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ORDOU T DOOR RE TA ILER DA ILY | POW ERED BY SNE WS
PRE-SHOW EDITION
PAGE 54
E V EN T S
DON’T MISS THISMark your calendar for an all-star lineup of speakers, seminars, parties & fundraisers.
PAGE 38
Q & A
THE SAGE OF OUTDOOR RETAILERLarry Harrison comes out of retirement to support the industry.
PAGE 19
NE W S
PARKS FOR SALE!Are corporate sponsorships with the NPS a savvy move—or a total sellout?
The official publication of:
Wild Style Finally, go-everywhere apparel that looks as good as it worksPLUS: Hardgoods reach new heights in versatility
C O U N T D O W N T O O R S M 2 0 1 6
WIN A $400 YETI!Enter our
contest on p. 104
WIN A $400 YETI!Enter our
contest on p. 104
Day0_01_Cover_Summer16_Prep.indd 1 6/27/16 7:01 PM
ORDOU T DOOR RE TA ILER DA ILY | POW ERED BY SNE WS
PRE-SHOW EDITION
PAGE 54
E V EN T S
DON’T MISS THISMark your calendar for an all-star lineup of speakers, seminars, parties & fundraisers.
PAGE 38
Q & A
THE SAGE OF OUTDOOR RETAILERLarry Harrison comes out of retirement to support the industry.
PAGE 19
NE W S
PARKS FOR SALE!Are corporate sponsorships with the NPS a savvy move—or a total sellout?
The official publication of:
Wild Style Finally, go-everywhere apparel that looks as good as it worksPLUS: Hardgoods reach new heights in versatility
C O U N T D O W N T O O R S M 2 0 1 6
WIN A $400 YETI!Enter our
contest on p. 104
WIN A $400 YETI!Enter our
contest on p. 104
Day0_01_Cover_Summer16_Prep.indd 1 6/27/16 7:01 PM
adidasoutdoor.com
BOOTH#1009
Some people climb mountains. If you’re the kind that runs them, the TERREX AGRAVIC SPEED is for you. It is just 250 grams.
TERREX AGRAVIC SPEED
BOOTHBOOTHSome people climb mountains. If you’re the kind that runs them, Some people climb mountains. If you’re the kind that runs them, Some people climb mountains. If you’re the kind that runs them, Some people climb mountains. If you’re the kind that runs them,
the TERREX AGRAVIC SPEEDTERREX AGRAVIC SPEEDTERREX AGRAVIC SPEEDTERREX AGRAVIC SPEED is for you. It is just 250 grams. is for you. It is just 250 grams. is for you. It is just 250 grams.
TERREX AGRAVIC SPEED
© 2016 adidas AG
DAY0_ADIDAS_ORD_S_2016.indd 1 6/21/16 10:43 AM
DURABLY WATERPROOF
ALL -AROUND BREATHABLE
The fi rst all-around breathable and waterproof hiking footwear.
Keep dry and keep going.gore-tex.com/keepthepower
GORE-TEX® SURROUND® FOOTWEAR
MERRELLCapra Venture Mid GORE-TEX® SURROUND® Boot
© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®. All other trademarks are the property of their respective owners.
EXPERIENCE THE DIFFERENCE
HIKING FOOTWEAR CREATED FOR RAIN AND SHINE
GORE-135898-ORD-FullPgAD-v4Final.indd 2 6/14/16 12:31 PMDAY0_GORE-TEX_ORD_S_2016.indd 1 6/16/16 2:46 PM
CORDURA.compatagonia.com© 2016 INVISTA. CORDURA® is a registered trademark of INVISTA for durable fabrics. All other marks referenced herein are property of their respective owners.
PatagoniaAscensionist Pack
Experience Patagonia products and more at the CORDURA® brand booth #39213.
When redesigning our Ascensionist ultra-light alpine climbing pack, we turned to CORDURA® brand to craft a custom fabric package that strikes the perfect balance of weight and durability.
DAY0_CORDURA_ORD_S_2016.indd 1 6/21/16 10:56 AM
PRE-SHOW EDITION 3
EVENTS
52-62Parties, Speakers, Education & MoreFill your days at ORSM with this morning-’til-night roundup of top events, educational seminars, presentations and more.
COVER
21-36Crossover AppealDifferent gear for the backcountry and bumming around town? That’s so last season. Today’s apparel, packs, footwear and tents transition seamlessly between activities and destinations.
NEWS
12The Poison PuzzleAs awareness grows about the dangers of PFC-based DWR, the industry scrambles to find a nontoxic replacement that doesn’t sacrifice performance. Easier said than done.
Pre-show Edition
“ I’VE NEVER SEEN MORE BIKE RIDERS, RUNNERS AND HIKERS. CERTAINLY THE FIGHT FOR THE SHOWER AROUND HERE WILL MAKE YOU STRONGER.”
—LARRY HARRISON PAGE 38
Want to see more outfits from this photo shoot? Follow ORD at facebook
.com/snewsfan.
CONTENTSCONTENTSOutdoor Retailer Daily
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EditionCONTENTSCONTENTS
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GEAR TRENDS
21 Lifestyle ApparelFrom trail to town and beach to boardroom, the newest styles are built to go wherever you do.
22 FootwearLines blur between categories as boots, trail runners and approach shoes share features.
24TentsNew shelters satisfy campers’ demand for versatility with multiple pitch options and add-on vestibules.
26 Performance Apparel The latest designs deliver sun protection, lightweight durability and eco-cred.
28 Sleeping BagsBrands move beyond the mummy as comfy designs gain traction.
30 Packs Customizable features make it a snap to find that perfect fit.
32 ClimbingThe indoor climbing boom fuels a collection of newbie-friendly gear with safety in mind.
34PaddlesportsRecreational and fishing kayaks surf the popularity tide and families get more boat options.
36 Social Media TipsUp your social game with advice from the outdoor industry’s experts.
MORE NEWS
9-19Hot TopicsWhat’s new at Summer Market; the numbers behind the NPS’s record-breaking Centennial; a conversation between OIA’s Amy Roberts and Gordon Seabury; Peter Metcalf goes to bat for protection of Utah’s Bears Ears region; and the Outsiders Ball
66Road Trip!Turn ORSM into an unforge�able summer vacation with these three classic drives starting and ending in SLC.
LOGISTICS
40Show Info & MapsWonder where to fuel up on food or what the rules are for bringing your dog to the show? Turn to our collection of maps, regulations and show information.
69Exhibitor ListSee who’s coming to Summer Market.
104Introducing: The Hot SheetYou need: a one-stop shop for the day’s coolest, best and most buzzworthy events, products and people at ORSM16. We have: the Hot Sheet. Sign up for a chance to win a YETI cooler!
CONTENTSOutdoor Retailer Daily
Pre-show Edition
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CamelBak.com
all new features
EASY OPEN/CLOSELEAK-PROOF CAP
20% MORE WATER PER SIP Faster water fl ow powers longer adventures.
LEAK-PROOFON/OFF LEVERWater when you want it,none when you don’t.
ERGONOMICHANDLEPerfect forone-hand fi lling.
Why upgrade to a new camelbak crux when an old CamelBak Reservoir will last forever? Because we never stop innovating. Our new Crux reservoir delivers 20% more water with every sip in a pack loaded with the latest in hydration technology.
HOW TO FIX SOMETHING THAT ISN’T THE LEAST BIT BROKEN.
11
2
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camelbak.com
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Visit the Helly Hansen booth #36113
WWW.HELLYH
ANSEN
.COM
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PRE-SHOW EDITION 7
OUTDOOR RETAILER
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OUTDOOR RETAILER IS always abuzz with activity, and I can’t help but reflect on the role the show plays in
our industry. There are many perspectives to consider: exhibiting brands, retailers, sales representatives, athletes, suppliers and media, to name a few. They are the warp and we� that we recognize as our community. Together we have created a dynamic that is unique, giving us a place in the hearts of the American consumer, and cultivating a place for our community to gather: a campsite with a welcoming campfire to rally around.
Outdoor Retailer has stories to tell, ideas to share and adventures to plan. Brand stories and tales of new products are happening all over the show floor from both new and veteran exhibitors. We welcome back our legacy and cornerstone brands and look to celebrate those that are joining the outdoor industry family as they bring innovative new gear to the market, adding to the tapestry of the industry.
Specialty retailers continue to be the foundation of the Outdoor Retailer jamboree. They provide enthusiasts, adventurers and everyday lovers of the outdoors access to products that make their explorations safe, fun and fashionable. This gathering gives us the opportunity to show our appreciation to this
vital group for their important contribution to the community. We welcome retailers to visit the Retailer Lounge. Joe Bustos and Kimberly Aguilar, our Retail Relations team, will be there to provide guidance and support. They are your personal camp trail guides, there to help you navigate the show floor, discover the new, find networking opportunities and direct you to the education sessions at The Camp on the show floor, at Venture Out or at OU@OR.
The outdoor community also encompasses sales representatives, athletes, suppliers, media and more, all gathered around to find new opportunities, share stories, meet new friends and build relationships. All are invited at the end of Day 1 to join us at the Industry Party to raise a glass and toast this ever-growing tribe of contributors.
The Outdoor Retailer team looks forward to seeing you at Summer Market. As we hike toward the show, we are busy making plans and mapping out our trip. We encourage you to take time to appreciate and celebrate our matchless industry. Thank you for your involvement and contributions. We will bring the marshmallows and beer … you bring the stories!
Marisa Nicholson Vice President and Show Director of Outdoor Retailer
Gather ‘round the campfire
S H O W B E TA Insider tips from the OR team
Nobody knows OR better than the folks that put on the show. Here are the OR team’s top suggestions for making the most of your time here.
“ If you haven’t tried it already, SLC’s GREENbike system is a great way to get around downtown. It’s a nonprofit bike-share program with two stations by the Salt Palace Convention Center, several by TRAX and UTA stations and all around the city. You can get a 24-hour pass for only $7 to check out bikes in 30-minute increments. GREENbike has a mobile app to help you check availability of bikes at each station.” —Mallory Denny, Operations Coordinator
“ Don’t forget to come to the Open Air Demo. It’s the most fun you’ll ever have. After a full day of product demos and testing, grab a burger and a quick ghost story at the Shooting Star Saloon in Huntsville.” —Jamie Kelly, Operations Manager
“ Grand America has a li�le intimate bar called the Gibson Lounge. The night I was there it was packed with people from the outdoor industry. It is the perfect place to network and enjoy a nightcap—they serve amazing cocktails!” —Kimberly Aguilar, Retail Relations Concierge
“ Lamb’s Grill is a must-visit spot in SLC. The prices are great, and it’s one of the oldest restaurants in the state. The wooden booths and ornate breakfast bar complement its original 1920s feel. The crab cakes are to die for, and it’s one of the only places downtown that doesn’t require a reservation on busy Outdoor Retailer nights.” —Sara Burns, Billing Manager
“ The Industry Party is one of my favorite events because of the fun variety of food and drink served up by the local food trucks. They help to make the opportunity to celebrate with the outdoor community a truly unique event.” —Kristen Hartman, Operations Coordinator, Registration
“ If you’re looking for a great way to increase your business savvy and brush up on best practices, check out the OU@OR education schedule. These sessions are designed to give retailers and exhibitors quick tips and get you back out onto the show floor. Check the complete schedule online, or even better, download the mobile app [on iTunes and Google Play] now and add the sessions you want to attend to your calendar.” —Laurie Stiglitz, Production and Traffic Manager
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PRE-SHOW EDITION 9
NEWSWHAT’S HAPPENING OUT THERE
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BRAND NEW THIS SHOWBuy a Patch, Get a Kid Outside� Transform your show badge into something more meaningful. A $15 donation to Outdoor Foundation buys you a Parks4Kids patch, transforming your ID into a Give Back Badge that provides a meaningful park experience for a young person—one patch equals one kid outside. The patch includes limited-edition artwork by Jeremy Collins. Demonstrate your company’s commitment to community and join an industry effort to get a new generation outdoors.
Give Back Badges can be purchased during online registration. If you didn’t get one then, contact Stasia Raines at [email protected]. Or, at the show, visit the OIA booth (#BRL200) to pledge and receive your patch on site.
Brush Up on SUP� Stop by The BoardWalk, located in front of the SUP Pavilion across from the Paddle Experience/SUP Tank, for a primer on the latest board categories. The exhibit will serve as a shopping tool and buyer’s resource for the SUP market. The boards on display represent the different SUP categories available: racing, touring, all-around, surf, youth, inflatable, fishing, yoga/fitness, whitewater and experimental. Learn more about each type of board and its consumer base, plus features, construction, design, price range and more.
Tent City Returns to Abravenal Hall� Tent City, the showcase for the industry’s best shelters, moves back to the plaza outside Abravenal Hall (immediately northeast of the Salt Palace) this year. Check out tents from multiple manufacturers and compare the latest innovations side-by-side in a natural environment.
DON’T MISSInternational Buyer Program Happy Hour� The U.S. Commercial Service (USCS) of the Department of Commerce, the official trade promotion agency of the federal government, is supporting the Summer Market for the second year through a program that brings foreign delegations of retail buyers to the show and supports matchmaking. The DOC International Buyer Program (IBP) is a joint U.S. government/industry effort to connect international buyers to U.S. firms at major industry trade shows. Come meet the international delegates and country specialists at Day 1’s happy hour. Wednesday, Aug. 3, from 4:30 – 6 p.m. at the IBP International Trade Center in the South Lobby
Bring Your Kid to OR Days� Get your kids ready for their own Summer Market adventure in the Wasatch! The Boy Scouts of America will be hosting CampOR free of charge for the children of Outdoor Retailer a¤endees. Each day of the show, kids ages 6 to 16 will experience the best of the outdoors with fun, informative and safe daily sessions. Hiking, paddling and rowing are a
few of the activities available at Mill Creek Canyon, just outside of Salt Lake. Space is limited. Visit outdoorretailer.com in early July to register your children. Aug. 3 – 6, during show hours
RISE and Shine� Developed for specialty retailers by specialty retailers, Retail Inspired Specialty Excellence (RISE) will provide you with an inspiring a§ernoon of education and collaborative peer-to-peer working sessions. You will leave with insight and resources that you’ll be able to put into action to improve your business and bo¤om line as soon as you get back to your store. Hosted by Outdoor Industry Association, Grassroots Outdoor Alliance and Outdoor Retailer. Register by July 29 at outdoorindustry.org/events/rise. Aug. 2, 2 – 6 p.m., Gallivan Center 2nd Floor
Venture Out� Visit the Venture Out space in the Pavilions to browse a curated selection of brands at the forefront of the modern outdoor experience, delivering new urban and lifestyle trends to the outdoor market. Venture Out is where core outdoor retailers are finding the brands to a¤ract new, younger and more urban-influenced consumers. And just in case you need another reason to swing by this section of Outdoor Retailer: The happy hours are sponsored by Uinta Brewing Company.
New & Noteworthy at Summer Market 2016
A paddleboarder tries out the latest equipment at the SUP Tank (above); look for customized kicks and other stylish gear at the Venture Out space.
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10 OUTDOOR RETAILER DAILY
NEWS DATA
G AT E WAY T O W N SIn 2015, park visitors spent
$16.9 BILLION in communities within 60 miles of a national park. That’s in keeping with a trend showing
annual growth beginning in 2013.
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Good news: 100 years in, the national parks are more popular than ever.
Hi�ing It Ou�a the Park
SPEND THE NIGHTThe top three parks for camping: backcountry,
frontcountry and RV
DEATH VALLEY NP
+4.9%
BRYCE CANYON NP
+21.6%ZION NP
+14.4%
ARCHES NP
+8.9%
ROCKY MOUNTAIN NP
+21.0%
GRAND CANYON NP
+16.1%
YOSEMITE NP
+6.9%
OLYMPIC NP
+0.6%
CUYAHOGA VALLEY NP
+4.3%
HOT SPRINGS NP
-0.4%
EVERGLADES NP
-3.0%
MOUNT RAINIER NP
-2.1%
57NUMBER OF PARKS
REPORTING RECORD-BREAKING VISITATION
IN 2015
SHENANDOAH NP
+5.3%
HALEAKALA NP
+6.5%
HAWAII VOLCANOES NP
+8.3%
THE BUCKS STOP HEREO U T D O O R I N D U S T R YOf the total $32 billion that NPS visitors added to the national economy,
$1.7 BILLIONwent to recreation industries, while
$760 MILLIONended up in retail establishments.
POPULARITY CONTESTThe people have spoken. In 2015, for the second year in a row, the system set an attendance record. But more than sheer numbers, the year-to-year increases at individual parks show where visitors are searching for new horizons. Joshua Tree, in California, was the star of that show last year, while Great Smoky Mountain continued to have the most overall visitors. George Land, Joshua Tree's public information officer, attributes the surge to new interest from Millenials and minority populations, and newly expanded hours that kept the park open year-round.
BACKCOUNTRY % INCREASE PARK PERMITS OVER 2014
GRAND CANYON, AZ 293,866 21.4%
YOSEMITE, CA 211,966 15.4%
GREAT SMOKY MOUNTAINS, NC/TN 97,629 7.1%
FRONTCOUNTRYPARK PERMITS % INCREASE
YOSEMITE 588,701 20.4%
JOSHUA TREE, CA 222,184 7.7%
GRAND CANYON 207,490 7.2%
RV CAMPINGPARK PERMITS % INCREASE
YOSEMITE 284,372 19.2%
GREAT SMOKY MOUNTAINS 117,177 7.9%
GRAND CANYON 101,227 6.8%
ACADIA NP
+9.7%GRAND TETON NP
+12.8%
YELLOWSTONE NP
+16.7%
HOW POPULAR ARE THE PARKS?
To give you an idea, we compared them to three other
ways that Americans spent their free time in 2015.
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+27.4%GREAT SMOKY
MOUNTAINS NP
+6.1%
NPS unitsWalt Disney
attractions (2014) MLB games NFL games
Still the king: 10.7 million people visited the Smokies in 2015.
SOURCES: NPS, ESPN, THEMED ENTERTAINMENT ASSOCIATION'S GLOBAL ATTRACTIONS ATTENDANCE REPORT (2014)
Walt Disney Walt Disney Walt Disney MLB games NFL games(2014) MLB games NFL gamesMLB games NFL games
Lodging31.1%
Souvenirs/other9.8%
Admissions & fees10.2%
Gas & oil11.8%
Food & drink20.2%
Groceries7%
Camping fees2.5%Local
transportation7.4%
WHO GOES THERE?Visitation changes for parks with more than 1 million annual visitors in 2015
7.5 %
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12 OUTDOOR RETAILER DAILY
NEWS SUSTAINABILIT Y
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Not Green Enough
B Y NOW, THE OUTDOOR INDUSTRY largely agrees: We need to get perfluorinated com-pounds (PFCs) out of gear. Many compa-nies have dropped the most troubling long-
chain waterproofing formulas (C8s) for shorter-chain alternatives (C6s), which don't persist as long in the environment. But research conducted by and for Greenpeace and the Environmental Work-ing Group suggests the search for less-toxic alter-natives must go on. “Short-chain chemistry is not a solution,” said Greenpeace’s Mirjim Kopp. “It’s just replacing one bad chemistry with another.” One concern: Short-chain chemistries are applied in larger quantities, so more chemicals are released into the environment during manufacturing and over products’ lifespans.
“We don’t have the same body of safety testing for these replacements, and some of the testing we do have indicates they share some of the same concerns about biotoxicity,” agreed David Andrews, a senior scientist with the Environmental Working Group.
SEARCHING FOR A BETTER SOLUTIONNikwax founder Nick Brown launched his company as PFC-free from the start. But while Nikwax has long specialized in water-based a�er-care products, it’s now developing chemistry for initial applica-tions. Its sister company, Páramo, has offered PFC-free outerwear since 1992.
Páramo’s approach to waterproofing mimics the washing-machine process Nikwax users undertake at home: treating a finished garment to increase water repellency. But such treatments affect dif-ferent fabrics differently, and garments made with membranes and taped seams absorb them unevenly (Páramo’s apparel doesn’t use membranes).
The trick is finding a DWR replacement that doesn’t also compromise the quality of the gear or shorten its lifespan. Part of the problem is that C8 chemistries provide both water and oil repellency, a performance trait that alternatives have struggled to match. Shedding dirt and body oil is key to main-taining effectiveness—dirty gear doesn’t stay as dry.
“Moving from C8 to C6 chemistry was absolutely the right thing to do—in fact, moving to PFC-free chemistry is the right thing to do on DWRs, and it’s what we’re working towards—but we’ve recognized performance limitations,” said Robert Fry, global director of product merchandising and design for Mountain Hardwear, which currently uses C6 DWR.
Last year Patagonia invested $1 million in chemi-cal startup company Beyond Surface Technolo-gies in hopes of securing a PFC-free option. So far, they’re still commi¤ed to using C6. “We do have a [PFC-free] DWR on hand, but we want to come up with a higher-performing second generation to offer a be¤er or, ideally, true alternative to PFC-based products,” Ma¤hias Foessel, CEO of Beyond Surface Technologies, said in an emailed statement.
Any solution might require consumers to adjust their expectations for waterproof gear. Fjällräven has used a PFC-free, iron-in alternative DWR made from beeswax and paraffin on its polyester/co¤on fabric since the brand launched, and in fall 2015 added the PFC-free hardshell fabric Eco-Shell, which needs to be re-treated every five to 10 washes.
“On my old skiwear, water would bead off it like a brand-new car,” said Nathan Dopp, president of Fjällräven North America. But while Eco-Shell still repels water, it doesn’t bead the same way. “The con-sumer doesn’t think it’s still waterproof, so it’s going to be an education process,” Dopp said.
Chemical company Sciessent has also developed a PFC-free water repellency they’re calling Curb. Their alternative works like a waxy finish that main-tains a nice handfeel, says CEO Paul Ford. Brands have been testing it out, and it has just been picked up by Cosmo Fabric, a technical textile supplier that works with some of the industry's major players.
Apparel brand Nau will launch a PFC-free DWR in their spring 2017 line, some of which will come from DuPont spinoff Chemours, that promises a performance level comparable to the C6 chemistries currently in use—at least, eventually. Chemours's Teflon EcoElite uses a plant-based formula.
“Given that it is a relatively new chemistry in the market in terms of durable water repellency, I think it will evolve and improve,” said Mary Jane Murphy, director of textiles and sustainability for Nau.
REVOLUTIONARY APPROACHES TO STAYING DRYBut perhaps tweaking chemical formulas isn’t the right approach at all—some argue that solv-ing the PFC puzzle will require totally reinventing the approach to waterproofing garments. Gore’s Active Shell with Permanent Beading Surface and Columbia’s OutDry Extreme, which both invert the approach to membranes and fabric, may be early examples of the kinds of innovations companies need. Columbia’s latest version, OutDry Extreme ECO, layers a wicking fabric made from recycled plastic bo¤les with an outer membrane that pro-vides waterproofing and eliminates the need for PFC-based water repellency.
“The main problem with how the industry is look-ing at this issue is that they’re trying to iterate on an old-fashioned design,” said Sco¤ Trepanier, director of communications for Columbia. “They take this three-layer model of construction and they’re trying to make it be¤er and be¤er and be¤er, but that fundamental construction technique has its limita-tions. If we’re having issues with DWR, let’s not just rethink DWR, let’s rethink how jackets are built.”
BETTER LUCK WITH DOWNWhere PFC-free alternatives have seen widespread success and adoption is in creating hydrophobic down. It’s easier for these chemistries, which o�en mimic the natural lipids (fats) ducks and geese pro-duce to stay dry and afloat, to bond to feathers than to nylon or polyester. That’s the idea behind Sus-tainable Down Source’s DownTek’s Zero PFC, which uses nano-level lipids one billionth of a meter in size to create water-repellent down. Nikwax has also cre-ated Hydrophobic Down, a water-repellent down that relies on a mineral wax elastomer. And Allied Down has commi¤ed to being 100 percent PFC-free by 2017 (they’re very close), and has already cra�ed a paraffin-based treatment, HyperDRY Eco.
Still, the race continues for an industry-wide solu-tion, whether that’s a be¤er DWR or a brand-new way of building gear—because in this field, staying inside when it rains is never going to cut it.
The search for an eco-friendly DWR continues to bedevil the outdoor industry. BY ELIZABETH MILLER
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@vasquefootwear
Trail footwear Established 1964Trail footwear Established 1964
Stop by booth #12001 and see for yourself.
vasque.com
EVEN MORECOMMITTEDTO THE TRAIL
The new Breeze III delivers more out-of-the-box comfort, breathability and traction in every step than ever before. We didn’t question its now-legendary trail performance. Instead, we listened and shaped new innovations around it.
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14 OUTDOOR RETAILER DAILY
NEWS OIA UPDATE
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Stand Up. Be Counted. We’re In This Together.
I don’t know about you, but I’m feeling bullish that our impact as an industry is being heard. When I stepped into this role nine months ago, the work that OIA had done to position the outdoor industry as a thought leader and change-maker was coming into sharp focus. And this past April, during our annual Capitol Summit in Washington, DC, we heard—definitively—that the outdoor industry “has arrived.”
My charge as executive director is to sustain the momentum and to continue growing our industry’s influence by focusing on three pillars: policy, sustainable business and participation. I want to give you a glimpse into the constant dialogue we have in and around the OIA offices and between myself and the board. The conversation below is excerpted from a recent chat between me and OIA Board Chair and Toad&Co CEO Gordon Seabury about the past and future of OIA and the outdoor recreation industry. —Amy Roberts
GORDON SEABURY The industry is going through such substantial change—whether it’s technology or the Millennial generation’s purchasing power to buy experiences and not stuff. Our association is at a crossroads: We either seize the opportunity to make a positive impact or we miss our chance.
AMY ROBERTS It’s clear the marketplace is going to do what it’s going to do, and OIA has an opportunity to focus on the things that individual companies can’t do for themselves because they either don’t have the scale, they don’t have the capacity or they can’t dedicate resources to areas like government affairs. We want OIA to be known for promoting the outdoor industry as a vibrant and real part of the U.S. economy. We want lawmakers to see that an investment in outdoor recreation will generate returns.
GS Certainly Sally Jewell’s recent announcement—that for the first time,
the U.S. government is going to officially count outdoor recreation in the GDP—is a testament to how valuable our voice in DC has become.
And another thing I’ll say about this year’s DC visit is how nice it was to see the collaborative approach we took with Outdoor Alliance and Conservation Alliance to bring a unified message to the Hill. I’ve heard people say that in the 21st century, the true competitive advantage is collaboration. Outdoor Industry Association is a powerful convener.
AR Speaking of that, our industry’s sustainability efforts are a model for how businesses can succeed through collaboration to make scaled change. In 2008, the industry—actually a group outside of OIA—started to develop the original supply chain tools. Outdoor Industry Association became the facilitator of that sustainability work, and it was a recognition that collaboration could do more to move the needle than companies could do on their own. Our industry is being noticed by a lot of bigger players in fast fashion and major big-box retail. Transparency is something that Millennials are definitely looking at, so it’s our opportunity to figure out some of the challenging issues around
things like water repellency, or how do you increase organic cotton use in the industry or move toward more recycled materials?
GS We’ve recently heard inspiring stories around urban renewal, whether it’s Chattanooga or Duluth, which invested heavily to revitalize its old industrial neighborhoods and abandoned quarry with new parks and recreation infrastructure. Both cities are examples of what can be done at the local level … where a lot of the funding for parks and other initiatives and infrastructure can be put to good use.
AR But I don’t think we can talk about where people are playing without also talking about who those people are. We’ve seen a big change in demographics, and OIA is focusing on participation. How do we increase it? How do we target the college market? How do we expand our own definition of outdoor recreation to include more urban activities or trail-to-tavern type experiences? That’s a cornerstone of the Outdoor Foundation’s work, but how do we tie it back to the industry?
GS For the first time since I’ve been involved with OIA, we’re doing strategic planning to make sure there’s a clear alignment and strategy between
OIA and Outdoor Foundation. Again, that's an example of the power of collaboration as well as the influence we have in DC. The Obama administration
is fully aware of the work that OIA has done to promote youth participation
and inclusion. We're trying to figure out, even within our own board, how to get more diverse voices so we can understand how to speak to a much larger audience than the industry may have reached in the past.
AR You know what’s cool? With Parks4Kids, we’re crowdsourcing funding, calling on individuals—not just companies, as we’ve done in the past—to go online, pick an elementary school in their area and donate to get 4th graders out into the parks. That’s a big change—talking to and motivating individual members. I hope that you’re going to buy a Parks4Kids badge at the
OR show to support the program.
GS You bet I am. I already talked to my team; we’re doing a little bit of research to find out what schools and organizations in our area are the right ones to get behind. The Foundation’s Outdoor Nation Campus Challenge is, in my mind, just the tip of the iceberg in terms of what we can do with getting the college community involved by connecting them to local retail and to the outdoor clubs so they can start to become and feel like a part of the broader outdoor industry.
As Gordon mentioned, specialty retail is yet another example of OIA’s collaborative efforts. In order to ensure our business community continues to make headway, we’re partnering with Grassroots Outdoor Alliance and Outdoor Retailer to leverage their know-how and expertise through our RISE program at ORSM. And speaking of the upcoming Summer Market, I hope you’ll come to OIA’s Industry Breakfast on Day 1 and stop by our booth (#BRL200) during the show to join this ongoing dialogue. —AR
A candid conversation with Outdoor Industry Association Executive Director Amy Roberts and OIA Board Chair Gordon Seabury on collaboration, political clout and the industry’s future
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Please visit us in the middle of the western hall.Booth #38167
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16 OUTDOOR RETAILER DAILY
NEWS ADVOCACY
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Now is the Time for Bears Ears National Monument
M ORE THAN 50 YEARS AGO, when sign-ing the groundbreaking Wilderness Act, President Lyndon Johnson said: “If future generations are to remember us
with gratitude rather than contempt, we must leave them a glimpse of the world as it was in the begin-ning, not just a�er we got through with it.”
There is perhaps no unprotected landscape in the Lower 48 that be�er represents what Johnson meant than the culturally rich, breathtaking and inspiring Bears Ears region of southern Utah.
Its nearly 1.9 million acres of public lands—partly managed by the Bureau of Land Management and the Forest Service—are relatively untouched by the extractive industry, much as they were thousands of years ago. This is an environment that challenges the imagination, nourishes the soul, reawakens our spirituality and sustains many cultures.
Bears Ears is an unparalleled asset that draws vis-itors from around the globe, and it must be cared for and sustained. The area contains some of our finest canyon country climbing, hiking, backpacking, can-yoneering and river running.
In the past few years, Utah has enjoyed some of the country’s highest population and economic growth. People come to Utah to experience its his-tory and to delight in the outdoor opportunities in such pristine areas.
Our national parks are seeing unprecedented growth and crowding, and we need more than ever to protect the last pristine landscapes for society.
Bears Ears contains more than 100,000 cultural
sites, and is considered sacred by dozens of tribes who trace their ancestry to these lands. In spite of that, serious cases of grave-robbing and artifact the� are reported on a regular basis. The area's cultural history is being pillaged—from burning ancient Navajo homes for firewood to tossing aside human remains and artifacts as burial sites are plundered.
