Leo Burnette, Philip Morris and Television Advertising in the 1960s
MJ Clarke
1963 Primetime
from “Advertising and Growth Opportunities for Small Business in Television Radio”
87th Congress, 2d Session
January 3, 1963
from the 1966 CBS Rate Card
from Printer’s Ink, September 6, 1963
from FTC’s “Trade Regulation Rule for the Prevention of Unfair or Deceptive Advertising and Labeling of Cigarettes in Relation to the Health Hazards of Smoking” (1964)
Fourth Quarter of 1960 Total Cost: $4,581,660
First Quarter of 1961 Total Costs: $2,770,206
Third Quarter 1963 Total Cost: $3,881,108
First Quarter 1964 Total Cost: $6,473,400
Second Quarter 1964 Total Cost: $5,037,600
Third Quarter 1964 Total Cost: $4,696,700
Fourth Quarter 1964 Total Cost: $11,539,300
Many Loves of Dobie Gillis “The Prettiest Collateral in Town - 4/12/1960
Seasonal Spending