Smartphones in BusinessPresented by

Nikki Davis

Prepared for

Dr. Mark Hearn

BA 501-01 Organizational Communications

Online

Fall 2009

Smartphones in BusinessOverview

• What is a Smartphone

• History of Hand-held Devices

• Applications for Business

• Smartphone Data

• Success Stories

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What is a Smartphone• Mobile Phone

• PC Functionality-Internet

-Email

-Application software

-MP3 player

-Camera

-USB connector

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History of Smartphones

• First Smartphones

• First App Stores

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The History of Smartphones

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Simon

•First Smartphones -Simon, 1992 -Nokia Communicator, 1996

Nokia Communicator

History of Smartphones

• First App Stores -Apple, 2008

-Blackberry App World, 2009

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Apple’s App Store

Business ApplicationsBustling App economy creating entrepreneurs

fortunes and changing

way business gets doneNikki Davis BA 501-01 Org Com WWW Fall 2009 7

Applications for Business•LinkedIn -Professional networks

•Analytics App -View and build reports

•Cisco WebEx Meeting -Web meetings

•Voice Broadcast -Audio content

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Applications for Business•Oracle Business Indicators -FIN, HR, Supply Chain Analytics

•InerTrak -Manage Time and Rates

•iShare -Access to Corporate Documents

•SalesForce -View and Edit Sales Information

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Unit Shipment Forecast Global Smartphone 2006-2013

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Current Global SalesSmartphone Q2 2009

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Success with SmartphonesTOMS Shoes

• TOMS Shoes -Online shoe retailer

-Donates shoes to children

• TOMS Shoes Operations-Mobile marketing

-Social networking

-Text messaging

-EmailsNikki Davis BA 501-01 Org Com WWW Fall 2009 12

Blake MycoskieFounder/Chief of TOMS Shoes, Inc

Success with Smartphone'sAnheuser Busch

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•Target Market -Majority of customers mobile savvy•Mobile Marketing - Text to Win -Lowers costs -Increase in-store promotions -Drive up additional sales -Continuous customer dialogues -Quicker response

Smartphone Summary

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AppsApps

Text MessText Mess

EmailsEmails

Mobile PhoneMobile Phone

Efficient in Business

Efficient in Business

SmartphoneSmartphone

Smartphones Summary

• What is a Smartphone

• History of Hand-held Devices

• Applications for Business

• Smartphone Data

• Success Stories

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SamsungSGH-i560