+ All Categories
Home > Documents > Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers...

Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers...

Date post: 28-Dec-2015
Category:
Upload: chad-wright
View: 228 times
Download: 0 times
Share this document with a friend
Popular Tags:
12
Smoking Health Psychology
Transcript
Page 1: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Smoking

Health Psychology

Page 2: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

1950s Ads

Page 3: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Types of Advertising

• TV, Radio

• Magazines, Newspapers

• Billboards

Page 4: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Who Smokes?

• Adults in U.S.:– __% smoke– __% former smokers– 50% never smoked

Page 5: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Gender & Smoking

• 1965: gender gap- 51% men __% women

• 1996: Age Male % Female %18-24 28.8 22.925-34 30.2 27.335-44 32.0 27.445-64 29.2 23.0

Page 6: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Government Action

• 1965- Surgeon general's warnings on all packages

• 1971- broadcast advertising banned• 1990- smoking banned on buses & domestic

flights • 1994- Mississippi filed 1st of state lawsuits

for smokers' Medicaid bills• 1998- Cigarette industry: $_________ to

state gov.s

Page 7: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

State Action

• US Taxes:– Federal: 39¢ per pack– ________________– __________________________________________

• Other countries:– __________________– __________________– __________________– __________________

Page 9: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Anti-Smoking Ads

Page 10: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Smoking & Movies

• Movie heroes _________________ smoke than in real life

• US youngsters: ___ movies/wk• __ smoking episodes each• Teens: favorite star smokes,

_____________________• ________ show tobacco use, including PG or

PG-13

Page 11: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Preparing to Quit

1. Know why you want to quit

2. Set a quit date within the next 2 weeks

3. Avoid smoking in your regular places

4. Assemble a "quitting team"

5. Stock up on smoking substitutes

6. Figure out how to say no

7. Draw up a reward schedule

Page 12: Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Quitting

1. Check out nicotine replacement therapy

2. Throw out all smoking materials

3. Stop smoking completely

4. Drink decaffeinated beverages

5. Avoid drinking alcohol

6. Stay away from smokers/smoking

7. Use relaxation techniques

8. Don't worry about weight gain


Recommended