Date post: | 08-May-2015 |
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CONTENT
+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES+ HIGHLIGHTS
5 DAYS
6 VENUES
115+ EVENTS
150+ SPEAKERS
2250 + UNIQUE PARTICIPANTS
CVL SrinivasCEO, GroupM South Asia
Sunder MadakshiraVP Marketing Communication SAP India
RishiDograGM Marketing: PepsiCo
DebasishBiswasVice President Corporate STAR TV
AshwathGanesanNational Strategy Director, Social@Ogilvy
Viral OzaDirector Marketing NOKIA
Max HegermanMD Edelman Digital India
GuneetMongaCEO – AnuragKashyap Films
SPEAKERS
SPEAKERS
KiranKhalapCo-Founder, Chllorophyll
Dr. Sharad KaleProfessor &Padmashree Award Winner
KalyanVarmaFreelance Photographer
Ramaa SharmaDigital Editor BBC
Dr. SubramaniamSwamySenior BJP Leader
Kiruba ShankarDigital Entrepreneur, kiruba.com
Pradyuman MaheshwariCEO, Mxm India
Suhel SethManaging Partner, Counselage India
UnnyRadhakrishnanHead of Digital – Maxux Global
AashutoshKatre
Abhishek ShahdeoAchalDeode
Ajay Ambekdar AkshayGurnani
AlexandreCorso
AkshayGurnani Alex Oberberg
AmolPawar
Anand Halve
Ananthasubramanium Anusha Shetty
Arashdeep Sandhu
Arko Mukherjee
Arnab Mitra AshwathGanesan AsifUpadhye
Atul Gupta Atul Hedge Bharat Bhattad ChannanSawhney
Chloe Bennett
Cristiana Peruzzo
CVL Srinivas Deepak Taneja Devyani Parikh
DevikaBhojwani
DrSubramaniumSwamy
Ekalavya Bhattacharya
Gunjan Patel
GauriVijGulPanag HarshilKaria
Hemant Soreng Himanshu Seth Hindol Deb JawharSircar
Jennifer Bharucha JyotiMhapsekar
Kalyan Varma Karl Gomes
Kavitha Kale KiranKhalap
Kiruba Shankar
MadanSanglikar Marissa Bronfman Max Hegerman Mayank Gandhi MilindSoman
Malini AgarwalMeenakshi Reddy Naman SharmaNavneet Kaushal NayantaraKilachand
Neena Singh
ParitoshAjmera Pooja Dhingra Pradeep Chopra Pratik Gupta PreethamVenkky Priiti Gandhi
Priyanka Khanna Rajesh Aggarwal Ramesh Raman Ranjit Nair RaheelKhursheed
ReshmaBachwani Richard Lui Rishi Vohra Rohit Varma SaazAggarwal Sanjay Divecha
Sanjeev Khandekar SayaleeKarkare Sharad Kale Shakti Salgaokar
Siddharth Sethi Simon Ashwin SomikaBasu Subhamoy Das SudarshanDharmapuri
Subhamoy Das SudarshanDharmapuri Sudeep Gupta Suhel SethSumit Verma
Sunder Madakshira
Sunder Ramachandran
Sunil Vashisht
Suresh Babu Suveer Bajaj Tithiya Sharma Toby Daniels
UnnyRadhakrishnan
Venkatesh Varadachari
Vidya AthreyaYasheshShethia
Zafar Rais
Pradyuman Maheshwari
SPONSORS
CITY HEADLINE SPONSOR
HUBS
PARTNERS
CONTENT
+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES+ HIGHLIGHTS
Social Media does not contribute to the Socio economic growth of the
economy…
DEBATE
WORKSHOPS
ART WORKSHOP BY NEENA SINGH
KNOW YOUR CUSTOMER: MANAGE EXPECTATIONS BETTER
MASTERCLASS
ON MOBILE PHOTOGRAPHY
PANEL DISCUSSIONS
MARQUEE EVENTS
MUSICAL EVENTS
Mega Pink – A Multi City Run for Women’s FitnessClick Rights: Photography ExhibitionCall of the Wild: Photography Exhibition
Art Exhibition on MumbaismMumbai on Canvas – Art Exhibition
Keynote Address – OPEN & CONNECTED: Principles for a Collaborative World
Making ‘Free Art’ Profitable
Social Media: Global Platforms and Local Cultures? Perspectives from different regions
How the world’s most social event in 2012 became a little more social
Social Media does not contribute to the Socio Economic growth of the economy
Masterclass: Mobile Photography
'My story in 41 pictures' - A photowalk powered Nokia
Underprivileged Background Learning and Benefiting from Social Media
Art Workshop by Amol Pawar
Women's Health & Fitness: Is social media helping the cause?
