Smarter software for a smarter planet serbia 13 september 2011

© 2011 IBM Corporation

Smarter Software for a Smarter PlanetThe Capabilities of IBM Software

Zoran Hrustic - Vice President, IBM Software Group, Central and Eastern Europe (CEE) GMT

September 13, 2011

Zoran HrusticVice President, Software, IBM Central and Eastern Europe


IBM celebrates 100 years of innovation in 2011Software innovation has been a vital player in the History of IBM


IBM Software Today� Second largest software company in the world. In the last decade, IBM Software profit has tripled.

�US$ 22 billion revenue and represents more than 44% of IBM’s profit

�More than US$ 9 billion IBM Software profit in 2010

�+ 60,000 employees

�35,000 software developers

�25,000 sales and technical support employees dedicated to IBM software business

�Since 2000 , IBM has invested in + 125 companies (80 companies in software alone)

�In 2010, IBM Software acquired 13 companies

�IBM Software Group (SWG) patents reached 1,140 in 2010


IBM Software #1 …�…Market leader of middleware products , with 32.6% market share, nearly double that of its closest competitor (Gartner, March 2011).

�…Provider of open standards based software offerings .

�…Market leader in SOA (Service Oriented Architecture) with more than 10,000 customers, and more than 75% market share (Wintergreen).

�…Business Performance Management software market share, according to analystst such as Gartner and IDC.

�...Application Development for nine consecutive years (Gartner).

�…B2B Integration software (Gartner).

�…Social Business Software (IDC).

© 2011 IBM Corporation5

Across the globe we must confront a crushing set of challenges

10 billionNumber of marketplace data messages handled by global trading systems each day, placing these systems under extreme stress1

400B kWhEnergy wasted by consumers annually due to insufficient consumption information

US$4 trillionAverage daily volume in the world’s currency marketplaces

78%Percentage of CIOs who want to improve the way they use and manage their data

80% Percentage of digital data growth that is predicted to be unstructured2

and require significant effort to understand and analyze

15 petabytesAmount of data are created every day – eight times the volume housed in all U.S. libraries


Software is key to addressing these challenges, transforming the planet and making businesses smarter

Smarter energy and utilities

Smarter government

Smarter healthcare

Smarter solutions for retail

Smarter banking Smarter insurance Smarter telecommunications

Smarterchemical and

petroleum

Smarter electronics

Smarter transportation

© 2011 IBM Corporation7 Segment pretax Income

How is IBM software helping deliver better business outcomes? Massive investments, leading innovations

IBM changed the mix of the business

Hardware/financing

42%

42%

16%

40%

37%

23%

25%

40%

35%

2000 2006 2009

Software Services

IBM investment has shifted the company toward software

• More than US$8 billion in acquisitions and US$9 billion in research and development (R&D) from 2007–2009

• US$20 billion in future acquisitions

• 53 software acquisitions since 2001

• 40 innovation centers, 80 R&D labs, 33,000 developers, more than 30,000IBM Business Partners

• Focus on software solutions andbusiness process transformation


As the world’s largest business software company, IBM is helping organizations of all sizes tackle their most important business challenges*

Information and analytics

People

Risk, security and compliance

Business integration and optimization

Product and service innovation

Business infrastructure and services

8


These business challenges are interdependent—and IBM software can address them holistically

Informationand analytics

Business integration and

optimization

People Product and service

innovation

Business infrastructure and

services

Risk, security and compliance

IBM software is optimized to work together in integrated solutions and

architected on open standards that allow it to work with other software and

hardware.

