Slide 1

Smartphones in BusinessPresented byNikki Davis

Prepared forDr. Mark Hearn

BA 501-01 Organizational CommunicationsOnlineFall 2009

Title Page:Introduction:As a busy person, you probably know the importance of staying a step ahead of your clients and competitors. You know the feeling of being tied to your desk so you do not miss that important email or phone call.

Did you know that thousands of businesspeople have discovered a newfound freedom from using a PDA-style Smartphone? These Smartphones have allowed users to conduct their business as if they were always in their office.

Hello everyone.

My name is Nikki Davis and I am here to talk to you about how the use of smartphones has made communication more efficient everywhere in the world. I have been a smartphone user for six years and I am very glad to be here with you today discussing this extremely convenient breakthrough in technology.

I hope to effective in showing you why Smartphones have enabled so many business professionals to be more productive, while saving that huge resource we value so much, our time.

1Smartphones in BusinessOverviewWhat is a SmartphoneHistory of Hand-held DevicesApplications for BusinessSmartphone DataSuccess StoriesNikki Davis BA 501-01 Org Com WWW Fall 20092

I will start by giving you a brief introduction about Smartphones

Then, I will speak about the History of Smartphones and other Hand-held Devices

Next, I will introduce to you the surging market of applications, better know as apps, and why they help the savvy businessperson

Then, I will show you statistical data on Smartphones. This will include the global Smartphone shipping forecasts and the current global sales figures.

Next, I will share examples of successful business professionals who depend on their Smartphones for daily operations

And then I will conclude with a summary of the Presentation.

So, I will begin with a brief introduction into the world of smartphone technology2What is a Smartphone

Mobile Phone PC Functionality Internet Email Application software MP3 player Camera USB connector

Nikki Davis BA 501-01 Org Com WWW Fall 20093

What is a Smartphone?A Smartphone is a mobile telephone that has PC-like functionality making a variety of different communication methods quicker and easier to conduct on the go. In other words, a Smartphone is a miniature computer that has phone capabilities.

What are some of the additional features on a Smartphone?Smartphones offer advanced features that include; Internet, email, application software, MP3 player ability, camera, USB and VGA connectors, e-book reader capabilities, GPS locators, and much more (Smartphones, wikipedia.org).

Technology has taken Smartphones a long way since they first became popular in the late 1990s-

Next lets take a look at (click) the History of Smartphones.

(Dont use Wikipedia. Nikki does it on several occasions in this presentation. The better approach would be to check out the source that Wikipedia uses and confirm the information from the original source).3History of SmartphonesFirst Smartphones

First App Stores

Nikki Davis BA 501-01 Org Com WWW Fall 20094

The history of the Smartphones-The Smartphone technology has been around since 1992, although few people had one at that time (Smartphones: PC Today, 2009) .

-Since then, Smartphones have evolved into very small computers, offering the kind of power you have with your desktop or laptop computer (Smartphones: About.com, 2009)

-Now, with the access of application software programs, the transfer of information has become easier via Smartphone.

PDAs became popular in the mid-1990s, but before that even happened the first Smartphone was released into the market in the early 1990s (A Short History: ArticlesBase, 2009)

4The History of SmartphonesNikki Davis BA 501-01 Org Com WWW Fall 20095

Simon First Smartphones Simon, 1992 Nokia Communicator, 1996

Nokia Communicator

Who developed the first Smartphone?-Simon, the first Smartphone, was released in 1992 by IBM. -Besides being a mobile phone, it also offered a calendar, address book, world clock, calculator, note pad, email access, fax capabilities, and games.-By today's standards, the Simon would be a fairly low-end product, however at the time, the Simon was incredibly advanced.

Who was the second mover in the market?-Nokia was the second mover into the market in 1996 with the Nokia Communicator line.-This distinctive computer style Smartphone was the result of a collaborative effort of an earlier successful and expensive PDA model by Hewlett Packard combined with Nokias bestselling phone at the time.-Now, thirteen years later the market for Smartphones continues to soar.Although Smartphones have been around for the the better half of two decades, application software stores did not become available until recently- (Smartphones, wikipedia.org).

