SMS Production

SMS Production Indonesian Telecom Market Facts and Numbers: Charts & Tables 2006 – 2008 [HR.CTD008.V1U1-2009] Dr.Ing. Eueung Mulyana @ Harewos Research 11/2/2009 http://www.ligarvirtual.com/harewos

SMS Production

Harewos.Research http://www.ligarvirtual.com/harewos

Nov. 2

2

Contents

List of Figures & Tables ........................................................................................................ 3

Annual SMS Production ........................................................................................................ 4

Average SMS Production ...................................................................................................... 6

SMS Production with Estimates ........................................................................................... 7

SMS Production Growth ....................................................................................................... 9

Telkomsel ............................................................................................................................. 11

Indosat ................................................................................................................................. 12

Excelcomindo ....................................................................................................................... 13

Telkom FWA ........................................................................................................................ 14

Abbreviations & Notes ........................................................................................................ 15

SMS Production


Nov. 2

3

List of Figures & Tables

Figure 1 Annual SMS Production – 4 Operators (Billions SMS) ........................................ 4 Figure 2 Market Share of SMS Production 2008E – 4 Operators ...................................... 5 Figure 3 Market Share of SMS Production 2006-2008........................................................ 5 Figure 4 Annual SMS Production (with Estimates) ............................................................ 7 Figure 5 Market Share of SMS Production 2008E (with Estimates) ................................. 8 Figure 6 Market Share 2008E – Portion of “Others” (Estimates) ...................................... 8

Figure Table 1 Monthly SMS Production (Average, Millions SMS) ................................... 6 Figure Table 2 Daily SMS Production (Average, Millions SMS) ........................................ 6 Figure Table 3 Growth of SMS Production – 4 Operators .................................................. 9 Figure Table 4 Growth of Total SMS – AGR & CAGR ........................................................ 9 Figure Table 5 Growth of SMS Production (with Estimates) ........................................... 10 Figure Table 6 of Total SMS – AGR & CAGR (with Estimates) ....................................... 10 Figure Table 7 Growth of TSEL’s SMS Production ........................................................... 11 Figure Table 8 Growth of TSEL’s SMS Production – AGR & CAGR ............................... 11 Figure Table 9 Growth of ISAT’s SMS Production ............................................................ 12 Figure Table 10 Growth of ISAT’s SMS Production – AGR & CAGR .............................. 12 Figure Table 11 Growth of XL’s SMS Production .............................................................. 13 Figure Table 12 Growth of XL’s SMS Production – AGR & CAGR .................................. 13 Figure Table 13 Growth of TLKM’s FWA SMS Production .............................................. 14 Figure Table 14 Growth of TLKM’s FWA SMS Production – AGR & CAGR ................... 14

Table 1 Annual SMS Production – 4 Operators (Billions SMS) ......................................... 4 Table 2 SMS Production Estimates for Other Operators (Millions SMS) .......................... 7

No

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F

TSEL ISAT XL TLKM‐FW

wos.Resear/www.ligar

Figure 1 A

WA

Table 1 A

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

rch rvirtual.com

Annual S

Annual SM

2006E

SM

m/harewos

Ann

SMS Prod

2006E 40.0 25.3 8.5 1.2

MS Produ

2007

MS Pr

nual S

duction –

uction – 4

7E20

roduct

SMS

4 Operat

2007E 49.5 36.5 12.6 2.0

4 Operato

008E

tion (b

Prod

tors (Billi

ors (Billio

n)

TLXLISATS

SMS Pro

duct

ions SMS

2008E78.0 46.1 17.8 3.6

ons SMS)

LKM-FWALAT

SEL

oduction

4

ion

S)

E

)