9


IBM solutions are built on a core set of software capabilities

CapabilityNeedCapabilityNeed

Turn Information into Insights Business Analytics

Data Management

Data Warehousing

Enterprise Content Management

Information Governance

Information Integration and Federation

Enable Product and

Service Innovation

Application Lifecycle Management

Business Planning and Alignment

Complex and Embedded Systems

Design, Development and Deployment

Enterprise Modernization

Security

Drive Business Integration and

Optimization

Application Infrastructure

Business Process Management

Commerce

Connectivity and Integration

Enterprise Marketing Management

Optimize the Impact of

Business Infrastructures

and Services

Asset Management

Business Service Management

Cloud and Virtualization Management

Network and Service Assurance

Security

Storage Management

Systems Management

Connect and Collaborate Social Business Application Development

Social Collaboration

Unified Communications

Web Experience

Manage Risk, Security,

and Compliance

Application and Process

Data and Information

Network, Server, and Endpoint

People and Identity

Physical Infrastructure

Security governance, risk management and compliance


Business Analytics

Information Integration & Federation Data Warehouse

EnterpriseContent Management

Information Governance

DB2 IMS

Data Management

Content Manager OnDemandOmnifindFilenet Content ManagerFilenet BPM

Cognos 10Cognos TM1SPSS Statistics

Optim SolutionsGuardium

Information ServerMDM Server

StreamsBig Insights

11

Turn information into insights


What Makes It Smarter• More accurate and in-depth analysis• Better forecast for supply and to anticipate demand• Rapid implementation of expanded product lines

Real Business Results• Balanced production with demand• Enabled faster, smarter decisions• More timely and more accurate information

Food Manufacturing | Business Intelligence | Romania

Heidi Chocolat

Client Quote:

We are convinced that this demand planning tool will help us to enhance dramatically our supply chain efficiency

and therefore our financial performance.

Business Need• Traditional way of meeting demand was no

longer working• Rapid growth had been disruptive• A more accurate and reliable forecasting

process was desperately needed

Solutions/Offerings • IBM Cognos ® 8 Planning• IBM Business Partner S&T Romania


Web PortalMobile

Application Infrastructure

Connectivity & SOA

WS Portal

CICSApplication ServerExtreme ScaleCloudburst

Commerce

Business Process Management

WebSphere Commerce

Process ServerModeler / MonitorBusiness EventsIlog BRMS

Message BrokerESBDatapower

Partner GatewayAdaptersMQ

13

Drive Business Integration and Optimization


Vodafone Turkey

14

Business NeedRecently IBM Turkey announced that they will

build a new cloud platform to help Vodafone Turkey design and market new collaboration services for more than 16 million active subscribers.

Solutions/Offerings • ITS - Infrastructure Strategy & Design

Services. ITS - Test Cloud Platform Installation & Configuration Services

• ITS - 4 years Test Cloud Managed Services.• GBS - Service Acceptance Test Process Design

& Execution Services• SWG - IBM Tivoli Cloud Platform Components

TSAM, TSRM, TPM & ITM

IBM Solution• Maximized Vodafone’s existing server capacity• More flexible allocation of IT resources• Combines web development tools in a secure way• Responds in advance to the future market

development

Real Business Results• Save significant CAPEX & OPEX spending• Secured with SLAs• Rapid deployment of Test Platforms• Provides self serviceability

This agreement is the first private managed cloud project in Central and Eastern Europe. It enables testers to procure new test environments in hours -- a process that previously could take up to weeks.


E-mail & Collaborative Applications

Real-time Collaboration

Social Business

New Delivery Models

Exceptional Web Experiences

Databeam

Lotus SameTimeSameTime Unyte

Lotus Notes

LotusLiveLotus Foundations

Lotus Connections

WebSphere PortalLotus Web Content Management

15

Connect and collaborate


Škoda Auto a.s.

16

Business Need•Existing intranet solution did not support the

company’s need for fast and targeted dissemination of information

•Content creators realized there was no adequate tool available

•Reliance on Microsoft Internet Information Services -based HTML pages

Solutions/Offerings • Lotus: WebSphere Portal Enable• Tivoli: Tivoli Composite Application Manager

for Response Time Tracking; Tivoli Access Manager for e-business

• IBM Cognos BI• Global Alliance Solutions: Oracle Database;

SAP ERP

Better than Competition•Turned to IBM Business Partner T-System for a solution

based on IBM WebSphere and IBM Tivoli software•Designed a portal cluster• Integrated its current IBM Tivoli Access Manager for e-

business software and other heterogeneous applications

Real Business Results• An efficient communication vehicle• Users can now directly own and conveniently manage

their own Web content • Improved overall security and lessened the burden on

users• Is heavily using WS Portal with WebSEAL


Design & Development Tools

Unified ProcessPortfolio Management

Collaborative Lifecycle Management

Rational ClearCaseRational ClearQuest

WebSphere Studio

Application Developer

Automated Deployment

Mainframe Applications Modernization

Security

Complex & EmbeddedSystems

Model-Driven Systems

Development Solution

Rational Build Forge

Rational Asset AnalyzerRational Team Concert for Z

Rational AppScan

17

Enable product and service innovation


The Prosecutor General's Office of the Russian Federation

18

Client Quote:

"The IBM system will strengthen the interaction between government and business and increase business confidence to the regulatory authorities' activities. Such a system must be extremely reliable, compatible and secure. The functionality of the IBM system will enable us to provide centralized control of a complex interaction of business and The Prosecutor General's Office all over Russia." -- Sergei Taran, IT department head, The Prosecutor General's Office of the Russian Federation

What Makes It Smarter• Predicts the future of business development trends• Slashes processing time for critical legal information from 3 days to a few

hours• Streamlines the reporting process• Replaces paper-based systems with automated processes• Employees can automatically generate reports with various levels of

complexity & create new reports without involving IT experts• Links networked devices to provide real-time, cross-agency information

access for timely decision making• Differentiated access policies ensures compliance• Helps to make the inspection plan more transparent and visible

Real Business Results• IBM Analytics streamlined processes • IBM and the Prosecutor General's Office of the Russian Federation signed

a deal worth $1.75M.

Business Need• Task of streamlining the processing• Needed quick decision making process• Spreadsheet-based decision-making system was

unable to cater to the growing demand

Solutions/Offerings • IBM Cognos Business Intelligence (BI) • IBM FileNet• IBM DB2 Enterprise edition• IBM Blade Center and IBM Storage

Government| Business Intelligence | Russia


Mainframe Systems Management

Network Service Management

Storage Service Management

Asset Management

Distributed Systems Management

Security Service Management

IBM zSecureOmegamonMonitoring

Workload Scheduler

Composite App ManagerIBM Cloudburst

Storage ManagerStorage Productivity Center Tivoli Asset Management

Tivoli NetViewTivoli Netcool

Tivoli Access ManagerTivoli Identity Manager

19

Optimize the impact of business infrastructures and services


Better than Competition • Decrease in data base’s maintenance costs • IBM DB2 enables data compression on a lower disc space, giving

the ability to decrease the used space by 70%*• Integration of data base management with a cockpit of already

existing SAP systems lowers data base’s administration cost by 25% *

Real Business Result• IBM DB2 is the better than Oracle• IBM showed that GSG could make a lot of savings over 3 years by

using DB2 for SAP, compared to sticking with the legacy Oracle database

• IBM is well positioned to expand this initial DB2 for SAP footprint within GSG (where all future SAP projects will use DB2) as well as within its parent company, PGNIG group

Polish Gas Company - GSG

Business Need• Existing database management cost

was high• Needed a solution which was reliable

and cost effective

Solutions/Offerings • IBM DB2

* as per SAP


Security governance, risk

management and compliance

Centralized visibility

Privileged user activity monitoring

Continuous compliance

Application and process

Develop secure applications at the start

Enforce application access controls

Manage application performance and health

Data and information

Protect critical databases

Filter content

Manage access and encryption

Prevent data loss

People and identity

Optimize identity management

Audit resource usage

Enable access and innovation

Network, server and endpoint

Security configuration, endpoint protection and patch management

Network intrusion prevention

Mainframe security

Physical infrastructure

Video surveillance and analytics

Command and control

Manage risk, security, and compliance

Application Security and

Compliance | 2009

Web application security & compliance | 2007


Rive Gauche

22

Business NeedWanted to improve its security measures and hoped to: • Achieve a higher level of network and endpoint

security• Reveals threats to information security in time• Minimize the complexity of managing security• Keep security staff at a reasonable minimum

Solutions/Offerings • IBM Security Server Protection• IBM Proventia Desktop Endpoint Security • IBM Proventia Management SiteProtector System software running on the Linux operating system

IBM Solution• Cover all the endpoints• Multiple layers of defense in a single agent• Delivers comprehensive protection • Security under centralized management

Real Business ResultsAn extremely fast deployment, requiring only

a few days

• State-of-the-art technology• Comprehensive audit and monitoring features• Near-seamless integration of all security system

components• Centralized management• Cost savings


Travel and Transportation

Insurance

Banking

Financial Markets

Retail

Energy & Utilitiess

Government

13 industry-specific frameworks deliver technology in an industry context, enabling better business outcomes