5History of SmartphonesFirst App StoresApple, 2008

Blackberry App World, 2009

Nikki Davis BA 501-01 Org Com WWW Fall 20096

Apples App Store

Who has Application Software Stores?-The Apple App Store is a service for Apple products, such as the iPhone and iPod Touch. -Depending on application, apps are either free or available at small cost.-Are also downloadable from the app store right into the mobile device (Smartphones: About.com, 2009).

What others will follow?-Following the popularity of Apple's App Store, RIM recently launched their Blackberry App World (Blackberry: Appworld, 2009)-Many other mobile platforms are following Apple and RIM including Palm, Microsoft, and Nokia. They have announced they will launch their app stores in the future.

Now lets take a look at what business apps are offered to the Smartphone community-

6Business ApplicationsBustling App economy creating entrepreneurs fortunes and changing way business gets doneNikki Davis BA 501-01 Org Com WWW Fall 20097

Its easy to shrug off the kooky world of Apps. But if you look passed all the beer-drinking apps and all the game apps you will see something that is clearly taking shape:

The surging market of the App economy is changing how we conduct our daily operations and making entrepreneurs rich.

This market is figured to be worth $1 billion today and projected to be $4 billion by 2012 (McMillian, 2009).

I will now introduce to you some of the Apps appropriate for business operations-

7Applications for Business LinkedIn Professional networks Analytics App View and build reports Cisco WebEx Meeting Web meetings Voice Broadcast Audio contentNikki Davis BA 501-01 Org Com WWW Fall 20098

LinkedIn -With LinkedIn you can not only access your professional network, but you can read and post status updates on your networkAnalytics App-Analytics App allows you to view and build your business reports on Google Analytics data.Cisco Web Meeting-The Cisco Web Meeting App enables you to attend WebEx meetings, review shared content during the meetings, and interact with other attendees in the meeting. Voice Broadcast-Voice Broadcasting allows you record audio content to multiple users immediately or at a future time. (Apps for Iphone: Apple, 2009)-This accessory is great for keeping your colleagues or team up to date with voice messages.

Let me introduce you to a few more-8Applications for Business Oracle Business Indicators FIN, HR, Supply Chain Analytics InerTrak Manage Time and Rates iShare Access to Corporate Documents SalesForce View and Edit Sales InformationNikki Davis BA 501-01 Org Com WWW Fall 20099

Oracle Business Indicators-With Oracle Business Indicator you may access real-time financial, HR, supply chain, and CRM analytics by interacting with business information more intuitively than ever before.InerTrak-The InerTrak app manages time spent on a project as well as being able to check hourly rates and view billed and unbilled time and money.iShare-The iShare software allows you to connect to Microsofts SharePoint Server. You can get access to your corporate documents, tasks, and meetings.-Documents can be accessed and projected securely via VPN on iPhone.SalesForce-SalesForce allows you to view and edit your companys sales information on Salesforce.com. You will be able to log sales and service activities while receiving new leads and customer requests.

The popularity of application market has increased revenues not only for its own market, but also for the Smartphone market. Sales and shipments are predicted to rise in the next four years (Apps for Iphone: Apple, 2009).9Unit Shipment Forecast Global Smartphone 2006-2013Nikki Davis BA 501-01 Org Com WWW Fall 200910Millions of Units

The forecast for Smartphones looks very positive. As you can see the global unit shipments are expected to increase year to year. While making its smallest leap between 2008-2009 of 20 million units and its largest leap from 2010-2011 with 110 million units.

The global unit shipments of Smartphones have increased from 80 million in 2006, to 190 million in 2009. That is a growth of 110 million units!

Also global unit shipments are projected to increase from 190 million in 2009, to 450 million in 2013. That is a increase of 260 million Smartphones in three years (Fortunebrainstormtech, 2009)!

Now, lets look at some current sales data of Smartphones-

10Current Global SalesSmartphone Q2 2009Nikki Davis BA 501-01 Org Com WWW Fall 200911

Current Global Sales

-The Smartphone market is not only booming in America, but it is growing all over the world.

