Baseline

Target

Achievement

% Growth

/ Decline

146.06 166.03 113.41 -22.35%

This year display contribution in total achievement was more than Notice advt as compared to 2010-11 which is a good sign again.

EPML KPPL

148 6.10

- Focus on New clients- Focus on Agency wise business by giving

spl rate deal to agency across all its client.

- Special Initiatives during anniversary issue festive Onam , Diwali, Pongal ,

- Proposing innovative idea for launches- Revenue growth on existing clients by

adding more editions to the current deal.- Add on advt – Adding SS Indulge Language

edex, with current deal and packages