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Smo demo (1)

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SMO Strategy & Techniques
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Page 1: Smo demo (1)

SMOStrategy & Techniques

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SMO

SMO is the strategy used to drive traffic to your website from source other than search engine.

Some of SMO techniques include blogs, social bookmarking, social networking sites, video & photo sharing.

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SMO

SMO aims to optimize a website and its content in terms of sharing across social media and other networking websites.

SMO basically used to generate publicity, to increase the awareness of brand, product, events, upcoming promotions.

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SMO

SMO involves social media activities in an organic way.

social media is game changer : This is a game changer for businesses engaging in marketing, sales, customer service and other business activities

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SMO

Social Media Marketing (SMM)

SMM involves paid advertising through social media networks like facebook, linkedin, twitter.

SMM is the processing of using paid advertising to increase your customer reach and increase your brand exposure.

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SMO

advertising is not just about getting your ad in front of as many people as possible.

successful advertising is about getting your business and your message in front of people who are ready to buy your products or services.

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SMO

The problem with most of advertising is that a people who see your ads will never be interested what you have to offer.

Can a business Like You use FB as Marketing Tool?

Yes ! You Can….

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SMO - Facebook

The problem with most of advertising is that a people who see your ads will never be interested what you have to offer.

Can a business Like You use FB as Marketing Tool?

Yes ! You Can….

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SMO - Facebook

Facebook has nearly 1.35 billion registered users worldwide.Facebook usage is highest in North America: Facebook has 59% of all Internet users in North America

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SMO - Facebook

Facebook has surpassed 100m users in India, in fact one out of every nine people on earth now has a Facebook accountand fifty percent of them Log In every single day.time spend on FB is 20 Minutes by per user.

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SMO - Facebook

Facebook users allow to post, talk about your business and share and even recommend their favorite products and services with their friends, and friends' friend.unlike the offline world you can only communicate with one or two friends at a time

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SMO - Facebook

Facebook allows users to instantly share their message and thoughts

with hundreds of friends all at once.

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SMO - Facebook

According to Facebook the average user now has 135 friends

That's 135 people they can recommend your business with just clicking of "Share" , "Like" a button.

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SMO - Facebook

According to Facebook the average user now has 130 friends That's 130 people they can recommend your business with just clicking of "Share" , "Like" a button.

I'm sure you see how quickly your message can spread.

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SMO - Facebook

you can advertise based on age, sex, location, personal interests, income level, education (you can include and exclude) and so on this means your message only even get shown to those people who are truly interested in your products or services.

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SMO - Facebook

Facebook also allows you to have a two-way conversation with your customers, allowing them to give you direct feedback and suggestions and even reviews about your business

with Facebook for your business you build a real relationship which develops more of your customers into repeat buyers.

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SMO - Facebook

So how can a business like yours take advantage of Facebook?

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SMO - Facebook

ofirst you need to set up your Facebook fan pageo fan page is simply a page on Facebook that represents your business think o second you have to increase your fans, if your customers like enjoying your fan pageoyou'll find as more and more people join with you, your message.

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SMO - Facebookofirst you need to set up your Facebook fan pageo fan page is simply a page on Facebook that represents your business think o second you have to increase your fans, if your customers like enjoying your fan page, you'll find as more and more people join with you, your message.othird and finally you can create Facebook ads to help drive new in highly targeted customers to your fan page (simply facebook drive new customer to your fan page)

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Facebook Pages

Facebook pages work much like personal profile pages, except that they have "fans" instead of "friends." These pages are publicly visible online and often post status updates, links, events, photos and videos to their fans' news feeds and walls.

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SMO - FacebookBenefits of facebook for business

1) low cost of marketing strategy

2) share basic information about your business

3) share picture and videos about your business product/services

4) talk to existing customer and promotional customer by posting and reviewing messages.

5) provide customer supports - customer can posts after sales question, on your facebook wall and your staff can answer them.

6) raise brand awareness and promote positive word of mouth by using facebook like, share button

7) boost traffic to your website and generate leads

8) highly targeted advertising

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SMO - Facebook

What type of facebook page you can create?

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SMO - Facebook

1) Local Business or Place : if you have local business within a limited geographical region ( a metro area).

2) company, organization, institution : this page is ideal for company, organization, institution with more than one physical address. if your company is regional, national, global in reach. a company has a brand or product that sold by the same company at different location

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SMO - Facebook

3) Brand - Product : brands and products are sold by different companies with different websites.

4) Artist Band Public Figure : this page is dedicated to celebrity fan pages. e.g. politics, film star etc.

5) Entertainment : for entertainment industry.

6) Cause of community : if you want to encourage people to join a social or global cause and run a movement on facebook, select the page.

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1. PAGE POST ENGAGEMENT

To create ads that boost your posts and increase likes, comments, shares, video plays, and photo views, start with this option. The ads you create here will primarily exist in users’ News Feeds.

Basically used for

For a facebook page using post.

Sponsored story about people like your post.

Sponsored story about people comment your post.

Sponsored story about people share yourpost.