The impact of social media on education - A panel discussionMusic For Masses : Live Performance by Ayush Shrestha + Vivaan
Conservation through the eyes of social media
How Social Media Dictates Journalism
The Role of Social Media in PoliticsCreative workshop 'Ramp Walk in Mumbai'Session on Personal brandingPhototalk by Kalyan Varma
Taking technology & benefits to the masses using Social Media
Inside Facebook Insights and Mapping it to GRP
Music For Masses : Live Performance by Empty CaféMusic Makes Mumbai Go Round
Traditional Social Media - Done! What next? - Influencer Relations!Art Masterclass by Kavitha Kale
Hardwiring SoLoMo to Business, & not just to Marketing
Bombay Street Style Party
"Books in the Big City" - Screening of Documentary + DiscussionYouth & Social Media – The Indian Story
How ETC rules Social Media
Theater- A hilarious take on the power of social media to influence and transform behaviour.Workshop on Digital MediaCrowdsourced Journalism & Viral News in The CityArt Workshop by Neena Singh
Negative Practices in the Indian Social Media Industry
Social by Design
The new voice of women: Social Media
Mobile Governance – Live demoVisual Artists, Ignite!Music For Masses : Live Performance by Winit Tikoo feat. Sriram Sampat on fluteMusic For Masses : Live Performance by Neeraja Arya & Nitesh More
Brands in the Youth X Social equation: Expectation & Serendipity
Search <3 Social
MasterSpeak: Socialization of Branded Content
Future-Social: Unconference Discussing Expectations from Next Generation Social Networks
Setting up and maintaining a successful entrepreneurial venture in Digital Marketing
Creative Writing Workshop
Mobile Photography goes Social in The City
Social Media Analytics - Going Beyond Numbers
Art Masterclass by Devyani ParikhEnough of Slacktivism, Time to Move.Learning Experiments with Social Media
How are news brands using social media?Speed Blogging - A crowd Sourced Contest
Social Media for SEOFuture-proof your brandThe Art & Science of Social Media Analytics
Art Workshop by Rahul DangatConsumer and Social MediaI've Got My Fans, Now Show Me The MoneySocializing Search
It’s about people, not devices
Experiential Marketing – Digitally ActivatedThe Publisher Brand and the rise of Micro-Content.Writing In A New Age: Publishers Not Required?India and Bharat: The Social Media StoryChai & Pakoda Bike Ride
CONTENT
+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES+ HIGHLIGHTS
OOH
BANGALORE, MUMBAI, DELHI, PUNE
20PRIME LOCATIONS FOR 15DAYS
RADIO
Rather than running a normal commercial, we decided to take Sound Bytesfrom eminent speakers and
partners. And those were run as radio spots.