No

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F


Figure 2 M

Figu

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Market S

ure 3 Mar

ISAT32%

SM

53.3%

33.7%

11.3%

1.6%

2006E

TSE

m/harewos

Share of S

rket Shar

T%

XL12%

TL

MS Pro

SMS EL IS

SMS Prod

re of SMS

LKM-FWA2%

oductio

49.2%

36.3%

12.5%

2.0%

2007E

ProduSAT X

duction 20

Product

on 200

uctionXL TL

008E – 4 O

tion 2006-

TSEL54%

08E

53.6%

31.7%

12.2%

2.5%

2008E

KM-FWA

SMS Pro

Operator

-2008

%

%

%

E

oduction

5

rs

No

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Fi

F


igure Tab

Figure Ta

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A

ble 1 Mon

able 2 Da

02,0004,0006,0008,000

TSELISATXLTLKM-FW

#

050

100150200250

TSELISATXLTLKM-FW

m/harewos

Aver

nthly SMS

aily SMS P

2006E

20063,332,10708

WA 100

#SMS/

2006E

20061106923

WA 3

#SMS

rage S

S Product

Producti

2007E

6E 23 48 3

80

/Month

2007E

6E 20

S/Day

SMS

tion (Ave

on (Avera

2008E

2007E4,1253,0421,050167

h (mn)

2008E

2007E136100355

(mn)

Prod

erage, Mil

age, Milli

E

2008E6,5003,8421,483300

)

E

2008E2141264910

SMS Pro

duct

llions SM

ions SMS

oduction

6

ion

MS)

S)

No

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M‐8 STI NTS HCPT Smart ISAT‐FWBTEL

Table


SM

Fig

WA

e 2 SMS P

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

180.0

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MS Pr

gure 4 Ann

Productio

0

0

0

0

2006E

SM

m/harewos

roduc

nual SMS

2006

1,742.102.93.60.00.0

361.51,181.

on Estim

E2007

MS Pr

ction

S Produc

E

.7 9

5 .6

ates for O

7E20

roduct

n wit

tion (wit

2007

2,748.226.61.3

1,488.83.9572.92,788.

Other Op

008E

tion (b

th Es

h Estima

E

.8 6

.6 9 .7

perators (

n)

OthTLKXLISATSE

SMS Pro

tima

ates)

2008

2,287537.22,2153,0821,048652.06,253

Millions

hersKM-FWA

ATEL

oduction

7

ates

E

.3 2 .4 .2 .4 0 .1

SMS)

No

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Fig

F


gure 5 M

Figure 6 M

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arket Sha

Market S

XL11

TLKMFWA2%

SM

ISAT-4%

BT3

SM

m/harewos

are of SM

hare 200

ISAT29%

L1%

M-A

% Oth10

MS Pro

SFWA

%

TEL39%

S ProdO

MS Produ

8E – Port

hers0%

oductio

Smart7%

ductioOthers

uction 200

tion of “O

T4

on 200

M-814%

N

HCPT19%

on 2008s

08E (with

Others” (E

TSEL48%

08E

STI3%

NTS14%

8E -

SMS Pro

h Estimat

Estimates

oduction

8

tes)

s)

No

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Figure

Figu

11

1

16

#SM

A

Per

cent

age

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e Table 3

ure Table

0.020.040.060.080.0

100.020.0

40.0

60.0

2MS 7

SM

AGRCAGR

0.05.0

10.015.020.025.030.035.040.045.050.0

SM

m/harewos

SMS

Growth

e 4 Growt

2006

200675.0

MS Pro

CA

200734.134.1

MS Pro

S Pro

of SMS P

th of Tota

2007

200100

oductio

AGR 39

711

ductio

oduct

Productio

al SMS – A

20

070.6

on - To

9%

on - To

tion G

on – 4 Ope

AGR & CA

008

2008145.5

otal

200844.639.3

otal

SMS Pro

Grow

erators

AGR

oduction

9

wth

No

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Figure T

Figure T

11111

#SM

A

Per

cent

age

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Table 5 G

Table 6 of

0.020.040.060.080.0

100.0120.0140.060.080.0

2MS

SM

AGRCAGR

0.0

10.0

20.0

30.0

40.0

50.0

60.0

SM

m/harewos

Growth of

f Total SM

2006

200678.4

MS Pro

CA

200738.438.4

MS Pro

f SMS Pro

MS – AGR

2007

200108

oductio

AGR 44

744

ductio

oduction

R & CAGR

20

078.5

on - To

4%

on - To

(with Es

R (with Es

008

2008161.6

otal

200848.943.6

otal

SMS Pro

stimates)

stimates)

oduction

10

)

