Smartphone App Market Monitor vol.4

SMARTPHONE APP MARKET MONITOR INCLUDING SPECIAL INSIGHTS ON MOBILE PAYMENTSDAY OF UPDATE: 25TH OF NOVEMBER 2011VOLUME 4

© research2guidance | November 2011

Preview

To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12

http://bit.ly/uYaq12

© research2guidance | November 2011 Smartphone App Market Monitor2

The concept behind the “Smartphone App Market Monitor”

• This is the fourth volume of the “Smartphone App Market Monitor”, which acts as a comprehensive source of information on the smartphone app market

• This volume provides a variety of updated (Q3 2011) information as well as features a special insights chapter on mobile retail market.

• “Smartphone App Market Monitor” Vol. 1, featured a special insights chapter concentrating on smartphone user demographics and app download and usage habits. Special topic of Vol. 2 was media tablets market. Vol. 3. introduced mobile retail. These special insight chapters now can be acquired separately on request.

• By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions

• The smartphone app market shows a dynamic which was not seen before in the mobile world. Therefore the market monitor is updated and extended every quarter.

• The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages.

• All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner.To purchase „Smartphone App Market Monitor Vol. 4” : http://bit.ly/uYaq12



Contents (1/2)SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE

Global smartphone market (penetration, market shares and shipments)Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q3)Number of smartphones shipped per platform (2008 Q3 – 2011 Q3)Market share smartphone operating systems by shipments (2009 Q1 – 2011 Q3)

App stores comparison (key trends and figures)New app store launches (2000 – 2011 Q3)Number of smartphone application stores (2007 – 2011 Q3)Application stores list (2011 Q3)Key facts and figures of major OS&OEM application stores (3 slides)Key facts and figures of major independent full-catalogue stores (2 slides)Number of applications published in marketplaces (2007 – 2011 Q3)Number of applications per platform (2008 Q3 – 2011 Q3)Number of applications per platform in smaller stores (2008 Q3 – 2011 Q3)Average displayed paid application price in official OEM & OS application stores (2009 Q4 – 2011 Q3)Newly added applications per platform (2008 Q3 – 2011 Q3)Newly added applications per platform in smaller stores (2009 Q2 – 2011 Q3)Number of apps per developer and per 1,000 users (2011 Q3)Average displayed paid application price (in us dollars) in official OEMs & OSs application stores (2009 Q4 – 2011 Q3)Average total daily downloads per application store (in millions) (2009 Q4 - 2011 Q3)Average daily downloads per app (2009 Q4 – 2011 Q3)Average total daily downloads per application store (in millions) (2009 Q4 – 2011 Q3)Average total daily downloads in smaller stores (in millions) (2009 Q4 – 2011 Q3)App store share of total application downloads per period (2008 – 2011 Q3)




Preview slides

The following slides are a preview of the report. Please purchase the report for full content.




Contents (2/2)

SMARTPHONE MARKET MONITOR: Q3 2011 UPDATE (CONTINUED)App stores comparison (key trends and figures continued)

Number of apps per category, new adds and growth rates (apple/android/blackberry) (2010 Q4 – 2011 Q3)Niche stores classification (2011 Q3)Niche app store launches by type (1999-2011)Niche stores by type (2011 Q3)

Smartphone applications market: current statusInstalled base of application shoppers (in Millions) (2007 – 2011 Q3)Total smartphone application downloads (in millions) (2007 – 2011 Q3)Paid smartphone application download revenue (in million USD) (2007 – 2011 Q3)

SPECIAL INTEREST CHAPTER: MOBILE RETAIL MARKETCharacterizing Mobile Payments

Mobile payment milestones and mobile phone penetrationCategorizing mobile payments

Mobile Payment TechnologiesMobile technologies by categoryPremium SMS and DMB payment processesExample of mobile web payment with Google WalletNFC phones overviewStarbucks rewards and 2D barcode mobile app

Market OutlookMobile payment transaction value forecast 2008-2015 (in Billion USD)Potential mobile payment user base




Source: Gartner

Smartphone share of global mobile device shipments (2007 Q1 – 2011 Q3)

2007 Q1

2007 Q2

2007 Q3

2007 Q4

2008 Q1

2008 Q2

2008 Q3

2008 Q4

2009 Q1

2009 Q2

2009 Q3

2009 Q4

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

Share of total mobile device shipments

Global smartphone market

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2008 Q3

2008 Q4

2009 Q1

2009 Q2

2009 Q3

2009 Q4

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

Devices shipped per quarter (in millions)

Number of smartphones shipped per platform (2008 Q3 - 2011 Q3)


Source: Gartner

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Source: Gartner

2008 Q3 2008 Q4 2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3Android

Symbian

iOS

RIM

Windows Phone

Other


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Number of smartphones shipped per platform 2008 Q3 - 2011 Q3 (in million units)

