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Smm Presentation Edited

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    SMM PRESENTATION

    MARKET 1

    TEAM 1

    PRESENTED BY:

    ABHISHEK PERIWAL

    ANKIT SAXENA

    AYUSHI AGARWAL

    CHERAG RANA

    VARUN MALHOTRA

    VIKAS SAINI

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    INDEX

    Product

    Price

    Place (Distribution)

    Promotion

    BSC Balance Score Card

    Finance

    Key Learning

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    PRODUCT STRATEGY

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    CUSTOMER ANALYSIS VIA PRODUCT STRATEG

    Who buys the Product ?

    What Customers buy?

    Where customers buy?

    When Customers buy?

    How Customers choose?

    Why they prefer a Product?

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    The decisions regarding these were taken keeping in mind

    Customer Needs

    Usage Pattern

    Price Willing To Pay

    Market Size

    R&D facilities available

    *The data was available through the Market research purchased in quarter 1

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    PRODUCT OFFERING

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    PRODUCT POSITIONING CRITERIA

    Business Objectives

    Demand in the particular segment

    Characteristics of the particular product

    Target market selection

    Competitor Intelligence

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    PRICING STRATEGY

    The products for Cost cutter segment is priced low as they were of low quality. It

    economical pricing.

    The products for Workhorse is priced little higher. As the quality for product is better, thset to penetrate into the market.

    LOW QUALITY HIGH QUALITY

    LOW

    PRICE

    HIGH

    PRICE

    VAVA

    GenericVAVA

    For All

    VAVA

    Bold

    VAVA

    Plus+

    VAVA

    Ultimate

    VAVASuper+

    VAVA

    Super

    VAVA

    Plus

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    BRANDS 5TH QUARTER REBATE 6TH QUARTER REBATE 7TH QUARTER REBATE 8TH QUARTER RE

    VAVA Generic 1,999 100 1,999 110 1,999 110 1,899 1

    VAVA For All N/A N/A 1,999 100 1,949 1

    VAVA Plus 2,849 150 2,849 150 2,849 150 2,849 1

    VAVA Plus+ N/A N/A 2,949 100 2,949 1

    VAVA Bold 3,449 250 3,389 150 3,389 200 3,389 1

    VAVA Super 3,749 150 3,579 150 3,549 100 3,499 1

    VAVA Super+ N/A N/A N/A 3,549

    VAVA Ultimage N/A N/A 4,779 0 4,699

    The product for Traveler segment is priced high. The quality of the product is modera

    they had specific requirement (portability) and are ready to pay high for that.

    The products for Innovators is also highly priced. They are ready to pay more for t

    performance. So premium pricing is charged from them.

    The product for Mercedes segment is priced highest. They also prefer high performanover price. So premium pricing is charged from them.

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    PRICEDETERMINATION

    Geographic Pricing

    Cost Plus Pricing

    Competitors Price

    Price Discounts

    Odd Pricing

    Prices were different for different geographic regions. The places where people were willing to p

    high and vice versa.

    The price determination include the cost of good sold for the individual products.

    Competitors pricing was also taken into consideration while determining the price of the produ

    When the products were introduced in new markets, promotional pricing was used. The produc

    with due time the prices were increased.

    High discounts was given to cost cutter and workhorse segment.

    The psychological pricing is also followed i.e. odd pricing is followed from the start.

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    Q3 - We introduced new products (VAVA-BASIC & VAVA-PRO) and created new advertisemcustomer need and use pattern.

    Q4 - We added a new product (VAVA-BOLD) and modified the earlier brands to (VAVA-SUPEmodified the advertisements for the modified products and created a new advertisement forcustomer need and use pattern.

    We also made a advertisement placement in Canada & Europe market.

    PROMOTION STRATEGY

    Q5 - We added a new product (VAVA-GENERIC) and modified the earlier brands to (VAV1 & VAVA-BOLD 1 ). We modified the advertisements for the modified products and creat

    advertisement for new brand seeing the customer need and use pattern. We also made the local advertisement placement in US, Canada & Europe market.

    We have done the regional Add placement for better penetration.

    Q6 - We have only modified a product (VAVA-PLUS) and modified the advertisement for (VAdone seeing the customer need and use pattern.

    We also made the local advertisement placement in US, Canada & Europe market.

    We have done the regional Add placement for better penetration.

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    Q7 - We added 3 new product (VAVA-ULTIMATE, VAVA-PLUS & VAVA-4ALL). We modified thethe products (VAVA-SUPER) and created a new advertisement for all the 3 brands seeing the cu

    pattern.

    We also made the local advertisement placement in US, Canada, Brazil & Europe market.

    We have done the regional Add placement for better penetration.

    To motivate our sales force we have used the special sales force program and sales force promo

    For the sales force promotions we have given cash bonus for the top third sales staff. This will m

    work harder and increase sales.

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    Q8 - We added a new product (VAVA-SUPER +) and modified the earlier products (VAVA-PLUSULTIMATE & VAVA-BOLD). We modified the advertisements for all the modified products seeing

    and use pattern.

    We also made the local advertisement placement in US, Canada, Brazil & Europe market.

    We have done the regional Add placement for better penetration.

    To motivate our sales force we have used the special sales force program and sales force promo

    For the sales force promotions we have increased the cash bonus and free gifts for the top thir

    the final quarter we have increased these promotions so as to motivate them to work harder a

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    DISTRIBUTION STRATEGY

    Geographic Markets & Sales Force Size Were Chosen On:

    Market Potential/Size Profit Margin per Unit

    Setup Cost

    Sales Force Cost

    Geographic Market Which Are In Middle Of The Cost/Size Continuum

    Willingness To Pay

    Detailed Competitor Analysis

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    DISTRIBUTION STRATEGY(QUARTER 3 TO QUARTER 6)

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    DISTRIBUTION STRATEGY(QUARTER 7 & QUARTER 8)

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    BALANCED SCORE CARD

    PARAMETERS OF BALANCED SCORECARD

    Financial Performance

    Market Performance

    Marketing Effectiveness

    Investments in the Firm's Future

    Creation of Wealth

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    FINANCIAL REPORT

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    FINANCIALS RATIOS ON THE BASIS OF REVENUE

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    RETURN ON INVESTMENT:

    MAJOR FIXED COST:

    REVENUE:

    INVESTMENT FROM HQ:

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    NET PROFIT/LOSS FROM OPERATION

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    KEY LEARNINGS

    Understanding the "big picture":The game integrates all functional areas of business.

    Critical Thinking:We discover, and are forced to consider, many tradeoffs inherent in every decision.

    Better decision making: By managing sales outlets, marketing, production, human and financial resources

    Use of MR data: Competitive signals and accordingly adjust the strategic plan.

    Strategic thinking and competitiveness: The game requires strategic thinking and team dynamics while u

    strategic business instruction, compelling market challenges, and a true-to-life simulation.

    Experiential Learning: Through the experiential learning approach, game enables us to develop hands-

    management, finance, accounting, and manufacturing.

    Accountability and Forward Thinking: We live within a business world of own making. Today's decis

    yesterday's decisions, and tomorrow's decisions will be shaped by today's.

    Customer Driven: Financial success can only be attained by fulfilling the needs of the customer. Custome

    guarantee financial success, but financial success is not possible without customer satisfaction.

    Teamwork, Interpersonal Skills, Leadership:The complexity of the simulation requires a division of the t

    among the team members.

    Meaningful Context: Business terms, principles, practices, and ways of thinking are employed within t

    starting up and running a business.

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    THANKYOU

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