The first efforts to protect this landscape began in the early 1930s, when Harold Ickes, then-secretary of the interior, pro-posed a large Escalante National Monument, which would have included much of what is Bears Ears today. At the same time, Bob Marshall, then-director of forestry for the Bureau of Indian Affairs, made a recommenda-tion to manage large tracts of southwestern Utah as “wilder-ness,” “primitive” or “road-less” areas. However, the proposals faded away as most Americans became more preoccupied with the threat of WWII.
We either move now to save this country’s iconic cultural and natural landscape, or it may be permanently taken from future generations.
Irresponsible off-road vehicle
use affects both the natural scenery and archaeolog-ical and cultural sites. The threat of massive, multi-faceted energy development is imminent. In the recent Utah legislative session, energy development was declared the “highest and best use” of Cedar Mesa, the center of Bears Ears.
The region enjoys broad support for protec-tion, from local Navajo chapter houses, to 25 Native American tribal governments throughout the South-west, to a majority of Utah residents (based on two recent independent polls). But Utah's leaders oppose making the area a national park or monument.
For the outdoor industry, protecting and steward-ing our country’s remaining wild, iconic landscapes is integral to our industry’s vibrant economic future. Unfortunately, Utah’s political leadership contin-ues to look backwards with a near-singular focus on extractive industries. They fail to understand that the state’s protected landscapes are why the outdoor industry and tourism have boomed in Utah, becom-ing one of the state’s top economic sectors.
It is disheartening to see Utah’s elected leaders’ failure to show respect to the tribal nations and the Native American communities in the state and adjacent regions who are calling for the protection of Bears Ears. With a non-functional Congress and Utah’s leaders’ failure to take the tribes’ proposal seriously—and their refusal to listen to the support for protection by America’s outdoor industry—it’s time for the president to step in and use his author-ity under the Antiquities Act of 1906 to declare a national monument protecting Bears Ears.
This needs to happen quickly. Native Americans have led this initiative, and the outdoor industry and all Americans should stand behind them in asking Congress and the president to support preserving a landscape essential to our collective heritage and vibrant future.
Just as we would protect the Mona Lisa, Sistine Chapel, Grand Canyon and Grand Tetons, we should protect the treasure that is Bears Ears. It is a region of unimaginable rich-ness that connects us with our history, our humanity and the natural world. Once it is gone, it is gone forever.
Peter Metcalf, founder & former CEO/President of Black Diamond Equipment, is a board member of the Conservation Alliance, Conservation Lands Foundation and the Outdoor Alliance. He lives in Salt Lake City.
The outdoor industry must step forward to support it. BY PETER METCALF
Peter Metcalf on a desert tower just outside the
Bears Ears region.
GE T IN V OLV E D
Your voice does matter. Write the president, Utah governor and Utah’s congressional delegation. Tell them you support protecting Bears Ears. Post your support on Facebook, Instagram and other social media. Encourage friends to publicly share their support, too.
Find phone numbers, email forms and addresses on these official websites:
Rep. Jason Chaffetz: chaffetz .house.gov/contact
Rep. Rob Bishop: robbishop .house.gov/contact
Sen. Mike Lee: lee.senate.gov
Sen. Orrin Hatch: hatch.senate.gov
Gov. Gary Herbert: utah.gov/governor/contact
President Barack Obama: whitehouse.gov/contact
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NEWS EVENTS
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No Child Left Indoors
T ODAY’S YOUNG PEOPLE are tomorrow’s busi-ness leaders, voters and outdoor enthusiasts—so helping them form deep connections to the
natural world now will pay off down the line. What be�er way to kick off Summer Market than by doing just that, with dinner, drinks and a 30-foot-high rep-lica of Half Dome thrown in for good measure?
For the fourth year running, the Outdoor Foundation’s Outsiders Ball benefit party will bring
the industry together to support community programs that get kids outside all across the country. Starting at 6 p.m. on Aug. 2 (Open Air Demo day) at the Gallivan Center, the ball will feature friendly competitions, live music, art displays and local bites.
New this year: Ticket prices have dropped to $100 each, and a collection of food trucks will provide dinner rather than a caterer, as in years past (dinner is included). And that mini Half Dome? A�endees who donate $15 toward the new Give Back Badge (see p. 9), which funds the foundation's Parks4Kids program, get a chance to climb the wall and plant their brand’s flag on top. Bonus: Buying the badge in advance during show registration will also get you a 15 percent discount on ball tickets.
Parks4Kids aims to connect 35,000 youths to the national parks through microgrants to schools,
teachers and nonprofits. “We started talking to Outdoor Retailer about the concept of ‘offse�ing’ your time inside,” said Stasia Raines,
senior director of marketing and communications at OF. “What if every person at the show gave a li�le bit of money to fund ge�ing a young person outside?”
What hasn’t changed is the Outsiders Ball’s goal of supporting 100 youth outdoor projects nationwide. OF hopes to raise at least $300,000 to fund this year’s
group of nonprofits. Past balls have supported a total of 551 projects, reaching 117,141 young people through programs like Li�le Bellas (which introduces preteen girls to mountain biking), City Kids Wilderness Project (which takes teens from low-income families on backcountry trips), and the Grand Teton National Park Foundation’s Youth Conservation Program.
“This is an opportunity to invest in the future of our industry,” Raines said.
Buy tickets at outsidersball.org. Get Give Back Badges when registering online for Summer Market or during the show in the Salt Palace lobby, the Outdoor Foundation booth (#BLR200) and at the Outsiders Ball. –Elisabeth Kwak-HefferanGallivan Center, 239 Main St., Salt Lake City
Connect young people to the wilderness with a ticket to the Outsiders Ball.
Attendees at last summer’s Outsiders Ball raised $285,000 to fund 100 different youth outdoors programs across the country.
“ What if every person at the show gave a little bit of money to fund getting a young person outside?”
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ISPO.COM
Dieter Tremp / ISPO information center USA / Tel. +1-415-868-8882 / [email protected]
ISPO MUNICH 2017, FEBRUARY 5–8ISPO BEIJING 2017, FEBRUARY 15–18ISPO SHANGHAI 2017, JULY 6–8
SPORTS. BUSINESS. CONNECTED.
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NEWS HOT TOPIC
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Wanna Buy a National Park?
S HAKEN BY BUDGET shortfalls and a $12 billion maintenance backlog, the National Park Ser-vice is seeking to unlock a funding technique
that sports franchises have been using for years: sell-ing naming rights.
In professional sports, organizations buy the right to put their name and logo on a stadium or arena to increase public awareness and brand recognition, and to tie them to a beloved sports franchise (you need only walk down the street in Salt Lake City to Vivint Smart Home Arena, home of the Utah Jazz, to see one example). But don’t get too spooked about the possibility of McDonalds painting Double Arch yellow, or Apple claiming Half Dome. Not yet, anyway.
In late March, the NPS released an updated donor recognition policy that, if approved, would open the parks to branded benches and (possibly) NASCAR-style ranger vehicles. Current agency guidelines restrict in-park recognition to low-key places, such as logo-free donor walls in visitor centers.
The proposed revisions caused immediate concern from some of the public, and, as of press time, an online petition condemning the proposal had garnered more than 150,000 signatures.
The outdoor industry seems less se�led on the ma�er, with some folks in support of the theory
behind such a plan, and other seeing it as the start of a slippery slope toward selling out.
“We love our national parks and feel the industry should be more involved in having them pulled back to nature even more,” said Bill Gamber, co-founder of
Big Agnes, via email. “We’re not interested in seeing branded benches near Old Faithful, and Big Agnes isn’t interested in being a part of the program. What’s next? A bake sale?”
Peter Dering, founder and president of outdoor-oriented camera-bag maker Peak Design, thinks there’s a way to do such a proposal right.
“Would it be bad if there was a giant neon sign that said Yosemite: Brought to you by Budweiser?” he asked. “Of course it would. But if you sat on a bench
that said ‘Donated by the generosity of Budweiser,’ that seems reasonable, doesn’t it?”
But everyone does seem to agree that the park system’s lack of funding may represent a much more existential threat to the places we love.
“What’s at stake is not the commercialization of our National Park System,” said Rob BonDurant, vice president of product line and marketing for Osprey Packs, emphasizing that he was not speaking on behalf of the company. “What is at stake is [the] environmental health of the NPS. We are literally loving our parks to death.” –Daniel Nelson
A NPS proposal to allow corporate naming rights has some fearing the slippery slope—and others seeing inevitability.
“ What’s next? A bake sale?”
Day0_18-19_News_OutsidersBall_NamingRights_Summer16_Prep-cl-ml.indd 19 6/27/16 2:31 PM
ISPO.COM
Dieter Tremp / ISPO information center USA / Tel. +1-415-868-8882 / [email protected]
ISPO MUNICH 2017, FEBRUARY 5–8ISPO BEIJING 2017, FEBRUARY 15–18ISPO SHANGHAI 2017, JULY 6–8
SPORTS. BUSINESS. CONNECTED.
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GEARTRENDS
PRE-SHOW EDITION 21
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LIFEST YLE APPAREL
HONE IN ON the lifestyle brands at Outdoor Retailer this summer and you’re sure to spot airy dresses, flowing tops and an assortment of
tailored bu�on-downs. But don’t be fooled: Beneath that stylish exterior lies a host of technical features, from moisture-wicking and antimicrobial properties to superior stretch and even built-in bug repellent. “[The outdoor lifestyle] is clearly influencing the look and [driving] the inspiration behind a lot of outfits,” said Ibex’s Vice President of Product James Fisher. “You want to look like at any given moment you could
bang out a plank or jump on a stand-up paddleboard.” The athleisure movement remains in full swing.
(Need proof? Just look at the stylish yet spandex-laden outfits that are easy to spot in coffee shops everywhere.) “Athleisure is about going from hanging out at home to working out to being out in the world,” said Karuna Scheinfeld, vice president of design/cre-ative director for Woolrich.
Natural fibers like wool and co�on are also in high demand for their soft feel and non-techy look. And more brands are offering garments with an eco story
(organic co�on, Bluesign certification), a trend driven in part by conscious consumers: “People are realizing that our world is worth taking care of, and they’re will-ing to put their money where their mouths are,” said Meghan Palmer, United by Blue product designer.
Another factor in this movement: Responsibly sourced fabrics are now more readily available—even when buying in small batches—and prices are drop-ping. “The barriers to entry now are lower, so why not take advantage of it?” said Kate Larramendy, director of design and sustainability with Toad&Co.
BLURRED LINESIt’s getting harder to tell trail clothes from everyday wear as brands prioritize style and function. BY COURTNEY HOLDEN
1. Biking to work in the rain just got more stylish. The women’s A2B Blazer (MSRP $449) from Arc’teryx hides three-layer Gore-Tex with C-Knit backer technology, which boosts softness and breathability, behind a professional-looking exterior. Reflective swatches on the neck and cuffs keep you safe on your commute, but fold away when you hit the board meeting.
2. The men’s Merino 150 Henley (MSRP $95) from Smartwool is the essence of laid-back
cool thanks to raglan sleeves, welt pocket and three buttons. Featuring the brand’s latest 150-gram fabric—which uses a nylon core to boost the wool fibers’ durability—this top is sure to be a Saturday go-to.
3. Evenings at high elevation typically mean a dip in temps, but that’s no problem when the women’s Athena Wrap Top (MSRP $65) from Outdoor Research is on hand. Built with DriRelease cotton with Freshguard odor control,
the piece oozes high-tech comfort. Merrow stitching (a particularly uniform kind of stitch) allows for a stronger, stretchier seam, while also adding a pop of color.
4. Lightweight, luxuriously soft and eco-friendly? The cotton/hemp Southridge Short Sleeve Shirt for men by Columbia (MSRP $50-55) hits all three criteria. Traditional button-down styling and breast pockets make this a perfect trail-to-town piece.
5. Flylow’s Bailey Leggings for women (MSRP $75) make their way effortlessly through sun salutations, but look great when paired with a favorite tunic for an afternoon coffee date. Two thigh pockets provide a place to stash must-haves like cell phones and wallets.
6. One pant that does it all? Yes, please! Mountain Hardwear’s AP Scrambler (MSRP $85) for women is built for biking, bouldering and bumming around
town. Performance stretch capabilities enable a wide range of motion, while details like cutouts on the elastic trim add a touch of feminine flair.
7. Made from quick-drying, 100-percent-recycled polyester, the men’s Stretch Hydro Planing Board Short (MSRP $89) from Patagonia works for both land and water wear. With two-way mechanical stretch and a DWR finish, these boardies are light, comfy and durable.
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22 OUTDOOR RETAILER DAILY
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THE GREAT COVERUPSun-shielding fabrics and full-coverage designs help consumers defy UV damage. BY MORGAN TILTON
NO GETTING AROUND IT: Playing outside means expos-ing your skin to the sun. But as the public’s concern about the dangers of solar radiation has grown—
along with the realization that sunblock alone doesn’t always cut it—the desire for sun-protective clothing has heated up to match. Some brands are introducing fabric with UPF sun protection to apparel designs for the first time, while previously sun-savvy companies are expanding existing lines or highlighting their UV-busting bona fides.
“Let’s face it—the more time you spend on the mountain, trail, or water, the more you are at risk,” said Joanna Toma-sino, Mammut sports group category manager of so�goods and footwear. “Over the last several years, our society has paid more attention to climate change and skin cancer, which has had an impact on companies and suppliers in terms of product development.”
Also, people are “tired of applying and reapplying messy lotions and creams,” said Andy Nordhoff, public relations manager at Columbia. That makes a built-in apparel solu-tion even more a�ractive.
In other trends: Consumers no longer have to choose between light weight and toughness in their apparel. “In the past, there was a huge gap between light and durable,” said Byron McCann, marketing manager of Bergans of Norway. The gap has tightened, he said, pointing to Pertex Quantum fabric, a 70-denier ripstop nylon that’s windproof and water-repellent, yet airy-feeling.
Do-it-all pieces are also popular. “Versatility and hybrids are trending in fabrics,” said Christine Westermark, cat-egory managing director of mountain for Helly Hansen. “Consumers are increasingly looking for products that meet a variety of uses, so they don’t have to buy a special product for each activity. This makes sense, particularly for increasingly time-crunched people who want to spend some time outdoors, but can’t afford to become an expert.” Brands are responding with stylish, three-season pieces that work as well for alpine hikes and bike rides as they do for the pub.
GEAR TRENDS PERFORMANCE APPAREL
1. The lightweight Trail Strike Long Sleeve (MSRP $100) from Columbia keeps wearers cool, sunburn-free and smelling good with Omni-Wick, UPF 50 sun protection, and an antibacterial coating that combats the stress sweats. Cordura yarn woven into the high-friction areas (like under pack straps) boosts durability.
2. Bergans of Norway ups its eco-effort with Expedition 2020: a pledge to increase company-wide sustainability initiatives, from material sourcing to freight transportation to office energy, over the next four years. One example: the
Slingsby Ultra Jacket (MSRP $239), which features Ecodear—a 30-percent plant-based polyester fabric—on the front, arms and hood. The inlay on the back is a recycled polyester wool blend, made by Repreve, which upcycles plastic bottles into new goods. Bergans also requires the mills that produce Repreve to source the bottles locally.
3. Expanding its line of trail running tops, Mammut releases the MTR 71 Advanced T-Shirt (MSRP $55) built with Polartec Power Dry fabric featuring two differently sized fibers that operate together to
pull sweat off the body, then dissipate it, for better moisture management. An antimicrobial treatment helps fight odors, and the shirt touts a UPF 50-plus rating for sun protection.
4. Stonewear Designs releases a comfy ladies’ climbing short—dubbed the Dynamic Shorts—with UPF 50-plus sun protection, made of lightweight stretch-woven fabric, harness-compatible (gusseted crotch intact) and featuring a chalk brush holder (MSRP $95).
5. Montane introduces the hybridized
Fusion Alpha Jacket (MSRP $219). The latest Pertex Quantum CS-10 fabric adds windproof zones around the core and on the shoulders; the shell also has breath-able areas (developed using thermal imaging data) for alpine climbing and play.
6. Outdoor Research debuts the men’s Helium Hybrid Hooded Jacket (MSRP $145) with breathable softshell panels beneath the arms instead of pit zips and the waterproof/breathable fabric of the current Helium Jacket everywhere else. The result? A non-sweat-to-death experience that blocks out wind and rain.
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24 OUTDOOR RETAILER DAILY
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BOOTS WITHOUT BORDERSThe latest shoe designs go from trail to crag to bike to bar. BY MORGAN TILTON
THIS YEAR BRINGS lots of crossbreeding among once discrete footwear categories. Athletic designs are showing up in work boots and trail runners
get some of their DNA from approach shoes. The result of all this inter-species canoodling? Footwear that sup-ports long days on the trail, on the job or on the prowl for happy hour.
These days, “People are riding their bikes to the base of a mountain, running up the trail, going into the back-country, climbing something and then riding their bikes out,” said Greg Thomsen, managing director of adidas Outdoor USA. For the most part, these multisport mani-acs don’t want to haul more than one pair of shoes along while they’re at it (the exception is climbers, who may want separate shoes for approach and climbing). Brands are answering the call with versatile designs that can handle a day packed with several activities.
Why so much multitasking these days? Thom-sen named several factors: One, more indoor climb-ing athletes are taking their fitness outside. With a strong physical foundation, they tend to be faster and stronger than the typical outdoorsperson, he said. And squeezing multiple activities into a day also helps people avoid lining up overnight permits, which requires time and money.
But just because adventurers need footwear suited to tackling big outdoor objectives doesn’t mean they want an overtly techy look. “Consumers are looking for lightweight hikers that can perform on the hiking trail and yet look stylish and comfortable enough to wear day in and day out,” said Mammut North Amer-ica’s Softgoods Category Manager Joanna Tomasino. “Which suggests that multipurpose shoes that are suited for adventure and everyday use are on the rise.” That desire makes breathability in footwear even more important, she added—because no one wants smelly feet at the office.
GEAR TRENDS FOOT WEARGEAR TRENDS FOOT WEAR
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helps people avoid lining up overnight permits, which requires time and money.
to tackling big outdoor objectives doesn’t mean they
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1. Focusing on ultraversatile mountain footwear that blends the features classically seen on approach, trail and light hiking shoes, Scarpa debuts the Epic Light (MSRP $135) with a climbing-inspired heel for stability, a lace-to-toe design for customized fit and a Vibram outsole for traction.
2. Wolverine premieres the Women’s Edge LX (MSRP $142-$147) workboot with
the CarbonMAX toe cap, which is lightweight and thinner for an improved fit. Inspired by breathable, comfortable athletic shoes, the waterproof boot features a wicking mesh lining, a cushioned midsole and EPX footbed technology: a honeycomb-like section in the heel that expands on impact to fight foot fatigue.
3. Brooks introduces the Caldera (MSRP $140) for
endurance runners who seek technical trails. The trail shoe features an adaptive, soft BioMoGo midsole, sticky rubber outsole with big lugs for stability, an integrated gaiter tab at the heel and a lace garage in the tongue.
4. adidas Outdoor creates its lightest backcountry trail running shoe—8.8 ounces—with the Terrex Agravic Speed (MSRP $120, pictured), which features
high-grip Continental outsoles and a sock liner construction for a soft, comfortable fit that also seals out debris. In hiking, adidas designed a unique air channel system in the footbed to pair with Gore-Tex Surround technology to achieve maximum ventilation in the Terrex Fast GTX Surround (MSRP $225).
5. In the ankle-high T Aegility (MSRP $129), Mammut debuts
its 3D knitted technology. This allows designers to create the shoe’s exterior from one piece of fabric with zones of varying breathability, stiffness, abrasion resistance and shape. The bonus of going 3D? The design is lightweight and sans seams, which reduces the risk of blisters and increases comfort. The new sole has triangular lugs made with two rubber compounds for extra grip and durability.
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GEAR TRENDS TENTS
SAME TENT, MULTIPLE CONFIGURATIONS: Camp-ers continue to press for shelters that can adjust to different pursuits and conditions, all
while providing ample space without added weight.Two-in-one shelters that can pitch with the fly or
body alone are increasingly popular among camp-ers. That’s an essential feature of the new Sierra Designs High Route tent, created in collaboration with adventurer and brand ambassador Andrew Skurka. “I wanted a single shelter that would be appropriate for friendly summer weather as well
as moderate winter conditions,” Skurka said. “It needed to be light and well-ventilated, but spacious and storm-worthy.”
This year, tentmakers continue to deliver shel-ters with the social side of camping in mind, with some dome tent specs reading like apartment list-ings. Each brand has its own take on the trend, but common features include larger vestibules or awnings, which, like good mullets, are all business up top but let the party flow underneath.
Tents that offer a supplemental pitch with hiking
poles have expanded beyond the world of ultralight shelters, becoming widespread among all styles and sizes. The feature saves weight and expands exterior porch/vestibule space, making the already-popular trekking pole a campsite essential.
Retailers will also be happy to see that several brands, such as NEMO (with the Hornet Elite) and Mountainsmith (the Morrison 2 EVO; below), have improved their bestselling designs by adding stor-age compartments and updating meshes and fabrics to cut weight—without higher price tags.
SHAPESHIFTERSVersatile designs adjust to the demands of weather, season or group size. BY M.T. ELLIOTT
1. The three-season Nightfall from Slumberjack (MSRP $149) allows for double-wall or fly-only configurations. In traditional tent mode, steep walls maximize breathing room and an external pitch design keeps the inner tent dry during setup. The vestibule rolls away or acts as a porch awning propped up by two trekking poles. It comes in two- and three-person options and starts at just over 5 pounds.
2. The two-person Suite Dream (MSRP $250) by Eureka! is all about maximizing space—so you can bring all kinds of gear
inside. Aimed at car campers, it fits one queen-size air bed, stashes electronics and muddy boots (separately), and secures a bottle of wine (or a few beers) from a holder that hangs overhead. The 17-square-foot vestibule area is great for stashing gear.
3. Inspired by pyramid tents, Sierra Designs’ two-door High Route (MSRP $300) is a one-person shelter intended to broaden the three-season tent’s typical range. Its steep side walls and vertical doors are two aspects design collaborator Andrew Skurka
found lacking in other trekking pole shelters. The two poles are offset so they don’t block entries. The awning includes 5-inch vents and shelters the doors. In balmy weather, campers can guy out the doors for better ventilation and deploy a bug net.
4. Big Agnes hits a new sweet spot of price and performance with its Van Camp SL2 (MSRP $300). This 28-square-foot backpacking shelter sleeps two, and weighs 4 pounds, 7 ounces, but still comes in $100 less than the brand’s other superlights. Its no-
nonsense looks won’t generate features buzz, but will tempt frugal weight-watchers who previously sat on their wallets.
5. Campers and hunters alike can use NEMO’s Dark Timber wall tents (MSRP $500) as a basecamp or a town hall. At just under 15 pounds, this two-door shelter provides 69 square feet of floor space, plus an overhanging tarp that acts as a roof and waterproof walls. The upper portions of the side walls (located under the overhanging tarp) allow heat to escape, reducing condensation problems. Despite its size, the
tent is designed for easy one-person setup.
6. Mountainsmith upgrades its feature-rich and affordable freestanding shelter with the Morrison 2 Evo (MSRP $200). The remodeling creates more head- and elbowroom by adding a brow pole and a roomier vestibule. New touches include reflective stake points, rain flaps on the fly windows, more storage space, and an included footprint. Rugged (68-denier polyester) and roomy (36 square feet), the shelter is targeted to car campers.
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COMFORT IS KINGBackcountry bags continue their quest for frontcountry coziness while still delivering lightweight durability. BY AARON H. BIBLE
MORE THAN EVER, today’s campers want spend-ing a night under the stars to feel as comfort-able as sleeping in their own beds. Brands are
answering with lighter, lo�ier designs and by look-ing beyond the standard mummy to blanket-style and rectangular bags once reserved for car campers.
Brands and suppliers say today’s lower down prices—a result of several complex factors, from weather pa�erns to global economic trends— make higher-performing, more packable bags more afford-able. “This has taken a bite out of synthetic sales,” said Big Agnes co-founder Bill Gamber. “Especially with water-resistant down now the standard.”
“From a style standpoint, we’ve seen a wider adoption of quilts and other non-traditional sleep designs,” said Jim Giblin, category director for tents and sleeping bags at Therm-a-Rest. “Our new designs are generally zipperless and less restrictive, allowing you to roll around in your insulation, rather than roll-ing around with your insulation.”
“Comfort continues to be really important,” Gamber agreed. “Some designs that we originally made for car camping, like our Park Series, are work-ing their way into backpacking. Now we have extra-wide bags that are still light enough to backpack with.”
Light weight also remains an important goal, but not at the expense of long-lasting toughness. “The consumer has always been looking for lighter-weight, more-compressible bags,” said Dan Rogers, product manager of technical equipment at The North Face. “In the tradeoff between light weight and durability, we’re using new materials and new constructions that give us a blend of both.”
Campers are also more concerned about sustain-ability, looking for features like PFC-free hydro-phobic treatments and ethically plucked feathers. “There’s a greater demand for down that adheres to RDS (Responsible Down Standard) guidelines,” Giblin said.
GEAR TRENDS SLEEPING BAGS
1. Therm-a-Rest’s new Questar (MSRP $250 in regular) offers three-season comfort in a 650-fill Nikwax Hydrophobic Down bag. “We’ve seen a greater acceptance of duck down in bags,” said Therm-a-Rest’s Jim Giblin. “With 650-plus-fill duck down, we’re able to hit a better price point while not sacrificing too much warmth and weight.” It features zoned insulation, is rated to 20°F and comes in three sizes.
2. Kammok’s new Thylacine (MSRP $329) is a customizable 30°F, 750-fill DownTek “base” sleeping bag that you can adapt to a variety of environments and conditions by sliding in two additional insulated liners. Add one liner to take the bag from summer duty to down to 15°F (MSRP $199). Then add another (MSRP $99) to push the bag into winter service, all the way down to 0°F (liners sold separately).
3. Big Agnes’s Thunderhead SL 30 (MSRP $250) features 650-fill DownTek in a weight-cutting, zipperless design with a wrapping quilt top that tucks into the side of the bag. There’s also an oversized draft collar and a half pad sleeve to help keep the bag in place.
4. The North Face is releasing two new bags in its Hyper series for the ounce-counting sleeping bag customer. The
800-fill Hyper Kazoo (MSRP $369) is the first bag to use the brand’s FuseForm construction technology, which reduces both the amount of stitching and fabric waste during production. And the Hyper Cat (MSRP $249) introduces a blend of cut staple and continuous filament synthetic insulation, with the less-compressible insulation layered on the bottom of the bag to eliminate cold spots and prolong the bag’s life.
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GEAR TRENDS PACKS
THIS YEAR, PACKS are all about you. New designs are becoming more customizable for a wider range of hikers: Look for features like dynamic
adjustability, packs tailored to specific users and even broader colorways that help personalize an individual’s look outdoors.
Gone are the days where a shoulder harness could be set in, say, one of three possible positions. Accord-ing to Granite Gear Senior Director of Design and Development Michael Meyer, “Quick and simple micro-adjustability for a custom fit has been a grow-ing trend, and the ability to achieve a fully custom
fit provides the highest level of comfort.” Brands are also introducing pack lines that come in a range of sizes, making it easier to fine-tune fit.
Packs designed specifically for certain consumers, such as trail runners, are also having a moment. Features such as weight-shaving buckles and thinner webbing, integrated waterproof covers or waterproof materials and improved external pockets for on-the-go access to water and jackets are geared toward athletes achieving thru-hiking records or one-day peakbagging objectives.
Also look for high-tech add-ons, such as mobile
power sources. Chris Ritchie, Thule’s PR and com-munication manager, said integrating technology into packs is more important than ever. “Brands are adding things like solar panels to their packs, and while it may come across as gimmicky at first, it’s a feature that has staying power,” he said. “Just like a new trend or technology dictating a product line’s needs, we as manufacturers need to evolve with what the consumer is asking for. Hikers and backpackers are innovating and creating features on their own, like clipping a mini solar panel to their bags, and the brands are listening.”
PACKS GET PERSONALQuick adjustability and activity-specific designs make it easy to find the perfect pack. BY AARON H. BIBLE
1. Arc’teryx is pushing the design envelope with new suspension technology in the Bora AR Backpack series, which comes in 50L (49L for women; MSRP $499) and 63L (61L for women; MSRP $549) sizes. Each pack features what the brand is calling RotoGlide, a hipbelt system that slides up and down on a track. This follows the lengthening and straightening of the back that occurs while climbing and also rotates up and down with the hips while walking.
2. Granite Gear’s new Crown2 (MSRP $200), thoroughly tested last year on the first winter thru-hike of the
PCT, follows the on-the-fly adjustability trend in lightweight, high-capacity packs. Choosing to go with three distinct torso lengths instead of an adjustable shoulder system, Granite Gear achieves customization through the Re-Fit hipbelt, which slides out from behind the backpanel and includes hook-and-loop closure straps on the waist for microadjustments.
3. Mystery Ranch said it sees growth in the heavy-duty approach to tactical and hunting pack design. Its new Stein 62 multiday pack (MSRP $299) is the “best balance
between bombproof materials and lightweight constructions we could find,” says company founder Dana Gleason.
4. Kelty is putting its innova-tion dollars into the Millennial (read: versatile, comfortable, fun) and women’s markets, rolling out its new Kinesis Hip Belt and a “Built for Women, by Women” line of packs. Look for its Sira 45W daypack (MSRP $200) and 60L Reva multiday pack (MSRP $220). The Reva features an adjustable suspen-sion system designed to elimi-nate common pressure points for women, and the hipbelt moves side to side to match a woman’s stride.
5. When it comes to versatility, keep an eye out for the new line of high-end, multiuse but tactically focused packs from knifemaker SOG, celebrating its 30th anniversary at the show this summer. The 33L Prophet (MSRP $229) is the most adaptable, going from backpack to duffle with stowable straps. It also features long-item carry on the outside, compression straps and lots of attachment points.
6. For something less traditional but on-point with the versatility trend, Peak Design offers the Everyday Backpack, which comes in an 18L (MSRP $225) and 30L
size (MSRP $275). Aimed at “urbanites, photographers, travelers, creatives and everyone in between,” it features a single, 300-degree waterproof zipper for full top- and side-loading access.Internal dividers and padded pockets protect everything from tablets to a full kit of photo gear.
7. The new Aerolon Series of multiday packs from Gregory features toplid loops for integrating solar panels and a hydration sleeve that converts into a superlight daypack for summit trips. The men’s 48L Paragon (MSRP $180) weighs only 3 pounds, 3 ounces.
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Also look for high-tech add-ons, such as mobile
between bombproof materials 5. When it comes to versatility,
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SCHOOL OF ROCKAs gym climbers move out to the rock, brands follow with safe, lightweight, beginner designs. BY MORGAN TILTON
IT’S NO SECRET: Everyone from families to pro-fessional athletes are hanging out at the climb-ing gym these days, fueling a boom in indoor
climbing and inspiring more and more rookies to try their newfound skills out on the rock.
