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SOCIAL MEDIA MARKETING MADE SIMPLE

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Kelly MirabellaOwner – Social Media Geek, Trainer and ConsultantStellar Media Marketing

email: Kelly@stellar247.com

facebook: Stellar247

twitter: @Stellar247

Linkedin.com/in/KellyMirabella

pinterest: Stellar247

instagram: everydaysocial

google+: Stellar Media Marketing

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agenda• why use social media?• what’s right for my business?• what do I do next?

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Facebook LinkedIn InstagramTwitter Pinterest

why use social media?

Google+

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social media is the new word-of-mouth

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social media marketing

leads to…• new customers

• repeat business• referrals

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© dennis nations 2011

concerns? you’re not alone…

social media looks really interesting, but… I’ll never have millions of customers…

using new marketing tools sound great, but…

I will never write thought leadership articles….

reading what’s being said sounds useful, but…I’ll never have a dedicated staff to do it right…

I hear about new tools and networks everyday, but…

I just don’t have the time to stay current…

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what you do have is powerful…loyal, happy customers

an excellent customer experience

interesting and important things to say!

© dennis nations 2011

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Facebook LinkedIn InstagramTwitter Pinterest

what’s right for my business?

Google+

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1,000,100,000active users

522,000,000daily users

why create abusiness page?

Source: Facebook

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tips for your business page

post relevant content: comments, photos, videos

use your page to help answer fan questions

have fun!

make settings public so customers and prospects can find you

use as an alternate landing page for your email

add an email signup form right on your Facebook page

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anatomy of a Facebook page1. cover photo

2. profile photo

3. about

4. apps/tabs

5. timeline

6. posts

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post + video = 100% more engagement

GOT PICS?

post + picture = 120% more engagement

post + photo album = 180% more engagement

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Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)

38%

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how can Facebook help your business?

drive traffic to your website

customer service

engagement reviews/word

of mouth

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288,000,000active users

88%follow at least one brand

should I be usingTwitter?

Source: Global Web Index (February 2013)

Source: TechCrunch (October 2012)

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tips forusing Twitter

share links to interesting content & ask for feedback

tweet a survey or poll

send direct messages (DMs)

retweet content from people you are following

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how can Twitter help your business? promote your

products/services/events share news coverage customer service build relationships through

retweeting and promoting others

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83%of B-2-B marketers are using LinkedIn

33% | 52%Nonprofits and Associations using LinkedIn

should I be usingLinkedIn?

Source: Content Marketing Institute (October 2012)

Source: Nonprofit Social Network Survey Report

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tips forusing LinkedIn

manage your professional contacts and relationships

find individuals you know in a professional capacity

promote your products and services

participate in discussions; recruit attendees to your events

invite people to join your mailing list

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how can LinkedIn help your business? inform about what you do share your expertise promote your

products/services build relationships

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10,400,000active users

21%of users purchased something they saw on Pinterest

should I be usingPinterest?

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Source: Customer Magnetism (May 2012)

Source: PriceGrabber (April 2012)

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tips forusing Pinterest

create a Pinterest business page

pin your content & link to your website

pin others’ content

share interesting images related to your business

ask people to share your pins

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how can Pinterest help your business? engagement customer research drive users to your

website

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343 millionmonthly active users

5 billion timesis how often the Google +1 button is used per day

should I be usingGoogle+?

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Source: GlobalWebIndex (February 2013)

Source: PRDaily.com,

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tips forusing Google+

share your posts publicly

organize your followers with circles

share strategically

try a hangout

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how can Google+ help your business?

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SEO value visual showcase multimedia talk directly with

customers

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what do I do next?

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look professional complete your

business profile

brand your presence

add starter content

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look professional complete your

business profile

brand your presence

add starter content

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kickstart growth: use your email list announce your new

presence in your newsletter

include standard links in every email

include social media sign up icons in every email

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starter content information, tips, and practical advice

questions asked by your customers

links to:

− archived newsletters; event home and registration pages

− polls and surveys

− blogs (yours and others’); websites (yours, and others in your area of expertise)

− thought-provoking discussions that inspires dialogue

− relevant videos, photos, podcasts

− interesting content that you find

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make content shareable

use the Share Bar in your emails – make it easy for

readers to share on social media

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focus on the content: share knowledge so people care

trade useful information for attention

inspire trust by filtering the noise

social media “do”: be the expert

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social media “don’ts”what NOT to include in your Facebook, Twitter, and LinkedIn Updates.

don’t pitch.

don’t overtly self-promote.

don’t offer incentives to get reviews or sharing.

don’t stray from your areas of business into: personal information, politics, sports, religion, etc.

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what should I monitor?

categories,topics,

keywords

similar companies

your brand

experts + influencers

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Hootsuitetools to manage + monitor

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NutshellMailtools to manage + monitor

reply from your inbox

track your insights

read fancomments

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Google Alertstools to manage + monitor

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next steps…

constantcontact.com » Resources » Learning Center

free social media webinars

constantcontact.com » Resources » Local Learning

Grow Your Business with Emailand Social Media workshop

call a coach at 855.825.0404

any questions?

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More from Kelly…Go to StellarMediaMarketing.com to see my upcoming webinars and classes.