Facebook Ads

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2. PAGE LIKES

Increased engagement is great for pages that already have a strong fanbase, but maybe you need to build yours from the ground up. No problem. To optimize your campaign to get more new page likes, choose this option.

Basically Used For

Sponsored story about people like your page.

For a facebook page.

Facebook Ads

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3. CLICKS TO WEBSITE

You might not necessarily even want additional Facebook fans or engagement right now. Do you need to increase traffic to your website more than anything else? No problem. Get Facebook users to go straight to your site through this option.

Basically used for

Page post like to your website

Domain ad link to your website

Facebook Ads

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4. WEBSITE CONVERSIONS

This ad was just introduced, and allows you to create ads to promote specific actions for people to take on your website. You’ll need to use a conversion-tracking pixel to measure results.

Facebook Ads

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5. App Installs / App Engagement

For a facebook app.

Sponsored story published through your app.

Sponsored story about people playing your game

6. Offer Claim

For facebook page using post

Sponsored story about people like your post, their comment, sharing your post. Etc.

Facebook Ads

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Facebook Conversion : action that a person take on your website such as checking out, registering, adding item to shopping cart, viewing a particular page on your website, Purchasing online can represent a conversion.

Facebook Conversion Tracking : the ability to measure your ROI on facebook ads by tracking whether your facebook ads are actually leading to your conversions on your website.

Facebook Conversion Pixel : A section of code you get from facebook & place in your html page of your website. It is also called OFFSET PIXEL

Facebook PPC

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CPM : stands for cost per 1000 Impressions. This means you will pay when people see your ad. You pay every time 1000 people see the ad.

CPC : stands for cost per click. You will be charged each time when someone clicks on your ad or sponsored story.

Facebook PPC

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is a social networking service launched in February 2004, owned and operated by Facebook. It was founded by Mark Zuckerberg with his college roommates and fellow Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes

Not surprisingly, Facebook is the top social network on the web. Nothing quite compares to it, not even Google+. With all the changes it has gone through over the years and the recent roll out of the Timeline profile, Facebook has always remained one step ahead of everything else on the web.

To access Facebook.com, you must create an account on the site which is free. Facebook's terms of use state that members must be at least 13 years old with valid email ID’s. After updating you're details, your Facebook profile is generated. Using Facebook.com you can:

o Browse and join networks, which are organized into four categories: regions, colleges, workplaces and high schools.o Pull contacts from a Web-based e-mail account, into Facebook.com.o Find friends in several ways, including search engine to look for a specific person and lot more. o Facebook has recently crossed 500 million users and is the most popular Social Networking site of the world.

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Like Facebook, Twitter has also changed for the better over the years of its existence and continues to expand in popularity. Centered around microblogging and a 140-character text limit, Twitter has become a popular social network of choice for mobile web users who own smartphones and tablet computers.

Twitter is a very simple service that is rapidly becoming one of the most talked-about social networking service providers. When you have a Twitter account, you can use the service to post and receive messages to a network of contacts, as opposed to send bulk email messages. You can build your network of contacts, and invite others to receive your Tweets, and can follow other members' posts. Twitter makes it easy to opt into or out of networks. Additionally, you can choose to stop following a specific person’s feed.

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Known as the social network where professionals can connect, LinkedIn is right behind Facebook and Twitter. Individuals can promote themselves and their businesses, make connections with other professionals, interact in group discussions, post job ads or apply for jobs.

: LinkedIn is an online social network for business professionals, which is designed specifically for professional networking, to help them find a job, discover sales leads, connect with potential business partners. Unlike most of the other social networks, LinkedIn does not focus on making friends or sharing media like photos, videos and music. To start using LinkedIn you need to register and create a profile page. To register to LinkedIn, you need to provide personal information. You can update the profile with your education and job details and a summary. Additionally, you can also give and receive recommendations from co-workers and bosses. There are more than 75 million professionals registered on LinkedIn.

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As it made its debut in the early summer of 2011, Google+ was the fastest growing social network the web has ever seen. It seems as if Google has finally created

something that people are actually excited to use – unlike previously failed attempts at jumping on the social media bandwagon with projects like Google

Wave and Google Buzz.

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Nothing quite compares to YouTube when it comes to video sharing. Although owned by Google, YouTube is still recognized as a separate social network all its own, and one that revolves entirely around video production, logging, movie-making and music sharing.

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Tumblr is another form of microblogging, but unlike Twitter, it is heavily influenced by image sharing. You can follow other users and be followed back. “Reblogging” and “liking” is a popular way to interact. If you post great content, you might be surprised to see how many followers you can attract.

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Reddit has a very strong and closely knit community. If you do nothing but promote your own stuff on Reddit, you probably won’t be making anyone very happy over there. Submitted links to content get voted up or down by users. Links that receive the most upvotes will get pushed to the first page where the potential for viewership is huge.

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Pinterest is still a baby in the world of social networking, but it’s growing up fast. As the fastest standalone site ever to reach 10 million monthly unique visits, it’s beautiful and intuitive user platform is definitely turning heads online.

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StumbleUpon is channel surfing for the web. You simply choose specific categories of interest and press “Stumble!” to load a new page or website for you to view. You can submit your own pages, like other pages, and growing a following.


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