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www.wearesmile.com

0121 773 4851

SMILE

SMILE

Portfolio

180-182 Fazeley Street / Birmingham / B5 5SE

hello@wearesmile.com

0121 773 4851

www.wearesmile.com

Philosophy

Living in a large city, we see a lot of miserable people. The first project that

we ever embarked on, set out to create a moments change in an otherwise

routine day. It was at this point that we decided; whatever we do, it has to

make someone smile. Yellow complements this outlook for its association

with happiness and embodiment of hopefulness and reassurance.

Why SMILE?

With access to a wealth of information, consumers are more informed

about the brands they use. This means that transparency is increasingly

important. Customers no longer want to have messages pushed

to them - they want to be able to pull information on demand.

This new breed of customer wants a unique experience based on

your core values informed by the truth. When your customers interact

with your experience, emotional ties to your brand are created.

A narrative is imperative to your brands ability to communicate

effectively. To differentiate your brand we craft a journey that

inspires customers to advocate usage to their connections.

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www.wearesmile.com

0121 773 4851

SMILE

SMILE is an award winning

multidisciplinary branding

and creative agency based

in Birmingham, UK.

Our job consists of solving

design problems and to build

engaging brand experiences.

We create brand strategies and

deliver them with the highest

design standards, through

the most appropriate media.

Brief

Design

Research Delivery

Print

Digital

Output

Strategy

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www.wearesmile.com

0121 773 4851

SMILE

What we do

Our job is to solve problems and put together a visual representation

of your core values. To enable us to do this effectively, we immerse

ourselves by spending time with your staff and ask your customers

questions - and not just the obvious ones; your customers have lives

of their own and their experiences inform opinions on your brand.

When we’ve done our research we develop a strategy. We’ll

decide how your brand is going to evolve over time and how

we can optimise your brand to weather that change.

Then we’ll meet up with you to discuss our proposed strategy and

choose the most appropriate media to communicate that message.

Whether it’s a beautiful piece of print or something in the digital realms

- we’ll design and build it and present you with your final outcome.

We’ll even present you with a “Brand Document” which will detail

your brand and how it should be treated. Your “Brand Document”

is more than just a logo; it is a lifetime reference to how you

should visually represent your company from your stationary

to how your employee’s should answer the telephone.

In-house skills

When your project kicks off, we’ll make sure that you work with the same

team of people from start to finish. This way you’ll have a consistent

point of contact and you’ll know the people working on your project

by name - something you won’t get at some of the larger agencies.

Research

A small team will put together a research document based on your

requirements. This document will inform the entire project.

Strategy

The same team that crafted the research document will create a brand

strategy. Why? Because this team knows your company inside out.

Design

All creative is handled by our designers, who are complete

perfectionists. Nothing leaves the SMILE studio without it meeting

the highest standards. With a variety of backgrounds including

graphic design, photography and illustration; our creatives are

able to pool their skills and develop awesome brands.

Digital

Web development, mobile development and interface design:

we’ve got it covered. We love digital so much that we’ve even

pioneered research into grid systems for screen design.

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www.wearesmile.com

0121 773 4851

SMILE

Our Partners

We recognise that sometimes there are things that even we can’t

do. That’s why we partner up with the best companies to offer you

unbeatable quality without having to go to multiple sources.

ClustaSpace provide 3D visualisation

for marketing, planning and advertising.

They produce creative imaging and

animation solutions for high end

design & property development.

Johnny Cullen

Leading copywriter Sarah Turner describes

Johnny as one of the UK’s Top 20 Copywriters

and acclaimed New York-based copywriter

Lorraine Thompson ranks him in the Top 100

International Copywriters and Content Bloggers.

http://www.clustaspace.com

http://www.eustondoyoucopy.com

Our Clients

Our varied list of clients trust us with their brand communications because

we work with them, not for them. This is what they say about us:

Within a challenging lead time Smile worked with our

campaign design elements to produce a micro site for our

outdoor theatre programme, Six Summer Saturdays. They

designed bespoke public interfaces and connected to user

generated content ensuring a functional website which stood

out from the crowd . The team were a real pleasure to work

with, they delivered a cost effective website with a Smile.

Sarah Allen

Creative Programme Manager

Birmingham Hippodrome

The team at SMILE, delivered exactly what I was looking

for. SMILE met every deadline, demonstrated creativity

and flair, and came in on budget. For these reasons, I

am happy to be working with SMILE once again.

Jack Cunningham

Head of School

Birmingham School of Jewellery

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0121 773 4851

SMILE

St. Basils

Birmingham Hippodrome

Mama Mio Skincare

Birmingham Jewellery School

Wolverhampton Public Arts

S&X Media

Birmingham City University

Clarisonic

Longwill School for the Deaf

Mills Williams Foundation

The Pines Special School

Type

Six Summer Saturdays

Background

For the first time, Birmingham Hippodrome animated the city by presenting

highlights from the best in outdoor theatre in a six week schedule.

Brief

To design a website for their summer performance schedule.

Response

Working with illustrator Jane Farrah, we turned

an illustrated city scape into a website.

Deliverables

Website

Features

Content management system

Integrated social media feeds

Online Competition

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0121 773 4851

SMILE

England World Cup Bid 2018

Background

Birmingham was confirmed as one of the host cities

selected for inclusion in the 2018 Bid Book.

Brief

S&X Media commissioned us to design the maps for the West

Midlands section of the England 2018 world cup bid.

Response

Taking imagery from football stadia, we created a unique map that

had strong visual links to the world cup bid. The maps printed onto

exhibition stands that were used as a backdrop to a conference held at

Aston Villa Football Club and submitted as a part of the bid to FIFA.