“There is a massive influx of climbers coming into the sport through gyms,” said Dave Hugar, market-ing director for Petzl America. The U.S. commercial indoor climbing industry grew 10 percent over 2014 with a total of 40 new gyms, according to the most recent annual report from Climbing Business Journal.
The profile of a “beginner” has also changed. Three decades ago, novice climbers would follow and clean a more experienced climber’s outdoor route to learn technique, explained Hugar. Now, “after years of training in a managed environment like a gym, these climbers reach the crags with a much greater physi-cal skill set than previous generations, but o�en have bypassed the technical knowledge that 5.10 climb-ers learned as they developed their strength and technique,” Hugar said. These new climbers may be accustomed to thinking of safety as a feature built into the wall, not as something they have to manage for themselves.
Gear companies are seeing an opportunity here, innovating new ways to increase safety for beginners and old pros alike. This season, look for gear that accommodates climbers in the low end of the learn-ing curve, plus products that also help teachers and guides, along with the usual ultralightweight designs targeted to endurance athletes spending longs days on the wall.
In other trends, some manufacturers are focus-ing on building more sustainable products, like inte-grating steel to replace less-durable aluminum. Such gear is typically heavier but more resilient, and man-ufacturers are betting that sustainability-minded customers won’t mind the extra weight.
GEAR TRENDS CLIMBING
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1. Petzl adds anti-panic technology to its lineup with the Grigri+ (MSRP $150). When users yank too hard on the handle, the automatic brake arrests the rope. That helps in case of emergencies and also lets beginner belayers dial in the right lowering speed.
2. With the Ohm (MSRP $130), Edelrid evens out the size differential between a heavyweight climber and featherweight belayer, which can create a safety issue.
Dubbed the first “assisted-breaking resister,” the device is installed like a quickdraw at the first bolt and increases rope friction only in the event of a fall. The significance? Climbers can now safely belay partners who are up to twice their weight. And the new Bulletproof (MSRPs $14-$30, pictured), the first-ever hybrid aluminum-steel carabiner, increases the company’s eco-friendly cred: Steel is more durable, so climbers can use it longer than a full-aluminum model. A
strategically-placed steel plate reduces wear and tear from the rope over time.
3. Made specifically for indoor use, the new Steel Live Wire GymDraw (MSRP TBD) from Black Diamond combines the existing LiveWire Quickdraw with a polyester gym dogbone (a piece of abrasion-resistant material with loops used to create custom quickdraws) and a durable protective sheath. The brand also debuts the Gym Solution (MSRP $50), a 30-liter
over-the-shoulder bag that fits a gym-length rope and features one-handed cinch closure and smart interior organization.
4. Five Ten releases the jack-of-all trades climbing shoe, the Gambit (MSRP $120), in lace and Velcro options for all-day climbing sessions. The sole is stiff for edging and cracks, and the slingshot heel is relaxed—a combo that makes it technical, comfy and multipurpose.
5. Metolius launches Mini
Tech Footholds (MSRP $30-$50, pictured): superthin yet superstrong aluminum holds designed to more closely mimic real-world rock features, which are often much tinier than typical plastic gym holds. Also new from Metolius: low-profile, lightweight Belay Glasses (MSRP $30-$60). These refractive specs let belayers look up without craning their necks, reducing neck strain and fatigue and boosting safety (belayers don’t need to look away from climbers to rest).
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GEAR TRENDS PADDLESPORTS
FISH AND REC. Rec and fish. Those are the main categories driving today’s paddlesports world, and manufacturers continue to try to reel in
customers with new designs and boat features tar-geted to these booming markets.
According to research firm The NPD Group, in the 12 months ending in March 2016, sales of sit-on-top and traditional (recreational) single kayaks were up 20 percent and 25 percent, respectively, with angling-specific kayaks enjoying similar growth.
This year’s boats feature improvements that make paddling easier and more comfortable for newcom-ers and enthusiasts alike. “We’re continuing to work
hard at making paddling more accessible to every-one,” says Jackson Kayaks Marketing Director James McBeath. This year, Jackson debuts a new kid-sized whitewater kayak as well as user-friendly rec and angling options, with more stable hull shapes and bells and whistles for anglers. “We’re reducing size and weight options for kids, and also growing our line of tandem kayaks,” McBeath said.
In fishing kayaks, cushiness and gadgetry are para-mount, with manufacturers realizing no one wants to cramp up while landing a lunker. Comfort remains a cornerstone and builders are ensuring couch-like coziness in their cra�s with features like enhanced
padding and seats that adjust up and down as well as fore and a�.
Paddlers are also increasingly looking to take the kids along on their trips. “There’s a marked growth of family interest in rec kayaking,” says Confluence Marketing Director Evan Lyndecker, citing his find-ings on recent company research panels and tout-ing Confluence’s new Perception Tribe (MSRP $509), a stable, user-friendly sit-on-top, as fill-ing that need. Like rec boats, family-friendly cra� include single and tandem kayaks, in both sit-on-top and standard configurations, with an emphasis on stability and tracking.
GO WITH THE FLOWComfort, ease of use and angler-friendly features are fueling innovation in today’s floatcraft. BY EUGENE BUCHANAN
1. Placing a premium on plush, this year Hobie updates its Vantage Seating System, which features a fully adjustable pull-out chair. Look for the standard ST version of the system, made of anodized aluminum, on the Pro Angler 12 (MSRP $3,149) and 14 (MSRP $3,299). Eleven other models have the CT configuration: The new outfitting offers a high-back padded seat with four adjustment points and a breathable, hammock-style mesh seat (bonus: It can also be removed to use as a beach chair). Also look for the CT system on the new i11 (MSRP $1,999; pictured), a low-profile inflatable
angling kayak/SUP hybrid that can be used sitting or standing. The i11 comes with two air chambers on each side, a hands-free pedal system and drop-stitched center chamber with insertable fin for deep-water tracking.
2. Blending SUPing and kayaking, Wilderness Systems pulls the curtain on its new ATAK (MSRP $1,799), an angling-specific craft with a super-stable, “highly walkable” deck for casting and reeling. It also comes loaded to the gills with fishing features, plus a low-profile hull for streamlined paddling, ample storage, a front
console designed for storing electronics and an uber-cushy seat. 3. Brands’ penetration into the SUP sector applies to paddles, too. This year, Aqua-Bound releases the Malta SUP paddle (MSRP $275). Its carbon shaft offers a very high strength-to-weight ratio for maximum stroke efficiency. The paddle comes in one- and two-piece versions.
4. Jackson Kayaks introduces the Rockstar XS (MSRP $999, pictured), a new kids’ freestyle craft for whitewater. Similar to the brand’s adult-sized
Rockstar but proportioned for half-pints, the kayak lets smaller paddlers practice surfing and other advanced freestyle moves. The company is also debuting a new tandem rec kayak, the Tripper DT (MSRP TBD), allowing mom or dad to take along the little ones. 5. For rec paddlers and anglers, Pelican unveils the entry-level Catch 120, an 11-foot, 8-inch sit-on-top kayak (MSRP $749). It’s made from tough plastic and comes with a hatch for storage, adjustable footrests, molded paddle holder, deck-mount rod holders, bungee storage and a dual-position seat.
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SOCIAL CLIMBINGHow to win followers, boost brand awareness and kick your social media plan into high gear. BY JENNA BLUMENFELD
GEAR TRENDS DIGITAL MARKE TING
STILL THINK SOCIAL MEDIA is just for your college-aged niece? Think again. Developing a social media strategy is vital, allowing brands to foster a deeper relationship with existing and potential customers.
But before you dive into revamping your social media program, set a clear inten-tion. “You have to decide early on your goals with each platform,” says Charlie Lozner, director of integrated services at Backbone Media. “For one brand, social media may be all about engagement and trying to get likes, comments and shares to grow their audience. Another brand may live and die by e-commerce, and social is more about ge�ing people on their site to purchase their products.”
Another consideration: Appoint someone at your company (or consider hiring someone) to manage social media. Especially if your plan includes content creation (and it should), “Ultimately, somebody needs to be in the driver’s seat,” says Lozner.
Here are four companies who are cultivating highly engaged followers with their innovative strategies, plus expert advice on managing your own platforms.
TWITTERNUUN
With 500 million tweets per day, Twi�er hosts a massive amount of fast-moving, of-the-minute content: It’s vital to posi-tion your tweets so they engage people rather than get lost. Nuun optimizes engagement with posts educate follow-ers on using the brand’s electrolyte tab-lets (such as Nuun-infused smoothie rec-ipes), giveaways that require a retweet to enter, running tips and product news.
“Photos really help with ‘stickiness’,” adds Emily Smith, community marketing manager. “Research says that tweets have an average life of 20 minutes. If there’s no photo, or there’s a low-quality photo, posts get lost.” Smith says she also capitalizes on industry “holidays” to excite followers. “We get a lot of retweets by straight-up asking people to retweet, for example, if they are lacing up on National Running Day.”
TWEET BETTER� Make your tweeting more efficient by scheduling posts with a management program (such as Hootsuite; signup.hootsuite.com).� Because Twitter’s feed moves so fast, a high volume of posts doesn’t turn off audiences like it does on, say, Facebook. Smith recommends posting a minimum of 5 tweets per day, and that “you really can’t tweet enough.” � Tweet after hours. While the most popular time to tweet is from noon to 1 p.m., research shows tweets get the most engagement after work. Schedule extra posts for 7 to 11 p.m.
PINTERESTEVO
Not just for grandma’s recipes and DIY art projects, Seattle’s e-retailer Evo employs Pinterest for optimal online sales. The ski, snowboard, skate, bike and watersports shop curates “boards” as buying guides that include new prod-uct descriptions, bike maintenance
videos and more. “For us, [Pinterest has] been a really cool way to showcase product people are searching for around bike gear, with some of our richer how-to, staff picks, blog inspiration and other deeper content on the site,” says Graham Gephart, director of marketing. “It’s best to find what people are search-ing for and participate in that naturally, with useful content, rather than to try to push product.”
PIN BETTER � Develop boards strategically. Gift guides for holidays like Valentine’s Day and Christ-mas are especially effective in showcasing gear and clothing. � Always link every post back to your web-site for improved traffic and product sales.� More than on other platforms, Pinterest users are especially seeking instruction. Include how-to infographics, videos or actionable tips relating to your brand.
FACEBOOKUNITED BY BLUE
Sustainable apparel brand United By Blue studies the ins and outs of the algorithm that determines which posts are pushed to their follower’s feeds. “[Facebook] strongly discourages brands from posting content that is product- or advertising-driven,” says Kelly Smith, photographer/social media manager. “We’ve found that Face-book is our best platform for talking about our mission,” which centers on ocean pro-tection. Smith often posts images from United By Blue-organized ocean cleanups, plus news about water conservation.
‘BOOK BETTER� Consider using Facebook’s paid promotion options for posts about contests, product launches and giveaways. It’s an inexpensive (from $5/day) way to improve impressions. � Host giveaways on Facebook that require contestants to engage with your brand in a meaningful manner, like taking a survey for marketing insights or prompting followers to post comments. Remember: Everyone loves free gear.
INSTAGRAMBUREO
Instagram is a prime platform to show-case product glamour shots. Sustainable skateboard and sunglasses manufacturer Bureo also uses it to educate consumers on how their products are made (by collecting fishing nets that would otherwise end up as ocean pollution) and to garner enthusiasm for the laid-back, surfer/skateboarder lifestyle. “We use Instagram to tell our story,” says Bureo co-founder David Stover. Bureo also posts tongue-in-cheek shots for an emotional connection with their audience: a dog wearing shades or a photo taken through a sunglass lens.
‘GRAM BETTER� Target your images to what your customers care about. Because Bureo’s consumers are eco-conscious, the brand posts nature shots and info about environmental activism. � Use filters that enhance the brightness and contrast in your photos. Research shows that bright, warm-toned filters like Ludwig or Hefe garner more likes than dulling, cooling filters like Amaro or Reyes.
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38 OUTDOOR RETAILER DAILY
Q& A
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Larry Harrison BRAND DEVELOPMENT DIRECTOR, OUTDOOR RE TAILER
WHAT IS YOUR NEW POSITION?� My biggest job is to listen to the community in all its dimensions—retailers, reps, brands, manufacturers and suppliers—and determine trends that affect Outdoor Retailer. We want to meet the needs of the entire market. That might range from big changes, like adjusting show dates and reengaging advisory councils, to helping a newly hired rep get a hotel room. I will be meeting with brands and a�ending regional rep shows to ply my new trade. When
you have spent almost your entire career in our wondrous industry, it’s apparent that no one wants to leave. We listen and grow, experience and change, yet want to remain a part of the business. I hope the retail, sales, management and board jobs that I have held equip me to understand the positions that many individuals hold, not just the loudest voices.
WHAT HAVE YOU BEEN WORKING ON?� My first job has been ge�ing to know the people at Outdoor Retailer. I’ve been wandering the
offices and I’ve never seen more bike riders, runners and hikers. Certainly the fight for the shower around here will make you stronger. I’ve also been learning about what Outdoor Retailer is involved with and what new directions might be worth exploring. The commitment to specialty retail is formidable here—that should be the overriding thought when someone thinks about Outdoor Retailer.
WHAT DO YOU HOPE TO ACHIEVE?� World peace [laughs]. Like any group, we have different constituencies. If I’m in apparel, for example, my membrane manufacturer might say that I need to have an extra three months of lead time to make the products that incorporate it. So, I need time to accommodate that. It’s my job to hear that need and help create reasonable answers that benefit the whole community. The trade show is a complex ecosystem. Everyone comes
for different, if similar, reasons. A great show forms them all together and makes the industry be�er.
HOW DID THEY PULL YOU OUT OF RETIREMENT FOR THIS?� At adidas Outdoor I was pleased with what we had accomplished. There is a superb team there, poised for real growth, and I felt it was time to move on. While I had looked forward to spending a li�le more time in the redwoods than another office, life had other plans. In talking to a number of old friends, I spoke with one who was concerned about the timing of trade shows. I felt a kinship to the concerns I heard, having experienced it all before. I called Marisa Nicholson, the show’s director, and began a conversation that resulted in this role. I hardly spent a day in retirement and wasn’t connected to it yet. I hadn’t sold my house, I didn’t order my new Sprinter van … I didn’t get my leisure suit.
YOU’VE BEEN TO EVERY OR SHOW.TELL US ABOUT THE EARLY DAYS.� I’ve been to 61 shows in total, I think. I was not a fan of the first show, though. I wrote a column for a trade magazine of the time stating that the dates were wrong and Las Vegas was the wrong place. Walking through smoke-filled casinos to get to an appointment seemed wrong. When the show moved to Reno, the outdoor community really began to develop. Traditions like the infamous JanSport Shake ‘n’ Bake took hold. Because we were together as an extended family, our interconnectedness became apparent and our connection to the natural world became an imperative. Relationships flourished between all of the stakeholders in the business, who founded nonprofits and developed partnerships with a�endees. Brands and retailers were discovered. Advocacy bloomed. The media learned of the story that is the outdoors and rushed to cover it. The Outdoor Retailer show fed this synergy and is an integral part of the wonderful community that developed around it. –Kassondra Cloos
This summer, Outdoor Retailer brought Larry Harrison out of retirement to help develop the relationships that will steer the show into the future. Harrison, former director of sales
for adidas Outdoor, has been in the industry for more than 40 years. He has worked with brands such as Eagle Creek, JanSport, Lowa, Rockport, Sierra Designs and Wilderness Experience. In his newly created position, Harrison will use his extensive experience in the industry to listen to the needs of OR’s varied participants and solve some of the show’s most vexing problems.
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40 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER SHOW INFO
A�endance GuidelinesOnly qualified members of the trade are invited to aend.
Trade ShowWednesday, Aug. 3 - Friday, Aug. 59 a.m. – 6 p.m.Saturday, Aug. 6 9 a.m. – 3 p.m.
RegistrationNow there are more full registration locations to serve you:West Entrance (across from Vivint Smart Home Arena)East Entrance (across from the Marrio City Creek)
Badge printing only (approved, preregistered):North Entrance (near the Radisson)South Entrance (across from Holiday Inn Express)
Registration HoursMonday, Aug. 1 .............7 a.m. – 6 p.m.Tuesday, Aug. 2 ............7 a.m. – 7 p.m.Wednesday, Aug. 3 .......8 a.m. – 6 p.m.Thursday, Aug. 4 ...........8 a.m. – 6 p.m.Friday, Aug. 5 ................8 a.m. – 6 p.m.Saturday, Aug. 6 ...........8 a.m. – 2 p.m.
Open Air DemoCemetery Point Marina, Pineview Reservoir1st StreetHuntsville, UT 84317Tuesday, Aug. 2 9 a.m. - 4 p.m.*A�ention working media—if you are a�ending the Media Preview, look for the designated shu�le leaving at 3 p.m.
Exhibit HallSalt Palace Convention Center100 South West TempleSalt Lake City, UT 84101
ParkingUnderground parking is available for $12 per day. The entrances are located on 200 South/200 West and 300 West/90 South. Additional parking is located across the street from the Salt Palace Convention Center at City Creek Mall.
Business CenterThe Business Center is located on the upper concourse in the northeast corner of the building.
No PhotosUnauthorized photography is not permied. Photo files and/or devices may be confiscated and your badge will be revoked for the current and all future shows if an infraction occurs. Call (801) 534-4705 to report name and company on badge, if possible. Approved media photographers will have a flag on their badge to help easily identify them.
ISPO Online LoungeLocated on the upper level concourse of the South Lobby. Open daily before and during show hours. The Online Lounge will also be fully operational on the day before the show opens and during the last day of set-up for all exhibitors.
OR Show Management OfficeLocated in MR 257
Paperless Press RoomLocated in MR 254 C
The Retailer LoungeLocated in MR 254 BOverlooking the show floor, the Retailer Lounge is a quiet respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have plenty of seating, free WiFi, charging stations, refreshments and—above all else—quiet. Located just beyond the Business Center.
Children at Outdoor RetailerChildren are welcome on the show floor during show hours only. All children must be registered as guests with Outdoor Retailer and they must be accompanied by an adult at all times. Childcare is not provided. Children under the age of 16 are not allowed on the show floor during move-in or move-out.
First Aid and Medical StaffLocated near MR 150 (under the triple escalator) to treat minor health problems such as blisters, headaches, hangovers, etc.
Mother’s RoomA Mother’s Room is located under the triple escalator near MR 150.
Dogs at Outdoor RetailerWe encourage you to use the award-winning facility Camp Bark-a-Lot (campbarkalot.com). If you are planning to bring your dog to the show, please be sure to follow these simple rules:
� Register your dog at the registration counter at the East Entrance.� Animals are not allowed on the show floor during move-in/-out.� Sign a waiver agreeing to the rules and requirements.� Make sure to walk your dog outside regularly to avoid any accidents.� If an accident does occur, please notify Show Management immediately in MR 257 or by calling (801) 534-4705.
TransportationThere are a variety of transportation options available. The TRAX line (see map on p. 44) runs directly from the airport to downtown Salt Lake, Uber and Ly¤ are widely available and Salt Lake has three private taxicab companies and many private car and shule services.
Taxi CabsTaxis are no longer regulated by the government in Salt Lake City. Please be sure to establish your cab fare before you start your ride.
Utah Yellow Cab(801) 783-1556; utahyellowcab.com Ute Cab Co.(801) 359-7788; utecabco.comCity Cab Co.(801) 363-5550; citycabut.com
Shu�le ServiceShules will run to and from select hotels and the Salt Palace Convention Center every 15 (from downtown and airport areas) to 30 to 40 minutes (from Sandy) from 7:30 a.m. to 11 a.m. A¤ernoon/evening shules run continuously as needed during the times indicated below. Shules will pick up and drop off at both the West and East Entrances.
FROM HOTELSWednesday, Aug. 3 - Saturday, Aug. 6 ............................................7:30 – 11 a.m.
FROM SALT PALACEWednesday, Aug. 3.... 4:30 – 8:30 p.m.*Thursday, Aug. 4 ........ 3:30 – 7 p.m.Friday, Aug. 5.............. 3:30 – 7 p.m.Saturday, Aug. 6 ........ 12:30 – 4 p.m.
*Extended service to all hotels to accommodate for the Industry Party until 8:30 p.m.
For a complete list of hotels with shuttle service, please visit outdoorretailer.com/shuttles.Sandy Hotels: Use TRAX for after-hours transportation needs.
TRAXThe TRAX light-rail system has service to and from the airport. Trains run from 5:30 a.m. to 11:30 p.m. every day, (see map, page 44), or find schedules and plan routes at rideuta.com.
Summer Market 2016
Check the O.R. Daily on Days 1 through 4 of the show for locals’ favorite picks for restaurants, coffee shops, hikes, trail runs, bike rides and more.
BE AN
SLC INSIDER
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OUTDOOR RETAILER MAPS
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L i v e t h e U n e x p e c t e d
“THIS MIGHT BE THE ULTIMATE TRAVEL JACKET”
TRAVEL JACKET
TM
CUBEDTHE
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CLOTHING ARTS
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44 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER MAPS
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www.farmtofeet.com
NEW FOR SUMMER 2017 Raleigh - Sport SockFEATURING 3D ACTIVE KNIT TECHNOLOGY
MULTI-MESH VENTILATION Targeted ventilation channels to maximize air fl ow around the foot.
SCULPTED CUSHIONING Distinct patterning engineered to enhance ventilation and comfort on top & bottom of foot.
COMFORT COMPRESSION Provides all day comfort and reduces foot fatigue.
SEAMLESS TOE CLOSURE Reduces bulking in the toe box to minimize blister formation.
Available in Men’s & Women’s Colors in Low, 1/4, & Crew
3D ACTIVE KNITTECHNOLOGY™
PERF RMT H E U LT I M AT E I N F I T A N D C O M F O R T
US MATERIALS US MANUFACTURING US WORKERS
VISIT US IN BOOTH BR621
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46 OUTDOOR RETAILER DAILY
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Open Air Demo
SponsorsTuesday, Aug. 2, 2016 8 a.m. – 4 p.m. Cemetery Point Marina, Pineview Reservoir 1st St., Huntsville, UT 84317
Join us at the beautiful Cemetery Point, located in Pineview Reservoir, for the Summer Market 2016 Open Air Demo. The OAD experience puts the most cu�ing-edge gear in the industry directly into the hands of key retail decision-makers and media, se�ing in motion the trend stories for the coming season.
Open Air Demo RegistrationA�endees must go to the East Entrance registration area at the Salt Palace to pick up their badges and/or register. All Open Air Demo event a�endees must be registered for the Summer Market 2016 show, sign an electronic waiver and get a wristband in order to ride the shu�le and a�end the event.
Open Air Demo Complimentary Shule ServiceWe strongly encourage riding the shu�les, as parking is very limited at the reservoir.
FROM SALT PALACE TO OPEN AIR DEMO7 a.m., 8 a.m., 9 a.m., 10 a.m., 11 a.m., 12 p.m., 1 p.m. FROM OPEN AIR DEMO TO SALT PALACE1 p.m., 2 p.m., 3 p.m., 4 p.m., 4:15 p.m.
Sponsored Events and Areas
The Chill Zone & Beer Garden sponsored by Sierra Nevada 11 a.m. – 3 p.m.Relax, socialize and quench your thirst at the Chill Zone.
Official Beer
Official Chair
Official Sponsor
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Open Air Demo Exhibitor List Check outdoorretailer.com or the Outdoor Retailer mobile app for updated information.
ADVANCED ELEMENTS, INC.
AIRHEAD SUP
ALLY CANOES BY BERGANS OF NORWAY
ANGLE OAR
AQUA LILY PRODUCTS, LLC
AQUAGLIDE
ART IN SURF
ASTRAL BUOYANCY
AVEX BY IGNITE USA
BIC SPORT NORTH AMERICA
BIOLITE
BODY GLOVE
BOOSTED BOARDS
BUGBAND, A DIVISION OF EES, INC.
CALIFORNIA BOARD COMPANY
CASTAWAY TRAVEL HAMMOCKS
CHUMS - BEYOND COASTAL
CONFLUENCE OUTDOOR
COSTA SUNGLASSES
CROAKIES
DEEPER, UAB
DJI
ECS SURF AND SUP
EPIC KAYAKS & PADDLES
FROODLES
FUTURE MOTION
GLIDE SUP
GOTENNA, INC.
GU ENERGY LABS
HALA GEAR
HEALTH WARRIOR
HOBIE
HURRICANE, NATIVE WATERCRAFT AND LIQUIDLOGIC
IGLOO PRODUCTS CORP.
IMAGINE SURF
INDUSTRIAL REVOLUTION, INC.
INNOVA KAYAK
JACKSON KAYAK
JOHNSON OUTDOORS WATERCRAFT
JONATHAN PAUL FITOVERS
KAYAK DISTRIBUTION
KLECKER KNIVES, LLC
KOKOPELLI PACKRAFT
L.C. INDUSTRIES, INC.
LAKESHORE PADDLEBOARD COMPANY
LEVEL SIX
LIFESTRAW
LIFETIME PRODUCTS, INC.
LIVE EYEWEAR - COCOONS
LOCKRACK
MOTIONIZE
MUIR ENERGY
NAISH HAWAII
NATIVE EYEWEAR
NK SPORTS PERFORMANCE FOR SUP
NRS
OPEN AIR DYNAMICS
ORU KAYAK
OUTDOOR TECH
OZWEST
PAPA HANA
PAU HANA SURF SUPPLY
PELICAN INTERNATIONAL
PEPPER’S POLARIZED EYEWARE
PICK-UP POOLS
POINT 65 SWEDEN
POPTICALS
POWERBAR
REVO
REX ENTERPRISES DBA RAMBO BIKES
ROAD SHOWER, LLC
SEA EAGLE BOATS, INC.
SETTON FARMS
SIC MAUI
SIPABOARDS
SOL PADDLE BOARDS
SONDPEX CORP. OF AMERICA, LLC
STARBOARD
STELLAR KAYAKS & SURF
SKIS
SURFTECH
SWURFER
TAXAOUTDOORS
TERRAIN COT
THERMACELL REPELLENTS, INC.
TOYSMITH
TRAVELCHAIR COMPANY
TRAVELON
UNCHARTED WATERCRAFT
VALUEMAX PRODUCTS
VOXX ACCESSORIES CORPORATION
WENONAH CANOE, INC.
WILDERNESS INQUIRY
WINNEBAGO, INC.
YETI COOLERS
YUNEEC
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T HER E’S S OME T HING NE W HI T T ING T HE WAT ER
—Meet us at booth #4059 to Experience the Delta Difference.
Contact us for an appointment to find out how Delta Kayaks can help you grow your paddlesports business.
W W W . D E L T A K A Y A K S . C O M • 1. 8 7 7. 8 8 8 . 6 5 4 4
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48 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER SOCIAL MEDIA
OUTDOOR RETAILERbrings together thousands of people for
a week of gear, education, entertainment and community in Salt Lake City. And in today’s digital world, the show’s buzz and reach isn’t limited to the confines of the Salt Palace. Thousands more join the event and stay connected year-round through Instagram, Twi er, Facebook and YouTube feeds from Outdoor Retailer, exhibitors and media. So ready those hashtags and make sure your brand is part of the conversation:
#ORShow: share show happenings#WeAreOutdoor: share your outdoor adventures#ORFirst: share first-time experiences at the show#ORNewbie: share new-attendee experiences with a selfie#NewatOR: share new gear you see on the show floor#SinceReno: industry insider since Reno#BadAssador: Outdoor Retailer and Rep ambassadors#ORDaily: share what you read in the show’s only official news publication
GET SOCIAL @ VENTURE OUTRelay the story of Outdoor Retailer’s fastest-growing neighborhood and the hippest new styles of the season on the Outdoor Retailer social media sites.
� Text “ASKOR” to 66746 during show hours to get any show question immediately answered.
� Visit the SmartBar for help and charging stations near the Salt Palace’s East Entrance, at the top of the ramp just beyond the triple escalator.
� Check out the digital editions of the O.R. Daily, available online every show morning at snewsnet.com/ordaily
� Scan the QR code to download the Outdoor Retailer Mobile App. Find the most up-to-date exhibitor listings, sync your calendar, navigate the show floor and post photos.
Once downloaded, follow these steps to sync your mobile app:
1. Click the settings (gear) icon at the top of the home page.2. Click the “Summer Market Show Planner” button.3. Enter your badge number (located on your confirmation email, and at the show, on your badge) and last name, and select “Submit.”4. Return to the home page and click on the “My Schedule” icon for your personal schedule to be displayed.
INSTAGRAM@OutdoorRetailer
15,000FOLLOW ERS
TWITTER@OutdoorRetailer
17,000 FOLLOW ERS
FACEBOOK@OutdoorRetailer
23,000FOLLOW ERS
YOUTUBE@OutdoorRetailerShow
110,000VIE WS
Stay Connected to the Digital Conversation @ OR
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Warm weather fabrics wick and dry fast, but this form of moisture management doesn’t cool
you down in the hottest conditions. Polartec® Delta™ changes this dynamic. Delta™ is a specialized cooling fabric engineered with elevated structures that sit
atop the skin to increase breathability and decrease friction. This construction allows heat and moisture to radiate outward, enhancing the body’s natural
evaporative cooling ability. The result is lightweight comfort that performs at its best under the sun, in the studio, or at the gym — anywhere the heat is on.
OR SUMMER Market, BOOTH #38041 POLARTEC.COM
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Warm weather fabrics wick and dry fast, but this form of moisture management doesn’t cool
you down in the hottest conditions. Polartec® Delta™ changes this dynamic. Delta™ is a specialized cooling fabric engineered with elevated structures that sit
atop the skin to increase breathability and decrease friction. This construction allows heat and moisture to radiate outward, enhancing the body’s natural
evaporative cooling ability. The result is lightweight comfort that performs at its best under the sun, in the studio, or at the gym — anywhere the heat is on.
OR SUMMER Market, BOOTH #38041 POLARTEC.COM
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52 OUTDOOR RETAILER DAILY
INTRODUCING THE CAMP
LEARN WHERE YOU EARNThis summer’s educational offerings in The Camp are designed to give specialty retailers a greater opportunity to attend our sessions.
30-MINUTE SESSIONS RIGHT ON THE EXHIBIT FLOOR! To make OR education both quick and convenient, we’re launching Specialty Retail sessions in the “The Camp,” Booth #32067. The Camp will provide 2 sessions a day on a variety of topics that OR retailers have said are important to them.And after each 30-minute session, retailers will have an opportunity to take advantage of “O� ce Hours” with the presenter for the next hour in OIA’s Booth # BRL200!
FOR COMPLETE SESSION SCHEDULE, VISIT outdoorindustry.org/eventsor be sure to download theOR Summer Market 2016 app
DAY 2 — TRENDSTentative Friday topics include...
• Retail Pro� t: Fresh Ideas to Grow Earnings
• Meet Your Consumers
• What’s Happening with Wearables?