MJ Mentions happened all the days of the event
The events were covered extensively by the RJs
Digital Marketing
OVERALL REACH: 19 MILLION
SOCIAL ACTION: 20,000 +
WEBSITE TRAFFIC: 100000 +
+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+TESTIMONIES & HIGHLIGHTS
MEDIA COVERAGE
MORE THAN 100 PRESS MENTIONSIN THE LEADING PUBLICATIONS –
PRINT, ONLINE & ELECTRONIC
CONTENT
+EVENT SNAPSHOT+EVENT EXAMPLES+MARKETING & PROMOTIONS+MEDIA COVERAGE+HIGHLIGHTS & TESTIMONIES
HIGHLIGHTS
#SMWMUMBAI WAS TREDNING FOR ALL THE 5
DAYS
#SMWMUMBAI WAS ONE OF THE MOST POPULAR HASHTAGS AROUND THE
PARTICIPATING CITIES
IMI MOBILE LAUNCHES DAVINCI
NOKIA LAUNCHED LUMIA 1020
Ranjit Nair, CEO, Germin8
It was an honour for Germin8 to be a sponsor for Social Media Week Mumbai. It was a learning and humbling experience for us to learn about all the work being done by all the social media practitioners across India. We wish SMW the best of luck and hope to continue to be associated in the years to come.
LakshmananNarayan, CEO & Co-Founder, Unmetric
The event was beautifully organized with seamless integration between sponsors, organizers, and partners. R SQUARE is a fantastic partner for the SMW brand and brought the Indian event landscape the same levels of quality as these events have in other countries.
Asad Lalljee,Vice President, The Essar Group
Social Media Week (SMW) was a concept that scored in contributing new thinking and knowledge about the way culture is changing. It has connected Mumbai to megacities across the world, thus impacting the way cities are connecting and talking with each other.
TESTIMONIES
TESTIMONIES
Venkatesh Varadachari, Founder, Money Wizards
A well-organized, well conceptualized and well attended event. Hard to believe that this is in fact it's debut in India. I am highly confident that SMW will scale greater heights in India.
Tina Kapur, PR & Communications, blueFROG
We were delighted to be a part of India's first Social Media Week initiative. The response was very encouraging and the subject matter and speakers at the talks were clever and engaging.
Deepak Goel, Founder, Drizzlin Media
SMW Mumbai was a great event. We got to meet and interact with people from many walks of life and learnt some fantastic things about how social media is being used by businesses, non-profit, artists and general consumers. R SQUARE did a phenomenal job of pulling of this event.
VOX POP“Social media has
legitimized the reach in a systematic
manner and it is a view that’s endorsed by our Government too. As per recent
estimates, 15 percent of votes in 2014 would be won
through focused political campaigns executed through
social media.”
“Social media is not only an inexpensive but also a relatable way to reach out to
the audiences.”
“Traditionally a strong TV
advertiser, has started spending
43% more on digital media v/s
just 11% on TV as of last year.”
VOX POP
“Social media has freed musicians or artists from
dependence on publishers, and allowed them to reach
their audience directly”
“Earlier agencies would alert journalists to breaking stories, now we get it from tweets sometimes in less
than a minute”
“Over 60% of social media usage is by people under
30 years”
“We go social keeping in mind that going social is less expensive, there is more connectivity, there is direct interaction
with the customer; it helps the company create a brand image and there is
complete transparency of relationship,”
VOX POP
“Social media is forcing the dynamics of marketing
to change.”
“Use of mobile has led to increased social networking
which in turn has helped brands reach to people”
“From 18 to 24 months from now onwards, Content
Marketing will integrate and will bring about a great
change in the social media.”
“Mobile has added to social media in a very big way. 42% people accessing face book are accessing it via mobiles
to stay connected”
AUDIENCE
Arts & Entertainment; 3%Banking; 3%E-Commerce;
3% Education; 3%
Environment & Agricul-ture; 1%
Fashion & Luxury; 6%
IT & Automo-tive; 10%
Marketing, Advertising, ;
29%
PR & Communi-cation; 29%
Media & Pub-lishing; 21%
Arts & Entertainment Banking E-CommerceEducation Environment & Agriculture Fashion & LuxuryIT & Automotive Marketing, Advertising, PR & CommunicationMedia & Publishing
Senior Man-age-
ment, 36%
Mid-level Man-agement, 35%
Others, 29%
AUDIENCE
THE FUTURE OF NOW: ALWAYS ON, ALWAYS CONNECTED
FEB 17TH – 21ST 2014