Date post: | 06-Jul-2015 |
Category: |
Technology |
Upload: | bernaz-sondi-ermanda |
View: | 155 times |
Download: | 4 times |
GO�BIGGO�DIE
Betley Heru SusantoCEO Skyworx Indonesia
Business AccelerationSecret for SME
/
SYMPTOMS
You aretrapped onday-to-dayactivities.
You work INthe businessrather than ONyour business.
You don’thave timefor yourself.
Fire fightingon dailybasis.
Customerssatisfactionis decreased.
Problemwithcash flow.
Problemwith staffmanagement.
You arestarting tothink aboutsurrender.
THE�DOGMA
Proven�Success�Recipe
Knowwhat
you want
Youpay theprice!&
Define your goals.Think it, Ink it, Do it.
Overnight�success�isalways�an�illusion!If�itʼs�too�goodto�be�true,�then�it�is.“
GOAL!!!Learn�carefullyabout�your�Vision,Mission,�and�Strategyto�achieve�it.
Clarity�is�the�key.
SMART�&�KISSalways�help.
MENTAL�&ATTITUDE
Do�you�really�enjoywhat�you�do?If�not,�change�it,youʼre�not�a�tree!
Passion�Check
“It’s impossibleto survive in troubledtimes if you don’tlike what you do!
Improve�every�aspectsin�your�life�which�youʼresubpar,�both�hard�andsoft�skills.
ValueConcept
�Invest�more�on�yourselfrather�on�your�job!
� ,�takeRead�more�booksclasses,�listen�audio-book,watch�video-book,seminars,�find�mentors,ask�experts,�experiments,do�everything�you�can�tomake�you�strong�contender.�
Be�patient!Time,�struggle,persistencedoes�matter.
There�isno�shortcutto�the�placeworth�going.
Patience
If�you�feel�wannagive�up,�just�tryone�more�time!
You�may�be�just3�feet�from�gold.
KeepGoing
PROCESS
WHY HOW WHAT
Know�Your�Golden�Circle
Sun�doesnʼt�burnpaper,�magnifyingglass�does!
Focus�on�one�thingyouʼre�good�at.Always�remember80/20�principle.
Focus�isPower
Isolate�product/servicewith�the�potential�to�scale,choose:
Isolate�yourOffering
�1.�Teachable�to�staffs�2.�Valuable�to�customers�3.�Repeatable
Beware�of�the�temptationof�“one-stop-shop”�concept.Focus�is�Power!
Check�YourBusiness�Model
Project�Based�/�Recurring��/�Licensing�/�Franchising�/�Etc
Choose�themost�suitable
for�your�business.
RecurringModel
� �‒�disposableConsumablesitems�customers�buyregularly�(ex:�shampoo)
� �‒Sunk�Money�Consumablescustomers�had�madeinvestment�in�a�platform(ex:�printer�cartridge)
1
2
(1/3)
RecurringModel
Renewable�Subscriptions�‒loyal�customers�whorepurchase�that�isguaranteed�into�the�future�(ex:�newspaper)
�Sunk�Money�RenewableSubscriptions�‒�havingsticky�customers�loyalto�a�proprietary�platform(ex:�Internet�Modem)
3
4
(2/3)
RecurringModel
Auto�Renewal�Subscriptions�‒company�bills�customersuntil�they�tell�it�to�stop(ex:�Cable�TV)
� ‒�hard�contractsContracts�between�company�andcustomers�for�a�defined�term(ex:�wireless�phone�contractalong�with�device�purchase)
5
6
(3/3)
Build�powerful�yetflexible�system.Learn�to� .delegateKill�the�“heroes”in�your�company!Teamwork�alwaysdo�better�in�thelong�run!
Systemize
Use�robots�forgeneric�task.
Proper�SOP�andWorkflow�isa�good�start.
Assemble�powerfulsales�team.
Armed�them�withgreat�sales�material�kit
Hire�more�than�onesales�to�embracehealthy�competition.
Never�forget�your24x7x365�salesman:the�internet.
Build�SalesWarriors
Branding�is�alwaysabout� .perception
You�can�changepeople�perceptionby�2�ways:Manipulate�or�Inspire.
Think�about�what�doyou�want�peopleperceive�about�yourcompany.
Branding
Profit�is�illusionwhile�Cash�Flowis�always�the�king.
Be�prepared�fordry�season.
If�trapped,�keepcalm�and�fightas�hard�as�you�could!
Create�aPositiveCash�Flow
ImproveAll�Business�Area
Finance &Accounting
Sales &Marketing
HR &GA
Operation Leadership
ACTION
DO�ITNOW!
Most�of�us�alreadyknow�what�weshould�do,the�problem�is�thatwe�don't�do�it.
Knowing�isnot�enough,we�must�do!
“
About�SkyworxInitiated�in�2003,�incorporated�in�2006.
Focus�in�Finance,�Banking,�&�Insurance�system.
Start�from�1�staff,�now�around�60�staffs.
Opening�of�f�ice�rep�in�Singaporeto�serve�ASEAN�market�(2013).
Bernaz Sondi Ermanda
Designer
www.bernazse.com
bernazse
@bernazse
+BernazSondiErmanda