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SMM Prezentatsia

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    byIlona Kardanova

    &

    Dariya Pavshinskaya

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    Content About SMM

    Social networking websites Mobile phones

    Tactics

    Marketing tecniques Implications on traditional advertising

    All in all

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    Social Media Marketing

    refers to the process

    f gaining website traffic orattention through social

    media sites.

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    Social networking websites allow individualsto interact with one another and build

    relationships.

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    In 2009, bloggers had an enormous impact on

    fashion, affecting everything from print publishing to

    how brands market themselves online

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    Social networking sites also include a vast amount

    of information about what products and services

    prospective clients might be interested in.

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    Mobile phones

    Mobile phone usage has alsobecome beneficial for social

    media marketing. Today, many

    cell phones have social

    networking capabilities:

    individuals are notified of any

    happenings on social

    networking sites through theircell phones, in real-time.

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    Twitter

    Twitterallows companies

    to promote their productson an individual level.

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    Facebook pages are far more detailed than

    Twitter accounts

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    Google+, in addition to providingpages and some features of

    Facebook, is also able to integrate

    with the Google search engine.

    Google+

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    LinkedIn, a professionalbusiness-related networking site,

    allows companies to create

    professional profiles for themselvesas well as their business to network

    and meet others.

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    Yelp consists of a comprehensiveonline index of business profiles.

    Yelp

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    Foursquare is a location basedsocial networking website, where

    users can check into locations

    via their smartphones.

    Foursquare

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    Instagram is a free photo and

    video-sharing program and social

    network that was launched

    in October 2010.

    Instagram

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    YouTube is another popular

    avenue; advertisements

    are done in a wayto suit the target

    audience.

    You

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    Delicious and Digg are also popular

    social marketing sites used unsocial

    media promotion

    Delicious

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    Everyday there are more reasonsfor companies to use blogging

    platforms for their social

    media repertoire.

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    Marketing techniques

    Targeting, COBRAs,

    and eWOM Social media

    marketing involves theuse of social networks,

    COBRAs and eWOM to

    successfully advertise

    online.

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    Consumers online brand related activities

    (COBRAs) is another method used by

    advertisers to promote their products.

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    Implications on traditional advertising

    Traditionaladvertising techniques include

    print and

    television advertising.

    The Internet has already

    overtaken television as the

    largest advertising market.

    Minimizing

    use

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    Internet and social

    Networking leaks areone of the issues facing

    traditional advertising.

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    1.Trattner, C., Kappe, F. (2013). "Social Stream Marketing on Facebook: A Case

    Study".International Journal of Social and Humanistic Computing

    (IJSHC)2(1/2).

    2.Kietzmann, J.H., Canhoto, A. (2013). "Bittersweet! Understanding and

    Managing Electronic Word of Mouth"(PDF).Journal of Public Affairs13(2):

    146159. doi:10.1002/pa.1470. Retrieved September 17, 2013.

    3.Schivinski, Bruno; Dbrowski, D. (2013). April 2013 "The Impact of BrandCommunication on Brand Equity Dimensions and Brand Purchase Intention

    Through Facebook". Working Paper Series A, Gdansk University of Technology,

    Faculty of Management and Economics4(4): 223.

    4.How Social Media Is Changing Paid, Earned & Owned Media. Mashable.com

    (2011-06-23). Retrieved on 2013-07-28.

    5. Web-site:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport20

    13.pdf

    http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1002/pa.1470http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://mashable.com/2011/06/23/paid-earned-owned-media/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://mashable.com/2011/06/23/paid-earned-owned-media/http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://dx.doi.org/10.1002/pa.1470http://en.wikipedia.org/wiki/Digital_object_identifierhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf
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