MicroStrategy SMiCS

„Engage or Die“

Monte Carlo, July 12 - 2011

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How social & mobile is changing everything?

Disruptive Change

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Social  iCommerce  -­‐  Drivers  

Tipping  Point  

Long  Tail  

Social-­‐nomics  

3  

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

How to tame the social beast?

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

Tuesday 12th July

15:30

Registration, Lunch and Networking

Welcome Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

Opening Keynote: “Engage or die!” Brian Solis, Book Author, Analyst, Sociologist & Futurist

Intelligent Commerce – now! Michael J. Saylor, CEO and Founder MicroStrategy

From CRM to Social CRM Don Peppers, Founding Partner Peppers & Rogers

12:00

14:15

22:00

16:00

14:00

Close

Party - Zelos World

Break

17:15

18:15 Social media impacting brands and media spend Martin Hubert, CEO eprofessional/Axel Springer group

19:00

Agenda

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Wednesday 13th July (am)

10:10

Welcome Sanju Bansal, Chief Operating Officer, MicroStrategy

Why you really should “like” facebook Tim Campos, CIO, Facebook

MicroStrategy Social Platform Michael J. Saylor, CEO, Founder and President, MicroStrategy

alert: Maximizing the Potential of Your Facebook Fan Base Fernando Gonzalez, Senior Director, alert, MicroStrategy

Customer Awards Sanju Bansal, Chief Operating Officer, MicroStrategy

Social Intelligence Customer Case: Guess? inc Mike Relich, Executive Vice President, CIO and Strategy, Guess? inc

09:00

09:40

12:30

10:50

09:10

How to implement a social media strategy Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group

How to convert fans into “Superfans” and why you should Don Peppers, Founding Partner Peppers & Rogers

Lunch

Harnessing the Power of Facebook Data (Easier Said than Done!) Mark LaRow, Vice President, Products, MicroStrategy

10:30

11:15

11:30 Social Intelligence Customer Case: M2Beauté Frank Zurlino, Managing Partner, Horn & Company

11:45

13:15

Agenda

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

Wednesday 13th July (pm)

16:00

Introduction & moderation Prof. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group

Demystifying Facebook Marketing Roland Fiege, Senior Director of Social Media Marketing, MicroStrategy

Social Intelligence for Retailers Christian Pereira, Senior Director Sales Social Media, MicroStrategy

Social Intelligence for Hospitality & Events Nishat Mehta, Vice President, alert, MicroStrategy

Closing Address Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

Open end: round table discussions and Q&A all speakers Karl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

14:15

15:15

17:00

16:45

14:30

Agenda