7th September 2012, Hong Kongwww.socialmatters.asia

DOES SOCIAL MEDIA MATTER?Social Media Matters was created as Asia’s highest level

business event, speci�cally targeted at brands to assess

the underlying business value of social media.

Gathering all the major global and regional platforms,

along with leading brands, this one-day event critically

examined the use of social media as a business tool with

measurable ROI.

Aimed to answer market uncertainties about the value of

social media, Branded, Asia’s premier events company

and Social@Ogilvy, Asia’s most awarded social media

team, partnered to produce this unique event.

All with one question: “Does social media matter to

business?”

WHAT DID WE ACHIEVE?

We gathered the leading thinkers, practitioners and stake holders from the global social media industry including the founders and

CEOs of the most prominent regional and global platforms.

Speakers included Chairman and CEO, Renren; General Manager, Weibo Marketing Strategy, Sina; Founder, Douban; Founder

and CEO, Jiepang; Co-Founder and CEO, Mig33; Chief Evangelist, Google Social for Brands, Google; Director of North Asia,

Facebook, Head of Marketing Solutions, Asia Paci�c & Japan, LinkedIn and Vice President, Market Development, Asia Paci�c,

Twitter.

39 Global-level speakers

Gopi Kallayil

Chief Evangelist, Social for BrandsGoogle

Joe Chen

Chairman and CEORenren

Live performance by G.E.M.

�e popstar hired by Apple to launch iTunes Asia

525 SENIOR EXECUTIVES FROM 270 COMPANIES

Brands 34%

Others19%Publisher

10%

Agency 10%

Tech11%

Media owner 6%

Platform4%

Research3%

PR 2%

Listening tool 1%

WHO ATTENDED?

TESTIMONIALS ABOUT THE EVENT

Social Media Matters was the �rst event that gathered the leading minds from the social media ecosystem into one room. Hearing from and sharing issues facing  brands, researchers, media owners, and celebrities was invaluable and contributed greatly to the marketing community.

Sean Rach, Regional Director, Brand and Corporate A�airsPrudential Corporation Asia

One of the most impressive events I have been to on the topic. Truly impressive.

Sam Flemming, Founder and President, CiC

A wonderful event, it helped us a lot.

Emily Ngai, Relationship Marketing Manager, Nestle

Great event, very informative and great interactions with the panels. I'm sure it'll get even better next year.

Paula Wan, Director of Marketing, Cisco

PRESTIGIOUS GLOBAL AND REGIONAL PARTNERS

EVIDENCE-BASED APPROACHProprietary research for the conference included a study in which Ipsos and

Ogilvy polled 153 senior executives in 14 Asian countries about their perception of

social media.

�e �ndings were published in numerous publications and shared online via an

infographic, including a 2-page spread in Campaign Asia.

Every attendee received a hard-cover 60-page booklet �lled with social media

research on Asia from TNS, CiC, Millward Brown and Kantar.

During the conference there were 5 “Research Blasts” in which experts shared

their �ndings on topics to be discussed by panelists.

SPOTLIGHT ON REGIONAL RESEARCH

EXTENSIVE INTERNATIONAL MEDIA COVERAGE

�e event received wide ranging media coverage from 15 di�erent international press including South China Morning Post,

CNET, British Chamber of Commerce, RTHK, Mashable, Time Out Hong Kong and Campaign Asia.

In addition, Social Media Matters received particular attention in China with over 50 articles written about the event including

Chinese World, China Company News, Asia Business News, Asia Today and China Stocks Market and many more.

WHAT THE COMMUNITY SAID ON TWITTER

SOCIAL MEDIA PRESENCE: A COMMUNITY PLATFORM FOR FUTURE EVENTS

Over 2,500 views in 8 weeks* 4,182 twitter mentions at the event (source: Radian6)

Real-time updates and live hangout with Sir Martin Sorrell on the day

120 Instagram shares & likes

527,000 potential reach on Twitter alone

Tweets from major publications like the Hu�ngton Post, Campaign Asia and ReadWriteWeb had a combined reach of nearly 3 million followers

#SMMAsia Trended on Twitter globally

OUTCOMES

Created a world class event with senior level representation from the entire social media value chain,

from brands and agencies to platforms and service providers.

Provided sponsors with a high level client-facing industry event, to showcase innovations and business

opportunities.

Success in providing thought-leadership and leading discussions on the business ROI of social media.

Developed a network of loyal attendees and a community on social media.

CONTACT USFor more information on partnering with us for Asia’s most important social media conference, please

contact us.

For speaking opportunities or to attend the event, please contact �omas Crampton, APAC Director,

Social@Ogilvy (thomas.crampton@ogilvy.com) or Kelly Yau, Head of Content at Branded

(kelly.yau@branded.asia).

For sponsorship opportunities and discovering ways to partner with us, please contact Victoria Pawsey,

Branded’s Sales Director (victoria.pawsey@branded.asia).

For further updates, videos and presentations from Social Media Matters 2012, please visit

www.socialmatters.asia