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THE SELFIE-PLATFORM
THE SELFIE-PLATFORM
Consumers are more and more connected, well-informed and demanding. At the same time, picture-sharing has never been so actual.
How to connect with these consumers ? discover
Today
the selfie-platform
unique platform
e-commerce
social media
A solution that feed all your marketing tools
IN-STORE SCREENS
Measure your ROI and analyse your digital impact
Posts on social networks via the platform
selfie of users taken and sent to a specific email addressthen reception of a confirmation email
notification by email
Reception on Headoo Platform
Trackingand statistics
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User-generated content gallery
Headoo Platform -Technology
Headoo is Picture Marketing platform that enables brands to make their customers live unique and interactive experiences
Picture Marketing platform
Content production -
Sent by email
Social networks -
Headoo Dashboard
Download your photo
www.headoo.com
Rich content & viral marketing
Responsive Design
Natural Publications
Tracking of digital impactNo frictionCompletely
personalizedPrivate &
secured access
Features of the Headoo platform
User experience - Smartphonography
1 2 3
The users take a photo with their smartphone
they send it to a specific email adress
they receive a confirmation email
with a link to access their photo on the platform
✓No app,
No downloadNo login
Brand content - Customization
By clicking on the link (on the email received), the user will be redirected to your branded Headoo platform. Customize the platform with your URL, logos, watermarking, banners, etc.
Similarly, personalize the messages shared on the social networks with the pictures
Entirely developed in responsive design, the Headoo platform positively integrates your digital communication !
Brand content - e-shop sales
Re-direct your captive consumers to your e-shop, with static content or dynamic content : display an ad linked with the item tried in store for instance
Collect relevant data
To receive their pictures, the consumers will give you valid email addresses
Increase the data collection with a personalized opt-in box :
Collect informations that you find relevant (age, name, area code, feedback on the service/event).
Get to know your consumers better and build sustainable relationships
Exclusive picture database
You lack of images to communicate on your website or fan page?
Use the opt-in box and ask your users for the rights to integrate their images in your communication tools
Enjoy your new picture database without legal issues !
✓ Opt-in
70% of users share their photo on average
the user friends of the user
Digital word-of-mouth
✓Images rights
93% of your fans don’t consult your facebook brand page. A post made by an individual is 4X more viewed than a post from a brand on facebook.
Headoo solution provides earned media for your brand : a digital and sponsored word-of-mouth on social media
GamificationCreate all kinds of games and contests
and discover Headoo platform’s huge potential
Create contests with high adoption and participation rates, without bearing the costs of developing your own mobile apps
- Highest number of likes on Facebook - Highest number of retweet - Highest number of votes for the best picture via the platform
- DOOH : possibility to display the selfies on big screens : stadiums, malls…
Measure the impact your the operation on social networks: numbers of shared pictures, likes, comments, displays, unique views..
Track the pictures in real time
Identify the most popular customers as they become your brand ambassadors
Evaluate your Return On Investment
Boost your ROI with Headoo’s statistics
Our clients like to have results
Longchamp - Le pliage anniversary
Context create content and engage consumers all over the world for the Pliage 20th anniversary
Brand activation on the web take a selfie with your Le pliage bag and you will have the chance to be displayed on the Longchamp website !
Brand activation in-store Private events with connected photocalls in different cities : Taipei, Singapore, Stuttgart, London, Francfort
Longchamp - Le pliage anniversary
Aim : engage Longchamp customers all over the world Customers were invited to send their photo with their bag and tell the story of their bag…
Send us your photo at [email protected]
Longchamp - Le pliage anniversary
Confirmation email
Tell us your story
access the gallery
Longchamp - Le pliage anniversary
…to be displayed on the Longchamp website
Photo
Text
Paris Design Week
Context create a fun experience during a main event in Paris and engage attendees with the Sego brand
Brand activation a photo contest invited attendees to share their selfie on instagram and twitter to win a customised sego chair
Paris Design Week
the platform automatically comment your selfie
redirection
Headoo won the Autobiz Internet Award 2014 in the « Client - Partner » category
Paris 8 rue de l’Isly75008 Paris+331 44 69 23 05
Interested? Contact the Headoo team
London 1-3 Rivington streetLondon EC2A 3DT+44 2077 29 70 11