• Reaching Young Mothers & Families
DAY 3 — BRANDSTentative Saturday topics include...
• Demystify Human Resources!
• Basic Eights of Selling
• The Future of Shopping: Integrated Strategies for Outdoor Brands
SUMMER OR 2016 EDUCATION OPPORTUNITIESDAY 0 — RISE (RETAIL INSPIRED SPECIALTY EXCELLENCE)
Developed for the specialty outdoor retailers, RISE will provide you with an inspiring afternoon of education and collaborative peer-to-peer working sessions. You will leave with insight and resources that you will be able to put into action to improve your business and bottom line.
AT THE GALLIVAN CENTER
DAY 1 — ADVOCACY & SUSTAINABILITYTentative Thursday topics include...
• Winning the West: How the Economics and Politics of the Outdoor Industry Will In� uence the 2016 Elections
• An Update from the States
AT THE MARRIOTT DOWNTOWN AT CITY CREEK
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INTRODUCING THE CAMP
LEARN WHERE YOU EARNThis summer’s educational offerings in The Camp are designed to give specialty retailers a greater opportunity to attend our sessions.
30-MINUTE SESSIONS RIGHT ON THE EXHIBIT FLOOR! To make OR education both quick and convenient, we’re launching Specialty Retail sessions in the “The Camp,” Booth #32067. The Camp will provide 2 sessions a day on a variety of topics that OR retailers have said are important to them.And after each 30-minute session, retailers will have an opportunity to take advantage of “O� ce Hours” with the presenter for the next hour in OIA’s Booth # BRL200!
FOR COMPLETE SESSION SCHEDULE, VISIT outdoorindustry.org/eventsor be sure to download theOR Summer Market 2016 app
DAY 2 — TRENDSTentative Friday topics include...
• Retail Pro� t: Fresh Ideas to Grow Earnings
• Meet Your Consumers
• What’s Happening with Wearables?
• Reaching Young Mothers & Families
DAY 3 — BRANDSTentative Saturday topics include...
• Demystify Human Resources!
• Basic Eights of Selling
• The Future of Shopping: Integrated Strategies for Outdoor Brands
SUMMER OR 2016 EDUCATION OPPORTUNITIESDAY 0 — RISE (RETAIL INSPIRED SPECIALTY EXCELLENCE)
Developed for the specialty outdoor retailers, RISE will provide you with an inspiring afternoon of education and collaborative peer-to-peer working sessions. You will leave with insight and resources that you will be able to put into action to improve your business and bottom line.
AT THE GALLIVAN CENTER
DAY 1 — ADVOCACY & SUSTAINABILITYTentative Thursday topics include...
• Winning the West: How the Economics and Politics of the Outdoor Industry Will In� uence the 2016 Elections
• An Update from the States
AT THE MARRIOTT DOWNTOWN AT CITY CREEK
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54 OUTDOOR RETAILER DAILY
@THESHOWDIG INTO OUR HIGHLIGHTS OF SUMMER MARKET’S EVENTS, EDUCATION AND MORE
RISE: RETAIL INSPIRED SPECIALTY EXCELLENCETuesday, Aug. 22 – 6 p.m.Gallivan Center (2nd floor)Developed for specialty outdoor retailers by specialty retailers, RISE will provide you with an inspiring afternoon of education and collaborative peer-to-peer working sessions. You will leave with insight and resources that you will be able to put into action to improve your business and bottom line as soon as you get back to your store. RISE is hosted by Outdoor Industry
Association, Grassroots Outdoor Alliance and Outdoor Retailer. Registration deadline is Friday, July 29; register at outdoorindustry.org/RISE. For additional questions email [email protected].
MEDIA PREVIEWTuesday, Aug. 25 – 7:30 p.m.Salt Lake Marriott Downtown at City CreekThe Outdoor Retailer Media Preview gives journalists exclusive access to preview some of the latest products and newest exhibitors in the outdoor industry before the show opens. This event provides brands a unique platform to meet one-on-one with the media to share storylines,
brand stories and product launches.
OUTSIDERS BALLTuesday, Aug. 26 – 11 p.m.Gallivan CenterWe all want young people to start getting into the great outdoors. Which is why Outdoor Foundation is taking that goal to the Gallivan Center on Aug. 2. The evening will be a memorable mix of work and play, friends and peers, auctions and art. Tasty local bites, libations and music will set the tone. We connect with nature—this is who we are. And through the efforts of the Outsiders Ball, we can share that connection with a new generation. Buy tickets at outsidersball.org.
OIA INDUSTRY BREAKFAST Making Big-Scale Change: How Small Shifts Can Make Big ImpactsWednesday, Aug. 37– 9 a.m.Marriott Downtown at City CreekOutdoor Industry Association invites you to hear about the large-scale change needed to propel the industry into the future. OIA’s executive director, Amy Roberts, will tell the story of OIA’s efforts to grow our industry’s influence through deep work in sustainability, recreation policy and outdoor participation. OIA brings three speakers together to engage our community with new ideas and provide a deeper understanding of what we do, how we do it and why it matters. Coffee will be flowing, but bring your own travel mug. No paper to-go cups provided!
OR KIDS CAMP, POWERED BY THE BOY SCOUTS OF AMERICAWednesday – Saturday,Aug. 3 – Aug. 6 9 a.m. – 6 p.m.Get your kids ready for their own Summer Market adventure in the Wasatch! The Boy Scouts of America will be hosting OR Kids Camp exclusively and free of charge to Outdoor Retailer attendees! Each day of the show, your kids will get to experience the best of the outdoors with fun, informative and safe
daily sessions. Hiking, paddling and rowing are a few of the activities available to your children at Mill Creek Canyon, just outside of Salt Lake. Consider attending Summer Market on Days 2, 3 and 4 for better availability of CampOR, hotels and exhibitor appointments. Make sure to register right away, as capacity is limited: campOR.kintera.org/2016
INDUSTRY PARTY Wednesday, Aug. 36 – 8 p.m.The Pavilions Join us for food, beer, music and fun at the Summer Market Industry Party. Brought to you by the Boy Scouts of America, Clif Bar, Barebones, Mountain Khakis, Wilderness Inquiry, X-Gloo and Sierra Nevada.
Wilderness Inquiry
GOOD MORNING, ORWednesday – Friday, Aug. 3 – 5 7 – 9 a.m.South PlazaCome join Honey Stinger at the South Entrance and enjoy a gluten-free waffle and sample of Kicking Horse Coffee.
INTERNATIONAL BUYER PROGRAM HAPPY HOURWednesday, Aug. 34:30 – 6 p.m.International Buyer Program International Trade Center in the South LobbyThe U.S. Commercial Service (USCS) of the Department of Commerce, the official trade promotion agency of the federal government, is supporting the Outdoor Retailer Summer Market for the second year through a program that brings foreign
ALL EVENTS ARE AS OF JUNE 27, 2016 AND SUBJECT TO CHANGE
GOT AN EVENT?� Submit your event to appear in the O.R. Daily, Days 1-4, here: snewsforms.snewsnet.com � Deadline: July 20. If you miss it, there’s no guarantee for inclusion, but email us at [email protected]
Events
Open Air Demo Cemetery Point Marina, Pineview Reservoir 1st St., Huntsville, UT 84317Tuesday, Aug. 2, 20168 a.m. – 4 p.m.Join us at the beautiful Cemetery Point, located in Pineview Reservoir, for the Summer Market 2016 Open Air Demo. The OAD experience puts the most cutting-edge gear in the industry directly into the hands of key retail decision-makers and media, setting in motion the trend stories for the coming season.
OPEN AIR DEMO REGISTRATIONAttendees must go to the East Entrance registration area at the Salt Palace to pick up their badge and/or register. All attendees must be registered for the Summer Market and sign an electronic waiver.
OPEN AIR DEMO COMPLIMENTARY SHUTTLE SERVICEOpen Air Demo attendees must get a wristband to ride the shuttle and attend the event. We strongly encourage riding shuttles; parking is limited at the reservoir.
From Salt Palace to Open Air Demo7 a.m., 8 a.m., 9 a.m., 10 a.m., 11 a.m., 12 p.m., 1 p.m.From Open Air Demo to Salt Palace1 p.m., 2 p.m., 3 p.m., 4 p.m., 4:15 p.m.
Sponsored Events and AreasTHE CHILL ZONE & BEER GARDEN SPONSORED BY SIERRA NEVADA 11 a.m. – 3 p.m.Relax, socialize and quench your thirst at the Chill Zone.
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delegations of retail buyers to the show and supports matchmaking on the show floor. The USCS International Buyer Program (IBP) is a joint U.S. government/industry effort to connect international buyers to U.S. firms at major industry trade shows. Come meet the international delegates and country specialist at a happy hour on the afternoon of Day 1.
THE CONSERVATION ALLIANCE BREAKFASTThe Wild Edge: Freedom to Roam the Pacific Coast - A presentation by photographer Florian SchulzThursday, Aug. 47 – 9 a.m.Marriott Downtown at City Creek Florian Schulz is a conservation photographer and advocate for the preservation of wild habitat. Schulz immerses himself in an environment for several weeks at a time, studying wildlife behavior and interaction. His multimedia presentation weaves stories and images from
his new book, The Wild Edge, which reveals the great Pacific coast of North America. From the Baja Peninsula through the coves and breaks of California and the bays and inlets of the Pacific Northwest to the deep forests of British Columbia and the icy realm of polar bears in the Beaufort Sea of Alaska, the west coast of North America provides a life-sustaining corridor of great energy. Schulz’s photographs have appeared in international publications, including National Geographic, BBC Wildlife and GEO.
The Conservation Alliance Breakfast is open to all, so bring a friend.
THE SHMOOZFriday, Aug. 511 a.m. – 2 p.m.Marriott Downtown at City Creek
The Shmooz by Malakye.com, now in its fifth year in Salt Lake City, is the outdoor industry’s semi-annual recruiting event that takes place at the Outdoor Retailer trade show. This free event is open to the public, and brings together the outdoor industry’s best companies and talented people for a day of discussing current and future job opportunities. Past participants have consisted of many industry-leading companies headquartered in the greater Salt Lake City area, including Petzl, Black Diamond Equipment, Backcountry .com, SCOTT Sports, Chums/Beyond Coastal, Jaybird Sport and Liberty Mountain. Attending this event is a must for anyone looking to start or further a career in the outdoor industry.
MAL AKYEW E A R E H E R E
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Featured AreasISPO ONLINE LOUNGETuesday – Saturday, Aug. 2 – 6 8 a.m. – 6 p.m.Catch up on emails and check in on show happenings at The Online Lounge Sponsored by ISPO. The lounge is open daily to all during show hours and exclusively to exhibitors during the Open Air Demo and an hour before show opening.
PRESS ROOM Wednesday – Saturday,Aug. 3 – 6 9 a.m. – 6 p.m.MR 254CThe Press Room is an area where members of the media can work on stories, check their email, write, conduct interviews, review hard copy press kits and view and download electronic press kits. The Press Room is open only to working journalists who
are registered to attend the show. Each exhibitor may provide one hard copy of their press kit for members of the media to browse in the Press Room. Another option is to provide press kits on flash drives or CDs (limit five per day).
THE CAMP Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m.#32067The Camp will focus on the stories, products, trends and people that help drive traffic to your shops. Trend presentations and panel discussions will inspire fresh ways to think and sell outdoor products year-round. Retailers: Be sure to join Larry Harrison, Joe Bustos and Kimberly Aguilar from the OR team at 4:30 p.m. on Day 1 to share retail war stories. The first 100 retailers will receive a limited edition “Outdoor Life” mug. Limit one per retailer.
TREND + DESIGN CENTER PRESENTED BY BEMIS Wednesday – Saturday,
Aug. 3 – 69 a.m. – 6 p.m.MR 155-415From trend forecasting with some of the preeminent trend houses in the business to discussions on industrial design and materials innovation, the Trend + Design Center presented by Bemis anchors the supplier story at Outdoor Retailer and serves the design audience with compelling education and networking events. Outdoor Retailer is the largest collection of suppliers, co-located with the largest selection of outdoor products, all under one roof.
TENT CITY Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m.Abravenal Hall The industry’s best in camping shelters will be on display at Tent City adjacent to the Salt Palace. Check out tents from multiple manufacturers and compare the latest tent innovations side-by-side.
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RETAILER LOUNGE Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m.MR 254BOverlooking the show floor, the Retailer Lounge is a respite from everything going on below. Open to retailers and reps only, the Retailer Lounge will have seating, free WiFi, charging stations, refreshments, secure bag storage and—above all else—quiet.
CAFÉ ON THE MEZZWednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m. The Mezzanine You don’t need to leave the building to find a delicious meal! The Café on the Mezz features crowd favorites like vegetarian and organic selections, hunger-busting burritos and fresh sandwiches. Take advantage of the patio-style seating overlooking the show floor and enjoy!
At the PavilionsOR PADDLE CLUBWednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m. The PavilionsA community center built around water, the OR Paddle Club will feature an expanded paddle tank and a clubhouse atmosphere outside Pavilion 1. Escape the summer heat, check out the latest products in SUP and paddle and connect with the water-based community at OR. Hosted by Standup Paddle Magazine.
THE BOARDWALK Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m.The PavilionsThe BoardWalk is a buyer’s resource and shopping tool for SUP. A full quiver of boards will be on display representing the types of boards on the market today: racing,
touring, all-around, surf, youth, inflatable, fishing, yoga/fitness, whitewater, hybrid and experimental. Buyers will learn about the design, features and construction of each board along with ideal consumers, uses, considerations and price range. If you are in the SUP market, or want to be, don’t miss the BoardWalk in front of Pavilion 1.
VENTURE OUT Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m.The PavilionsVenture Out is a curated selection of brands at the forefront of the modern outdoor experience—brands delivering new urban and lifestyle trends to the outdoor market. Venture Out is where core outdoor retailers are finding the brands to attract new, younger and more urban-influenced consumers.Beer sponsored by Uinta Brewing Company.
STREET SCENE, BEER GARDEN AND GOURMET FOOD TRUCKS Wednesday – Saturday,Aug. 3 – 69 a.m. – 6 p.m. The PavilionsSometimes nothing refreshes like an ice-cold beer. Have your fill at the Beer Garden sponsored by Sierra Nevada, next to the Pavilions all four days of the show. Also taste the delectable offerings of our gourmet food trucks all show days. Open to badged attendees. Cheers.
OIA Outdoor University Select events only; times and topics may be subject to change. Information as of June 15, 2016; for further updates, details and a complete list of education events, please visit outdoorretailer.com/education
WEDNESDAY, AUG. 3
Retail Benchmarking: Key Insights to Increase Your Business PerformancePresenter: James Rein, Outdoor Industry AssociationTrack: Specialty retail10 – 10:30 a.m.The Camp (#32067)James will be presenting findings from the 2016 Retail Benchmarking Report. The Report provides detailed financial, operational and compensation analysis for outdoor retailers to measure their overall performance against the greater industry. Topics will include revenue
sources, employee diversity, expenditures and other key retailer findings.
Microfibers and the Outdoor IndustryPresenter: Dr. George Leonard, Ocean ConservancyTrack: Supply chain12 – 1 p.m.Downtown Marriott City CreekIf you’ve been hearing a lot about microfibers and ocean plastics lately, you’re not alone. The minuscule byproducts from cosmetics and clothing are causing big problems for the environment. Join us for an overview of some of the threats microfibers and ocean plastics pose to our ecosystems and to learn more about the research being done to better understand what the industry can do to mitigate these impacts.
Giving Small, Cool Brands a Boost: Accelerating Your Business with PLM CloudPresenter: Arthur Kononuk, tentreeTrack: Sponsored12 – 1 p.m.Downtown Marriott City Creek
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Learn how PLM technology helps emerging brands grow their businesses, streamline operations from concept to store shelf and bring agility to their teams. Join us for a dedicated SMB lunch with Arthur Kononuk, Creative Director at tentree, the fast-growing outdoor lifestyle apparel company that has selected Centric Software’s PLM Cloud solution. Complimentary lunch is included. Come see us at booth #39057!
Winning the West: How the Economics and Politics of the Outdoor Industry Will Influence the 2016 ElectionsPresenters: Alex Boian, Outdoor Industry Association; Jennifer Rokala, Western Priorities; Ray Rasker, Headwaters EconomicsTrack: Advocacy1:30 – 2:30 p.m.Downtown Marriott City CreekThis session will discuss how the economics and politics of the outdoor industry will influence the outcome of the 2016 election. We have known
that outdoor recreation is popular with voters, but now we have the data to back it up. And as we are better able to quantify the massive economic benefits associated with parks, trails and other outdoor recreation infrastructure, the outdoor industry stands to make a significant impact this year and into the future.
Retailing in a Digital WorldPresenter: Tom Flier, Hanson Dodge CreativeTrack: Specialty retail2 – 2:30 p.m.The Camp (#32067)The path to purchase of today’s outdoor consumer has changed considerably. Digital and mobile are impacting retail sales. This session will discuss how retailers can fit into the digital landscape, drive more store traffic and increase revenue.
Where Does Your Wool Come From?Presenters: Anne Gillespie and Jeff Wilson, Textile ExchangeTrack: Supply chain3 – 4 p.m.Downtown Marriott City CreekTextile Exchange hosts a
deeper look into the wool supply chain, from the farm to the mill to the shelf. As a centuries-old industry, sheep farmers, yarn spinners, and fabric mills have worked for generations to ensure the long life of the fiber that is a part of their life. The recent convergence of the industry behind the Responsible Wool Standard has brought the supply chain together to help provide credibility to businesses that respect animal welfare and the protection of land health. Listen to firsthand accounts from pioneers in the wool industry, working to bring you the best wool from trusted farms and suppliers.
An Update from the StatesPresenters: John Snyder, Outdoor Recreation and Economic Development; Luis Benitez, Office of Outdoor Recreation Colorado; Tom Adams, Utah Office of Economic Development; Moderated by Cailin O’Brien-Feeney, Outdoor Industry AssociationTrack: Advocacy3 - 4 p.m.Downtown Marriott City Creek
Does your state have an office of outdoor recreation? If not, shouldn’t it? Come hear from the top state leaders in Colorado, Utah and Washington about their work advancing outdoor recreation and our industry.
THURSDAY, AUG. 4
Market Intelligence and Analysis on Consumer Trends in Outdoor PracticesPresenters: Julia Day & Matt Powell, NPD Group – Sports and Leisure TrendsTrack: Trends7:30 – 9 a.m.Downtown Marriott City CreekThe NPD Group’s Sports and Leisure Trends team will discuss current retail and consumer trends. Understanding current market trends and dynamics, knowing who is coming into your stores and what is driving them there is critical in today’s fast-changing marketplace. This breakfast session gives attendees a bird’s-eye view of the latest consumer shopping trends of the outdoor
consumer. Please RSVP to [email protected].
Force Multipliers: The Value of Hiring Military Veterans into your BusinessPresenters: Lisa Austin, Lucas Group; Roxann Griffith, US Department of Labor; Kevin Rosenberg, Gear to Go Outfitters; and Rhonda Stickley, REITrack: Advocacy9:30 – 10:30 a.m.Downtown Marriott City CreekJoin the Outdoor Industry Association Military Veterans Working Group to discuss how hiring military veterans into your business can add value to and help grow your business. Hear from military veterans from within the outdoor industry about their hiring practices, their experiences and the firsthand benefits and successes in bringing more military veterans into their organizations and how they did it.
Young Mothers & Families: Build Your Outdoor Brand’s Growth StrategyPresenters: Codie Costello and Karen King, Spawn Ideas
Track: Trends11 a.m. - 12 p.m.Downtown Marriott City CreekSpawn shares its data-driven approach with real-world examples to help you go beyond generational and gender-based stereotypes. This session will leave you with actionable steps to design campaigns using specific cultural, values-based, and human-centric insights that resonate with young mothers and families participating in the outdoors. Discover the tools and thinking to craft effective messaging that drives engagement and builds affinity for your brand with this outdoor consumer group.
Your Retail Toolbox: 5 Resources & Habits Successful Retailers Can’t Live WithoutPresenter: Nicole Leinbach Reyle, Retail MindedTrack: Specialty retail11:15 – 11:45 a.m.The Camp (#32067)The dream to open a store doesn’t always translate to running a store successfully. To help, discover the five must-have resources that every retail toolbox
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should have … including yours. Gain insight on retail best practices and retail-minded approved resources to help your business thrive in a competitive consumer space. Additionally, leave with a toolbox cheat sheet to help you create your own toolbox once back in your store.
Meet Your ConsumersPresenter: Sarah Roddis, Planning Director, Carmichael LynchTracks: Trends 1 - 2 p.m.Downtown Marriott City CreekWhen brands and retailers are small, they are on the front lines and hear directly from the consumers on what works, what doesn’t and what they want. As you grow, this gets harder. In today’s fast-paced, review- and social media-focused world, the only way to compete is to not only know, but be in close touch with your consumers. Learn how best to do that and how to translate those learnings to product development, marketing communications and brand strategies.
What’s Happening with Wearables?Presenters: Diana Wyman, American Association of Textile Chemists and Colorists (AATCC); Jesse Jur, University of North Carolina; and Ben DeVito, TUV SUV AmericaTrack: Trends1 - 2 p.m.Downtown Marriott City CreekFrom watches to T-shirts, everything we wear is getting smarter. The market for wearable electronics is exploding, but do you know what it takes to be successful in this segment? Whether you’re buying or selling, learn what it takes to verify the safety, durability and performance of wearables.
Maximizing the Check-Out /POS Experience to Make More $$$Presenter: Nicole Leinbach Reyle, Retail MindedTrack: Specialty retail2:15 – 2:45 p.m.The Camp (#32067)Looking to increase your store profit? Begin by maximizing your point of sale experience! Gain realistic insight on how you can introduce products to your
assortment uniquely aimed at being impulse buys and add-on opportunities during customer check-outs. Plus, discover ways to cross-merchandise inventory you already have in an effort to increase sales and consumer engagement near your POS experience. Finally, learn employee best practices in checking out customers, ways to gain repeat business, opportunities to increase your average units per sale and more!
FRIDAY, AUG. 5
Basic Eights of Selling – NEW EXTENDED SESSIONPresenters: Jo Ellen Jonsson and Carl Grunander, Associate Professors, Weber State UniversityTrack: Brands 9:30 - 11:30 a.m.Downtown Marriott City CreekAn interactive workshop for buyers, manufacturer sales representatives, store managers and front-line store sales personnel. Through group discussions, role plays and hands-on exercises,
the basics of selling will be reviewed for the retail store environment. Emphasis will be given to prospecting, pre-approach, approach, needs assessment, presentation, overcoming objections, closing and after-the-sale service.
Demystify Human Resources!Presenter: Lori Kleiman, HR TopicsTrack: Specialty retail10 – 11 a.m.The Camp (#32067)We know you’d rather shop the show floor than stay on top of HR compliance issues. Which is why we have designed a quick overview of the HR Topics you have to be aware of TODAY! Our interactive program will highlight five major questions that can cripple your organization: What are the hot laws for 2016 that you must be aware of? How do you know if you’re paying people properly? What are three tips to help me recruit the right employees? Can technology take some HR administration off your plate? The session will move quickly, allowing you to jump in anytime.
Get the Most Out of Media at Outdoor RetailerPresenters: Chip Smith, Soar Communications; Kristin Hostetter, SNEWS/OR Daily; Sean McCoy, Gear Junkie; moderated by Kate Lowery, Outdoor RetailerTrack: Brands / Marketing11 a.m. - 12 p.m.Downtown Marriott City CreekModerated by Kate Lowery, Director of PR for Outdoor Retailer. This session will start by briefly covering tools and resources available to brands exhibiting at Outdoor Retailer, helping them successfully engage with media before, during and after the show. The session will then turn to media experts who will share their points of view about how best to share your brand story, build relationships and get coverage.
Taking the Lead: What the Outdoor Industry is Doing to Address Flame RetardantsPresenter: Neal Cohen, Neal Cohen LawTrack: Brands1 - 2 p.m.Downtown Marriott City Creek
The outdoor industry has a unique voice when it comes to monitoring what is in outdoor gear and the impacts on consumers and the environment. Come and learn about the use of flame retardants, what the industry is doing to keep ahead of the curve and what is happening at the regulatory level that could impact your business.
Inventive Approaches to Guarantee a Seamless Shopping ExperiencePresenter: Jill Nickels, GenslerTrack: Specialty retail2 – 2:30 p.m.The Camp (#32067)Successful retail today is a delicate balance between providing convenience for the time-strapped consumer and delighting those who relish in the shopping experience. We’ll discuss how an inventive approach to investing in an omnichannel strategy and infrastructure may provide stellar service and a seamless shopping experience that meets the needs of your shoppers.
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State leaders are putting Utah’s recreation economy and local jobs at risk with a plan to take over outdoor spaces that belong to all Americans. To pay for managing those lands, Utah would have to close access and sell America’s public lands to private developers. The attack on public lands will hurt Utah’s $12 billion outdoor recreation economy and the thousands of jobs it supports.
Utah’s leaders need to make a U-Turn and start respecting public lands—before they drive our recreation economy and jobs o� a cli�.
LEARN MORE: UTurnUtah.com | #UTurnUtah
Center for Western Priorities
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66 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER ROAD TRIP
Take the Scenic Route
Wyoming: Wildlife ExtravaganzaPoint yourself north and drive straight into the land of bears, moose, bison and wolves on this
tour of the northern Rockies. DAYS 6 MILES 700+
DAYS 1 + 2 Salt Palace to Grand Teton National Park (280 miles)� Talk about vertical: The Teton peaks stretch 7,000 feet from the valley floor to their 13,000-foot-plus summits, making for one of the Rockies’ most striking postcard views—and some of the region’s most coveted climbing objectives. Beyond the peaks, you’ll find challenging paddling on the Snake River, miles of prime backpacking trails winding through wildflower-spo�ed canyons, and habitat for moose, elk, bald eagles and grizzly bears. Top overnight: The 18-mile trip linking Paintbrush and Cascade Canyons. Prefer car camping? Jenny Lake Campground has spectacular views (and the popularity to match), while Lizard Creek Campground is a safe bet for late arrivals.
DAYS 3-5 Grand Teton to Yellowstone National Park (53+ miles)� The country’s first national park is like nowhere else on the planet: a bubbling, boiling landscape where grizzlies, black bears, bison and wolves roam among geysers, hot springs, wide rivers and mountains. You could spend weeks here and barely scratch the surface, so focus your exploration: Head to the Lamar and Hayden Valleys for the best wildlife-watching, the Canyon area to see the mega-cascades of Upper and Lower Falls pouring into Grand Canyon of the Yellowstone, Old Faithful area for the world’s highest concentration of geothermal features, and Mammoth for unique travertine geothermal sculptures. A thousand miles of trails make backpacking options practically limitless, and 12 park campgrounds (plus nine lodges; try Old Faithful Inn) provide plenty of overnight options.
DAY 6 Yellowstone to Salt Palace (370 miles)� Head back south on I-15 to close the loop.
Colorado: Rocky Mountain RunSkyscraping peaks and a plunging canyon anchor this loop through southwest Colorado.
DAYS 6 MILES 803+
DAY 1 Salt Palace to Colorado National Monument (274 miles)� Welcome to cycling country: Mountain bikers flock to Fruita’s slickrock trails, while Rimrock Drive at Colorado NM makes for a classic road route.
DAY 2 Colorado National Monument to Black Canyon of the Gunnison National Park (75 miles)� At the world’s deepest narrow canyon (up to 2,722 feet deep and just 40 feet across in places), big-wall climbers tackle advanced routes and anglers vie for a bite in the Gunnison River’s blue-ribbon trout waters. Trails here are very steep and challenging, but those up for the adventure will find solitude camping on the canyon floor.
DAY 3 Black Canyon to Telluride (78 miles)� Park yourself in the San Juan Mountains. Telluride is full of restaurants, galleries and lots of options for day adventures. Sunshine Campground in the jointly managed Grand Mesa, Uncompahgre and Gunnison National Forests has close-to-town tenting.
DAYS 4 + 5 Telluride to San Juan National Forest (mileage varies)� August is prime time in this region of dramatic peaks, abundant wildflowers and sparkling lakes. Grab a backpack and head into the wilderness. Chicago Basin is a classic spot, but don’t overlook lesser-visited spots like the Rio Grande Pyramid.
DAY 5 San Juan National Forest to Moab ( 170 miles)� It would be criminal not to stop in Moab on your way back, even in high summer. Cool off with a ra¥ing trip in the Colorado or Green Rivers if it’s too hot for hiking or mountain biking.
DAY 6 Moab to SLC (234 miles)� Finish up on US 191 north back to Salt Lake.
Idaho: Sawtooth SamplerTrade OR crowds for lonely summits on this loop tour through the Teton and Sawtooth Ranges.
DAYS 7 MILES 991
DAYS 1 + 2 Salt Palace to Caribou-Targhee National Forest (282 miles)� Head north to see the other side of the Tetons; the range’s west side is just as full of mountain splendor, with a fraction of the people. Roam the trails: We like the 11.5-mile out-and-back to Table Mountain for a dayhike. From this area, you can also access the remote southwestern corner of Yellowstone National Park, a region packed with waterfalls and soakable backcountry hot springs. Camp at Teton Canyon Campground.
DAYS 3 + 4 Caribou-Targhee to Stanley (268 miles)� This adventure-loving mountain town makes the perfect base for your explorations of the Sawtooth, White Cloud and Salmon River Ranges. Check out nearby Redfish Lake or get to know the brand-new Boulder-White Cloud Wilderness, officially protected as wilderness last year. This alpine zone features lakes, the headwaters of important salmon-spawning rivers and habitat for black bear and elk.
DAY 5 Stanley to Sun Valley/Ketchum (62 miles)� Take a layover day in Sun Valley and Ketchum, a favorite ski destination full of summertime hiking and mountain biking trails, plus live music and, yes, a brewery or two. Try the Pioneer Saloon.
DAY 6 Sun Valley to Craters of the Moon National Monument (73 miles)� Wander the dry, lunar volcanic landscape of this unique park, full of lava fields, caves and cinder cones. The 2-mile Broken Top Loop Trail grants access to Buffalo Cave (permit required to enter). The park campground is closed this year, so head to the nearby town of Arco for the night.
DAY 7 Craters of the Moon to SLC (306 miles)� Close the loop back to town on I-15.
Good idea: Showing up in Salt Lake for Summer Market. Great idea: Making ORSM the jumping-off point for a classic summer road trip. Pick a direction and finish off your show in style with one of these three weeklong itineraries, all starting and ending at the Salt Palace. BY ELISABETH KWAK-HEFFERAN
PH
OTO
S B
Y IS
TOCK
.CO
M
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MICROBAN INTERNATIONAL
MIIR
MILCO INDUSTRIES, INC.
MILKMAN
MINALAB AMERICAS, INC.
