Date post: | 25-Dec-2015 |
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Snapshot of ISPO Munich 2015Ryan HelpsDesign Partners
Muted & Tonal—Once vibrant colours are now powdered over and combined in light and dark hues. They work in harmony with almost anything, creating a balanced sophistication.
iNSIDE oUT—A product’s core is the very essence of its personality. Brands are exposing what they are made of. Consumers have an increasing awareness of what lies beneath and want to see it, not read about it.
Super Primary—Adventurous and Brave.Primary colour combinations, both vibrant and muted
Zonal Performance—Brands have moved far beyond superfluous detailing. Lines suggest the direction fabric will stretch while grid patterns emphasise rigidity.Zoned panels highlight the waterproof and insulative properties.
BleachSun-died, Broken-in Details
WildFrom Powerful to Comical
AZTECTraveller, Explorer, Geometry
Hyper VoltDouble Punchy Luminescents
Ryan is a senior design consultant at Design Partners, a strategic product design consultancy with studios in Dublin, San Francisco and Eindhoven.
[email protected]/helpsey/t: +353 1 282 8913@design_partners