Be smart don't start. Smoking? You must be joking...Too much smoke will leave you broke. If you can't stop smoking, cancer will. There are cooler ways to die than smoking. Put it out before it puts you out.Smokers don't get to smoke, they have to smoke.Everyone has a right to clean air.Breathe healthily, live happily.Smoking is like paying freedom ends where my nose begins. If God had wanted us to smoke, he would have given us a separate hole for it.Trash the Ash.Cancer cures smoking. Smoke away your worries, not your lungs. Tar the roads, not your lungs.Arsenic kills if you swallow it. Tobacco kills if you smoke it Make your choices, it's your life. Live it or Burn it... Be smart don't start. Smoking? You must be joking...Too much smoke will leave you broke. If you can't stop smoking, cancer will. There are cooler ways to die than smoking. Put it out before it puts you out.Smokers don't get to smoke, they have to smoke. Everyone has a right to clean air. Breathe healthily, live happily.Smoking is like paying someone to kill you. They're rich; you're dead.Your freedom ends where my nose begins.If God had wanted us to smoke, he would have given us a separate hole for it.Trash the Ash.Cancer cures smoking.Smoke away your worries, not your lungs.Tar the roads, not your lungs.Arsenic kills if you swallow it. Tobacco kills if you smoke itMake your choices, it's your life.Live it or Burn it... Smokilling Campaign at Thapar University, Patiala Event Report [April 1 st to 19 th ] .
Transcript
Be smart don't start. Smoking? You must be joking...Too
much smoke will leave you broke. If you can't stop
smoking, cancer will. There are cooler ways to die than
smoking. Put it out before it puts you out.Smokers don't get
to smoke, they have to smoke.Everyone has a right to clean
air.Breathe healthily, live happily.Smoking is like paying
someone to kill you. They're rich; you're dead. Your
freedom ends where my nose begins. If God had wanted us
to smoke, he would have given us a separate hole for
it.Trash the Ash.Cancer cures smoking. Smoke away your
worries, not your lungs. Tar the roads, not your
lungs.Arsenic kills if you swallow it. Tobacco kills if you
smoke it Make your choices, it's your life. Live it or Burn
it... Be smart don't start. Smoking? You must be
joking...Too much smoke will leave you broke. If you can't
stop smoking, cancer will. There are cooler ways to die than
smoking. Put it out before it puts you out.Smokers don't get
to smoke, they have to smoke. Everyone has a right to clean
air. Breathe healthily, live happily.Smoking is like paying
someone to kill you. They're rich; you're dead.Your
freedom ends where my nose begins.If God had wanted us
to smoke, he would have given us a separate hole for
it.Trash the Ash.Cancer cures smoking.Smoke away your
worries, not your lungs.Tar the roads, not your
lungs.Arsenic kills if you swallow it. Tobacco kills if you
smoke itMake your choices, it's your life.Live it or Burn it...
Smokilling Campaign at Thapar University, Patiala
Event Report
[April 1st to 19th ]
.
1
Objective of the Smokilling Campaign
Smoking is bad for you.
If any generation knows that, is ours. We’re the anti-smoking campaign generation.
We’re the ones who saw the pictures of the lungs before and after someone spent their
lives smoking. We’re the kids who were told not to cave to peer pressure. So we know
the dangers, those of us who smoke and those of us who have never smoked. We’re
well informed and well aware, and people make their own decisions for their own
reasons regardless.
The focus of worldwide consumer education programs has been on the effects of
tobacco use. In order to highlight the leading cause of preventable death worldwide,
these programs have largely been fear-based and designed to convince young people
to stop cigarette smoking
The AIESEC Way is not only a description of the way manner we aim to make a positive
impact on society, but also describes the road we are taking to achieve what we
envision
Thus as a student-led movement, we have the advantages of speaking the language of
our target audience as well as greater credibility vis-a-vis adults, whose anti-smoking
advice is often perceived as hypocrisy.
Anti - smoking campaigns aimed at smokers have had limited success because as
much as they hate their habit, smokers are averse to taking steps to give it up.
Our brief is clear: to persuade young collegians to never try smoking and to
encourage those who are trying to get rid of the habit.
2
Agenda
The whole campaign was divided into 3 phases
Phase 1 from April 1st -7th
Innovative anti-smoking graffiti’s and posters were posted around
the campus, to create awareness before the campaign is actively
launched to create curiosity among students.
Spreading awareness with the help of posters in places dedicated
to this campaign.
Phase 2 from April 7th - 14st
As part of the second phase of our campaign we have partnered with
Saturanlia’s2012, one of the largest cultural festival in North India which
happens in Thapar University annually. The campaign was active
throughout the duration of the fest.
This collaboration expanded the impact and visibility of our campaign to
many folds.
Campaign activities by AIESEC during Saturnalia
A long graffiti board and other art forms(posters, banners,
photographs and campaign T-shirts) used during the campaign, plus
educational videos and posters were collectively publicized in a self-
constructed art gallery. The gallery was set up at one of the prime
locations of the college, from where almost all the crowd passes by.
An anti-smoking mural was installed alongside the art gallery to
encourage everyone to express there views on anti smoking and
show support for the campaign by hand by leaving there hand prints.
Beside the gallery, various competitions like
Smokilling poster design competition
3
Smokilling T-Shirt designing competition
Smokilling face painting competition
Smokilling photography competition was organized by us
On the first day of the fest, which witnesses maximum footfall
Interns from Canada and Brazil worked with us on the campaign day
and helped us in making it more impactful. The foreign nationals
would took part in competitions, publicized the campaign by word
and through campaign T-Shirts.
Phase 3 April 19th
o The highlight of the campaign was the AIESEC night which had
the following agenda as a part of the campaign. AIESEC night
witnessed maximum footfall which gave us a chance to make
the campaign visible. As a part of the AIESEC night we
organized following events
o 10 mins video display on a projector about harmfull effects of
smoking.
o A guest lecture from a doctor from Fortis Hospitals on ill- effects
of smoking
o Donation of graffiti board made during Saturnalia to Hostel so
that the message can be displayed throughout the year
o Distribution of campaign t-shirts , badges and stickers to the
crowd.
o Rock for Charity- Music concert by The Local Train
4
Number of Attendees
During the first phase of the campaign the outreach was the entire campus
area which includes about 8,000 students from college and 2000
administration members and their families
Second phase of the campaign saw participation of 54 students directly in
the competitions and around 200 on the art mural. The competition, graffiti
board and the AIESEC stall set up during the Saturnalia fest at Thapar
University was witnessed by a approximate footfall of 2000 engineering
students from all over north India who came for the college fest.
Third phase of the fest was publicized through online and on campus
promotion and witnessed an active participation by a crowd of over 1500
students from Thapar University and nearby colleges.
Communication strategy
On campus promotion of the campaign was done through more than 500
posters put-up through out the campaign
We partnered with an organization with database of around 3000 students
to send promotional SMSs for the AIESEC night
Online promotion was done via facebook.The event page got more than
100 likes in one week and is now at 210 as on April 30th
The event outreach crossed 10000 mark on during the second phase
5
6
ER details
Total revenue generated through sponsors
Rs 1,95,000
Expenditure
Phase one and phase two
On Posters, Flexes, AIESEC stall, Intern Hospitality Graffiti Board and
