Date post: | 20-Jan-2017 |
Category: |
Marketing |
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Bots
Referent 1: Thom Nagy, TageswocheReferent 2: Dorian Kind, Webrepublic
Moderation:
Irène Messerli – @irenemesserli
Urs Bucher – @ursbucher
2. November 2016
#SMGZH
VERANSTALTER
© 2015 SOCIAL MEDIA GIPFEL ZURICH
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2. November 2016
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REINVENTING PLACESLEBEN ZWISCHENCLOUD UND LOCATION13. Europäischer Trendtag Mittwoch, 15. März 2017
2. November 2016
Referent 1 Thom Nagy, Tageswoche
Referent 2 Dorian Kind, Webrepublic
2. November 2016
Referent 1
Thom Nagy Tageswoche
#SMGZH
2. November 2016
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Referent 2
Dorian Kind Webrepublic
#SMGZH
2. November 2016
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Bots Make The Internet Go Round#smgzh — 2. November 2016
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Present“Chat bots are computer programs that mimic conversation with people using artificial intelligence. They can transform the way you interact with the internet from a series of self-initiated tasks to a quasi-conversation.”
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Wh
ere
are
we
in t
he
hyp
e c
ycle
?
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Bots that fill out a web form for you
Bots that perform basic support workflows
Bots that you can actually talk to
Keyphrase TriggersSimple Lexical Analysis
Deep / Unsupervised LearningNeural NetworksEmergent Behavior
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Benefits
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Dangers
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Project:WR2-D2
13Webrepublicans call each other
14Webrepublicans schedule meetings
15Webrepublicans track their hours
16Meet WR2-D2
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Live Demonstration
18Keep track of bot usage
19Lessons Learned
● Have a hypothesis about your users
Create a value proposition for your bot
● Start small and with a selected audience
Your hypothesis could be wrong
● Use existing, mature products/frameworks
No need to re-invent the wheel
● Track usage & listen to feedback
Having no bot at all is better than a bad bot
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Kaffee, Gipfel, Technik DANKESPONSOR
2. November 2016
JETZTANMELDEN
mit 20% Rabatt
JETZTmit 20% RabattANMELDENgdi.ch/trendtag2017
REINVENTING PLACESLEBEN ZWISCHENCLOUD UND LOCATION13. Europäischer Trendtag Mittwoch, 15. März 2017
#SMGZH
2017 1. FEBRUAR
5. APRIL
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