MINDSHIFT GEAR
MINLAN FABRIC INDUSTRIAL
MINNETONKA MOCCASIN
MINUS33 MERINO WOOL CLOTHING
MISHMI TAKIN INTERNATIONAL
MISSION BELT CO
MISTY MOUNTAIN
MITSUI BUSSAN TECHNO PRODUCTS CO., LTD.
MIZZEN+MAIN
MOBOT NATION
MOJI
MOJO OUTDOORS
MOKUYOBI
MOMENTUM BY ST MORITZ WATCH CORP.
MONDEOX SPA
MONS PEAK IX
MONTEREY MILLS, INC.
MORAKNIV
MORITO - KANE-M, INC.
MOTHER DIRT
MOTIONIZE
MOUNTAIN EQUIPMENT
MOUNTAIN HARDWEAR
MOUNTAIN HOUSE
MOUNTAIN KHAKIS
MOUNTAINEERS BOOKS
MOUNTAINSMITH
MOXIE GEAR SHIN AND ANKLE GAITERS
MPOWERD, INC.
MTI ADVENTUREWEAR
MUCK BOOTS, XTRATUF, OLIVER, RANGER
MUDROOM BACKPACKS
MUELLER SPORTS MEDICINE
MYMAYU
MYPAKAGE
MYSTERY RANCH
NNAISH
NALATEC CO., LTD.
NALGENE
NANUK BY PLASTICASE, INC.
NAOT FOOTWEAR
NATION’S BEST SPORTS
NATIONAL GEOGRAPHIC MAPS
NATIONAL OUTDOOR LEADERSHIP SCHOOL (NOLS)
NATIONAL PARK FOUNDATION
NATIONAL PARK TRIPS
NATIONAL PARKS CONSERVATION ASSOCIATION
NATIVE EYEWEAR
NATIVE SHOES
NATURAL LIFE
NATURE CAST METALWORKS
NATURE NATE’S NATURAL
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 72 6/27/16 4:16 PM
Unbeatable simmer control
Regulated, four-season performance
3.3 oz ultra-stowable
10,000 BTU burner
Push-button igniter
Improved efficiencies withJetboil accessories
FUEL BIGGER ADVENTURESAT BOOTH 26027
LET’S GET A LITTLE OUT THERE AT BOOTH 26027
of public land all across America are waiting to be camped and explored.
The Freecountry is just a little o� the beaten track, but feels a million miles away.
Eureka! has perfected a mix of intuitive equipment for Freecountry camping–stu� that sets up quick and gets the adventures rolling.
640 million acres
Stop by. Say hi. Have some fun. Win cool stu�!
It’s all aboutcooking toperfection,NOT burningbeyondrecognition.
’s all about
NOT burning
DAY0_EUREKA JETBOIL_ORD_S_2016.indd 1 6/17/16 4:45 PM
74 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
NATURE’S BAKERY
NATURE’S COFFEE KETTLE
NAU
NAU INTERNATIONAL INC. - MILLICAN
NAVI TEXTILE CO., LTD.TEXTILE
NAVITAS NATURALS
NDUR
NEMO EQUIPMENT, INC.
NENA & CO
NERO
NEW BALANCE ATHLETIC SHOE, INC.
NEW BDNY INTERNATIONAL TRADING, INC.
NEW TREND TEXTILE CO., LTD.
NEXTORCH FLASHLIGHT
NICROS CLIMBING WALLS
NIFCO
NIGHT RUNNER 270 SHOE LIGHTS
NIKON, INC.
NIKWAX NORTH AMERICA, INC.
NILIT
NINGBO JING QUAN IMPORT AND EXPORT CO., LTD.
NISHAT MILLS LIMITED
NITE IZE
NITECORE FLASHLIGHT CO., LTD.
NITERIDER TECHNICAL LIGHTING SYSTEMS
NOBLE BIOMATERIALS
NORTHSIDE
NORTON POINT
NOSO PATCHES
NRIT
NRS
NTK OUTDOOR
NUUN HYDRATION
NYNE
OO LOVES M ECO/USA BAGS
O’BRIEN WATER SPORTS
O’NEILL WETSUITS
O2COOL, LLC
OBOZ FOOTWEAR
OGOSPORT, LLC
OJAI INTL
OLD DOMINION FREIGHT LINE, INC.
OLD MOUNTAIN, LLC / BLACK SWAMP HOUSEWARES
OLIGHT
OLIVET
OLLYDOG, INC.
OLUKAI
OLYMPIA
OLYMPIA USA
OMEALS
OMEGA PACIFIC
OMEGABRANDESS DISTRIBUTION
ON SIGHT EQUIPMENT, LTD.
ONE CHANG MATERIAL CO., LTD.
ONEWHEEL
ONYX
OOFOS
OPINEL
OPR
OPTIC NERVE
ORION SAFETY PRODUCTS
OROS
ORTERY TECHNOLOGIES, INC.
ORTLIEB USA, LLC
ORTOVOX
ORU KAYAK
OS1ST
OSPREY PACKS
OTBT
OTTO DESIGNWORKS
OTZ SHOES
OUTBOUND SPORTS COMPANY LIMITED
OUTDOOR COLLECTIVE
OUTDOOR EDGE CUTLERY CORP.
OUTDOOR INDUSTRY ASSOCIATION
OUTDOOR PRODUCTS
OUTDOOR RECREATION COMPANY OF AMERICA (ORCA)
OUTDOOR RESEARCH
OUTDOOR TECH
OUTSIDE INSIDE / INNATE GEAR
OXX, INC.
OZMO
OZWEST, INC.
PPACIFIC CREST TRAIL ASSOCIATION
PACIFIC TEAZE, INC.
PACIFIC TRADING, INC.
PACIFIC TRAIL
PACSAFE
PAHA QUE
PAKEMS
PALMERCASH
PALTEX COMPANY, LTD.
PANASONIC ENERGY CORP OF AMERICA
PANTROPIC
PARA’KITO USA CORP
PARKS PROJECT
PATAGONIA, INC.
PATIO ESSENTIALS
PAU HANA SURF SUPPLY
PAYEN - EUROPEAN STRETCH FABRICS
PEAK DESIGN
PEET DRYER
PELICAN INTERNATIONAL
PELICAN PRODUCTS
PENDLETON
PENDLETON SURF
PEPPER’S POLARIZED EYEWARE
PETZL AMERICA
PICKY BARS, INC.
PICNIC TIME, INC.
PIL MEMBRANES, LTD.
PISTIL
PITTARDS PLC
PIVOT POINT, INC.
PLUSFOAM
POCKET DISC
POINT 65 SWEDEN
POINT6
POLAR BOTTLE/PRODUCT ARCHITECTS, INC.
POLARMAX
POLARTEC, LLC
POLER STUFF
POLYGIENE
PONTETORTO SPA
POPFOAM
POPTICALS
PORTABLE ESPRESSO, LLC
POWER PRACTICAL
POWERBAR
POWERFILM, INC.
POWERSTEP
POWERTRAVELLER, INC.
PRANA
PREMIERE FASHION CORP.
PRIMAL
PRIMALOFT, INC.
PRINCETON TEC
PRISM KITE TECHNOLOGY
PRO-TEC ATHLETICS
PROFORCE EQUIPMENT, INC.
PROOF SUSTAINABLE WOOD EYEWEAR
PROPET USA, INC.
PRYM FASHION USA
PS-BRANDS
PUGS HOLDINGS, LLC
PURE BODY LOGIX
PURNELL
QQ-YIELD OUTDOOR GEAR, LTD.
QALO
QIAOYU (USA), INC.
QUAD LOCK
QUANZHOU HELUN KNITTING & WEAVING CO., LTD.
QUIKSILVER WATERMAN
RRA REFLECTIVE
RAB USA
RAD ROLLER, LLC
RAIN RETAIL SOFTWARE
RAINBURST, INC.
RAM MOUNTS
RAMBO BIKES
RAMIECT
RAPIDPURE INC. WATER FILTRATION
RAVE SPORTS
RAY-FABRICS CO., LTD.
REAL SHADES
REALTREE BY GRACE IN LA
RED LEDGE
RED PADDLE CO.
REDEW
REEF
REFER TO SPECIAL REQUESTS
RELIANCE PRODUCTS, LTD.
RENOGY SOLAR
RENOVO WATER
RENTEX MILLS, INC.
RETAIL PRO-BIG HAIRY DOG (BHD) INFORMATION SYSTEMS
RETAIL PRO/RETAIL INFORMATION SYSTEMS
RETRO BRAND
REVO
RICK YOUNG OUTDOORS, LLC
RIDER SANDALS
RIDGEMONT OUTFITTERS
RINSEKIT
RIO ADVENTURE
ROADSHOWER.COM
ROAMPROOF, LLC
ROANOKE, VIRGINIA
ROASTAR
ROBERT FALKENHAYN
ROC GEAR, INC.
ROCK EXOTICA
ROCK-ON
ROCKAGATOR
ROCKTAPE, INC.
ROCKY MOUNTAIN UNDERGROUND/RMU
ROME INDUSTRIES
ROTTEFELLA
ROXY OUTDOOR FITNESS
ROYAL ROBBINS
RUFFWEAR
RUGGED SHARK
RUMBLE ROLLER/STI
RUSSCO III, INC.
RUST & SALT / GLERUPS / DUCKFEET
RYAN MICHAEL
RYKA
SS-KARP
SABRE - SECURITY EQUIPMENT CORPORATION
SAFE REFLECTIONS
SAFEGO
SAGAN INDUSTRIES, LLC
SAINT BERNARD’S
SAKROOTS
SALAMANDER PADDLE GEAR
SALEWA/DYNAFIT/WILD COUNTRY
SALOMON
SALUS MARINE WEAR, INC.
SANDPIPER OF CALIFORNIA
SANTA BARBARA BAR
SANUK
SAWYER PADDLES AND OARS
SAWYER PRODUCTS, INC.
SAXX UNDERWEAR CO.
SCARPA NORTH AMERICA, INC.
SCENTLOK TECHNOLOGIES
SCHILLER BIKES
SCHOELLER TEXTIL, USA
SCOPREGA SPA - BRAVO
SCOTT SPORTS
SCOTTY PADDLE SPORTS
SCRUBBA BY CALIBRE8
SEA EAGLE BOATS, INC.
SEA TO SUMMIT
SEA-LECT DESIGNS
SEALON / BRISTEX CO., LTD.
SEALSKINZ
SEASENSE
SEASONFIVE
SEATTLE SPORTS
SEAWAG USA
SECUR PRODUCTS
SEEA
SEGWAY, INC.
SENDERO PROVISIONS CO.
SETTON FARMS
SHANGHAI HICON INDUSTRIAL CO., LTD.
SHANGHAI YUANMEI TEXTILE INDUSTRIAL CO., LTD.
SHAOXING NAISHANG GARMENT CO., LTD.
SHEICO GROUP
SHENG YUAN TEXTILE CO., LTD.
SHENZHEN FLYPRO AEROSPACE TECH CO., LTD.
SHERPA ADVENTURE GEAR
SHERPANI
SHIH CHUNG WEN
SHINKONG TEXTILE CO., LTD.
SHINPUNG TEXTILE CO., LTD.
SHINWON INDUSTRY
SHINY TEXTILE CO., LTD.
SHORELINE MARINE - PROPEL
SHOWAFLOPS
SHWOOD EYEWEAR
SIC
SIC MAUI
SIERRA CLUB
SIERRA DESIGNS
SILYNX COMMUNICATIONS
SIMPLE
SIMPLE SQUARES
SIMPLY NATIVE FOODS, LLC
SINGTEX INDUSTRIAL CO., LTD.
SIOEYE, INC.
SIXUP CORPORATION
SKECHERS
SKOUT
SKRATCH LABS
SLACKLINE INDUSTRIES
SLEEFS
SLIDEBELTS
SLIDEDOWN TIEDOWNS
SLUMBERJACK
SLYDE HANDBOARDS
SMARTWOOL
SMC - SEATTLE MANUFACTURING CORPORATION
SMITH OPTICS
SNEWS
SNOWLINE CO., LTD.
SNOWPEAK
SNUGPAK
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 74 6/27/16 4:16 PM
V I E W T H E N E W C O L L E C T I O Na t B o o t h PV2323 o r c o n t a c t u s a t
T: 917 675 7254 E: [email protected]
DAY0_JOULES_ORD_S_2016.indd 1 6/16/16 3:30 PM
76 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
SO ILL
SOAKUSA
SOG KNIVES AND TOOLS
SOL PADDLE BOARDS, LLC
SOLE
SOLEUS RUNNING AND COLUMBIA TIMING
SOLO EYEWEAR
SONA ENTERPRISES
SONAL INDUSTRIES CO., LTD.
SONDPEX CORP. OF AMERICA, LLC
SORBOTHANE PERFORMANCE INSOLES
SOTO USA, INC.
SOURCE VAGABOND SYSTEMS LTD.
SOUTHERN WEAVING COMPANY
SPAREHAND PADDLESPORTS / STONEMAN SPORTS
SPEED CINCH, INC.
SPEEDO
SPENCO MEDICAL CORPORATION
SPERRY
SPIBELT
SPIKEBALL, INC.
SPIRIT JERSEY
SPORTSONESOURCE
SPOT, LLC
SPRIGS
SPYDER ACTIVE SPORTS, INC.
SPYDERCO, INC.
STACKPOLE / FALCON
STANLEY-PMI
STANSPORT
STARBOARD SUP
STELLAR KAYAKS & SURF SKIS
STERIPEN
STERLING ROPE COMPANY, INC.
STERNO PRODUCTS
STINGRAY EYEWEAR
STOHLQUIST WATERWARE
STONEWEAR
STORM
STORMY KROMER
STREETWISE SECURITY PRODUCTS
STRIDER SPORTS INTERNATIONAL, INC.
STRIKER
STRONGBACK CHAIRS
STUBBY STRIP + CHEERS SUNGLASSES
SUDWOLLE GROUP
SUICOKE
SULI
SUMMIT DISTRIBUTION / ADVENTURE 16 WHOLESALE
SUN COMPANY, INC.
SUN SMILE / KING’S POND
SUNBELT USA
SUNCLOUD BY POLAROID
SUNDAY AFTERNOONS
SUNDEK
SUNFLAIR SOLAR OVENS
SUNNY SPECIAL DYEING & FINISHING CO., LTD.
SUNRIDGE FARMS
SUNSHELL GROUP
SUNSKI
SUNWARRIOR
SUPEREYE PRODUCTS CO.
SUPERFEET
SUPERWILL INDUSTRIAL CO., LTD.
SUREFIRE
SURF TECHNICIANS
SURFSTOW
SURVIVAL MEDICAL
SUUNTO
SUZHOU NEW FUBU IMP & EXP CO. LTD.
SVEN DESIGN
SWEET PROTECTION
SWEETWOOD CATTLE COMPANY
SWIFTECH COMPANY, LTD.
SWISSTEX DIRECT, LLC
SWRVE, INC.
SWURFER
SYLVANSPORT
SYNERGY ORGANIC CLOTHING
TT / BOA
T1O2 & ALOHA UV
TA HSIN LONG TEXTILE LIMITED
TABAR/FOWNES PERFORMANCE GROUP
TAHOE SUP
TAI YUEN TEXTILE CO., LTD.
TAIWAN PAIHO LIMITED
TAIWAN TEXTILE FEDERATION
TAKEYA USA
TANNER GOODS
TAOS FOOTWEAR
TASC PERFORMANCE, INC.
TAVIK
TEAM WENDY
TEAR-AID REPAIR PATCHES
TECHNICHE INTERNATIONAL
TECHWORLD INDUSTRIES, LTD.
TEIJIN FRONTIER CO., LTD.
TEJIDO
TEMPERCRAFT
TENAYA
TENKARA ROD CO.
TENKARA USA
TENSE WOODEN WATCHES
TENTREE
TENTSILE
TEPUI TENTS, LLC
TERRA NOVA EQUIPMENT, LTD.
TERRAMAR SPORTS
TERRY BICYCLES
TERVIS
TESH SPORTS
TEVA
TEXBASE, INC.
TEXOLLINI, INC.
TEXSPORT
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
TH ZIPPER, LTD.
THE AMERICAN ALPINE CLUB
THE LANDMARK PROJECT
THE NORTH FACE
THE NPD GROUP
THE REAL DEAL BRAZIL
THE ROCKPORT GROUP
THE SHADY BREEZE
THE SOZE GROUP DISTRIBUTORS, INC.
THERM-A-REST
THERMACELL HEATED PRODUCTS
THERMACELL REPELLENTS, INC.
THERMORE
THERMOS, LLC
THOMAS BATES
THREADS 4 THOUGHT
THREE ZOOM INTERNATIONAL, INC.
THULE
TIFOSI OPTICS, INC.
TIGER BALM
TIGER TAIL USA
TIKI TOSS / MELLOW MILITIA
TILLEY ENDURABLES
TIMBERLAND
TIMBUK2
TIMEX
TIONG LIONG CORPORATION
TITAN STRAPS
TITEX - TIZIP WATERPROOF ZIPPER
TOAD&CO
TOAKS OUTDOOR, INC.
TOMMIE COPPER, INC.
TOMTOM
TOPO DESIGNS
TORAY INTERNATIONAL AMERICA, INC.
TORNADOCAM
TOTAL RESOURCES INTERNATIONAL
TOYOTA TSUSHO CORPORATION
TOYSMITH
TRAVELCHAIR COMPANY
TRAVELER GUITAR
TRAVELERS CLUB
TRAVELING BREEZE
TRAVELON
TREDAGAIN
TREKSTA
TRESPASS USA
TRIBE ONE OUTDOOR
TRIMMERS
TRUE GRIT/DYLAN
TSI MANUFACTURING, LLC
TURBO TENT
TURTLE FUR
TWEAVE, LLC
TWISTED X
UUCO
UGG
UGLY MUGZ
UKAI KAYAK
ULTIMATE DIRECTION, INC.
ULTRASPIRE
UNCHARTED SUPPLY CO.
UNCHARTED WATERCRAFT
UNDER ARMOUR
UNIFI MANUFACTURING, INC.
UNIQUE BATIK
UNITED BY BLUE
UNITED LEGWEAR
UNITED STATES POSTAL SERVICE
UNIVERSE FASHION ACCESSORIES CO., LTD.
UPADOWNA
UPS
US SHOW CENTER
UST BRANDS
VVAGABOND
VALUE MAX PRODUCTS
VAPUR
VARGO
VASQUE OUTDOOR FOOTWEAR
VASSI DESIGN GROUP CHIPPENHOOK
VASTRADE INTERNATIONAL (USA), INC.
VENTEX CO., LTD.
VERISTRIDE
VERTICAL DESIGN GROUP
VERTICAL SOURCE, INC.
VIBRAM USA
VOLTAIC SYSTEMS
VSSL
VULY
VUORI
WW. L. GORE & ASSOC., INC./ COF
W. L. GORE & ASSOCIATES, INC.
W.R. CASE & SONS CUTLERY CO.
WALLAROO HAT COMPANY
WASHINGTON SHOE COMPANY
WATER SPORTS, LLC
WATERFORD PRESS
WATERSHED, LLC
WATSON’S BODYWEAR
WAZOO SURVIVAL GEAR, LLC
WELLTERN ENTERPRISE CO., LTD.
WENONAH CANOE, INC.
WENZEL
WESTERN MOUNTAINEERING
WESTFIELD OUTDOORS, INC.
WHAM-O
WHIPPER
WHITE SIERRA
WHITE WING LABEL
WIDE WORLD BUSINESS, INC.
WIDEPLUS INTERNATIONAL CO., LTD.
WIGWAM MILLS, INC.
WILD AND WOLF
WILDERNESS INQUIRY
WILDO
WILLIAMSON-DICKIE MFG.
WIND WARRIOR
WINGER FLOATS
WINNEBAGO
WINTER WILDLANDS ALLIANCE
WISE COMPANY
WISE OWL SHOP
WOLVERINE FOOTWEAR AND APPAREL
WOOJIN PLASTIC
WOOLRICH
WOOSUNG CO., LTD.
WORLD FAMOUS SPORTS
WOW GEAR, LLC
WOW WORLD OF WATERSPORTS
WRIGHTSOCK
WU LUEN KNITTING CO., LTD.
WYNIT
WYNIT DISTRIBUTION
XX2O SPORTS
XCEL
XDYNAMICS
XERO SHOES
XIAMEN BRIGHTBERG OUTDOOR PRODUCTS CO., LTD.
XSHOT, INC.
XTRAORDIN AIR TOYS
YYAKATTACK, LLC
YAKIMA
YAKTRAX
YATRA
YAW LIAMY ENTERPRISE CO., LTD.
YELLOW LEAF HAMMOCKS
YETI
YKK
YOGA JOURNAL
YOONIA TEX CO., LTD.
YOUNGONE CORPORATION
YT INT’L GROUP, INC.
YUAN CHAN TEXTILE CO., LTD.
YUKON OUTFITTERS
ZZAMBERLAN USA
ZAMST
ZANHEADGEAR & BOBSTER EYEWEAR
ZEAL OPTICS
ZENSAH PERFORMANCE APPAREL
ZHEJIANG SUNSHINE LEISURE PRODUCTS CO., LTD.
ZING ANYTHING, LLC
ZIPPO
ZODI OUTBACK GEAR
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 76 6/27/16 4:16 PM
Leatherman Signal®: Made for adventure and ready for any challenge
Mother Nature throws your way.
HAPPY HOUR | Thursday 4-6pm | BOOTH #7041FREE Beer + Meet Tim Leatherman, inventor of the original multi-tool, will be there to sign your Leatherman,
or purchase one and we’ll donate a portion to The Conservation Alliance.
DAY0_LEATHERMAN_ORD_S_2016.indd 1 6/21/16 12:16 PM
78 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
ZOGGS/CABANA SPORTS/ KONG
ZOKU
ZOOTILITY TOOLS
ZOTEFOAMS, INC.
ZUCA, INC.
ZUKE’S, LLC
EXHIBITOR CATEGORIES
New Exhibitors360FLY
707 SIXKA (TACTICAL GEAR)
ACEL
AETREX WORLDWIDE
AFFORDABLE BRANDS, LLC
AGAWA CANYON, INC.
ALTERNATIVE
ALTUN_MECARMY
AMBER HOOK MANUFACTURER CO., LTD.
AMERICAN DEL ADVANTAGE, INC.
APPAREL STRATEGIC ALLIANCES, LLC
AQUA LILY PRODUCTS, LLC
AQUA MARINA
ARCADE BELTS, INC.
ARCTIC COOL
AUSTRALIA LUXE COLLECTIVE
AUTEL ROBOTICS
AVOCADO, LLC
B & B ACCESSORIES, INC.
BEIMAR, INC.
BELLMART INDUSTRIAL CO. (GREAT KING GROUP)
BIG KAT BUGGY, LLC
BLUE FREEDOM
BREDI SALSA
BRIGHT PATH LED
BUFFALO OUTDOORS
BULLSEYE PRODUCTS, LLC
BUXTON/ NDK
CAMMI AND COMPANY
CAMPFIRE MEALS
CARIBEE AUSTRALIA
CATEYE AMERICA, INC.
CHAMOIS BUTT’R
CHENGDU DUOJI OUTDOOR PRODUCTS CO., LTD.
CIRQUE MOUNTAIN APPAREL
CIXI TECSONG ROTOMOLDING CO., LTD.
CLEAN TREK
COBRA
COLE HAAN
COMMERCE TOOLS
COMPASS360
CORE HOME
CRABBY GEAR
D-CURVE USA
DGL GROUP, LTD.
DIBA TRUE AND TESTOSTERONE SHOES
DIRTY LAUNDRY
DOMETIC
DORCY INTERNATIONAL, INC.
DOUGHNUT BAGS
DURANGO DOG COMPANY
EASTERN WARMTH, INC.
ECONOMIC DEVELOPMENT PARTNERSHIP OF NORTH CAROLINA
ELEVENPINE
ENOVE S.R.L.
EQUIP OUTDOORS
ESQUIRE AND POPULAR MECHANICS
ESTWING MFG. CO.
EUROTEX
FAMILY STOREHOUSE
FELIX COMPOUNDS
FIDLOCK GMBH
FIN FUN
FIRST FLIGHT SOLUTIONS
FISHOUFLAGE
FLIPBELT
FLIR SYSTEMS
FLOCUS
FORWARD MAUI
FREE COUNTRY, LTD.
G.H. BASS & CO.
GATEWAY TRADE FUNDING
GB LIGHT
GECKOBRANDS
GENESIS ARCHERY
GIBBON SLACKLINES
GORILLY GOODS
GRAND INTL EXHIBITION CO, LTD.
GRANGERS INTERNATIONAL LIMITED
GREENLIGHT PLANET
GRIP6
GUAYAKI YERBA MATE
HALCRAFT ACCESSORIES
HANG TEN
HANG TEN HEADWEAR AND ACCESSORIES / OTTO
HAWAII PAVILION
HEARSHOT
HEIMPLANET
HEYBO
HIGH BREW COFFEE
HIGH PEAK OUTDOORS AND MOOSE COUNTRY GEAR
HOME STATE APPAREL
HORN LEGEND
I PLAY., INC.
IMMURON
INVISIBLE SHOWER
JACK WOLFSKIN GMBH & CO., KGAA
JAMES BAROUD USA
JGR COPA, LLC
JWM WHOLESALE, INC.
KATE’S REAL FOOD
KENTEX CORPORATION
KICKER
KIJARO
KISS MY FACE
KITENG, INC.
KODIAK CAKES
KORR LIGHTING
KUJU COFFEE
KUPO CO., LTD.
KUTMASTER
LANDS’ END FOOTWEAR
LANDWAY INTERNATIONAL CORP
LANEX / TENDON BRAND
LEGEND COMPRESSION WEAR
LIBERTY BLACK BOOTS
LIGHTWEIGHTS
LIVING WELL INNOVATIONS
LOMAK INDUSTRIAL CO., LTD.
LP SUPPORT
LUCKY RABBIT SNACKS10
LUME CUBE
LUMO BODYTECH
MACMILLAN PUBLISHERS
MASKIT, LLC
MATISSE FOOTWEAR
MAXI LIFE-ENHANCE
MILKMAN
MINALAB AMERICAS, INC.
MOBOT NATION
MOJO OUTDOORS
MOKUYOBI
MONDEOX SPA
MONS PEAK IX
MOTHER DIRT
MOXIE GEAR SHIN AND ANKLE GAITERS
MUDROOM BACKPACKS
MYMAYU
NATURE NATE’S NATURAL
NAU INTERNATIONAL, INC. - MILLICAN
NERO
NEXTORCH FLASHLIGHT
NIGHT RUNNER 270 SHOE LIGHTS
NOBLE BIOMATERIALS
NOSO PATCHES
NTK OUTDOOR
NYNE
OGOSPORT, LLC
OLD MOUNTAIN, LLC / BLACK SWAMP HOUSEWARES
OLIGHT
OMEGABRANDESS DISTRIBUTION
OOFOS
OROS
ORTERY TECHNOLOGIES, INC.
OTTO DESIGNWORKS
OUTBOUND SPORTS COMPANY LIMITED
OZMO
PACIFIC TRADING, INC.
PALMERCASH
PANASONIC ENERGY CORP OF AMERICA
PATIO ESSENTIALS
PIVOT POINT, INC.
POPFOAM
PRIMAL
PROPET USA, INC.
PRYM FASHION USA
PS-BRANDS
PUGS HOLDINGS, LLC
QUAD LOCK
RA REFLECTIVE
RAVE SPORTS
REALTREE BY GRACE IN LA
REDEW
RENOGY SOLAR
RETRO BRAND
RINSEKIT
ROASTAR
ROCKAGATOR
ROCKTAPE, INC.
RUSSCO III , INC.
S-KARP
SABRE - SECURITY EQUIPMENT CORPORATION
SAFE REFLECTIONS
SAFEGO
SAGAN INDUSTRIES, LLC
SANDPIPER OF CALIFORNIA
SANTA BARBARA BAR
SCHILLER BIKES
SCOPREGA SPA - BRAVO
SEAWAG USA
SECUR PRODUCTS
SEGWAY, INC.
SENDERO PROVISIONS CO.
SHAOXING NAISHANG GARMENT CO., LTD.
SHENZHEN FLYPRO AEROSPACE TECH CO., LTD.
SIC
SIMPLY NATIVE FOODS, LLC
SIOEYE, INC.
SKOUT
SLIDEBELTS
SLYDE HANDBOARDS
SONA ENTERPRISES
SOUTHERN WEAVING COMPANY
SPIKEBALL, INC.
STORM
STREETWISE SECURITY PRODUCTS
STRIKER
SUICOKE
SULI
SUNDEK
SUNFLAIR SOLAR OVENS
SUNWARRIOR
SUREFIRE
SURVIVAL MEDICAL
T / BOA
T1O2 & ALOHA UV
TAKEYA USA
TECHWORLD INDUSTRIES LTD.
TEMPERCRAFT
TERRY BICYCLES
TESH SPORTS
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
THE LANDMARK PROJECT
THERMACELL HEATED PRODUCTS
TITAN STRAPS
TOMMIE COPPER, INC.
TORNADOCAM
TOTAL RESOURCES INTERNATIONAL
TRAVELER GUITAR
TRAVELERS CLUB
TRAVELING BREEZE
TWISTED X
UGLY MUGZ
UKAI KAYAK
UPADOWNA
US SHOW CENTER
VAGABOND
VALUE MAX PRODUCTS
VERISTRIDE
VULY
W. L. GORE & ASSOCIATES, INC.
WAZOO SURVIVAL GEAR, LLC
WHAM-O
WHIPPER
WILD AND WOLF
WILDERNESS INQUIRY
WIND WARRIOR
WINGER FLOATS
WISE OWL SHOP
WOOSUNG CO., LTD.
XCEL
XDYNAMICS
XIAMEN BRIGHTBERG OUTDOOR PRODUCTS CO., LTD.
YATRA
YT INT’L GROUP, INC.
YUKON OUTFITTERS
ZHEJIANG SUNSHINE LEISURE PRODUCTS CO LT
ZOKU
Venture OutAKU NORTH AMERICA
ALCHEMY EQUIPMENT
ALTERNATIVE
ARBOR SKATEBOARDS
ARCADE BELTS, INC.
BEDROCK SANDALS
BUREO
COAL HEADWEAR
COALATREE
DISH AND DUER
DUCKWORTH, INC.
EMMONS MANUFACTURING COMPANY
ENDURANCE CONSPIRACY
EPIC PROVISIONS
ETHNOTEK BAGS
FELLER
FLYLOW GEAR
FREEWATERS
GREEN GOO
HARI MARI
HASTA
HEIMPLANET
HERSCHEL SUPPLY CO., LTD.
HOOD RUBBER COMPANY
HOWLER BROTHERS
INDIGO BY LUCY
INDOSOLE
IRON & RESIN
JUNIPER RIDGE
KAMMOK
KATIN
LOCALLY GROWN CLOTHING CO.
