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SMBNH 5: Destination ImagiNation Social Media at Global Finals

Date post: 17-Oct-2014
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Case study of Destination ImagiNation use of social media at Global Finals as presented by Wayne Kurtzman at the Social Media Breakfast of New Hampshire (SMBNH) education meeting.
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Social Media for 10,000 Creative Kids Wayne Kurtzman @WayneNH NH Destination ImagiNation® Destination ImagiNation Global Finals @IDODI @NH_DI
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Page 1: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Social Mediafor 10,000

CreativeKids

Wayne Kurtzman@WayneNH

NH Destination ImagiNation® Destination ImagiNation Global Finals

@IDODI @NH_DI

Page 2: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Photos Copyright WaynePix.comCopyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 3: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Signs…

Photos Copyright WaynePix.comCopyright ©2009 Wayne Kurtzman –BeyondThe.biz

Page 4: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 5: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 6: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Social Media is an umbrella term forvarious activities that

integratesTechnology and Social Interaction

in the construction ofwords, images, audio and video

source: Mixed: Wayne Kurtzman, M. Kagan, other influences.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 7: SMBNH 5: Destination ImagiNation Social Media at Global Finals

“We Live in Exponential Times”Years that Media took

to Reach an Audience of 50-Million People

Radio: 38 YearsTelevision: 13 YearsiPod: 3 YearsFacebook: 2 years

If Facebook were a country, it would be the 5th largest . . . Just ahead of Brazil.

source: educational blogger Karl Fisch

Page 8: SMBNH 5: Destination ImagiNation Social Media at Global Finals

source: Mixed: Wayne Kurtzman, M. Kagan, other influences.

Page 9: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Destination ImagiNation® is an unconventional problem

solving process and

tournament for students of all ages

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 10: SMBNH 5: Destination ImagiNation Social Media at Global Finals

"DI" gives students an extraordinary experience in teamwork, creativity and innovative problem solving.

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 11: SMBNH 5: Destination ImagiNation Social Media at Global Finals

ChallengesIntegrate math, science, engineering, the arts, reading, writing, research, geography, music, drama, theatre, international studies, mechanical design, architectural design, technology and so much more…

THE KIDS MUST DO IT

THEMSELVESCopyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 12: SMBNH 5: Destination ImagiNation Social Media at Global Finals

The Difference Between Social Media for Business and Education is…

Photos Copyright NH Destination ImagiNation, Inc.

Page 13: SMBNH 5: Destination ImagiNation Social Media at Global Finals

The Difference Between NH-DI Tournaments and Global Finals…

Photos Copyright Destination ImagiNation, Inc.

Page 14: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Difference Between NH-DI Tournaments and Global Finals…

How do I bring this into Social Media?

Photos Copyright Destination ImagiNation, Inc.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 15: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

Page 16: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

Page 17: SMBNH 5: Destination ImagiNation Social Media at Global Finals

High Level Steps…• Identify Your Audience.

• Students, Parents, Educators and Alumnae• Content must be relevant• Single litmus test: DWRftK!

• Shhh. Listen. They’re Talking About You!

• Tweetdeck, Tweetgrid, other tools

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 18: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Here's What They Said…

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 19: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Reach of over 1-million views…

Page 20: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 21: SMBNH 5: Destination ImagiNation Social Media at Global Finals

High Level Steps…• Use Social Media to Reach Organizational Goals

• Information sharing for the event• Growth • More teams; involvement of alumnae

• Choose Your Tools With Purpose• Be where your audience is• Twitter, Facebook, YouTube, Flickr• Be aware of COPPA and other laws; Safety

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 22: SMBNH 5: Destination ImagiNation Social Media at Global Finals

High Level Steps…• Develop Guidelines, Precautions and Procedures

• Preparation is priceless – best and worse case• What happens if . . .

• Measure your success• Determine Key Performance Indicators that accurately measure

results• You are measuring conversations and interactions• Organizations do not have conversations – people do

Copyright ©2009 Wayne Kurtzman – BeyondThe.biz; portions © Destination ImagiNatiion, Inc.

Page 23: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Why is This So Important?Collaboration is the New

Manufacturing!

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.Copyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 24: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Google Wave• Reinvents E-mail • Integrates collaborative documents, video, audio, blogging, more

Image: Courtesy Google: http://wave.google.com/help/wave/about.htmlCopyright ©2009 Wayne Kurtzman – BeyondThe.biz

Page 25: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Microsoft Office 2010• Moves Their Office Suite to the Collaborative Web• Targeted for Home and Business Users• Smartphone, notebook or desktop

Microsoft Office 2010 logo: http://www.microsoft.com/office/2010/Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

Page 26: SMBNH 5: Destination ImagiNation Social Media at Global Finals

It's Coming!The only thing that matters

is what you are going to do about it.

Copyright ©2009 Wayne Kurtzman –BeyondThe.biz

Page 27: SMBNH 5: Destination ImagiNation Social Media at Global Finals

Thank you!Wayne [email protected]

@WayneNH@IDODI@NH-DI

Photos Copyright NH Destination ImagiNation or Destination ImagiNation, Inc.

Page 28: SMBNH 5: Destination ImagiNation Social Media at Global Finals

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