No

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Fi


Fig

gure Tab

A

Per

cent

age

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gure Tabl

ble 8 Grow

0.010.020.030.040.050.060.070.080.0

#SMS

SM

AGRCAGR

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

SM

m/harewos

le 7 Grow

wth of TS

2006

200640.0

MS Pro

CA

200723.823.8

MS Pro

wth of TSE

SEL’s SMS

2007

20049.

ductio

AGR 4

788

ductio

EL’s SMS

S Produc

2008

07.5

on - TS

0%

on - TS

Tel

S Product

ction – AG

8

200878.0

SEL

200857.639.6

SEL

SMS Pro

lkom

tion

GR & CAG

oduction

11

msel

GR

No

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Fig


Fig

gure Tab

A

Per

cent

age

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gure Tabl

le 10 Gro

0.05.0

10.015.020.025.030.035.040.045.050.0

#SMS

SM

AGRCAGR

0.05.0

10.015.020.025.030.035.040.045.050.0

SM

m/harewos

le 9 Grow

owth of IS

2006

200625.3

MS Pro

CAGR

200744.344.3

MS Pro

wth of ISA

SAT’s SM

2007

20036.

oductio

R 35%

733

oductio

AT’s SMS

MS Produc

2008

07.5

on - IS

on - IS

I

Product

ction – AG

200846.1

SAT

200826.335.0

SAT

SMS Pro

Indo

tion

GR & CAG

oduction

12

osat

GR

No

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F


Fi

Figure Ta

A

Per

cent

age

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gure Tab

ble 12 Gr

0.02.04.06.08.0

10.012.014.016.018.0

#SMS

SM

AGRCAGR

36.0

38.0

40.0

42.0

44.0

46.0

48.0

50.0

SM

m/harewos

ble 11 Gro

rowth of X

2006

20068.5

MS Pr

CAGR

200748.248.2

MS Pr

owth of X

XL’s SMS

2007

20012.

roduct

R 45%

722

roduct

Ex

XL’s SMS

S Product

2008

076

tion - X

ion - X

xcelc

Producti

tion – AG

8

200817.8

XL

200841.344.7

XL

SMS Pro

omin

ion

GR & CAG

oduction

13

ndo

GR

No

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Figur


Figure

e Table 1

#SM

AC

Per

cent

age

S

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e Table 13

14 Growth

0.00.51.01.52.02.53.03.54.0

2

2MS

SM

AGRCAGR

60.0

65.0

70.0

75.0

80.0

85.0

SMS P

m/harewos

3 Growth

h of TLKM

2006

20061.2

S Prod

CAG

200766.766.7

Produc

h of TLKM

M’s FWA

2007

2002.0

ductioFWA

GR 73%

777

ction -

T

M’s FWA S

SMS Pro

200

070

on - TL

%

- TLKM

Telko

SMS Prod

oduction –

08

20083.6

LKM

200880.073.2

M FWA

SMS Pro

om FW

duction

– AGR &

A

oduction

14

WA

CAGR

SMS Production


Nov. 2

15

Abbreviations & Notes

AGR Annual Growth Rate

CAGR Compound Annual Growth Rate

FWA Fixed Wireless Access A limited mobility service that links to an area code

PSTN Public Switched Telephone Network A fixed wireline telephone network mainly owned, operated and maintained by PT Telekomunikasi Indonesia (PT. Telkom)

MoU Minutes of Use (Minutes of Usage) SMS Short Message Services

Short text/alphanumeric messages 2008E End of 2008 TLKM

PT. Telekomunikasi Indonesia / PT. Telkom Indonesia

ISAT

PT. Indosat

XL

PT. Excelcomindo Pratama

BTEL

PT. Bakrie Telecom

M-8

PT. Mobile-8

HCPT

PT. Hutchison CP Telecommunication

NTS

PT. Natrindo Telepon Selular

Smart

PT. Smart Telecom

STI

PT. Sampoerna Telekomunikasi Indonesia

TSEL

PT. Telekomunikasi Selular (Telkomsel)

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