MAFIA BAGS
MALIBU SANDALS
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 78 6/27/16 4:17 PM
80 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
MALOJA
MIIR
MILLICAN
MIZU
MIZZEN+MAIN
NATIVE SHOES
NENA & CO
NORTON POINT
OLUKAI
OPINEL
ORU KAYAK
PARKS PROJECT
PEAK DESIGN
PENDLETON
PENDLETON SURF
POLER STUFF
RICHER-POORER, INC.
RIDGEMONT OUTFITTERS
ROCKY MOUNTAIN UNDERGROUND/RMU
SEEA
SHWOOD EYEWEAR
SWRVE, INC.
SYNERGY ORGANIC CLOTHING
TANNER GOODS
TAVIK
TEJIDO
TENKARA USA
TENSE WOODEN WATCHES
TENTREE
TEVA
THE LANDMARK PROJECT
TOPO DESIGNS
UNCHARTED SUPPLY CO.
URSA MAJOR
VSSL
VUORI
YELLOW LEAF HAMMOCKS
ZEAL OPTICS
Pavilions at OR360 CLOUD SOLUTIONS
360FLY
707 SIXKA (TACTICAL GEAR)
ACECAMP
ACEL
ACT LAB
ADNART, INC.
AFFORDABLE BRANDS, LLC
AFTCO CLOTHING / GUY HARVEY
AGAWA CANYON, INC.
AIR BOX CO., LTD.
ALBEDO100 REFLECTIVE SPRAY
ALTERA ALPACA
ALTUN / MECARMY
AMBER HOOK MANUFACTURER CO., LTD.
AMERICAN DEL ADVANTAGE, INC.
APARSO (FUJIAN) SPORTSWEAR CO., LTD.
APPAREL STRATEGIC ALLIANCES, LLC
AQUA LILY PRODUCTS, LLC
AQUA MARINA
AQUAGLIDE KAYAKS
ARCTIC COOL
ART IN SURF
AUSTRALIA LUXE COLLECTIVE
AUTEL ROBOTICS
AVOCADO, LLC
B & B ACCESSORIES, INC.
BABIATORS, LLC
BACKPACKER APPAREL
BAR MITTS
BED STU
BEIMAR, INC.
BERNE APPAREL COMPANY
BERNZOMATIC
BESTWAY USA, INC.
BIG KAT BUGGY, LLC
BIG SKY INTERNATIONAL
BIOSPIRED FITNESS AND OUTDOOR
BLACKFIRE USA
BLOQUV
BLUE FREEDOM
BLUNT UMBRELLAS
BOGG’S TRAIL BUTTER
BONK BREAKER, LLC
BOSTON LEATHER, INC.
BOTE
BOUNCE SUP BOARDS
BREDI SALSA
BRICKS MEALS & SNACKS
BRIDGFORD FOODS CORPORATION
BRIGHT PATH LED
BUFFALO OUTDOORS
BUG BAFFLER
BUG PROTECTOR
BULLSEYE PRODUCTS, LLC
BUSHMAN OUTFITTERS, LLC
BUXTON/ NDK
CALIFORNIA BOARD COMPANY
CAMMI AND COMPANY
CAMPFIRE MEALS
CANCOOKER, INC.
CANYON COOLERS
CARIBEE AUSTRALIA
CARVER SKATEBOARDS
CASTAWAY TRAVEL HAMMOCKS
CATEYE AMERICA, INC.
CGEAR SAND-FREE
CHAMOIS BUTT’R
CHAPUL CRICKET ENERGY BARS
CHENGDU DUOJI OUTDOOR PRODUCTS CO., LTD.
CIRQUE MOUNTAIN APPAREL
CLAKIT, INC.
CLEAN TREK
CLIMAWEAR
CLUB RIDE APPAREL
CO & GI, INC.
COBRA
COLE HAAN
COLONIAL KNIFE CORP.
COMMERCE TOOLS
COMPASS360
CONNELLY SKIS, INC.
CONNER HATS
CORE HOME
COTOPAXI
COUNTER ASSAULT BEAR & PEPPER SPRAY
COVA
CRABBY GEAR
CREATIVE OUTDOOR DISTRIBUTOR
CRESSI
D&H DISTRIBUTING
DALIAN EAGLESIGHT CORP., LTD.
D-CURVE USA
DEEPER, UAB
DGL GROUP, LTD.
DIBA TRUE AND TESTOSTERONE SHOES
DIRTY LAUNDRY
DISC-O-BED
DISCRAFT, INC.
DJO CONSUMER, LLC
DOMETIC
DONJOY PERFORMANCE
DORCY INTERNATIONAL, INC.
DOUGHNUT BAGS
DOWN RIVER EQUIPMENT
DURANGO DOG COMPANY
EASTERN WARMTH, INC.
ECONOMIC DEVELOPMENT PARTNERSHIP OF NORTH CAROLINA
ELEVENPINE
EMERGENCY ESSENTIAL
EMERSON KNIVES, INC.
EPIC KAYAKS & PADDLES EQUIP OUTDOORS
ESEE KNIVES / RANDALL’S ADVENTURE & TRAINING
ESPRO
ESQUIRE AND POPULAR MECHANICS
ESTWING MFG. CO.
FAMILY STOREHOUSE
FIN FUN
FINC.OGNITO, INC.
FIREBUGGZ
FIRST FLIGHT SOLUTIONS
FISHOUFLAGE
FITFLOP
FITLETIC
FLIR SYSTEMS
FLOPEEZE INTERNATIONAL LIMITED
FLOWFOLD
FORWARD MAUI
FREE COUNTRY, LTD.
FREE FLY APPAREL
FREE NATURE
FRESHETECH
FROM PORTUGAL
FUTURES FINS, LLC
GECKOBRANDS
GENERAC POWER SYSTEMS
GENESIS ARCHERY
GIBBON SLACKLINES
GLIDE SUP
GOMACRO
GORILLY GOODS
GRANGERS INTERNATIONAL LIMITED
GRAYL
GREEN POWER ELECTRONICS CO., LTD.
GREENLIGHT PLANET
GRIP ON TOOLS
GRIP6
GRIZZLY COOLERS, LLC
GRYPHON MOBILE ELECTROINC.S
GUAYAKI YERBA MATE
GUMBIES
HALA GEAR SUP
HALCRAFT ACCESSORIES
HAMBOARDS
HANG TEN
HANG TEN HEADWEAR AND ACCESSORIES / OTTO
HAWAII PAVILION
HEAD WATER SPORTS
HEALTH WARRIOR
HEARSHOT
HEKA ENERGY DRINK
HEYBO
HIGH BREW COFFEE
HIGH PEAK OUTDOORS AND MOOSE COUNTRY GEAR
HOME STATE APPAREL
HORN LEGEND
HOVEN VISION
I PLAY., INC.
ICEMULE COOLERS
IGLOO PRODUCTS CORP.
IMMURON
INC.ASE DESIGNS
INFUZE
ING LEISURE CO., LTD.
INVENTIST, INC.
INVISIBLE SHOWER
JABRA
JACK WOLFSKIN GMBH & CO., KGAA
JAMES BAROUD USA
JGR COPA, LLC
JOBE SPORTS
JOULES
JR GEAR
JUNGLE JUMPAROO
JUNIPER
JWM WHOLESALE, INC.
KALA BRAND MUSIC CO
KANULOCK
KATE’S REAL FOOD
KEE UTILITY, INC.
KENTEX CORPORATION
KEYSMART
KICKER
KIJARO
KIKKERLAND DESIGN
KITENG, INC.
KLECKER KNIVES
KODAK PIXPRO
KODIAK CAKES
KOKOPELLI PACKRAFT
KOOLGATOR COOLING NECK WRAPS
KORR LIGHTING
KSPO (KOREA SPORTS PROMOTION FOUNDATION)
KUJU COFFEE
KUPO CO., LTD.
KUTMASTER
KWIK TEK / AIRHEADSUP / YUKON CHARLI’S
L&C GLOBAL CORPORATION
LANDS’ END FOOTWEAR
LANDWAY INTERNATIONAL CORP
LEGEND COMPRESSION WEAR
LIBERTY BLACK BOOTS
LIFEGEAR
LIGHTWEIGHTS
LIVING WELL INNOVATIONS
LP SUPPORT
LUCKY RABBIT SNACKS10
LUCY ACTIVEWEAR
LUME CUBE
LUMO BODYTECH
LUNATEC GEAR
MACMILLAN PUBLISHERS
MAGICSHINE
MANHATTAN PORTAGE / TOKEN BAGS
MASKIT, LLC
MATISSE FOOTWEAR
MAXI LIFE-ENHANCE
MAXMIND, INC.
MAZAMA DESIGNS
MILKMAN
MINALAB AMERICAS, INC.
MINDSHIFT GEAR
MISHMI TAKIN INTERNATIONAL
MISSION BELT CO
MOBOT NATION
MOJO OUTDOORS
MOKUYOBI
MONS PEAK IX
MOTHER DIRT
MOTIONIZE
MUCK BOOTS, XTRATUF, OLIVER, RANGER
MUDROOM BACKPACKS
MYMAYU
MYPAKAGE
NANUK BY PLASTICASE, INC.
NATURAL LIFE
NATURE NATE’S NATURAL
NATURE’S BAKERY
NAVITAS NATURALS
NEW BDNY INTERNATIONAL TRADING, INC.
NEXTORCH FLASHLIGHT
NIGHT RUNNER 270 SHOE LIGHTS
NIKON, INC.
NITECORE FLASHLIGHT CO., LTD.
NITERIDER TECHNICAL LIGHTING SYSTEMS
NTK OUTDOOR
NYNE
O’BRIEN WATER SPORTS
OGOSPORT, LLC
OLD DOMINION FREIGHT LINE, INC.
OLD MOUNTAIN, LLC / BLACK SWAMP HOUSEWARES
OLIGHT
OLIVET
OLYMPIA
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 80 6/27/16 4:17 PM
DAY0_ROCKPORT_ORD_S_2016.indd 1 6/8/16 10:49 AM
OUTDOOR RETAILER EXHIBITOR LIST
OMEALS
OMEGABRANDESS DISTRIBUTION
ONYX
OOFOS
OROS
OS1ST
OTTO DESIGNWORKS
OUTBOUND SPORTS COMPANY LIMITED
OUTDOOR COLLECTIVE
OUTDOOR RECREATION COMPANY OF AMERICA (ORCA)
OXX, INC.
OZMO
PACIFIC TRADING, INC.
PALMERCASH
PANASONIC ENERGY CORP OF AMERICA
PATIO ESSENTIALS
PEET DRYER
PICKY BARS, INC.
PIVOT POINT, INC.
POPFOAM
PORTABLE ESPRESSO, LLC
PRIMAL
PS-BRANDS
PUGS HOLDINGS, LLC
PURNELL
Q-YIELD OUTDOOR GEAR, LTD.
QALO
QUAD LOCK
RA REFLECTIVE
RAD ROLLER, LLC
RAIN RETAIL SOFTWARE
RAINBURST, INC.
RAMBO BIKES
RAPIDPURE INC. WATER FILTRATION
RAVE SPORTS
REALTREE BY GRACE IN LA
RED PADDLE CO.
REDEW
RENOGY SOLAR
RENOVO WATER
RETAIL PRO/RETAIL INFORMATION SYSTEMS
RETRO BRAND
RICK YOUNG OUTDOORS, LLC
ROADSHOWER.COM
ROAMPROOF, LLC
ROASTAR
ROBERT FALKENHAYN
ROCKAGATOR
ROCKTAPE, INC.
RUMBLE ROLLER/STI
RUSSCO III, INC.
S-KARP
SABRE - SECURITY EQUIPMENT CORPORATION
SAFE REFLECTIONS
SAFEGO
SAINT BERNARD’S
SAKROOTS
SANDPIPER OF CALIFORNIA
SANTA BARBARA BAR
SCENTLOK TECHNOLOGIES
SCHILLER BIKES
SCOPREGA SPA - BRAVO
SCRUBBA BY CALIBRE8
SEALSKINZ
SEASENSE
SEAWAG USA
SECUR PRODUCTS
SEGWAY, INC.
SENDERO PROVISIONS CO.
SETTON FARMS
SHANGHAI HICON INDUSTRIAL CO., LTD.
SHEICO GROUP
SHENZHEN FLYPRO AEROSPACE TECH CO., LTD.
SHORELINE MARINE - PROPEL
SHOWAFLOPS
SIC
SILYNX COMMUNICATIONS
SIMPLE SQUARES
SIMPLY NATIVE FOODS, LLC
SIOEYE, INC.
SKOUT
SKRATCH LABS
SLEEFS
SLIDEBELTS
SLIDEDOWN TIEDOWNS
SLYDE HANDBOARDS
SNOWLINE CO., LTD.
SOAKUSA
SOL PADDLE BOARDS, LLC
SONA ENTERPRISES
SONAL INDUSTRIES CO., LTD.
SONDPEX CORP. OF AMERICA, LLC
SORBOTHANE PERFORMANCE INSOLES
SOURCE VAGABOND SYSTEMS, LTD.
SPEED CINCH, INC.
SPIKEBALL, INC.
SPIRIT JERSEY
STERNO PRODUCTS
STINGRAY EYEWEAR
STORM
STREETWISE SECURITY PRODUCTS
STRIDER SPORTS INTERNATIONAL, INC.
STRIKER
STUBBY STRIP + CHEERS SUNGLASSES
SUICOKE
SULI
SUN SMILE / KING’S POND
SUNDEK
SUNFLAIR SOLAR OVENS
SUNRIDGE FARMS
SUNWARRIOR
SUPEREYE PRODUCTS CO.
SURFSTOW
SURVIVAL MEDICAL
SWIFTECH COMPANY, LTD.
SWURFER
SYLVANSPORT
T / BOA
T1O2 & ALOHA UV
TAKEYA USA
TECHNICHE INTERNATIONAL
TEMPERCRAFT
TENTSILE
TEPUI TENTS, LLC
TERRY BICYCLES
TERVIS
THE REAL DEAL BRAZIL
THE SHADY BREEZE
THERMACELL HEATED PRODUCTS
THERMACELL REPELLENTS, INC.
THREADS 4 THOUGHT
THREE ZOOM INTERNATIONAL, INC.
TITAN STRAPS
TOMMIE COPPER, INC.
TORNADOCAM
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 82 6/27/16 4:18 PMDAY0_PARTIALS_ORD_S_2016.indd 82 6/27/16 4:54 PM
HIPSTERAward Winning Hydration BeltHIPSTERHIPSTER
DAY0_SOURCE_ORD_S_2016.indd 1 6/14/16 12:50 PM
84 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
TOTAL RESOURCES INTERNATIONAL
TOYSMITH
TRAVELER GUITAR
TRAVELERS CLUB
TRAVELING BREEZE
TREDAGAIN
TRESPASS USA
TRIBE ONE OUTDOOR
TSI MANUFACTURING, LLC
TWISTED X
UGLY MUGZ
UKAI KAYAK
UNCHARTED WATERCRAFT
UNITED LEGWEAR
UNITED STATES POSTAL SERVICE
US SHOW CENTER
VAGABOND
VALUE MAX PRODUCTS
VERISTRIDE
VULY
WATSON’S BODYWEAR
WHAM-O
WHIPPER
WHITE WING LABEL
WIDE WORLD BUSINESS, INC.
WILD AND WOLF
WIND WARRIOR
WINGER FLOATS
WINNEBAGO
WISE OWL SHOP
WOOSUNG CO., LTD.
WOW GEAR, LLC
WOW WORLD OF WATERSPORTS
XCEL
XDYNAMICS
XTRAORDIN AIR TOYS
YAKATTACK
YATRA
YUKON OUTFITTERS
ZING ANYTHING, LLC
ZIPPO
ZOKU
ZOOTILITY TOOLS
ZUCA, INC.
Accessories12 SURVIVORS
32 DEGREES
360FLY
37.5 / COCONA, INC.
5.11
ACA | CANOE-KAYAK-SUP-RAFT-RESCUE
ACCENT & CANNON PADDLES
ACECAMP
ADDADAY, LLC
ADNART, INC.
ADVANCED ELEMENTS, INC.
AETREX WORLDWIDE
AFTCO CLOTHING / GUY HARVEY
AGS BRANDS
AIR BOX CO. ,LTD.
AIRE, INC.
ALBEDO100 REFLECTIVE SPRAY
ALITE DESIGNS / BOREAS GEAR
ALL GOOD / ELEMENTAL HERBS
ALLETT
ALOE UP SUN & SKIN CARE PRODUCTS
ALPINE INNOVATIONS, LLC
ALPS MOUNTAINEERING
ALTERNATIVE
ALTRA RUNNING
ALTUN / MECARMY
AMBER HOOK MANUFACTURER CO., LTD.
AMERICAN BACKCOUNTRY
AMERICAN DEL ADVANTAGE, INC.
AMERICAN TRAIL RUNNING ASSOCIATION
ANJI INTERNATIONAL
AO COOLERS
APARSO (FUJIAN) SPORTSWEAR CO., LTD.
APPAREL STRATEGIC ALLIANCES, LLC
AQUA LILY PRODUCTS, LLC
AQUA MARINA
AQUAMIRA TECHNOLOGIES
ARC’TERYX EQUIPMENT
ARCADE BELTS, INC.
ARCTIC COOL
ARMPOCKET
ASANA CLIMBING
ASTRAL
AVENTURA CLOTHING
AVEX BY IGNITE USA
B6-PLUS: ANABOLIC LABORATORIES
BABIATORS, LLC
BACKPACKER APPAREL
BAGGALLINI
BALLUCK OUTDOOR GEAR CORP.
BAR MITTS
BEARPAW
BED STU
BENDING BRANCHES
BERNE APPAREL COMPANY
BERNZOMATIC
BIC SPORTS
BIG AGNES
BIG KAT BUGGY, LLC
BIG SKY INTERNATIONAL
BIOSPIRED FITNESS AND OUTDOOR
BISON DESIGNS, LLC
BLACK DIAMOND EQUIPMENT
BLACKFIRE USA
BLUE RIDGE CHAIR WORKS
BLUE RIDGE KNIVES
BLUE FREEDOM
BLUEWATER ROPES
BLUNT UMBRELLAS
BOARDWORKS SURF (PAPA HANA)
BODY GLIDE
BODY GLOVE
BOGG’S TRAIL BUTTER
BOKER USA, INC.
BONDI BAND
BONK BREAKER, LLC
BOREAL USA
BOSTON LEATHER, INC.
BOTE
BREDI SALSA
BRICKS MEALS & SNACKS
BRIDGFORD FOODS CORPORATION
BRIGHTZ, LTD.
BRONWEN JEWELRY
BROOKS SPORTS
BRUNTON
BUFF, INC.
BUG BAFFLER
BUG PROTECTOR
BUGBAND, A DIVISION OF EES, INC.
BUSHMAN OUTFITTERS, LLC
BUSHNELL OUTDOORS
BUTORA, INC.
BUXTON/ NDK
BYER OF MAINE
CABLZ, INC.
CACHE LAKE CAMPING FOODS
CALIFORNIA BOARD COMPANY
CAMP CHEF
CAMPFIRE MEALS
CANADA GOOSE, INC.
CANCOOKER, INC.
CARABINERS IND. CO., LTD.
CARAVAN SPORTS
CARHARTT, INC.
CARIBEE AUSTRALIA
CASIO / G SHOCK / PRO TREK WATCHES
CASTAWAY TRAVEL HAMMOCKS
CAT APPAREL
CATARACT OARS/ADVANCED COMPOSITES, INC.
CATEYE AMERICA, INC.
CELESTRON
CENTURY CAMPING / KAY HOME PRODUCTS
CEP COMPRESSION
CGEAR SAND-FREE
CHAMOIS BUTT’R
CHAMPION SPORT XTREME (CSX)
CHAOS HATS
CHEMOURS
CHENGDU DUOJI OUTDOOR PRODUCTS CO., LTD.
CHICOBAG
CHUMS-BEYOND COASTAL
CIRQUE MOUNTAIN APPAREL
CIXI TECSONG ROTOMOLDING CO., LTD.
CLAKIT, INC.
CLEAN TREK
CLEANWASTE, INC.
COAL HEADWEAR
COAST PRODUCTS
COCOON BY DESIGN SALT
COGHLAN’S, LTD.
COLONIAL KNIFE CORP.
COLUMBIA SPORTSWEAR CO.
COMPASS360
CONFLUENCE OUTDOOR
CONNER HATS
CORE HOME
COSTA SUNGLASSES
COTOPAXI
COUNTER ASSAULT BEAR & PEPPER SPRAY
COYOTE EYEWEAR
CRABBY GEAR
CRAZY CREEK PRODUCTS
CREATIVE OUTDOOR DISTRIBUTOR
CRESSI
CRKT
CROAKIES
CW-X, WACOAL SPORTS SCIENCE CORP.
CWR ELECTRONICS
DAKINE
DAKOTA WATCH COMPANY
DALIAN EAGLESIGHT CORP., LTD.
DANALCO INC. / HANZ EXTREMITY WEAR
DAPHNE LORNA
DARN TOUGH VERMONT
D-CURVE USA
DEEPER, UAB
DELTA KAYAKS
DEUTER USA
DEXSHELL / UNIWISE INT., LTD.
DGL GROUP, LTD.
DINGZING ADVANCED MATERIALS, INC.
DISC-O-BED
DISCRAFT, INC.
DJI
DJO CONSUMER, LLC
DORCY INTERNATIONAL, INC.
DORFMAN PACIFIC CO., INC.
DOWN RIVER EQUIPMENT
DRINKTANKS
DRYCASE
DUCKWORTH, INC.
DULUTH PACK
DURAFLEX
DURANGO DOG COMPANY
DYNAMIC DISCS
E-Z UP INTERNATIONAL
EAGLE CREEK
EAGLES NEST OUTFITTERS (ENO)
EASTERN WARMTH, INC.
ECOVESSEL
ECOXGEAR
EDELRID NORTH AMERICA
EK USA
EMERGENCY ESSENTIAL
EMERSON KNIVES, INC.
EMMONS MANUFACTURING COMPANY
ENERGIZER
ENERPLEX
ENOVE S.R.L.
EPIC PROVISIONS
EQUIP OUTDOORS
ESEE KNIVES / RANDALL’S ADVENTURE & TRAINING
ESPRO
ETHNOTEK BAGS
EUROTEX
EVERNEW
EVOLV SPORTS
EXCALIBUR DMM
EXOFFICIO
EXPED
FAMILY STOREHOUSE
FARM TO FEET
FEETURES!
FENG YI OUTDOOR LEISURE EQUIPMENT ENTERPRISE CO., LTD.
FENIX LIGHTING
FILSON
FINC.OGNITO, INC.
FIREBUGGZ
FISHER SPACE PEN CO.
FITLETIC
FITTERFIRST (FITTER INT’L INC.)
FIXE HARDWARE, INC.
FJALLRAVEN
FLEXFIT/YUPOONG
FLIPBELT
FLIR SYSTEMS
FLOPEEZE INTERNATIONAL LIMITED
FLOWFOLD
FORWARD MAUI
FOX 40 USA
FOX RIVER MILLS
FREE COUNTRY, LTD.
FRESHETECH
FRICTIONLABS
FROGG TOGGS
FUTUREBEACH LEISURE PRODUCT
FUTURES FINS, LLC
G.H. BASS & CO.
GARMIN USA
GATOR SPORTS
GB LIGHT
GECKOBRANDS
GIANT KNITTING, CO., LTD.
GIBBON SLACKLINES
GLACIER GLOVE
GLOBAL SUN GROUP, LTD.
GOAL ZERO
GOMOTION
GOODHEW, LLC
GOPRO
GORILLY GOODS
GOTENNA, INC.
GRABBER INC. / HEATMAX, INC.
GRAND INTL EXHIBITION CO, LTD.
GRAND TRUNK
GRANGERS INTERNATIONAL LIMITED
GRANITE GEAR
GRAYL
GREAT OUTDOORS USA
GREAT TRANGO HOLDINGS
GREEN GOO
GREEN GURU
GREEN SUPPLY, INC.
GREENLAND SALES CORPORATION
GRIP PRO TRAINER
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 84 6/27/16 4:18 PM
one give ba� badge =one kid outside
G i ve a p a r k ex p e r i e n ce to a yo u n g p e r s o n and receive a special Jeremy Coll ins patch.
BUY YOUR BADGE AT THE OIA/OF BOOTH (#BRL200).
Proceeds benefi t the Outdoor Foundation Parks4Kids program.
one give ba� badge =
Brought to you in collaboration with
OIA INDUSTRY BREAKFAST
MAKING BIG-SCALE CHANGE: HOW SMALL SHIFTS CAN MAKE BIG IMPACTS WEDNESDAY, AUGUST 3 | 7 - 9 AM Marriott Downtown at City CreekWEDNESDAY, AUGUST 3 | 7 - 9 AM Marriott Downtown at City CreekWEDNESDAY, AUGUST 3 | 7 - 9 AM
JOIN US.One Night. One Industry. One Cause. Let’s all help connect young people to the outdoors.
August 2, 2016Gallivan Center, Salt Lake City6:00 – 10:00 pmPurchase tickets today to the Outdoor Foundation’s Outsiders Ball. www.outsidersball.org
Outdoor Industry Association invites you to hear about the big-scale change needed to propel the industry into the future. OIA Executive Director, Amy Roberts will tell the story of OIA’s e� orts to grow our industry’s in� uence through deep work in sustainability, recreation policy and outdoor participation. OIA brings three speakers together to engage our community with new ideas and provide a deeper understanding of what we do, how we do it and why it matters. Want to know more? Be a part of OIA’s Industry Breakfast. You won’t know unless you show.
SPEAKERS:
Rue MappFounder of Outdoor Afro
Bryan WelchCEO of B the Change Media
Eliminate co� ee waste one mug at a time.
BYO MUG
RETAILERS, MEET RETAILERS, MEET YOUR FULL POTENTIALYOUR FULL POTENTIALTUESDAY, AUGUST 2 | 2:00 - 6:00 PMThe Gallivan Center, 239 S Main Street
outdoorindustry.org/riseoutdoorindustry.org/rise
POWERED BY
Luis BenitezDirector of the COOutdoor Recreation Industry O� ce
DAY0_OIA_ORD_S_2016.indd 1 6/16/16 5:30 PM
OUTDOOR RETAILER EXHIBITOR LIST
GRIP SOCKS
GRIP6
GRIZZLY COOLERS, LLC
GRYPHON MOBILE ELECTROINCS
GSI OUTDOORS
GU ENERGY LABS
GUARD DOG SECURITY
GUAYAKI YERBA MATE
GUMBIES
HAIKU
HALA GEAR SUP
HALCRAFT ACCESSORIES
HAMBOARDS
HAMMOCK BLISS
HANG TEN HEADWEAR AND ACCESSORIES / OTTO
HANS GLOBAL / PACIFIC FLY
HEAD WATER SPORTS
HEADSWEATS
HEARSHOT
HEAT FACTORY USA
HEIMPLANET
HEKA ENERGY DRINK
HERSCHEL SUPPLY CO., LTD.
HI-TEC SPORTS USA
HICKORY BRANDS, INC.
HILLEBERG THE TENTMAKER
HIPPYTREE
HOBIE
HOME STATE APPAREL
HURRICANE AQUASPORTS
HYDRAKNIGHT INNOVATION CO., LTD.
HYDRAPAK
I PLAY., INC.
IBEX OUTDOOR CLOTHING
ICEBREAKER
ICEBUG TRACTION FOOTWEAR
ICEMULE COOLERS
IMMERSION RESEARCH
IMMURON
IMPLUS CORPORATION
INCASE DESIGNS
INDIGENOUS
INDUSTRIAL REVOLUTION
INFUZE
INGRAM PUBLISHER SERVICES/PGW/ADVENTUREKEEN
INJINJI, INC.
INNO ADVANCED CAR RACKS
INNOVA KAYAK
IRON & RESIN
ITW NEXUS
J-LONG, LTD.
J.R.LIGGETT, LTD.
JABRA
JACK WOLFSKIN GMBH & CO., KGAA
JACKSON KAYAK
JANSPORT
JAYBIRD
JBL-YURBUDS POWERED BY JBL
JELLY BELLY - SPORT BEANS
JGR COPA LLC
JOBE SPORTS
JOHNSON OUTDOORS - EUREKA!, JETBOIL, SILVA
JOHNSON OUTDOORS WATERCRAFT
JONATHAN PAUL EYEWEAR
JOSHUA TREE SKIN CARE
JR GEAR
JUNIPER NETWORKS
JUNIPER RIDGE
JWM WHOLESALE, INC.
K & K CLOTHING ACCESSORIES CO., LTD.
KAENON
KAKADU TRADERS AUSTRALIA, INC.
KALA BRAND MUSIC CO
KAMMOK
KAMP-RITE TENT COT, INC.
KANULOCK
KAVU, INC.
KAYAK DISTRIBUTION
KEEN COMMUNITY SPACE
KENYON CONSUMER PRODUCTS
KERSHAW AND ZERO TOLERANCE KNIVES
KEYSMART
KICKER
KIJARO
KIKKERLAND DESIGN
KISS MY FACE
KLEAN KANTEEN
KLECKER KNIVES
KLINGLER ASIA, LTD.
KM HAWAII
KNIX WEAR
KOKATAT
KOKOPELLI PACKRAFT
KOMPERDELL
KOOLGATOR COOLING NECK WRAPS
KORR LIGHTING
KOVEA CO., LTD.
KRIEG CLIMBING
KRIMSON KLOVER
KUPO CO., LTD.
KUTMASTER
KWIK TEK / AIRHEADSUP / YUKON CHARLI’S
LA CROSSE TECHNOLOGY
LAKESHORE PADDLEBOARD CO.
LANEX / TENDON BRAND
LEGEND COMPRESSION WEAR
LEKI USA
LEVEL SIX INCORPORATED
LEWIS N. CLARK / LCI BRANDS
LIBERTY MOUNTAIN
LIFEGEAR
LIFELINE FIRST AID, LLC/ ICY HOT HYDRATION, LLC
LIFEPROOF
LIFESTRAW
LIGHTWEIGHTS
LIQUID HARDWARE, LLC
LIVE EYEWEAR - COCOONS
LIVING WELL INNOVATIONS
LODGE CAST IRON
LOKSAK, INC.
LOLË
LOMAK INDUSTRIAL CO., LTD.
LORPEN NORTH AMERICA/TERNUA
LUCKY BUMS
LUCY ACTIVEWEAR
LUME CUBE
LUMINOX WATCH CO.
LUMO BODYTECH
LUNA PACKAGING, LLC
LUNATEC GEAR
LXV OUTDOOR
LYNX HOOKS SYSTEMS, LLC
MAD ROCK CLIMBING
MAG INSTRUMENT
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 86 6/27/16 4:18 PM
free to go further
Katadyn® BeFree™Water Filtration System™
Ultra Fast Flow
Safe Drinking Water
Hydrapak® SoftFlask™
Compact and Ultralight
EZ-Clean Membrane™
further
DAY0_PARTIALS_ORD_S_2016.indd 86 6/27/16 4:55 PM
MAGICSHINE
MALONE AUTO RACKS
MANHATTAN PORTAGE / TOKEN BAGS
MASKIT, LLC
MASTERFIT ENTERPRISES
MATADOR
MAXIM CLIMBING ROPES
MAXMIND, INC.
