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Report -- Feb 2011Prepared by SalingSilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia

Indonesia Social Media Landscape a snapshot of Indonesian user behavior1We heard so much about how Indonesians are very active in social media, but what do we really know about it? Whos already studying Indonesian online behavior? What data are available? Where to begin?

2TwitterTwitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

Twitter Heat Map: http://aworldoftweets.frogdesign.com/

3 22,707,7254,883,228Jan 2011tweets@accounts

onUsed by Saling Saling Engine to generate this report4Twitter: Indonesia Busiest Hour 18.00 22.00Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011TweetsTwitter Prime Time5Twitter: Indonesia Busiest Day: ThursdayIndonesian does not stop tweeting on weekendsSource: Saling Silang Engine, Indonesian Twitter Users Jan 2011TweetsActive on weekendBusy Midweek6Twitter: Indonesian tweet more on weekendsSource: Saling Silang Engine, Indonesian Twitter Users Jan 2011Avg tweet per accountMore tweet per person7Twitter: Type of tweetsSource: Saling Silang Engine, Indonesian Twitter Users Jan 20118Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not bigSource: Saling Silang Engine, Indonesian Twitter Users Jan 2011Percentage of tweet produced9Twitter: Saling Silang Trending Topics Jan 2011Source: Saling Silang Engine, Indonesian Twitter Users Jan 201110Twitter: Indonesia Top 10 Twitter Platform Source: Saling Silang Engine, Indonesian Twitter Users Jan 2011MOBILEDOMINATION11Twitter: Links shared on TwitterSource: Saling Silang Engine, Indonesian Twitter Users Jan 201112

20+ blogging communities

4th Pesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct

Blogger / BloggingIndonesian bloggers has been around since early 2000. Theres limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, Pesta Blogger134,131,861Jan 2011Indonesian blogs

Tracked and indexed by Saling Saling EngineHow Saling Silang Engine is doing this: Crawling bots > Link Analysis Indexing > Blogs has RSSs & Language Analysis More on blogs at

http://blogdir.salingsilang.com1480.65%14.50%4.85%Blogs: The Platform of Choices for IndonesianDepends on the links found by Saling Silang Bots, still expecting more blognot yet foundSource: Saling Silang Engine, Indonesian Blogs Jan 20111532,67%of all Indonesian blogs trackedis updated in the last 3 months1627%of all blogs trends is about korean pop culture relatedcomingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum

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34,990,0802nd globally

FacebookFacebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009Currently Indonesian is the 2nd largest Facebook users in the world18Facebook: Indonesian Male/Female RatioSource: Facebook.com19Facebook: Indonesian User Age DistributionSource: Facebook.com89% is under 3520Facebook: Indonesian User by CitiesSource: Facebook.com21Facebook: Indonesian User Language UsesSource: Facebook.com22Facebook: Indonesian Users Relationship StatusSource: Facebook.comMenWomen23Facebook: Indonesian Users Relationship Status Under 18Source: Facebook.com24Source: Facebook.com20,713,700Total men in Indonesia483,460Interested in men197,440Lives in JKT23,700is married3,940Under 18yoAn example of what kind data you can extract from social media25More data sources to analyze:

SALINGSILANG.COMTwitterBlogsFacebookForumsMailing List26About SalingSilang.comBegan with the idea of collecting more data on conversations that are happening in our own user generated content websites, such as DagDigDug.com and Politikana.com, but expanded to collecting data from external network which provided a more comprehensive overview about Indonesian online conversations.Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience. Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to check out what is happening in Indonesias Social Media Sphere, check it at http://www.salingsilang.com

Version 1June 30 2010Version 227

SalingSilang.com is making it easy for everybody to be always on top of things and never again missing out on whats hot online!To experience SalingSilang.com click to http://salingsilang.com 28Summary & AnalysisIndonesian Social Mediasphere is big, growing and really activeInformation shared in social media but as well as conversationsMore research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surfaceWith more information (overload) credible party: news organizations or curators is needed more than everConversations is manageable with the right toolsBe careful with what information you put online, specially if you are 18 years old, married, lives in Jakarta guy, who is interested in Men! :D 29For more information and queries please contact:

PT Saling Silang, http://www.salingsilang.comJl. Langsat 1 no 16, Kebayoran BaruJakarta 12120, Indonesia

Didi NugrahadiCEOdidinugrahadi@salingsilang.comTwitter: @didinuBBM: 217442A8Cell: +62 812 188 5000

Enda NasutionManaging Directorenda@salingsilang.comTwitter: @endaBBM: 2172C0F6Cell: +62 813 9487 1625

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