Deliverables

Cartography

Exhibition stand

Features

High resolution grass pattern

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0121 773 4851

SMILE

Paradigma

Background

Paradigma is a touring jewellery exhibition that comprises of

8 members of staff from the Birmingham School of Jewellery

and 8 staff from Escola Massana in Barcelona. The exhibition

has taken place in Birmingham, Barcelona and Bejing.

Brief

To create an identity, 2 catalogue’s and invites.

Response

Using photography supplied by Jack Cunningham (Head of

Birmingham Jewellery School) we designed a consistent layout

that features throughout the catalogue. The covers were foil

blocked onto lined grey-board giving the text a subtle debossing

and the unusual use of materials creates a truly unique piece.

Deliverables

Branding

Catalogue

Invites

Features

Foil blocked book binders board covers

Wirobound

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www.wearesmile.com

0121 773 4851

SMILE

Visual Phonics by Hand

Background

Visual Phonics by Hand is a product for the deaf community

that complements existing communication techniques

by overlaying it with the new development.

Brief

To create an identity, product and website for a new

product aimed at the deaf community.

Response

VPbH is a mid-point between the different methods of communication

available to the deaf community. This philosophy lends itself to

the Venn diagram principle, on which the brand is based.

Deliverables

Branding

E-Commerce (including digital distribution) website

Video Production

Chaptered Quicktime movie

Features

jQuery animation

Subtitle design

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www.wearesmile.com

0121 773 4851

SMILE

Type

Background

Type is interested in the history, theory and application of typography. They

research, write, lecture, and teach typography as well as organise activities

for both professional typographers and enthusiasts of the subject.

Brief

To create a brand identity and online presence for Type.

Response

Heavily influenced by Type’s love of Birmingham, we found

inspirations from Birmingham based typographer John Baskervile.

The brand we created for Type relates to a modern, design

led culture, whilst retaining aspects from the traditional side

of print and design. It is a balance of geometrical forms of

bold colour that enforces the brand through association.

Deliverables

Branding

Website

Features

Content management system

Integrated social media

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www.wearesmile.com

0121 773 4851

SMILE

Help Me Investigate!

Background

Help Me Investigate is a platform for you to organise and pursue

questions of public interest you think should be investigated.

Brief

To create an identity for Help Me Investigate!

Response

A typographically led solution; the letterforms are made up

of smaller lines of text in the shape of a fingerprint. This is a

visual nod to the investigatory nature of the social website.

Deliverables

Identity

Brand document

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www.wearesmile.com

0121 773 4851

SMILE

The Pines

Background

The Pines is a primary special school with a Nursery

class educating pupils with communication disorders

and delays, mainly autism spectrum disorders.

Brief

To create an identity and deliver it through a web presence.

Response

We researched autism and spent some time at the school. This enabled

us to move away from the school’s dated branding, we created a marque

that is not only practical for the schools requirements (photocopying, fax

etc.) but communicates the school values in a more efficient model.

Deliverables

Branding

Website

Features

Content management system (inc. updates by email)

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www.wearesmile.com

0121 773 4851

SMILE

THE

PINES

Longwill School for the Deaf

Background

Longwill is a primary school for deaf children.

Brief

To create a bi-lingual web presence that is engaging

for pupils, staff and parents. The presence must allow

“technophobes” the staff to update the site.

Response

We immersed ourselves into the deaf school learning as

much as we could about the community and its culture. A key

feature was to highlight the school as a bilingual education,

therefore a deaf signer was used as well as text.

We created a system that allows the staff to update the

website by email which they are all familiar with. There is

practically no learning curve for the teachers to embrace.

Deliverables

Website

Features

Content management system (inc. updates by email)

Video Production and integration

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www.wearesmile.com

0121 773 4851

SMILE

Mills Williams Foundation

Background

Peter Mills established the Mills Williams Award on the death of his life-

long partner, Rod Williams, with the aim of supporting young musicians.

To date, the Award has endowed 14 Mills Williams Junior Fellows and

continues to fund an annual concert at the Royal College of Music. In

addition, scholarships have been given to students at the Purcell School.

Brief

To create a website to showcase all of the award winners in

an unbiased fashion whilst retaining a chronological order.

It is important that audio clips are played without the use

of Adobe Flash and retain a consistent experience.

Deliverables

Website

Features

Content management system

Pixastic dynamic image manipulation

HTML5 audio

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www.wearesmile.com

0121 773 4851

SMILE

HIS Hair Clinic

Background

HIS are the first clinic to successfully develop a cosmetic tattooing

treatment as a solution for hair loss. With over eight years

experience, they continue to lead the way in the development

and enhancement of advanced scalp pigmentation.

Brief

To use an innovative technology to discretely promote the

benefits of Micro Hair Treatment (MHT) to a new audience.

Response

We created an iPhone and iPad app; each with a different function. The

iPhone app aims to gain new customers by informing and educating

potential clients on the advantages of MHT. The iPad app serves as an

in-house tool to seal the deal with potential clients. It can be used to

show the client previous success stories and before and after examples.

Deliverables

iPhone app

iPad app

Features

Ability to request a clinic callback from the app

Automatic route planning to nearest clinic using GPS

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www.wearesmile.com

0121 773 4851

SMILE

Your Brief

What is your company called?

What does your company do?

What is your message you would like us to communicate?

Do you know in which media you would like us to deliver this message?

Who are your audience(s)?

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www.wearesmile.com

0121 773 4851

SMILE

What are your core values?

Who are your competitors?

What is your budget?

Do you have a deadline?

What are your contact details?

SMILE

180-182 Fazeley Street / Birmingham / B5 5SE

hello@wearesmile.com

0121 773 4851

www.wearesmile.com