Network Centric Operations

Service Provider Delivery Environment

Media Enterprise

Health Integration

Integrated Information

Product and Services

Frameworks for smarter industries

23


Process Models

Design Templates

Information Models

Code Assets

Common Services

IBM Middleware

Industry Frameworks

Servers, Storage, Networking

Industry Standards

Industry Solutions integrate new capabilities in an industry context

24


Let’s build a smarter planet

A leadership agenda for business and societal transformationAn integrating strategy for the IBM Corporation

Inte

gra

ted

So

luti

on

s

SmarterSoftware

SmarterSystems

SmarterServices

Bringing it all together...

25


Fueled by expertise

Business solutions• Deep industry knowledge• Built knowledge on how

business and the world work into our software

&Technology advantage• Deep knowledge of software• Heritage of integrating hardware,

software and systems

Built for change

Prepared• Designed to help predict and

embrace change• Solves short-term challenges

and opens door to future opportunities

&Open• Flexible• Easily integrated with current

and future technology, within and beyond the organization

Ready for work

Proven• Robust• Industrial strength• Ready to scale• Efficient• Security rich

&Dedicated• Personal service applying

software to clients’ biggest challenges

• Working with clients to anticipate the needs of their business

26

IBM Software is…


IBM software delivers virtually unmatched

capabilities, integrated into industry solutions

that yield quantifiable business benefits while

making the planet smarter.


HvalaHvala

[email protected]@cz.ibm.comZoranZoran HrusticHrustic


Back up


Raiffeisenbank (Bulgaria) EAD

30

Business Need•Needed a flexible IT organization•Complex IT portfolio•Reduction of the costs of the bank

services• Improvement needed in customer

satisfaction

Solutions/Offerings • SOA• Web Sphere Message Broker

IBM Solution• Standardized system integration approach and implementation• Reduced time to market of products • Built the foundation for SOA implementation and governance• Established SOA strategy and roadmap• Reduced the complexity of the IT infrastructure and applicationportfolio• Aligned IT objectives with other organization changes• Reduced the cost of the bank services

Real Business Results• Optimized the bank processes through automation• Improved responsiveness across the value chain• More attractive and broadened products and services offerings• Standardized and improved in design and development approaches• Increased emphasis on design and utilization of modular, reusable designs• Increased use of flexible and expandable infrastructure


Dutch bank ING

31

Business Need•Reduce marketing costs•Marketing campaigns were losing

effectiveness•Not meeting the needs of the

multichannel bank with a strong Internet focus

Solutions/Offerings Unica products, including: Campaign, Interact, Marketing Operations, PredictiveInsight, Optimize

Benefits and Results• Higher response rates - Relevant, real-time campaigns drive

higher response rateso 85M targeted offers served each day across 5 channelso For savings accounts — which are selling well in the

recession - response rates are, for instance, as high as 60%. The bank expects a €20 million increase in annual earnings through improved direct marketing effectiveness

• Lower direct marketing costs - Due to increased automation and more efficient processes, ING expects a reduction in direct marketing costs of 35% per year

• Faster campaign cycle times - Campaign cycle times are also affected, falling from 26 weeks to 4 weeks


Polish Smart Metering

32

Business NeedTo enable intelligent electricity use in more than 15 million households in Poland

Solutions/Offerings• SOA• IBM WebSphere

Client Quote:

"The first Polish Smart Metering software package addresses a new 35 million dollar market in Poland and

abroad in the next few years, and has the potential to contribute towards significant energy savings", says

Norbert Biedrzycki, CEO, Sygnity SA. "The energy sector is one of the priorities for The Sygnity Capital Group."

Energy Sector| Business Intelligence | Poland

What Makes It Smarter• Based on SOA architecture, the new Smart Meter allows both utility

companies and clients to better manage their energy consumption• Utility companies will be able to measure and bill their clients depending

on actual energy use• The solution can be integrated into the platform of any utility company

Real Business Results• The solution was developed jointly with IBM Software Laboratory in

Krakow• The Smart Metering solution is based on WINUEL and IBM programming

components• Provides a platform for companies to grow their business

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