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byIlona Kardanova

&

Dariya Pavshinskaya

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Content About SMM

Social networking websites Mobile phones

Tactics

Marketing tecniques Implications on traditional advertising

All in all

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Social Media Marketing

refers to the process

f gaining website traffic orattention through social

media sites.

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Social networking websites allow individualsto interact with one another and build

relationships.

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In 2009, bloggers had an enormous impact on

fashion, affecting everything from print publishing to

how brands market themselves online

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Social networking sites also include a vast amount

of information about what products and services

prospective clients might be interested in.

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Mobile phones

Mobile phone usage has alsobecome beneficial for social

media marketing. Today, many

cell phones have social

networking capabilities:

individuals are notified of any

happenings on social

networking sites through theircell phones, in real-time.

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Twitter

Twitterallows companies

to promote their productson an individual level.

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Facebook pages are far more detailed than

Twitter accounts

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Google+, in addition to providingpages and some features of

Facebook, is also able to integrate

with the Google search engine.

Google+

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LinkedIn, a professionalbusiness-related networking site,

allows companies to create

professional profiles for themselvesas well as their business to network

and meet others.

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Yelp consists of a comprehensiveonline index of business profiles.

Yelp

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Foursquare is a location basedsocial networking website, where

users can check into locations

via their smartphones.

Foursquare

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Instagram is a free photo and

video-sharing program and social

network that was launched

in October 2010.

Instagram

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YouTube is another popular

avenue; advertisements

are done in a wayto suit the target

audience.

You

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Delicious and Digg are also popular

social marketing sites used unsocial

media promotion

Delicious

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Everyday there are more reasonsfor companies to use blogging

platforms for their social

media repertoire.

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Marketing techniques

Targeting, COBRAs,

and eWOM Social media

marketing involves theuse of social networks,

COBRAs and eWOM to

successfully advertise

online.

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Consumers online brand related activities

(COBRAs) is another method used by

advertisers to promote their products.

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Implications on traditional advertising

Traditionaladvertising techniques include

print and

television advertising.

The Internet has already

overtaken television as the

largest advertising market.

Minimizing

use

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Internet and social

Networking leaks areone of the issues facing

traditional advertising.

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1.Trattner, C., Kappe, F. (2013). "Social Stream Marketing on Facebook: A Case

Study".International Journal of Social and Humanistic Computing

(IJSHC)2(1/2).

2.Kietzmann, J.H., Canhoto, A. (2013). "Bittersweet! Understanding and

Managing Electronic Word of Mouth"(PDF).Journal of Public Affairs13(2):

146159. doi:10.1002/pa.1470. Retrieved September 17, 2013.

3.Schivinski, Bruno; Dbrowski, D. (2013). April 2013 "The Impact of BrandCommunication on Brand Equity Dimensions and Brand Purchase Intention

Through Facebook". Working Paper Series A, Gdansk University of Technology,

Faculty of Management and Economics4(4): 223.

4.How Social Media Is Changing Paid, Earned & Owned Media. Mashable.com

(2011-06-23). Retrieved on 2013-07-28.

5. Web-site:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport20

13.pdf

http://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://en.wikipedia.org/wiki/Digital_object_identifierhttp://dx.doi.org/10.1002/pa.1470http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://mashable.com/2011/06/23/paid-earned-owned-media/http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdfhttp://mashable.com/2011/06/23/paid-earned-owned-media/http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://www.zie.pg.gda.pl/c/document_library/get_file?uuid=a09080de-92f4-42d5-a1d1-a54d93de3221&groupId=10236http://dx.doi.org/10.1002/pa.1470http://en.wikipedia.org/wiki/Digital_object_identifierhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://beedie.sfu.ca/files/Research/Journal_Articles/Journal_Articles_2013/Bittersweet_Understanding_and_managing_electronic_word_of_mouth.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdfhttp://www.austria-lexikon.at/attach/User/Trattner%20Christoph/trattner_kappe.pdf

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