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Source: Gartner

2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3

Shipments share by platform

Smartphone operating systems’ market share by shipments (2009 Q1 – 2011 Q3)


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Source: Gartner

2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3Android

Symbian

iOS

RIM

Windows Phone

Other


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Smartphone operating systems’ market share by shipments in 2009 Q1 – 2011 Q3

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1999-2007 2008 2009 2010 2011

OS Specific 2 4 4 21 1

Category Specific 4 1 6 11 3

Device Specific NaN NaN 2 8 3

Aggregators NaN NaN 4 3 1

Number of stores

Classified by primary objective. E.g. Many category specific stores also concentrate on particular platform and aggregate content. Based on sample of 78 stores. Expected new niche stores in 2011 (for illustratory purposes).

App stores comparison

Niche app store launches by type (2011 Q3)

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Source: research2guidance 2011.




Base: 88 niche app stores.

Niche app stores by type (2011 Q3)


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Device Manufacturers and Mobile OS Providers

General information

Logo

Store name Apple App Store

Android Market

Samsung Appsa

BlackBerry App World

Nokia Ovi Store

Palm App Catalog

LG World PlayNow Arenaa

Windows Marketplace for

Mobilec

Windows Phone

MarketplaceProfile $ $ $ $ $ $ $ $ $ $Launch Jul-08 Oct-08 Sep-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Closed Oct-10

Customer Interface

Developer Interface

$1

Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP

Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications Only free applicationsX$


a Store operator – Handmarkb unless signed up for an open source developer membership, which waves these submission and SDK feesc The web-version of Windows Mobile 6.x Marketplace was discontinued on July 15th, 2011. Apps still available through downloadable app store application.

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Other major app stores

General information

Logo

Store name Motorola SHOP4APPS

Ericsson eStore

Symbian Horizon Directory a

Java Store (beta)

Phoload neXva Cellmaia b Clickgamer djuzz Youpark

Profile $ $ $ $ $ $ $ $ $Launch Jan-10 Feb-10 Discontinued Discontinued Sep-08 Mar-10 Jul-99 n/a Jan-10 Jan-10Store provider type

OEM OEM OS OS Independent full-catalog

Independent full-catalog





Customer Interface

Store access

Target platforms

Payment options# of apps

Developer Interface

Developer portalSDK

SDK license fee

App submission feeDeveloper revenue share

Matches Apple App Store model Differs from Apple App Store model Supports only SP Supports FP and SP

Provides only applications Provides apps, ringtones, etc. $ Paid and/or free applications Only free applicationsX$


a The platform was opened for beta testing of Symbian apps. The project was ceased in November 2010.b Cellmania was acquired by RIM in August 2010.

X$

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Number of applications per platform (2008 Q3 – 2011 Q3)

2009 Q2

2009 Q3

2009 Q4

2010 Q1

2010 Q2

2010 Q3

2010 Q4

2011 Q1

2011 Q2

2011 Q3

Number of apps

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Base: Android Market and Apple App Store – full catalog. BlackBerry App World, Nokia OVI store and Palm App Catalog – Top 100 Paid apps.

Average displayed paid application price in official OEM&OS app stores (2009 Q4 – 2011 Q3)


2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3

Average price

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• Download numbers refer to smartphone apps only. Personalization content downloads are excluded.• Independent store rates refer to whole year in 2009, half year periods in 2010 and a quarter in 2011.


2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4 2011 Q1 2011 Q2 2011 Q3Net

ChangeGrowth

RateApple App StoreAndroid MarketBlackBerry AppWorldOVI StoreWP7 MarketplaceSamsung AppsPalm App CatalogGetJarPocketGearMobango


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Average total daily downloads per app store (in Millions) (2009 Q4 – 2011 Q3)

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Other Independent Stores include: Handango, Mobango, PocketGear, MobiHand, Handmark, Handster and other; Other OS&OEM include: Windows Market Place, Samsung Apps, Palm App Catalog, Play Now Arena, LG Application Store and other;MNO stores include: Vodafone 360, O2 Litmus Store, China Mobile Market, Verizon Media Store, Orange Application Shop, AT&T AppCenter, Sprint Digital Lounge, web2go, Telefonica mStore, SK T-store, KT Show App Store, TelstraOne Experience, Optus App Store, Airtel AppCentral and other.

App store share of total application downloads per period(2008 – 2011 Q3)

2008 2009 2010 HY1 2010 HY2 2011 Q1 2011 Q2 2011 Q3


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Paid smartphone application download revenue (in million USD) (2007 - 2011 Q3)

Smartphone applications market

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P2P B2C

Prox

imity

Rem

ote


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Categorization of mobile payments

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Projected volume of mobile payments through 2015


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Smartphone App Market Monitor vol.4

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