WHAT ISSMS?

And why do I need it?DesignMobileWebsite.mobi

SHORT MESSAGING SYSTEM A system that enables cell phones to send and receive text

messages (maximum of 160 characters) A direct advertising medium Allows collection of mobile numbers via customer opt-in using

keywords sent to a “short code” Customer numbers are added to your messaging database Your business can promote its messages to customers, turning

them into repeat customers Messages shared virally lead to increased customers

DEFINITIONS Short code: a special shortened phone number to which an SMS or

text message can be sent.– Fewer digits than a 10-digit phone number

Keyword: a custom word you choose to identify your mobile campaign– Best keywords are short and impactful to the target customer

Example: Text PIZZA to 54982 to Receive 10% off

your next delivery from Joe’s Pizza!

SMS CAMPAIGN BENEFITS

Cost Reach Redemption Speed Control

WHY DO I NEED SMS? Mobile phones are

always on Mobile phones are

always with us Mobile phones keep

us always connected

YOUR CUSTOMERS ARE MOBILE.

YOUR CUSTOMERS WANT TO HEAR FROM YOU.

Over 90% of text messages are opened with minutes

Customers with whom you keep in regular contact spend 67% more

IS YOUR SITE MOBILE-OPTIMIZED?Businesses are lagging behind consumers in terms of

support and use of mobile.There is significant opportunity for business that

understand thisCommunicate with customers using their medium of

choice - mobile!

MARKETING INTEGRATIONTie mobile and SMS campaigns into your overall

marketing strategyCustomers are on the go and marketing needs to reflect

that realitySocial media and mobile integration is hot

– Consumers are using their mobile devices to share content on social sites

– Your content can go viral quickly• Make sure you have a robust social media presence

SMS CAN CREATE INSTANT TRAFFIC FOR YOUR BUSINESSSend hundreds of messages in minutes with a single

clickSegment contacts into unlimited groupsSend mobile coupons, schedule appointment reminders,

announce contests, market new itemsAllow customers to come to you - have them text a

keyword to a short code to join your marketing listDon’t over-promote, but give them value and a reason to

stay on your list

MOBILE IS PERSONAL

People are with their mobile devices 24/7

The mobile phone is a personal form of technology

Treat messages like a conversation with the customer, while offering them value.

Text a video link to customers with a personalized message - powerful!

WHY DO I NEED SMS? http://designmobilewebsite.mobi DesignMobileWebsite