MCNETT CORPORATION
MERIDIAN LINE
METOLIUS CLIMBING
MH BERTUCCI, INC.
MILKMAN
MINNETONKA MOCCASIN
MISSION BELT CO
MISTY MOUNTAIN
MOBOT NATION
MOJI
MOJO OUTDOORS
MOKUYOBI
MOMENTUM BY ST MORITZ WATCH CORP.
MORITO - KANE-M, INC.
MOTHER DIRT
MOTIONIZE
MOUNTAIN HARDWEAR
MOUNTAIN HOUSE
MOUNTAINEERS BOOKS
MOUNTAINSMITH
MOXIE GEAR SHIN AND ANKLE GAITERS
MPOWERD, INC.
MTI ADVENTUREWEAR
MUDROOM BACKPACKS
MUELLER SPORTS MEDICINE
MYMAYU
MYPAKAGE
MYSTERY RANCH
NALGENE
NANUK BY PLASTICASE, INC.
NATIONAL GEOGRAPHIC MAPS
NATIVE EYEWEAR
NATURAL LIFE
NATURE CAST METALWORKS
NATURE’S COFFEE KETTLE
NENA & CO
NERO
NEW BALANCE ATHLETIC SHOE, INC.
NEW BDNY INTERNATIONAL TRADING, INC.
NIFCO
NIGHT RUNNER 270 SHOE LIGHTS
NIKWAX NORTH AMERICA, INC.
NINGBO JING QUAN IMPORT AND EXPORT CO., LTD.
NITE IZE
NITECORE FLASHLIGHT CO., LTD.
NOSO PATCHES
NRIT
NRS
NTK OUTDOOR
NUUN HYDRATION
NYNE
O LOVES M ECO/USA BAGS
O’NEILL WETSUITS
O2COOL, LLC
OGOSPORT, LLC
OLIVET
OLLYDOG, INC.
OLYMPIA
OLYMPIA USA
OMEALS
OMEGA PACIFIC
OMEGABRANDESS DISTRIBUTION
OPINEL
OPTIC NERVE
ORION SAFETY PRODUCTS
ORTLIEB USA, LLC
ORU KAYAK
OS1ST
OTTO DESIGNWORKS
OUTBOUND SPORTS COMPANY LIMITED
OUTDOOR COLLECTIVE
OUTDOOR EDGE CUTLERY CORP.
OUTDOOR PRODUCTS
OUTDOOR RECREATION COMPANY OF AMERICA (ORCA)
OUTDOOR RESEARCH
OUTDOOR TECH
OZMO
PACIFIC TRADING, INC.
PACIFIC TRAIL
PACSAFE
PALTEX COMPANY, LTD.
PANASONIC ENERGY CORP OF AMERICA
PANTROPIC
PARA’KITO USA CORP
PARKS PROJECT
PATAGONIA, INC.
PAU HANA SURF SUPPLY
PEAK DESIGN
PEET DRYER
PELICAN INTERNATIONAL
PELICAN PRODUCTS
PENDLETON
PEPPER’S POLARIZED EYEWEAR
PETZL AMERICA
PICNIC TIME, INC.
PISTIL
PIVOT POINT, INC.
PLUSFOAM
POCKET DISC
POINT6
POLAR BOTTLE/PRODUCT ARCHITECTS, INC.
POLARTEC, LLC
POPFOAM
POPTICALS
PORTABLE ESPRESSO, LLC
POWER PRACTICAL
POWERFILM, INC.
POWERSTEP
POWERTRAVELLER, INC.
PRANA
PREMIERE FASHION CORP.
PRIMAL
PRINCETON TEC
PRISM KITE TECHNOLOGY
PRO-TEC ATHLETICS
PROFORCE EQUIPMENT, INC.
PROOF SUSTAINABLE WOOD EYEWEAR
PUGS HOLDINGS, LLC
PURE BODY LOGIX
Q-YIELD OUTDOOR GEAR, LTD.
QALO
QUAD LOCK
QUIKSILVER WATERMAN
RA REFLECTIVE
RAB USA
RAD ROLLER, LLC
RAM MOUNTS
RAMBO BIKES
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 87 6/27/16 4:18 PMDAY0_PARTIALS_ORD_S_2016.indd 87 6/27/16 5:00 PM
OUTDOOR RETAILER EXHIBITOR LIST
RAMIECT
RAPIDPURE, INC. WATER FILTRATION
REAL SHADES
REEF
RELIANCE PRODUCTS, LTD.
RENOGY SOLAR
RENOVO WATER
REVO
RICK YOUNG OUTDOORS, LLC
RIO ADVENTURE
ROAMPROOF, LLC
ROBERT FALKENHAYN
ROC GEAR, INC.
ROCK EXOTICA
ROCK-ON
ROCKAGATOR
ROCKTAPE, INC.
ROCKY MOUNTAIN UNDERGROUND/RMU
ROME INDUSTRIES
RUFFWEAR
RUMBLE ROLLER/STI
SABRE - SECURITY EQUIPMENT CORPORATION
SAFE REFLECTIONS
SAFEGO
SAGAN INDUSTRIES, LLC
SAINT BERNARD’S
SAKROOTS
SALAMANDER PADDLE GEAR
SALUS MARINE WEAR, INC.
SAWYER PADDLES AND OARS
SAWYER PRODUCTS, INC.
SCOPREGA SPA - BRAVO
SCOTT SPORTS
SCOTTY PADDLE SPORTS
SCRUBBA BY CALIBRE8
SEA EAGLE BOATS, INC.
SEA TO SUMMIT
SEA-LECT DESIGNS
SEALSKINZ
SEASENSE
SEATTLE SPORTS
SEAWAG USA
SECUR PRODUCTS
SENDERO PROVISIONS CO.
SHANGHAI HICON INDUSTRIAL CO., LTD.
SHENZHEN FLYPRO AEROSPACE TECH CO., LTD.
SHERPA ADVENTURE GEAR
SHERPANI
SHORELINE MARINE - PROPEL
SHWOOD EYEWEAR
SIC
SILYNX COMMUNICATIONS
SIMPLE SQUARES
SIMPLY NATIVE FOODS, LLC
SIOEYE, INC.
SIXUP CORPORATION
SKRATCH LABS
SLIDEBELTS
SLIDEDOWN TIEDOWNS
SLUMBERJACK
SMC - SEATTLE MANUFACTURING CORPORATION
SNOWPEAK
SO ILL
SOAKUSA
SOG KNIVES AND TOOLS
SOLE
SOLEUS RUNNING AND COLUMBIA TIMING
SOLO EYEWEAR
SONA ENTERPRISES
SONAL INDUSTRIES CO., LTD.
SONDPEX CORP. OF AMERICA, LLC
SOURCE VAGABOND SYSTEMS, LTD.
SPAREHAND PADDLESPORTS / STONEMAN SPORTS
SPEED CINCH, INC.
SPEEDO
SPENCO MEDICAL CORPORATION
SPIBELT
SPIKEBALL, INC.
SPOT, LLC
SPRIGS
SPYDERCO, INC.
STANLEY-PMI
STANSPORT
STARBOARD SUP
STELLAR KAYAKS & SURF SKIS
STERIPEN
STERLING ROPE COMPANY, INC.
STERNO PRODUCTS
STINGRAY EYEWEAR
STOHLQUIST WATERWARE
STORMY KROMER
STREETWISE SECURITY PRODUCTS
STRIDER SPORTS INTERNATIONAL, INC.
STRIKER
STRONGBACK CHAIRS
SULI
SUMMIT DISTRIBUTION / ADVENTURE 16 WHOLESALE
SUN COMPANY, INC.
SUNBELT USA
SUNCLOUD BY POLAROID
SUNDAY AFTERNOONS
SUNRIDGE FARMS
SUNSKI
SUPEREYE PRODUCTS CO.
SUPERFEET
SUREFIRE
SURF TECHNICIANS
SURFSTOW
SVEN DESIGN
SWEET PROTECTION
SWEETWOOD CATTLE COMPANY
SWIFTECH COMPANY, LTD.
SWRVE, INC.
SYLVANSPORT
SYNERGY ORGANIC CLOTHING
T / BOA
TABAR/FOWNES PERFORMANCE GROUP
TAHOE SUP
TAIWAN PAIHO LIMITED
TAKEYA USA
TANNER GOODS
TAVIK
TEAM WENDY
TECHNICHE INTERNATIONAL
TECHWORLD INDUSTRIES, LTD.
TEJIDO
TEMPERCRAFT
TENKARA ROD CO.
TENSE WOODEN WATCHES
TENTREE
TENTSILE
TERRA NOVA EQUIPMENT, LTD.
TERRY BICYCLES
TESH SPORTS
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 88 6/27/16 4:19 PM
Ledlenser H7R.2Ledlenser SEO 7R.2
The world wakes. Stars spill onto sky. Heartbeat in your ears. It’s like that. Do what you love for as long as you want with your trusty, rechargeable Ledlenser light. Visit us at booth 7041
BE OUT BEFORE DAYBREAK & AFTER NIGHTFALL.
2016 OR Ads_v3.indd 1 6/8/16 10:11 AMDAY0_PARTIALS_ORD_S_2016.indd 88 6/27/16 5:00 PM
TEXBASE, INC.
TEXSPORT
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
TH ZIPPER. LTD.
THE LANDMARK PROJECT
THE NORTH FACE
THE SHADY BREEZE
THE SOZE GROUP DISTRIBUTORS, INC.
THERMACELL HEATED PRODUCTS
THERMACELL REPELLENTS, INC.
THERMOS, LLC
THOMAS BATES
THREADS 4 THOUGHT
THREE ZOOM INTERNATIONAL, INC.
THULE
TIFOSI OPTICS, INC.
TIGER BALM
TIGER TAIL USA
TIKI TOSS / MELLOW MILITIA
TILLEY ENDURABLES
TIMBERLAND
TIMBUK2
TIMEX
TITAN STRAPS
TOMMIE COPPER, INC.
TOMTOM
TOPO DESIGNS
TOTAL RESOURCES INTERNATIONAL
TOYSMITH
TRAVELERS CLUB
TRAVELING BREEZE
TRAVELON
TRIBE ONE OUTDOOR
TRIMMERS
TSI MANUFACTURING, LLC
TURBO TENT
TURTLE FUR
UGLY MUGZ
UKAI KAYAK
ULTIMATE DIRECTION, INC.
ULTRASPIRE
UNCHARTED SUPPLY CO.
UNCHARTED WATERCRAFT
UNIQUE BATIK
UNITED BY BLUE
UNITED LEGWEAR
UST BRANDS
VAGABOND
VALUE MAX PRODUCTS
VAPUR
VARGO
VERISTRIDE
VOLTAIC SYSTEMS
W. L. GORE & ASSOC., INC./ COF
W. L. GORE & ASSOCIATES, INC.
W.R. CASE & SONS CUTLERY CO.
WALLAROO HAT COMPANY
WATER SPORTS, LLC
WATERFORD PRESS
WAZOO SURVIVAL GEAR, LLC
WELLTERN ENTERPRISE CO., LTD.
WENONAH CANOE, INC.
WESTFIELD OUTDOORS, INC.
WHIPPER
WHITE SIERRA
WHITE WING LABEL
WIDE WORLD BUSINESS, INC.
WIGWAM MILLS, INC.
WILD AND WOLF
WILLIAMSON-DICKIE MFG.
WIND WARRIOR
WISE COMPANY
WISE OWL SHOP
WOOJIN PLASTIC
WOOLRICH
WOOSUNG CO., LTD.
WORLD FAMOUS SPORTS
WOW WORLD OF WATERSPORTS
WRIGHTSOCK
WYNIT
WYNIT DISTRIBUTION
XDYNAMICS
XIAMEN BRIGHTBERG OUTDOOR PRODUCTS CO., LTD.
XSHOT, INC.
YAKATTACK
YAKTRAX
YATRA
YT INT’L GROUP, INC.
ZAMST
ZANHEADGEAR & BOBSTER EYEWEAR
ZEAL OPTICS
ZENSAH PERFORMANCE APPAREL
ZING ANYTHING, LLC
ZIPPO
ZODI OUTBACK GEAR
ZOGGS/CABANA SPORTS/ KONG
ZOKU
ZOOTILITY TOOLS
ZUCA, INC.
ZUKE’S, LLC
Footwear37.5 / COCONA, INC.
5.11
707 SIXKA (TACTICAL GEAR)
ACORN A DIVISION OF TOTES ISOTONER
ADIDAS OUTDOOR
AETREX WORLDWIDE
ALEGRIA SHOES
ALTERA ALPACA
ALTRA RUNNING
APARSO (FUJIAN) SPORTSWEAR CO., LTD.
ARC’TERYX EQUIPMENT
ARIAT INTERNATIONAL
ASOLO USA
ASTRAL
AUSTRALIA LUXE COLLECTIVE
BACKPACKER APPAREL
BAFFIN, INC.
BEARPAW
BED STU
BIRKENSTOCK USA
BLUNDSTONE
BOA TECHNOLOGY
BODY GLOVE
BOGS FOOTWEAR
BOREAL USA
BORN SHOES
BROOKS SPORTS
BRUNTON
BUSHMAN OUTFITTERS, LLC
BUTLER
BUTORA, INC.
CAMP USA, INC.
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 89 6/27/16 4:19 PM
Insole Solutionsfor Outdoor Sports
Booth #32199(behind Keen)
F E E T C O M P L E T E
Masterfitinc.com(914) 944-9038
DAY0_PARTIALS_ORD_S_2016.indd 89 6/27/16 5:01 PM
90 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
CAT FOOTWEAR
CELLIANT
CHACO
CHAOS HATS
CHEMOURS
CLARKS
CO & GI, INC.
COBIAN
COLE HAAN
CRABBY GEAR
CRESSI
CROCS, INC.
CUDAS FOOTWEAR
DANNER
DANSKO
DIBA TRUE AND TESTOSTERONE SHOES
DIGITSOLE
DIRTY LAUNDRY
EARTH FOOTWEAR
ECCO USA
EMU AUSTRALIA
EVOLV SPORTS
FIBER AND YARN PRODUCTS
FITFLOP
FITS
FIVE TEN
FJALLRAVEN
FLOPEEZE INTERNATIONAL LIMITED
FORSAKE, INC.
FREEWATERS
G.H. BASS & CO.
GARMONT
GATOR SPORTS
GB LIGHT
GIANT KNITTING, CO., LTD.
GRABBER INC. / HEATMAX, INC.
GREAT TRANGO HOLDINGS
GRIP SOCKS
GUMBIES
HAFLINGER
HANG TEN HEADWEAR AND ACCESSORIES / OTTO
HARI MARI
HEAT FACTORY USA
HELLY HANSEN
HI-TEC SPORTS USA
HOKA ONE ONE
HOOD RUBBER COMPANY
HUSH PUPPIES
ICEBUG TRACTION FOOTWEAR
IMMURON
INDOSOLE
INJINJI, INC.
ITASCA FOOTWEAR
JACK WOLFSKIN GMBH & CO., KGAA
JAMBU & CO.
JOBE SPORTS
KAMIK
KEEN
KHOMBU
KOKATAT
KOMPERDELL
KOVEA CO., LTD.
L&C GLOBAL CORPORATION
LA SPORTIVA N.A., INC.
LAMO FOOTWEAR
LANDS’ END FOOTWEAR
LEGEND COMPRESSION WEAR
LEVEL SIX INCORPORATED
LOWA BOOTS, LLC
LUNA SANDALS
MAD ROCK CLIMBING
MALIBU SANDALS
MAMMUT
MATISSE FOOTWEAR
MCNETT CORPORATION
MERRELL
MICROBAN INTERNATIONAL
MINNETONKA MOCCASIN
MISHMI TAKIN INTERNATIONAL
MONDEOX SPA
MUCK BOOTS, XTRATUF, OLIVER, RANGER
MYMAYU
NAOT FOOTWEAR
NATIVE SHOES
NEW BALANCE ATHLETIC SHOE INC.
NEW BDNY INTERNATIONAL TRADING, INC.
NIFCO
NILIT
NORTHSIDE
NRS
O’NEILL WETSUITS
OBOZ FOOTWEAR
OLUKAI
OS1ST
OTBT
OTZ SHOES
PACIFIC TRAIL
PAKEMS
PEET DRYER
PLUSFOAM
POWERSTEP
PRIMALOFT, INC.
PROPET USA, INC.
QUIKSILVER WATERMAN
RAMIECT
REEF
RIDER SANDALS
RUFFWEAR
RUGGED SHARK
RUST & SALT / GLERUPS / DUCKFEET
SAKROOTS
SALOMON
SANUK
SCARPA NORTH AMERICA, INC.
SCENTLOK TECHNOLOGIES
SCOTT SPORTS
SHAOXING NAISHANG GARMENT CO., LTD.
SHOWAFLOPS
SIMPLE
SKECHERS
SMITH OPTICS
SO ILL
SOLE
SONAL INDUSTRIES CO., LTD.
SORBOTHANE PERFORMANCE INSOLES
SOURCE VAGABOND SYSTEMS, LTD.
SPEEDO
SPENCO MEDICAL CORPORATION
SPERRY
STANSPORT
STOHLQUIST WATERWARE
SUICOKE
TAOS FOOTWEAR
TESH SPORTS
TEVA
TEXBASE, INC.
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
THE NORTH FACE
THE ROCKPORT GROUP
THE SOZE GROUP DISTRIBUTORS, INC.
THERMACELL HEATED PRODUCTS
THOMAS BATES
TIMBERLAND
TITEX - TIZIP WATERPROOF ZIPPER
TRAVELON
TREDAGAIN
TREKSTA
TURTLE FUR
TWISTED X
UNDER ARMOUR
UNITED BY BLUE
VARGO
VASQUE OUTDOOR FOOTWEAR
VERISTRIDE
VIBRAM USA
W. L. GORE & ASSOC., INC./ COF
W. L. GORE & ASSOCIATES, INC.
WASHINGTON SHOE COMPANY
WIDE WORLD BUSINESS, INC.
WILLIAMSON-DICKIE MFG.
WISE OWL SHOP
WOLVERINE FOOTWEAR AND APPAREL
WORLD FAMOUS SPORTS
WRIGHTSOCK
XERO SHOES
YT INT’L GROUP, INC.
ZAMBERLAN USA
Hardgoods12 SURVIVORS
360FLY
37.5 / COCONA, INC.
3M™ THINSULATE™ INSULATION
ACCENT & CANNON PADDLES
ACECAMP
ADVANCED ELEMENTS, INC.
ADVENTURE MEDICAL KITS
AETREX WORLDWIDE
AFFORDABLE BRANDS, LLC
AGAWA CANYON, INC.
AIR BOX CO., LTD.
AIRE INC.
ALCHEMY EQUIPMENT
ALITE DESIGNS / BOREAS GEAR
ALPS MOUNTAINEERING
AMBER HOOK MANUFACTURER CO., LTD.
ANJI INTERNATIONAL
AQUA LILY PRODUCTS, LLC
AQUA MARINA
AQUAPAC
ARC’TERYX EQUIPMENT
ART IN SURF
ASANA CLIMBING
AUTEL ROBOTICS
AVOCADO, LLC
B4ADVENTURE
BACKPACKER’S PANTRY
BALLUCK OUTDOOR GEAR CORP.
BAREBONES LIVING
BELLMART INDUSTRIAL CO. (GREAT KING GROUP)
BENCHMADE KNIFE COMPANY
BENDING BRANCHES
BERGANS OF NORWAY / ALLY CANOES
BERNZOMATIC
BESTWAY USA, INC.
BIC SPORTS
BIG AGNES
BIG KAT BUGGY, LLC
BIG SKY INTERNATIONAL
BIOLITE
BLACK DIAMOND EQUIPMENT
BLUE RIDGE CHAIR WORKS
BLUE RIDGE KNIVES
BLUE FREEDOM
BLUEWATER ROPES
BOARDWORKS SURF (PAPA HANA)
BODY GLOVE
BOTE
BRIGHT PATH LED
BRIGHTZ, LTD.
BUCK KNIVES, INC.
BUSHNELL OUTDOORS
BUTORA, INC.
BYER OF MAINE
CALIFORNIA BOARD COMPANY
CAMELBAK PRODUCTS
CAMP CHEF
CAMP USA, INC.
CAMPFIRE MEALS
CANYON COOLERS
CARABINERS IND. CO., LTD.
CARAVAN SPORTS
CARIBEE AUSTRALIA
CARVER SKATEBOARDS
CASCADE DESIGNS
CATARACT OARS/ADVANCED COMPOSITES, INC.
CATEYE AMERICA, INC.
CELESTRON
CENTURY CAMPING / KAY HOME PRODUCTS
CHAINLON ALLIANCE (CHAIN YARN CO., LTD. / ACHIEVETEX CO., LTD. / DURAMAX GLOBAL GROUP/ KUSUMGAR CORP.)
CHEMOURS
CHENGDU DUOJI OUTDOOR PRODUCTS CO., LTD.
CHICOBAG
CIXI TECSONG ROTOMOLDING CO., LTD.
CLEANWASTE, INC.
COAST PRODUCTS
COBRA
COCAM INTERNATIONAL ENTERPRISES, LTD.
COCOON BY DESIGN SALT
COGHLAN’S, LTD.
COLONIAL KNIFE CORP.
CONFLUENCE OUTDOOR
CORDURA FABRICS
COTOPAXI
COUNTER ASSAULT BEAR & PEPPER SPRAY
CRAZY CREEK PRODUCTS
CRESSI
CRUX
D&H DISTRIBUTING
DALIAN EAGLESIGHT CORP., LTD.
DEEPER, UAB
DELORME
DELTA KAYAKS
DEUTER USA
DGL GROUP, LTD.
DIABLO PADDLESPORTS
DISC-O-BED
DISCRAFT, INC.
DJI
DOMETIC
DONJOY PERFORMANCE
DORCY INTERNATIONAL, INC.
DOWN RIVER EQUIPMENT
DOYLE SUP
DYNAMIC DISCS
DYNEEMA
E-Z UP INTERNATIONAL
EAGLE CREEK
EAGLES NEST OUTFITTERS (ENO)
ECOVESSEL
EDELRID NORTH AMERICA
EMERGENCY ESSENTIAL
EMERSON KNIVES, INC.
ENERGIZER
EPIC KAYAKS & PADDLES
EQUIP OUTDOORS
ESTWING MFG. CO.
EUSEBIO SPORTING CO., LTD.
EVERNEW
EXCALIBUR DMM
EXPED
FENG YI OUTDOOR LEISURE EQUIPMENT ENTERPRISE CO., LTD.
FENIX LIGHTING
FIN FUN
FIREBUGGZ
FITTERFIRST (FITTER INT’L INC.)
FIXE HARDWARE, INC.
FORWARD MAUI
FOUNDTON COMPANY, LTD.
FUTUREBEACH LEISURE PRODUCT
FUTURES FINS, LLC
GB LIGHT
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 90 6/27/16 4:19 PM
GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRANDPolygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.
A CLIMATE-SMART APPROACHUp to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.
2/3
“It’s a silver salt fabric treatment that prevents your gear, like the multi-sport R1 Hoody [Patagonia], from stinking so you do not have to wash it as much. That extends the lifespan and shrinks the environmental impact (and simply keeps you from stinking). Triple win.”
— GrindTV by Heather Hansman, March 2016
Wear More. Wash Less®
Polygiene Odor Control Technology
GOOD FOR THE PLANET · GOOD FOR THE CONSUMER · GOOD FOR YOUR BRANDPolygiene Odor Control Technology is a durable, effective and sustainable textile treatment that uses naturally occurring silver salt to stop the growth of odor-causing bacteria. The result? You can wear more and wash less.
A CLIMATE-SMART APPROACHUp to 2/3 of a garment’s environmental impact occurs during consumer use—Polygiene’s unique odor-control technology allows users to wear garments longer, cutting down on the water and energy use associated with washing and drastically reducing the garment’s carbon footprint.
2/3
“It’s a silver salt fabric treatment that prevents your gear, like the multi-sport R1 Hoody [Patagonia], from stinking so you do not have to wash it as much. That extends the lifespan and shrinks the environmental impact (and simply keeps you from stinking). Triple win.” — GrindTV by Heather Hansman, March 2016
Wear More.Wash Less®Wash Less®Wash LessPolygiene Odor Control Technology
MEET US AT ORSM 2016BOOTH 40051
polygiene.com
DAY0_POLYGIENE_ORD_S_2016.indd 1 6/14/16 12:33 PM
AKU North America
Alchemy Equipment
Alternative
Arcade Belts Inc
Bedrock Sandals
Bureo
Coal Headwear
Coalatree
Dish and Duer
Duckworth Inc.
Emmons Manufacturing Company
Endurance Conspiracy
Epic Provisions
Ethnotek Bags
Feller
Flylow Gear
Freewaters
Green Goo
Hari Mari
Hasta
heimplanet
Herschel Supply Co. Ltd.
Hood Rubber Company
Howler Brothers
Indigo by lucy
Indosole
Iron & Resin
Juniper Ridge
Kammok
Katin
Locally Grown Clothing Co.
Malibu Sandals
Maloja
MiiR
Mizzen+Main
Native Shoes
NAU International inc - Millican
Nena & Co
Norton Point
Olukai
Opinel
Oru Kayak
Parks Project
Peak Design
Pendleton
Pendleton Surf
Poler Stu�
Ridgemont Outfitters
Rocky Mountain Underground/RMU
SEEA
Shwood Eyewear
Solo Eyewear
Swrve Inc
Synergy Organic Clothing
Tanner Goods
Tavik
Tejido
Tenkara USA
Tense Wooden Watches
tentree
Teva
The Landmark Project
Topo Designs
Uncharted Supply Co.
VSSL
Vuori
Yellow Leaf Hammocks
ZEAL Optics
C U R R E N T E X H I B I T O R S
A U G U S T 3 - 6 , 2 0 1 6 S A L T L A K E C I T Y , U T
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DAY0_EMERALD EXPO 3_ORD_S_2016.indd 1 6/17/16 4:32 PM
PRE-SHOW EDITION 93
OUTDOOR RETAILER EXHIBITOR LIST
GCI OUTDOOR
GENERAC POWER SYSTEMS
GENESIS ARCHERY
GERBER
GIBBON SLACKLINES
GLOBAL SUN GROUP, LTD.
GOMOTION
GOPRO
GRABBER, INC. / HEATMAX, INC.
GRAND INTL EXHIBITION CO., LTD.
GRAND TRUNK
GRANITE GEAR
GRAYL
GREAT TRANGO HOLDINGS
GREEN SUPPLY, INC.
GREENLAND SALES CORPORATION
GRIP ON TOOLS
GRIZZLY COOLERS, LLC
GSI OUTDOORS
GUARD DOG SECURITY
HALA GEAR SUP
HAMBOARDS
HAMMOCK BLISS
HANS GLOBAL / PACIFIC FLY
HEAD WATER SPORTS
HEAT FACTORY USA
HEIMPLANET
HENNESSY HAMMOCK
HERSCHEL SUPPLY CO., LTD.
HIGH PEAK OUTDOORS AND MOOSE COUNTRY GEAR
HIGH ROLLER USA
HILLEBERG THE TENTMAKER
HOBIE
HONEY STINGER
HOVEN VISION
HURRICANE AQUASPORTS
HYBRIDLIGHT
HYDRO FLASK
I PLAY., INC.
ICE AGE TRAIL ALLIANCE
IGLOO PRODUCTS CORP.
IMMURON
INCASE DESIGNS
INNOVA KAYAK
INSOTECT, LTD.
INVENTIST, INC.
JABRA
JACKSON KAYAK
JAMES BAROUD USA
JETFLOW - LEDGE SPORTS
JOBE SPORTS
JOHNSON OUTDOORS - EUREKA, JETBOIL, SILVA
JOHNSON OUTDOORS WATERCRAFT
K3
KALA BRAND MUSIC CO
KAMP-RITE TENT COT, INC.
KANULOCK
KATADYN NORTH AMERICA
KAYAK DISTRIBUTION
KEEN COMMUNITY SPACE
KELTY
KENTEX CORPORATION
KENYON CONSUMER PRODUCTS
KERSHAW AND ZERO TOLERANCE KNIVES
KIJARO
KL OUTDOOR
KLECKER KNIVES
KLYMIT
KM HAWAII
KODAK PIXPRO
KOKOPELLI PACKRAFT
KOMPERDELL
KORR LIGHTING
KOVEA CO., LTD.
KUTMASTER
KWIK TEK / AIRHEADSUP / YUKON CHARLI’S
LA CROSSE TECHNOLOGY
LA SPORTIVA N.A., INC.
LAIN HONG SHING YEH CO., LTD.
LAKESHORE PADDLEBOARD CO.
LANEX / TENDON BRAND
LEATHERMAN TOOL GROUP
LEKI USA
LEVEL SIX INCORPORATED
LEWIS N. CLARK / LCI BRANDS
LIFEGEAR
LIFELINE FIRST AID, LLC/ ICY HOT HYDRATION, LLC
LIFESTRAW
LIFETIME PRODUCTS, INC.
LIGHTSTAR CORP
LIVING WELL INNOVATIONS
LODGE CAST IRON
LOMAK INDUSTRIAL CO., LTD.
LUCKY BUMS
LUCY ACTIVEWEAR
LUME CUBE
LUMINAID
LUMO BODYTECH
LUNATEC GEAR
LXV OUTDOOR
MAC SPORTS
MAD ROCK CLIMBING
MALONE AUTO RACKS
MAMMUT
MARMOT MOUNTAIN, LLC
MAZAMA DESIGNS
MCNETT CORPORATION
MEDICINES GLOBAL
METOLIUS CLIMBING
MIIR
MINDLAB AMERICAS, INC.
MISTY MOUNTAIN
MOJO OUTDOORS
MONS PEAK IX
MONTEREY MILLS, INC.
MOTHER DIRT
MOTIONIZE
MOUNTAIN HARDWEAR
MOUNTAINSMITH
MPOWERD, INC.
MYSTERY RANCH
NAISH
NANUK BY PLASTICASE, INC.
NATIONAL OUTDOOR LEADERSHIP SCHOOL
NATURAL LIFE
NAVITAS NATURALS
NEMO EQUIPMENT, INC.
NICROS CLIMBING WALLS
NIFCO
NIKON, INC.
NINGBO JING QUAN IMPORT AND EXPORT CO., LTD.
NORTON POINT
NRS
NTK OUTDOOR
O’NEILL WETSUITS
OGOSPORT, LLC
OLD MOUNTAIN, LLC / BLACK SWAMP HOUSEWARES
OLIGHT
OLIVET
OLYMPIA
OMEGA PACIFIC
OMEGABRANDESS DISTRIBUTION
ONEWHEEL
ORU KAYAK
OSPREY PACKS
OUTDOOR COLLECTIVE
OUTDOOR PRODUCTS
OUTDOOR RECREATION COMPANY OF AMERICA (ORCA)
OXX, INC.
OZWEST, INC.
