Date post: | 08-May-2015 |
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Social Media for Firstgiving: What we’ve learned
Frank Days / @tangysliceFirstgiving.com / @firstgivingSocial Media Breakfast 11 / #SMB11December 10, 2008
Successful Web 1.0 Business
We should be a social media company too
3 million FB users!!
Get some interns and a web 2.0 guy& for bonus points, a web 2.0 PR firm,
and throw up some blogs!
A series of experiments…
Tagging…
Tagging…
140 new pages
tagged…
…out of 25,000 active pages on the system
About 15% of all fundraising pages have tags
Tagging…
The lucky winner
Digging…
Digging…Hundreds of pages Dugg, but not many
Diggs each
Twitter…
Twitter…
Twitter…
Twitter…
Big tweeter in small pond?
Facebook…
Facebook…
273 members, many of them not even
Firstgiving customers
Facebook…
What we’ve learned
• Think about demographic match with medium• For Firstgiving, social media has <10%
adoption (email is still king) • Will continue to test and learn