Tuesday 12th July

15:30

Registration, Lunch and Networking

WelcomeKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

Opening Keynote: “Engage or die!”Brian Solis, Book Author, Analyst, Sociologist & Futurist

Intelligent Commerce – now!Michael J. Saylor, CEO and Founder MicroStrategy

From CRM to Social CRMDon Peppers, Founding Partner Peppers & Rogers

12:00

14:15

21:00

16:00

14:00

Close

Party - Zelos World

Break

17:15

18:15 Social media impacting brands and media spendMartin Hubert, CEO eprofessional/Axel Springer group

19:00

Agenda

Wednesday 13th July (am)

10:10

WelcomeSanju Bansal, Chief Operating Officer, MicroStrategy

Why you really should “like” facebookTim Campos, CIO, Facebook

MicroStrategy Social PlatformMichael J. Saylor, CEO, Founder and President, MicroStrategy

alert: Maximizing the Potential of Your Facebook Fan BaseFernando Gonzalez, Senior Director, alert, MicroStrategy

Customer AwardsSanju Bansal, Chief Operating Officer, MicroStrategy

Social Intelligence Customer Case: Guess? incMike Relich, Executive Vice President, CIO and Strategy, Guess? inc

09:00

09:40

12:30

10:50

09:10

How to implement a social media strategyProf. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group

How to convert fans into “Superfans” and why you shouldDon Peppers, Founding Partner Peppers & Rogers

Lunch

Harnessing the Power of Facebook Data (Easier Said than Done!)Mark LaRow, Vice President, Products, MicroStrategy

10:30

11:15

11:30 Social Intelligence Customer Case: M2BeautéFrank Zurlino, Managing Partner, Horn & Company

11:45

13:15

Agenda

Wednesday 13th July (pm)

16:00

Introduction & moderationProf. Peter Gentsch, Chief Analyst and Scientist, Business Intelligence Group

Demystifying Facebook MarketingRoland Fiege, Senior Director of Social Media Marketing, MicroStrategy

Social Intelligence for RetailersChristian Pereira, Senior Director Sales Social Media, MicroStrategy

Social Intelligence for Hospitality & EventsNishat Mehta, Vice President, alert, MicroStrategy

Closing AddressKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

Open end: round table discussions and Q&A all speakersKarl-Heinz Land, Chief Evangelist & Senior Vice President, MicroStrategy

14:15

15:15

17:00

16:45

14:30

Agenda