online spreadsheets, documents and presentations

Real-time co-editing with unique commenting capabilities

Integrated with SmartCloud Files, Activities and Communities

In a desktop browser, or iPad

Office Productivity

Global navigation notifies user of new mail and upcoming calendar events

Social features integrated seamlessly with your inbox, such as profile pictures and status updates

Embedded user interfaces allow inline reading and commenting on documents, discussion threads, etc.

Choice of rich, browser, mobile, or tablet client experience

Security rich

E-mail and Calendar

Real-time communication services available throughout SmartCloud

Online meetings with audio conferencing and instant messaging integrated throughout applications

Web browsers, mobile devices and tablet choices

Instant Messaging & Web Meetings

Support for many smart phones and tablets

Thoughtful and sensible application designs streamline mobile interaction

Access your SmartCloud for Social Business services from anywhere

Mobile services for email and calendar, online meetings, files, communities, instant messaging and more.

“We couldn't possibly keep up with the rate of mobile

device and browser changes using our own IT staff.

That's one reason for us to move to cloud.”

Greg Neveau

Director, Technology Architecture at Brunswick

Mobile

Physic

al

Securit

y

Control

s &

Compli

ance

Encryp

tion

Authenticati

on

Priva

cy

Intrus

ion

Detec

tion

Physic

al

Securit

y

Control

s &

Compli

ance

Encryp

tion

Authenticati

on

Priva

cy

Intrus

ion

Detec

tion

Physical

Security

Controls &

Compliance

Encryption

Authentication

Privacy

Intrusion

Detection

IBM knows that Security and Standards matter

2012 Gold Winner IBM Cloud Security Solutions

Based on ISO 27001-27002

See our Security web site

IBM helps you: Onboard into cloud

Integrate cloud with existing systems

Get the service and support you need

Helping you in the journey to the cloud

The IBM “Cloud Readiness Assessment” is a no cost, interactive, 1-2 hour session delivered by an IBM cloud specialist remotely to help customers determine if the cloud is right for them.

Review existing email environment

Archiving/e-discovery

Security

Regulatory requirements

Service level agreements

Customization

Integration

Cloud readiness assessment – plan your journey IBM will help inventory your needs and assets before you begin

“Fresh Start”

Free!

2

1 • Self-serve tooling for customers who wish to migrate their own mail, contacts and calendar data

• Assisted Migration and Training - for customers who need help planning and setting up the environment

• Time-bound migration option for customers who want to move quickly

“White Glove”

“Weekend Jam”

“Jump Start”

1

2

3

4 • For customers that require comprehensive migration planning, setup and execution all from IBM

New Email Migration Services

New Financial Incentives Easy, cost-neutral options to help customers convert S&S / Renewals to Cloud licenses Helping customers by providing on premises & Cloud support during the transition year Available now

Starting your journey into the cloud

Sev 1 Phone Support 24x7 Standard Response objectives:

Sev 1 2 hours Sev 2-4 2 business hours

Support Forums Support Wiki Monthly training workshop Report issues directly into

IBM Service Request system

All the elements of Standard Support, PLUS:

Access to Pooled Account

Management Resources Problem management escalations “What's new” updates

Report issues directly into IBM Service Request system or

via phone Priority handling of all PMRs Sev 1 Phone Support 24x7

Sev 1: 30 minutes 5x24 Enhanced Support Response

Objectives for other severity PMRs: Sev 2: 1 hour Sev 3-4: 2 hours

All the elements of Advanced Support, PLUS:

Dedicated single point of contact

Understand your company's business goals & align outcomes

Proactive guidance Best practice sharing

Planning guidance for new SmartCloud capabilities

Monthly knowledge seminars Personalized problem reporting

and analysis End user adoption focus On-site activities (optional) Hybrid configuration guidance

Standard

Advanced

Accelerated Value

Available at a monthly per-user charge

Customized services and support

Included at no extra charge

Supporting you in the cloud

Visit the Solutions Showcase and attend the Breakout Sessions

Meet IBM and IBM Business Partner Experts, ask questions, and much more!

Try the latest technology, at no cost

IBM SmartCloud for Social Business: http://bit.ly/SmartCloudEngageTrial

IBM Sametime 9: http://bit.ly/SametimeTrial

Attend IBM Connect 2014: January 26-30 in Orlando, FL

Early bird registration ends November 4!

http://www.ibm.com/connect

#IBM #SOCBIZ

Next steps in becoming a social business

IBM SmartCloud for Social Business Resonating with Customers Across Industries, Geographies, Company Size

Thank you!

Legal Disclaimer © IBM Corporation 2013. All Rights Reserved.

The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. All references to Renovations refer to a fictitious company and are used for illustration purposes only.