SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
SME NEEDS
TWO SURVEYS RESULTS
Pierre BOURGOGNE
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Current needs of the SMEs of traditional sectors in Lorraine
sources : 2,742 enterprises; years 1999 - 2003; 2,777 visits; 4,607 needs identified
(3I-Lorraine)
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
LORRAINE KEY FIGURES
2.3 millions of inhabitants23,500 km²822,000 jobs (563,000 in tert. sector)77,000 students9.3 % unemployment88,000 daily cross border commuters75,000 companies (incl. craft)GDP : 50 billions €/year285 companies > 100 on staffrestructuring regions (coal and ironmines, iron industry…)123 % foreign coverageFrench N°1 cotton fabric, N°2 steelproduction, N°3 oilseed, beer, cheese
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
GLOBAL NEEDS 65.8
strategy 9.3organisation 3.7real estate invest. 5.6productive invest 8.3trade, export, marketing 6.5management, finance 1.4recruitment 9.6training 5.3quality 4.6regulations and norms 3.2tech. partnerships, sub-contract. 5.6other 2.7
%
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TECHNOLOGICAL NEEDS 34.2
technical info. 3.8pre-market studies 1.6technico-eco. feasibility 3.4terms of references 1.6model., calcul., formul., proto. 2.4manufacturing, industrialisation 5.7tests, controls, characterisations 4.2CAX, digital info exchange… 4.1IP/patent 1.3environ., valorisation of by-products 3.1other 2.9pre-diagnostic 0.1
%
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AGRO FOOD (6 % TOTAL NEEDS)
GLOBAL NEEDS 67 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
AGRO FOOD
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AGRO FOOD (6 % TOTAL NEEDS)
TECHNO NEEDS 33 %
0,0%1,0%2,0%3,0%4,0%5,0%6,0%7,0%8,0%
AGRO FOOD
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TEXTILE & CLOTHING (2.3 % TOTAL NEEDS)
GLOBAL NEEDS 57.4 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
TEXTILE CLOTHING
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TECHNO NEEDS 42.6 %
TEXTILE & CLOTHING (2.3 % TOTAL NEEDS)
0,0%
2,0%4,0%
6,0%
8,0%10,0%
12,0%
14,0%16,0%
18,0%
TEXTILE CLOTHING
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
WOOD INDUSTRY (11.4 % TOTAL NEEDS)
GLOBAL NEEDS 60.2 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
WOOD
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
WOOD INDUSTRY (11.4 % TOTAL NEEDS)
TECHNO NEEDS 39.8 %
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
8,0%
WOOD
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)
GLOBAL NEEDS 68.3 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
BUILDING/PUBLIC WORKS
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)
TECHNO NEEDS 31.7 %
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
BUILDING/PUBLIC WORKS
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)
GLOBAL NEEDS 67.2 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
METAL METAL WORK
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)
TECHNO NEEDS 32.8 %
0,0%
1,0%2,0%
3,0%
4,0%
5,0%6,0%
7,0%
METAL METAL WORK
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)
GLOBAL NEEDS 61.1 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
MACHINES EQUIPMENTS
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)
TECHNO NEEDS 38.9 %
0,0%1,0%2,0%3,0%4,0%5,0%6,0%7,0%8,0%
MACHINES EQUIPMENTS
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)
GLOBAL NEEDS 65.8 %
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
COMMERCE
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)
TECHNO NEEDS 34.2 %
0,0%
1,0%2,0%
3,0%
4,0%
5,0%6,0%
7,0%
COMMERCE
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)
GLOBAL NEEDS 74.5 %
0,0%2,0%4,0%6,0%8,0%
10,0%12,0%14,0%16,0%18,0%
SERVICES TO ENTERPRISES
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
TECHNO NEEDS 25.5 %
SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)
0,0%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
SERVICES TO ENTERPRISES
ALL SECTORS
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Strategic analysis of the needs of enterprises in Auvergne
300 interviews (4 to 8 hours), 250 SME, 50 VSE1997-1998
(RIS-AUVERGNE)
Factorial analysis of the simple correspondences
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
AUVERGNE KEY FIGURES
1.3 million of inhabitants26,000 km²523,000 jobs (345,000 in tert. sector)42,000 students8.2 % unemployment58,000 companies (incl. craft)100 companies > 100 on staff135 % foreign coverageN°1 (75 %) French cutleryMichelin, Limagrain, Pechiney...
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Ambitions for the next years
diversification
more exportenterprise durability
detection and conquest of new marketsbetter use of the tool
wealthy
50-500 jobs
being more present
better quality
to absorb the investment
reinforce the technical means
fragile
0-50 jobs
72 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Engines for the technological development
regulations
clients and market
commitment
0-49 jobs
fragile
50-500 jobs
wealthy
indust. & techno. environment
costs reduction
competition
86.5 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Checks to the technological development
time
commitmentuncertain outlets
cash
skilled manpower
access to market
R&D resourcesmarket unknown
weight of administration
wealthy
fragile
80.2 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
The main waitings - needs for supportinfo. for financial subsidies
know how promotion
decision making supportlooking for R & D partners
vocational training
access to information
watch development
fragile
wealthy
0-50 jobs50-500 jobs
84.5 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Use of the innovation support system
instruction delays
too complicated procedures
supported
globaly appropriate
wealthy
attribution criteria
globaly non appropriate non supported
lack of visibility
system too theoretical
fragile
lack of good information
0-49 jobs50-500 jobs
86.3 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
Global typologystaff creativity
heavy administration
skilled manpower
watch development
market unknowncompetition
detection & conquest of new markets
easy access to info.
manpower training
50-500 jobs
wealthy
reinforcement of the techno. potentialclients and market
prospecting reactivity
cashdecision making support
lack of skilled manpowerinfo. on subsidies
know howquality process
reinforcement of the commercial potential
0-50 jobs
fragile
72.6 %
SME NEEDS - OCTOBER 2004 - P. BOURGOGNE
SUMMARY
AMBITIONS- DEVELOPPEMENT
DEVELOPMENT FACTORS
DEVELOPMENT LEVERS
DEVELOPMENT BREAKS
SUBSIDIES
NEEDS FOR SUPPORT
PRODUCTION ORIENTED
COMMITMENTprocess oriented
tendency to specialisation
KNOW HOWremaining on the job
quality masteringflexibility (purchase book)
technically skilled manpower
NETWORKScommercial objectives
client's demandrole of OEM
few financial abilitiesuncertain markets
lack of skilled manpower
rather non helpedingorance - bad visibility
difficult access - unfair criteria
STRATEGIC THINKING
MARKET DRIVEN
COMMITMENTnew horizons
tendency to diversification
OPPORTUNITIESopen to new jobs360° prospecting
develop. of the commercial potentialmanpower creativity
NETWORKS - BENCHMARKINGcomplementarity research
techn. and commercial objectives
competition pressureindustrial and technical environment
lack of info. on marketheavy administrationlack of R&D means
rather helpedheavy - complex - delays
fuzzy readability
PROJECT BUILDINGDIVERSIFICATION
PARTNERSHIP