-This pie graph compares the Smartphone industry's top four leaders in sales with each other and to other companies in the market.

-As you can see in this pie chart, Symbian leads the market with roughly 50% of total sales followed by RIMs Blackberry, Apples iPhone, and Windows Mobile for the second quarter of 2009.

Now lets take a look on how having Smartphones have enabled successful business professionals-(What is a Smartphone: silicon.com, 2006)11Success with SmartphonesTOMS ShoesTOMS ShoesOnline shoe retailerDonates shoes to childrenTOMS Shoes OperationsMobile marketingSocial networkingText messagingEmails

Nikki Davis BA 501-01 Org Com WWW Fall 200912Blake MycoskieFounder/Chief of TOMS Shoes, Inc

What is TOMS Shoes Inc? -TOMS Shoes Inc is an online shoe retailer that blends commercial and philanthropic interests. For every pair of shoes sold by the company, the company donates a pair of shoes to a child in need, typically in a 3rd world country.How does TOMS Shoes operate using Smartphones? TOMS Shoes targets college students because they are the demographic that heavily rely on mobile devices for communication. These college students donate their old pairs of shoes to the company and buy a pair of TOMS Shoes in exchange. TOMS would text sweepstake offerings to these students, thereby obtaining their email address and other information, to advertise their shoes and mission. The lucky winners would win a trip to Argentina to help place shoes on needy children's feet with the TOMS employees.Blake Mycoskie, TOMS CEO, runs his company completely from his iPhone. As you can see, using a Smartphone is essential for Blake and his employees to operate and conduct business (Toms Shoes: tomshoes.com; 2009, Mobile Marketing: textme.net, 2009)

In a similar story, Anheuser Bush did the same thing-12Success with Smartphone'sAnheuser Busch

Nikki Davis BA 501-01 Org Com WWW Fall 200913 Target Market Majority of customers mobile savvy

Mobile Marketing - Text to Win Lowers costs Increase in-store promotions Drive up additional sales Continuous customer dialogues Quicker response

Anheuser Bush -As Americas leading brewery and one of its largest and best known brands, Anheuser Busch is also among the best at understanding customer preferences. Products from Anheuser Bush have the largest consumption among the a demographic of mobile-savvy customers. How did Anheuser Bushs mobile marketing campaign help them?Anheuser Bush marketers used TextMe, where customers text the company in hopes of getting free gas for a year, as their promotional avenue rather than the traditional lengthy paper sign-up method. This allowed Anheuser Busch to not only quickly execute a higher response promotion, it lowered costs, and established the basis for continuous dialogues with consumers, while driving the sales up. These are just two marketing examples on how Smartphones are productive in business. You can imagine how the traders on Wall Street feel about their Smartphones. (Mobile Marketing: textme.net, 2009)

Lets take a quick look at this flow chart-

13Smartphone SummaryNikki Davis BA 501-01 Org Com WWW Fall 200914AppsText MessEmailsMobile PhoneEfficient in BusinessSmartphone

As you can see, Smartphones have conviently changed the way we communicate and live our lives.

Being an all inclusive device for telephone use, business applications, text messaging, and emails has made the businesspersons life easier and more efficient with real-time notification.

Thanks to the Smartphone we are able to be in more than one place at a time.

Enabling us to be more productive while freeing us from the place of our business.

Now, lets review what we have discussed

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Smartphones SummaryWhat is a SmartphoneHistory of Hand-held DevicesApplications for BusinessSmartphone DataSuccess StoriesNikki Davis BA 501-01 Org Com WWW Fall 200915SamsungSGH-i560

I have introduced you to Smartphone technology by explaining what it is, the history of hand-held devices, popular applications for business, statistical data in the market, and success stories from Smartphone users.

In conclusion, this industry is a 17 year long business designed to make life easier by saving the busy workers time. I hope that I was effective in showing you the need for this communication device and why this industry and every other industry that touches it is booming.

(Noise) Oops sorry, Im at lunch and my boss just text me. I have to email him this balance sheet I was working on from my Blackberry. How S-M-A-R-T is that?15