Date post: | 13-Jul-2015 |
Category: |
Technology |
Upload: | groove |
View: | 386 times |
Download: | 3 times |
• Make sure you are targeting the right words
• The manufacturer isn't always right…
• Need more content than product links
• Goal should be 1 page a day for most eTailers
– Internal Blogs
– How To’s
– Buyers Guides
• Mine your site search
• WRITE UNIQUE PRODUCT DESCRIPTIONS!!!
• Good design is key…
• Important for both SEO and conversion
• Create a dynamic method for page titles/meta tags
• Follow Web standards– Headline text in <h> tags aka your product and category names
– Paragraphs in <p> tags
– Bold and Italics <strong> and <em>
– Lists in <ol> and <ul> tags
• Every page is not one size fits all
• Float that layout - Put your content before the nav
• Be wary of Viewstate and other tech blunders
• Don’t bury your directories
– http://www.favorfavor.com/page/FF/CTGY/BabyItems
• Have great URL conventions
– http://www.favorfavor.com/c-1-Baby-Items.aspx
• Descriptive internal links
• Beware of Spider Traps
• Filtered navigation
• Follow or NoFollow… That is the question
• No session ID’s
– http://www.yourstore.com/products/pid=123&sid=123123@2
34234234
• Create & register dynamic XML sitemaps
• Link building strategies
– Directory submissions
– External blogs
– Mini sites
– Social media (Facebook/Twitter/and more)
– Online PR
• Discontinued products – 404/301/etc?
• Be sure to use your robots.txt
– Cart Pages
– Search Results Pages
Please feel free to email or grab me anytime
during the conference with questions!
Ethan Giffin | CEO, Groove Commerce