Date post: | 10-Apr-2017 |
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The Atlantic Monthly will be the organ of no party or clique, but will honestly endeavor to be the exponent of what its conductors believe to be the American idea.”
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It will not rank itself with any sect of anties: but with that body of men which is in favor of Freedom, National Progress, and Honor, whether public or private.”
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…it will also be found that the healthy appetite of the mind for entertainment in its various forms of Narrative, Wit and Humor, will not go uncared for.”
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• Serve a moral purpose
• Represent freedom, progress, honor
• Propagate the American Idea
• Reject “party or clique”
• Serve a moral purpose
• Represent freedom, progress, honor
• Propagate the American Idea
• Reject “party or clique”
• Entertain
• Serve a moral purpose
• Represent freedom, progress, honor
• Propagate the American Idea
• Reject “party or clique”
• Entertain
• Be a writer’s magazine
Staff and Audience Growth 2011-2016
3xTotalEmployeesatTheAtlantic,AllDivisions
4xAverageMonthlyUniqueVisitorstoTheAtlantic.com
Revenue Trends2006 2017
Print Circulation
Print Advertising
Other
Digital Advertising
Events
Consulting
Atlantic Revenue, by Type
2009 2010 2011 2012 2013 2014 2015 2016 2017B
$ M
illion
s
Print Advertising Digital Advertising
Atlantic Re:think
146native advertising
campaigns
60%digital revenue driven by native advertising
64Atlantic Re:thinkteam members
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos
What’s Worked
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos• Ideas Matter Most
What’s Worked
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos• Ideas Matter Most• Act Like a Start-up
What’s Worked
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos• Ideas Matter Most• Act Like a Start-up• Be “Audience-First”
What’s Worked
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos• Ideas Matter Most• Act Like a Start-up• Be “Audience-First”• Recruit and Retain Best Talent
What’s Worked
• Know Who You Are• Don’t Be Constrained by Old Thinking• Focus on the Journalism• Break Down Silos• Ideas Matter Most• Act Like a Start-up• Be “Audience-First”• Recruit and Retain Best Talent• “Culture Eats Strategy for Lunch”
What’s Worked
Thank You Bob Cohn@[email protected]