SNAPSHOT 2012-2014
REVENUE
0 5000000 10000000 15000000 20000000 25000000 30000000 35000000
2011
2012
2013
2014
$19,084,572
$23,414,840
$19,591,324
$35,000,000
OVERVIEW USATF achieved an 84.2 percent increase in revenue from 2011 to 2014, from $19M in 2011 to $35M in revenue in 2014
ASSETS
0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
2011 2012 2013 2014
$3,622,893
$4,984,458
$4,322,793
$17,000,000
OVERVIEW USATF has nearly quintupled our net assets, growing from $3.6M in 2011 to $17M in assets, in cash and investments, by the end of 2014
USATF PARTNERS
PRIVILEGED & CONFIDENTIAL I 4
HIGHLIGHTS
0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
2011 2015
$19,000,000 $
30,000,000
30,000,00019,000,000
$30,000,000
USATF PROGRAM SPENDING
• Budgetary expenditures on USATF programs will rise $11M, from $19M in 2011 to $30M in 2015 • Nine new partnership agreements since 2012, including two multimillion-dollar deals, with more in the pipeline • New partners in new categories: top-line domain provider, educational partner, coaching applications • $1M reduction in operating expenses
USATF REVENUE SOURCES
MARKETING PARTNERS73%
$24.7M
8.8%
5.4%
5.4%
4.7%
3%
USOC$3M
SANCTIONS& ANNUAL MEETING
$1.85M
OTHER REVENUE(Sales, VIK, interest)
$1.85M
MEMBERSHIPS& CLUBS
$1.6M
EVENT & ATHLETEPROGRAMS
$1.6M
ELITE AND PROFESSIONAL
ATHLETES OVERVIEW • More than $11M in Sport Performance spending in 2014 • $9M budgeted for increased funding of athlete programs over 2015-2020 • 18 percent increase in USATF’s Performance Pool Funding for 2015 to reach $5,243,250 – the highest in USATF history • USATF Athlete Brand Ambassador program starting in 2015, with a pool of close to $1M to compensate athletes for promotional appearances • Doubling of USA Championships prize money began in 2013 • Doubling of prize money and budget for USATF Middle Distance Classic for 2015 • Health insurance available for 150 Tier athletes • Paid internships at the National Office • Cultural excursions for international teams
YOUTH OVERVIEW • Increased funding of Youth Division • National Champion rings for winners of all individual events in 15-16/17-18 age groups at JO Championships • Enhancement of Youth Indoor and Outdoor Championships through Hershey entitlement – welcome ceremony and backpacks for participants, financial stipends for LOCs • Financial incentives through equipment VIK for Youth and Junior Olympic Outdoor Championships LOCs • Free t-shirts for volunteers at JOs and USATF Hershey Youth Championship • Cultural excursions for World Youth teams • Future Stars online community, with contests, activities and give-aways • Membership pipeline through RunJumpThrow youth activity program • USATF Honor Roll program celebrating high school state champions
RUNJUMPTHROW OVERVIEW Through our partnership with the Hershey Company, USATF’s RunJumpThrow gives USATF a high-profile, high-impact presence in the youth activity space. • RJT is a FUN, hands-on learning program that gets kids ages 7-12 excited about physical activity by introducing them to the basic running, jumping and throwing skills through track and field • Provides USATF and our Associations an opportunity to partner with local and national organizations • Provides potential membership pipeline • Integration of coaches, parents, clubs and elite athletes BY THE NUMBERS, AS OF MID-NOVEMBER • More than 100 sign-ups to host one-day events and 50 sign-ups for our six-week program • Participation in three countries: The U.S., Mexico and Dubai • Expect to reach more than 100,000 kids per year by 2017 – the vast majority not already engaged in our sport
MASTERS OVERVIEW • 14 percent increase in budget for Masters LDR and T&F in 2015 • USATF–provided uniforms for WMAs and T&F in 2015 • Additional financial support through USATF- provided uniforms for WMAs • BMW support of 2013 Outdoor Championships
ENDURANCE LONG DISTANCE RUNNING • 300 percent increase in funding for LDR programs and USA Running Circuit prize money in 2015 • National webcasts of all USARC races • $100,000 in prize money at .US National 12K
MOUNTAIN/ULTRA/TRAIL • 150 percent budget increase for MUT in 2015 • Support for four international teams, including full uniform kit
RACE WALKING • 120 percent increase in RW Committee funding, toward officiating excellence, prize money, stipends • Additional $20,000 for international teams – team support and travel • Commissioned study to pursue RW participation and performance strategies
COACHING PROGRAMS
OVERVIEW • 200 percent increase in Coaches Education budget in 2015 for strategic planning and leadership program • 43 percent increase in Coaches Advisory budget for strategic planning, coach relations and executive committee • Expanded Hospitality and Welcome center at USA Outdoors • New Legend Coach Award and reception for all credentialed coaches at USA Outdoors • New series of online, event-specific courses, with discounted pricing for Coaches Registry members • Development of coach-specific USATF merchandise branded USATF “Coach” available at the USATF online store • Facilitating two additional IAAF Academies in 2015 • Facilitation of travel and credentialing for personal coaches at International events, including funding for medalist coaches
OFFICIALS OVERVIEW • Officials Committee 150 percent budgetary increase in 2015 • Additional financial stipends for working USATF Championship meets • New - and free - polo shirts for certified officials to professionalize the officials’ uniform USATF investment is in addition to committee budget increase • Development of “Young Officials” curriculum • USATF-redesigned and fully branded business cards
ASSOCIATIONS OVERVIEW • Online branding portal for access to logos, fonts, marks and USATF materials • Equipment and apparel incentives, and membership pipeline through RunJumpThrow • Association Assistance Program, giving assistance and strategic planning support to smaller Associations • Online tutorials for most commonly used association systems • 2015 planned initiatives include monthly program in a box – step by step guides to successful implementation of marketing plans, events, meetings, etc.
MEMBERSHIP OVERVIEW • New member benefits from Rosetta Stone, Coach’s Eye, University of Phoenix, Best Western, and Delta • New full-color, full-size 12 month USATF calendar free to all members • USATF Rewards program featuring once-in-a-lifetime experiences, memorabilia and USATF merchandise
• myUSATF online membership portal