SMX Madrid 2008 Uncovering the Algorithm A Peek Inside How Google Evaluates and Ranks Pages. Why Do We Need to Understand Google's Algorithm?. To Predict the Potential Challenges of Earning Top Rankings. To Evaluate Strengths & Weaknesses in a Site's Strategy. - PowerPoint PPT Presentation
Company names (where searchers might want positive and negative press, along w/ official company domains, e.g. “Inditex”)
Product searches (where e-commerce style results might ordinarily fill up the SERPs, but Google tries to provide some reviews and non-commercial, relevant content, e.g. “iPod”)
News & political searches (where it might be prudent to display "all sides" of an issue, rather than just the politically one-sided blogs that did the best job baiting links, e.g. “Zapatero”)
Supplemental & Duplicate Results
Why Do Pages Go “Supplemental”?
Duplicate Content Issues
How Search Engines HandleDuplicate Content – Step 1
How Search Engines HandleDuplicate Content – Step 2
Step 3
How Search Engines HandleDuplicate Content – Step 4
GeoTargeting
Elements that Predict Location
Server Hosting Location Language Domain Extension Domain Registration Data