Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | langerdavid |
View: | 249 times |
Download: | 5 times |
SMM for Small Businesses
Presented by David Langer
Should social media marketing (SMM) be used by small businesses that do not have a significant market presence?
Fun Fact
In 2010, approximately 221 million users
9 out of 10 of those users visited a social networking site at least once per month*
Source: Sass, E. (2011). You've got tweets: social media supplanting email [Web log post]. Retrieved from The Social Graf Connecting Through Chaos.
Benefits for Small Businesses
Share major achievements/milestones
Effective identification of new customers
Avenue for cost effective marketingMagazine Ad = few thousand dollarsFacebook Ad = few cents per click
Benefits (continued)
ROI vs. Return on Social Media Investments
Social Media can help a company gather key information
Measure key marketing outcomes
Example
Intrepid Travel
Thank you for listening!