PACSAFE
PATAGONIA, INC.
PATIO ESSENTIALS
PAU HANA SURF SUPPLY
PELICAN INTERNATIONAL
PELICAN PRODUCTS
PETZL AMERICA
PICNIC TIME, INC.
PLUSFOAM
POINT 65 SWEDEN
POPFOAM
POWER PRACTICAL
PRINCETON TEC
PRISM KITE TECHNOLOGY
PROFORCE EQUIPMENT, INC.
PS-BRANDS
QIAOYU (USA), INC.
RAB USA
RAINBURST, INC.
RAMBO BIKES
RAPIDPURE, INC. WATER FILTRATION
RAVE SPORTS
RELIANCE PRODUCTS, LTD.
RENOGY SOLAR
RIO ADVENTURE
ROADSHOWER.COM
ROBERT FALKENHAYN
ROC GEAR, INC.
ROCK EXOTICA
ROCK-ON
ROME INDUSTRIES
RUFFWEAR
RUMBLE ROLLER/STI
RUSSCO III, INC.
SAFEGO
SAKROOTS
SALAMANDER PADDLE GEAR
SAWYER PADDLES AND OARS
SAWYER PRODUCTS, INC.
SAXX UNDERWEAR CO.
SCOTT SPORTS
SEA EAGLE BOATS, INC.
SEA TO SUMMIT
SEA-LECT DESIGNS
SECUR PRODUCTS
SEGWAY, INC.
SIC MAUI
SIERRA DESIGNS
SILYNX COMMUNICATIONS
SLACKLINE INDUSTRIES
SLUMBERJACK
SLYDE HANDBOARDS
SMC - SEATTLE MANUFACTURING CORPORATION
SMITH OPTICS
SNOWPEAK
SO ILL
SOAKUSA
SOG KNIVES AND TOOLS
SORBOTHANE PERFORMANCE INSOLES
SOTO USA, INC.
SOURCE VAGABOND SYSTEMS, LTD.
SPAREHAND PADDLESPORTS / STONEMAN SPORTS
SPEED CINCH, INC.
SPEEDO
SPIKEBALL, INC.
STANSPORT
STARBOARD SUP
STELLAR KAYAKS & SURF SKIS
STERLING ROPE COMPANY, INC.
STERNO PRODUCTS
STOHLQUIST WATERWARE
STREETWISE SECURITY PRODUCTS
STRIKER
STRONGBACK CHAIRS
STUBBY STRIP + CHEERS SUNGLASSES
SULI
SUN COMPANY, INC.
SUN SMILE / KING’S POND
SUNFLAIR SOLAR OVENS
SUPEREYE PRODUCTS CO.
SURF TECHNICIANS
SURVIVAL MEDICAL
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SWURFER
SYLVANSPORT
TAHOE SUP
TANNER GOODS
TEAR-AID REPAIR PATCHES
TECHWORLD INDUSTRIES, LTD.
TENKARA ROD CO.
TENKARA USA
TENTSILE
TEPUI TENTS, LLC
TERRA NOVA EQUIPMENT, LTD.
TERVIS
TEXOLLINI, INC.
TEXSPORT
THE SHADY BREEZE
THERM-A-REST
THERMOS, LLC
TIGER TAIL USA
TIMBUK2
TITAN STRAPS
TITEX - TIZIP WATERPROOF ZIPPER
TOAKS OUTDOOR, INC.
TOMTOM
TORNADOCAM
TOTAL RESOURCES INTERNATIONAL
TRAVELCHAIR COMPANY
TRAVELING BREEZE
TRIMMERS
TSI MANUFACTURING, LLC
TURBO TENT
UKAI KAYAK
ULTIMATE DIRECTION, INC.
UNCHARTED SUPPLY CO.
UNITED BY BLUE
VAGABOND
VALUE MAX PRODUCTS
VARGO
VSSL
VULY
W. L. GORE & ASSOCIATES, INC.
W.R. CASE & SONS CUTLERY CO.
WATER SPORTS, LLC
WATERFORD PRESS
WENONAH CANOE, INC.
WESTERN MOUNTAINEERING
WESTFIELD OUTDOORS, INC.
WHAM-O
WHIPPER
WIND WARRIOR
WOOJIN PLASTIC
WOOSUNG CO., LTD.
WOW GEAR, LLC
WOW WORLD OF WATERSPORTS
XCEL
XDYNAMICS
XIAMEN BRIGHTBERG OUTDOOR PRODUCTS CO., LTD.
XTRAORDIN AIR TOYS
YAKIMA
YELLOW LEAF HAMMOCKS
YETI
YT INT’L GROUP, INC.
ZHEJIANG SUNSHINE LEISURE PRODUCTS CO LT
ZIPPO
ZODI OUTBACK GEAR
ZOGGS/CABANA SPORTS/ KONG
ZOKU
ZOOTILITY TOOLS
Softgoods12 SURVIVORS
32 DEGREES
37.5 / COCONA, INC.
3M™ THINSULATE™ INSULATION
707 SIXKA
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 93 6/27/16 4:19 PM
94 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
ACA | CANOE-KAYAK-SUP-RAFT-RESCUE
ACECAMP
ACEL
ACOTEX FABRIC & GARMENT
ADIDAS OUTDOOR
ADVANCED ELEMENTS, INC.
AFTCO CLOTHING / GUY HARVEY
AIR BOX CO., LTD.
ALCHEMY EQUIPMENT
ALTERA ALPACA
ALTERNATIVE
AMERICAN BACKCOUNTRY
AMERICAN DEL ADVANTAGE INC.
ANITA ACTIVE
ANJI INTERNATIONAL
AO COOLERS
APARSO (FUJIAN) SPORTSWEAR CO., LTD.
AQUA LILY PRODUCTS, LLC
ARC’TERYX EQUIPMENT
ARCTIC COOL
ARIAT INTERNATIONAL
ASANA CLIMBING
ASF GROUP / CLARK TEXTILE CO.
AVENTURA CLOTHING
AVOCADO, LLC
B & B ACCESSORIES, INC.
B6-PLUS: ANABOLIC LABORATORIES
BABIATORS, LLC
BACKPACKER APPAREL
BAGGALLINI
BAR MITTS
BAREBONES LIVING
BELLMART INDUSTRIAL CO. (GREAT KING GROUP)
BERGANS OF NORWAY / ALLY CANOES
BERNE APPAREL COMPANY
BEYOND CLOTHING
BIG AGNES
BIMINI BAY OUTFITTERS
BIOSPIRED FITNESS AND OUTDOOR
BISON DESIGNS, LLC
BLACK DIAMOND EQUIPMENT
BLOQUV
BLUE RIDGE KNIVES
BLUEWATER ROPES
BLUNT UMBRELLAS
BODY GLOVE
BOREAL USA
BOSTON LEATHER, INC.
BREDI SALSA
BRIDGEDALE NORTH AMERICA
BROOKS SPORTS
BROOKWOOD COMPANIES, INC.
BRUNTON
BUFFALO OUTDOORS
BURLINGTON INDUSTRIES
BUSHMAN OUTFITTERS, LLC
BUTORA, INC.
CAMELBAK PRODUCTS
CAMMI AND COMPANY
CAMP USA, INC.
CAMPFIRE MEALS
CANADA GOOSE, INC.
CARHARTT, INC.
CARIBEE AUSTRALIA
CAROL TEXTILE CO., LTD.
CARVE DESIGNS
CARVICO S.P.A.
CASTAWAY TRAVEL HAMMOCKS
CAT APPAREL
CELLIANT
CENTURY CAMPING / KAY HOME PRODUCTS
CEP COMPRESSION
CHAINLON ALLIANCE ( CHAIN YARN CO., LTD. / ACHIEVETEX CO., LTD. / DURAMAX GLOBAL GROUP/ KUSUMGAR CORP.)
CHAPUL CRICKET ENERGY BARS
CHEMOURS
CHIA HER INDUSTRIAL CO., LTD.
CHUMS-BEYOND COASTAL
CIRQUE MOUNTAIN APPAREL
CLIMAWEAR
CLOTHING ARTS
CLUB RIDE APPAREL
COCAM INTERNATIONAL ENTERPRISES, LTD.
COCOON BY DESIGN SALT
COMPASS360
CONFLUENCE OUTDOOR
CONNER HATS
COOLVISIONS® BY FIBERVISIONS
CORDURA FABRICS
COTOPAXI
COVA
COVILLE, INC.
CRABBY GEAR
CRAGHOPPERS, LLC
CREATIVE OUTDOOR DISTRIBUTOR
CRESSI
CRUX
CW-X, WACOAL SPORTS SCIENCE CORP.
DAKOTA GRIZZLY
DALIAN EAGLESIGHT CORP., LTD.
DANALCO, INC. / HANZ EXTREMITY WEAR
D-CURVE USA
DELTA KAYAKS
DESIGNER TEXTILES INTERNATIONAL
DISH AND DUER
DJI
DOWNLITE
DRIRELEASE / OPTIMER BRANDS
DUCKWORTH, INC.
DUPONT SORONA
DYNAMIC DISCS
DYNEEMA
EASTERN WARMTH, INC.
EASTMAN PERFORMANCE FIBERS
ECLAT TEXT CO., LTD.
ECOTHS
ELEVENPINE
EMMONS MANUFACTURING COMPANY
ENDURANCE CONSPIRACY
ENOVE S.R.L.
ESEE KNIVES / RANDALL’S ADVENTURE & TRAINING
ETHNOTEK BAGS
EUROTEX
EVEREST TEXTILE CO., LTD.
EVOLV SPORTS
EXCALIBUR DMM
EXOFFICIO
EXPERT BRAND
FELLER
FIBER AND YARN PRODUCTS
FILSON
FIN FUN
FINC.OGNITO, INC.
FISHOUFLAGE
FITLETIC
FITTERFIRST (FITTER INT’L INC.)
FJALLRAVEN
FLEXFIT/YUPOONG
FLOWFOLD
FLYING TEX
FLYLOW GEAR
FORWARD MAUI
FOUNDTON COMPANY, LTD.
FREE COUNTRY, LTD.
FREE FLY APPAREL
FREE NATURE
FROGG TOGGS
FROST RIVER
FUTUREBEACH LEISURE PRODUCT
G.H. BASS & CO.
GB LIGHT
GIANT KNITTING, CO., LTD.
GLOBAL MERINO
GOMOTION
GRABBER, INC. / HEATMAX, INC.
GRAMICCI
GRAND INTL. EXHIBITION CO., LTD.
GRAND TRUNK
GRANDETEX DEVELOPMENT CO., LTD.
GREAT TRANGO HOLDINGS
GREEN GURU
GREGORY MOUNTAIN PRODUCTS
GUARD DOG SECURITY
HAIKU
HALA GEAR SUP
HAMMOCK BLISS
HANG TEN HEADWEAR AND ACCESSORIES / OTTO
HANS GLOBAL / PACIFIC FLY
HASTA SPORTING, LLC
HEAD WATER SPORTS
HEIMPLANET
HELLY HANSEN
HERSCHEL SUPPLY CO., LTD.
HEYBO
HIGH PEAK USA / OUTDOORLIFE
HIGH SIERRA
HIPPYTREE
HOBIE
HOME STATE APPAREL
HONEY STINGER
HOOK & TACKLE
HORN LEGEND
HOWLER BROTHERS
HURRICANE AQUASPORTS
HYPERBOLA TEXTILE CO., LTD.
I PLAY., INC.
IBEX OUTDOOR CLOTHING
ICEBREAKER
ICHIMURA SANGYO CO., LTD.
IGLOO PRODUCTS CORP.
IMMERSION RESEARCH
IMMURON
INCASE DESIGNS
INDIGENOUS
INJINJI, INC.
INSOTECT, LTD.
INTEX RECREATION CORP.
INVISIBLE SHOWER
IRON & RESIN
JACKSON KAYAK
JANA
JGR COPA, LLC
JIANGSU ACOME OUTDOOR PRODUCTS CO., LTD.
JWM WHOLESALE, INC.
K AND K CLOTHING ACCESSORIES CO., LTD.
KAKADU TRADERS AUSTRALIA, INC.
KAMP-RITE TENT COT, INC.
KAVU, INC.
KEEN COMMUNITY SPACE
KENTEX CORPORATION
KENYON CONSUMER PRODUCTS
KILLTEC NA, INC.
KITENG, INC.
KNIX WEAR
KOKATAT
KOMPERDELL
KOVEA CO., LTD.
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 94 6/27/16 4:19 PM
U.S./Canada: [email protected] 732.530.1976Europe: [email protected] +44.1756.702100
www.conceptiii.com
ORSM16 Booth 40051
Look to us for successful textile ideas
DAY0_PARTIALS_ORD_S_2016.indd 94 6/27/16 5:01 PM
KRIMSON KLOVER
KUHL
KUJU COFFEE
KUTMASTER
KWIK TEK / AIRHEADSUP / YUKON CHARLI’S
LA CROSSE TECHNOLOGY
LA SPORTIVA N.A., INC.
LAKESHORE PADDLEBOARD CO.
LANDWAY INTERNATIONAL CORP
LEVEL SIX INCORPORATED
LEWIS N. CLARK / LCI BRANDS
LIBERTY MOUNTAIN
LIVE EYEWEAR - COCOONS
LOCALLY GROWN CLOTHING CO.
LOLË
LONG ADVANCE INT’L CO., LTD.
LORPEN NORTH AMERICA/TERNUA
LP SUPPORT
LUCKY BUMS
LUCY ACTIVEWEAR
LUMINAID
LUMO BODYTECH
LUNA PACKAGING, LLC
LYNX HOOKS SYSTEMS, LLC
MAD ROCK CLIMBING
MAGNATEX, INC.
MAMMUT
MANHATTAN PORTAGE / TOKEN BAGS
MARMOT MOUNTAIN, LLC
MATADOR
MAXIM CLIMBING ROPES
MAXLAND SPORTSWEAR INDUSTRIAL CO., LTD.
MEDICINES GLOBAL
MERIDIAN LINE
MESSAGE FACTORY
MFI INTERNATIONAL
MICROBAN PRODUCTS COMPANY
MILCO INDUSTRIES, INC.
MINDSHIFT GEAR
MINUS33 MERINO WOOL CLOTHING
MISHMI TAKIN INTERNATIONAL
MISSION BELT CO
MISTY MOUNTAIN
MIZZEN+MAIN
MOTHER DIRT
MOUNTAIN EQUIPMENT
MOUNTAIN HARDWEAR
MOUNTAIN KHAKIS
MOXIE GEAR SHIN AND ANKLE GAITERS
MUDROOM BACKPACKS
MYPAKAGE
NAISH
NATIONAL OUTDOOR LEADERSHIP SCHOOL
NATURAL LIFE
NATURE’S BAKERY
NAU
NEW BDNY INTERNATIONAL TRADING, INC.
NEW TREND TEXTILE CO., LTD.
NIFCO
NILIT
NRIT
NRS
NTK OUTDOOR
O’NEILL WETSUITS
OJAI INTL
OLIVET
OLYMPIA USA
OMEALS
ON SIGHT EQUIPMENT, LTD.
OROS
ORTLIEB USA, LLC
ORU KAYAK
OS1ST
OUTDOOR PRODUCTS
OUTDOOR RESEARCH
PACIFIC TEAZE, INC.
PALMERCASH
PALTEX COMPANY, LTD.
PARKS PROJECT
PATAGONIA, INC.
PENDLETON
PETZL AMERICA
PICNIC TIME, INC.
PITTARDS PLC
PLUSFOAM
POLARMAX
PONTETORTO SPA
PRANA
PREMIERE FASHION CORP.
PRIMAL
PRIMALOFT, INC.
PRO-TEC ATHLETICS
PURNELL
QUIKSILVER WATERMAN
RA REFLECTIVE
RAB USA
RAMIECT
RAVE SPORTS
REALTREE BY GRACE IN LA
RED LEDGE
RED PADDLE CO.
REDEW
REFER TO SPECIAL REQUESTS
RETRO BRAND
ROC GEAR, INC.
ROCK-ON
ROXY OUTDOOR FITNESS
ROYAL ROBBINS
RUFFWEAR
RYAN MICHAEL
SALAMANDER PADDLE GEAR
SALOMON
SALUS MARINE WEAR, INC.
SANDPIPER OF CALIFORNIA
SANTA BARBARA BAR
SCENTLOK TECHNOLOGIES
SCOTT SPORTS
SCRUBBA BY CALIBRE8
SEA EAGLE BOATS, INC.
SEA-LECT DESIGNS
SEASONFIVE
SEEA
SENDERO PROVISIONS CO.
SHANGHAI HICON INDUSTRIAL CO., LTD.
SHEICO GROUP
SHENG YUAN TEXTILE CO., LTD.
SHERPA ADVENTURE GEAR
SIERRA DESIGNS
SINGTEX INDUSTRIAL CO., LTD.
SLUMBERJACK
SNOWPEAK
SO ILL
SONAL INDUSTRIES CO., LTD.
SOUTHERN WEAVING COMPANY
SPIBELT
SPIKEBALL, INC.
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 95 6/27/16 4:20 PM
PH
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O:
Jeff
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Ro
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Kri
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SANITASNATIVEYEWEAR.COMOR Booth #17040
DAY0_PARTIALS_ORD_S_2016.indd 95 6/27/16 5:02 PM
96 OUTDOOR RETAILER DAILY
OUTDOOR RETAILER EXHIBITOR LIST
SPIRIT JERSEY
SPRIGS
STARBOARD SUP
STELLAR KAYAKS & SURF SKIS
STERLING ROPE COMPANY, INC.
STOHLQUIST WATERWARE
STORMY KROMER
STREETWISE SECURITY PRODUCTS
SUNDEK
SUNNY SPECIAL DYEING & FINISHING CO., LTD.
SUNRIDGE FARMS
SUNWARRIOR
SURF TECHNICIANS
SWEET PROTECTION
SWRVE, INC.
SYNERGY ORGANIC CLOTHING
T / BOA
T1O2 & ALOHA UV
TANNER GOODS
TASC PERFORMANCE, INC.
TAVIK
TECHNICHE INTERNATIONAL
TEJIDO
TENTREE
TERRA NOVA EQUIPMENT, LTD.
TERRAMAR SPORTS
TERRY BICYCLES
TESH SPORTS
TEXOLLINI, INC.
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
THE LANDMARK PROJECT
THE ROCKPORT GROUP
THERMORE
THERMOS, LLC
THREADS 4 THOUGHT
THREE ZOOM INTERNATIONAL, INC.
THULE
TIGER TAIL USA
TILLEY ENDURABLES
TIMBUK2
TOAD&CO
TOPO DESIGNS
TORAY INTERNATIONAL AMERICA, INC.
TOTAL RESOURCES INTERNATIONAL
TRAVELON
TRESPASS USA
TRUE GRIT/DYLAN
TWEAVE, LLC
ULTRASPIRE
UNCHARTED SUPPLY CO.
UNDER ARMOUR
UNIQUE BATIK
UNITED BY BLUE
VAGABOND
VARGO
VASTRADE INTERNATIONAL (USA), INC.
VERTICAL DESIGN GROUP
VERTICAL SOURCE, INC.
VOLTAIC SYSTEMS
VUORI
W. L. GORE & ASSOCIATES, INC.
WALLAROO HAT COMPANY
WATERSHED, LLC
WATSON’S BODYWEAR
WENONAH CANOE, INC.
WESTERN MOUNTAINEERING
WESTFIELD OUTDOORS, INC.
WHIPPER
WHITE SIERRA
WHITE WING LABEL
WIDE WORLD BUSINESS, INC.
WIDEPLUS INTERNATIONAL CO., LTD.
WIND WARRIOR
WINGER FLOATS
WISE COMPANY
WISE OWL SHOP
WOOJIN PLASTIC
WOOSUNG CO., LTD.
WORLD FAMOUS SPORTS
WOW WORLD OF WATERSPORTS
XCEL
XIAMEN BRIGHTBERG OUTDOOR PRODUCTS CO., LTD.
YATRA
YETI
ZANHEADGEAR & BOBSTER EYEWEAR
ZENSAH PERFORMANCE APPAREL
ZOTEFOAMS, INC.
Raw Materials3M™ THINSULATE™ INSULATION
ALLIED FEATHER & DOWN
AMATERRACE, INC.
ASF GROUP / CLARK TEXTILE CO.
B & B ACCESSORIES, INC.
BEMIS ASSOCIATES
BEST PACIFIC TEXTILE (HONG KONG), LTD.
BURLINGTON INDUSTRIES
CALAMAI BY LANIFICIO BECAGLI
CARR TEXTILE / TEXWAX
CHAINLON ALLIANCE (CHAIN YARN CO., LTD. / ACHIEVETEX CO., LTD. / DURAMAX GLOBAL GROUP/ KUSUMGAR CORP.)
CHORI CO., LTD.
CONCEPT III TEXTILES INTERNATIONAL
COOLVISIONS® BY FIBERVISIONS
COVILLE, INC.
CYBERKNIT FABRICS
DEER CREEK FABRICS
DINGZING ADVANCED MATERIALS, INC.
DOWNLITE
DYNEEMA
EPO TECHNOLOGY CO., LTD.
ERICTEX FASHION CO., LTD.
EUROTEX
EVENT FABRICS
EVERSHIELD
FELIX COMPOUNDS
FIBER AND YARN PRODUCTS
FLOCUS
FORMOSA TAFFETA CO.
FRAMIS ITALIA SPA
GLOBAL MERINO
GRAND TEXTILE CO., LTD.
HANS GLOBAL / PACIFIC FLY
HO YU TEXTILE CO., LTD.
HOHENSTEIN INSTITUTE
HYOSUNG CORPORATION
HYPERBOLA TEXTILE CO., LTD.
IDEAL FASTENER CORPORATION
JML
JRC REFLEX
K AND K CLOTHING ACCESSORIES CO., LTD.
KOLON FASHION MATERIAL, INC.
LABTEX CO., LTD.
LUNA PACKAGING, LLC
MAGNATEX, INC.
MICROBAN PRODUCTS COMPANY
MITSUI BUSSAN TECHNO PRODUCTS CO., LTD.
MONTEREY MILLS, INC.
NIFCO
PAYEN - EUROPEAN STRETCH FABRICS
POLARTEC, LLC
PONTETORTO SPA
POWERFILM, INC.
RAMIECT
ROASTAR
SCENTLOK TECHNOLOGIES
SCHOELLER TEXTIL, USA
SEALON / BRISTEX CO., LTD.
SHIH CHUNG WEN
SINGTEX INDUSTRIAL CO., LTD.
SOUTHERN WEAVING COMPANY
SÜDWOLLE GROUP
SWISSTEX DIRECT, LLC
TA HSIN LONG TEXTILE LIMITED
TEIJIN FRONTIER CO., LTD.
TEXBASE, INC.
TEXOLLINI, INC.
TH ZIPPER. LTD.
TITEX - TIZIP WATERPROOF ZIPPER
TORAY INTERNATIONAL AMERICA, INC.
TOYOTA TSUSHO CORPORATION
TWEAVE, LLC
UNIFI MANUFACTURING, INC.
WOOJIN PLASTIC
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 96 6/27/16 5:12 PM
PURE NATURAL ENERGY
Organic Stinger Wa�esGluten Free Organic Stinger Wa�es Organic Energy Chews Snack Bars
Protein Chews Protein Bars Energy Bars Energy Gels
honeystinger.com
Gluten Free Wa�esand Snack Bars
NEW!
Photo: Noah Wetzel
See whats new at booth PV3105. We offer huge margins and free shipping on all show orders!
DAY0_PARTIALS_ORD_S_2016.indd 96 6/27/16 5:27 PM
YKK
YOUNGONE CORPORATION
Other360 CLOUD SOLUTIONS
3M™ THINSULATE™ INSULATION
ACA | CANOE-KAYAK-SUP-RAFT-RESCUE
ACCESS FUND
ACT LAB
ADNART, INC.
ALLIED FEATHER & DOWN
ALOE UP SUN & SKIN CARE PRODUCTS
AMATERRACE, INC.
AMERICAN EXPRESS OPEN
AMERICAN HIKING SOCIETY
AMERICAN TRAIL RUNNING ASSOCIATION
AQUAMIRA TECHNOLOGIES
ASF GROUP / CLARK TEXTILE CO.
ASSOCIATION OF OUTDOOR RECREATION & EDUCATION
B & B ACCESSORIES, INC.
BEMIS ASSOCIATES
BEST PACIFIC TEXTILE (HONG KONG), LTD.
BLUESIGN TECHNOLOGIES AG
BOGG’S TRAIL BUTTER
BOUNCE SUP BOARDS
BOXFOX
BREDI SALSA
BRIDGFORD FOODS CORPORATION
BURLINGTON INDUSTRIES
CALAMAI BY LANIFICIO BECAGLI
CAMPFIRE MEALS
CARABINERS IND. CO., LTD.
CARR TEXTILE / TEXWAX
CENTRIC SOFTWARE
CHAINLON ALLIANCE (CHAIN YARN CO., LTD. / ACHIEVETEX CO., LTD. / DURAMAX GLOBAL GROUP/ KUSUMGAR CORP.)
CHAPUL CRICKET ENERGY BARS
CHORI CO., LTD.
COMMERCE TOOLS
CONCEPT III TEXTILES INTERNATIONAL
COOLVISIONS® BY FIBERVISIONS
COTTON INCORPORATED
COVILLE, INC.
CYBERKNIT FABRICS
DEER CREEK FABRICS
DINGZING ADVANCED MATERIALS, INC.
DJI
DOWNLITE
DYNEEMA
EASTERN WARMTH, INC.
ECONOMIC DEVELOPMENT PARTNERSHIP OF NORTH CAROLINA
EMERGENCY ESSENTIAL
EPIC PROVISIONS
EPO TECHNOLOGY CO., LTD.
ERICTEX FASHION CO., LTD.
ESQUIRE AND POPULAR MECHANICS
EUROTEX
EVENT FABRICS
EVERSHIELD
EXPERTICITY
FAMILY STOREHOUSE
FELIX COMPOUNDS
FIBER AND YARN PRODUCTS
FIRST FLIGHT SOLUTIONS
FLOCUS
FORMOSA TAFFETA CO.
FRAMIS ITALIA SPA
FROM PORTUGAL
GATEWAY TRADE FUNDING
GLOBAL MERINO
GOMACRO
GORILLY GOODS
GRAND TEXTILE CO., LTD.
GRASSROOTS OUTDOOR ALLIANCE
GREAT OUTDOORS USA
HANS GLOBAL / PACIFIC FLY
HEADSWEATS
HEALTH WARRIOR
HEKA ENERGY DRINK
HIGH BREW COFFEE
HO YU TEXTILE CO., LTD.
HOHENSTEIN INSTITUTE
HORIZON AGENCY, INC. - OUTDOOR SPORTS INSURANCE
HYOSUNG CORPORATION
HYPERBOLA TEXTILE CO., LTD.
ICE AGE TRAIL ALLIANCE
IDEAL FASTENER CORPORATION
IMMURON
INGRAM PUBLISHER SERVICES/PGW/ADVENTUREKEEN
INSIDE OUTDOOR
JML
JRC REFLEX
JWM WHOLESALE, INC.
K AND K CLOTHING ACCESSORIES CO., LTD.
KATE’S REAL FOOD
KODIAK CAKES
KOLON FASHION MATERIAL, INC.
KSPO (KOREA SPORTS PROMOTION FOUNDATION)
KUJU COFFEE
KUPO CO., LTD.
LABTEX CO., LTD.
LEAVE NO TRACE CENTER FOR OUTDOOR ETHICS
LUCKY RABBIT SNACKS10
LUNA PACKAGING, LLC
MACMILLAN PUBLISHERS
MAGNATEX, INC.
MATERIAL CONNEXION, INC.
MEDICINES GLOBAL
MICROBAN PRODUCTS COMPANY
MITSUI BUSSAN TECHNO PRODUCTS CO., LTD.
MONTEREY MILLS, INC.
MOUNTAINEERS BOOKS
NATION’S BEST SPORTS
NATIONAL PARKS CONSERVATION ASSOCIATION
NATURE NATE’S NATURAL
NATURE’S BAKERY
NATURE’S COFFEE KETTLE
NAVITAS NATURALS
NIFCO
OLD DOMINION FREIGHT LINE, INC.
OPR
OUTDOOR INDUSTRY ASSOCIATION
OZWEST, INC.
PACIFIC CREST TRAIL ASSOCIATION
PARKS PROJECT
PAYEN - EUROPEAN STRETCH FABRICS
PICKY BARS, INC.
POLARTEC, LLC
PONTETORTO SPA
POWERFILM, INC.
PRIMAL
RAIN RETAIL SOFTWARE
RAMIECT
REEF
RETAIL PRO-BIG HAIRY DOG (BHD) INFORMATION SYSTEMS
RETAIL PRO/RETAIL INFORMATION SYSTEMS
ROANOKE, VIRGINIA
ROASTAR
SAWYER PADDLES AND OARS
SCENTLOK TECHNOLOGIES
SCHOELLER TEXTIL, USA
SEALON / BRISTEX CO., LTD.
SETTON FARMS
SHIH CHUNG WEN
SIMPLE SQUARES
SIMPLY NATIVE FOODS, LLC
SINGTEX INDUSTRIAL CO., LTD.
SKOUT
SOAKUSA
SOUTHERN WEAVING COMPANY
SPORTSONESOURCE
SPRIGS
STACKPOLE / FALCON
SÜDWOLLE GROUP
SUMMIT DISTRIBUTION / ADVENTURE 16 WHOLESALE
SUNRIDGE FARMS
SWISSTEX DIRECT, LLC
TA HSIN LONG TEXTILE LIMITED
TAIWAN TEXTILE FEDERATION
TEIJIN FRONTIER CO., LTD.
TEXBASE, INC.
TEXOLLINI, INC.
TEXTILE PROTECTION AND COMFORT CENTER - NC STATE UNIVERSITY
TH ZIPPER., LTD.
THE AMERICAN ALPINE CLUB
THE NPD GROUP
TITEX - TIZIP WATERPROOF ZIPPER
TORAY INTERNATIONAL AMERICA, INC.
TOYOTA TSUSHO CORPORATION
TWEAVE, LLC
UNCHARTED SUPPLY CO.
UNIFI MANUFACTURING, INC.
UNITED STATES POSTAL SERVICE
VASSI DESIGN GROUP CHIPPENHOOK
WATERFORD PRESS
WINTER WILDLANDS ALLIANCE
WISE COMPANY
WOOJIN PLASTIC
YKK
YOUNGONE CORPORATION
ZING ANYTHING, LLC
PRE-SHOW EDITION 97
Day0_69-97_ExhibitorlIst_Summer16_Prep-cl-ml.indd 97 6/27/16 5:13 PM
The new Sea Eagle® QuikRow™ transforms most in� atable kayaks and iSUPs into rowing machines. The � xed frame rower attaches in 60 seconds and is perfect for workout enthusiast and anglers. With the 2 included oars and optional Scotty® Rod Holders, you can get to a great � shing spot quickly, drop your oars and cast away. Or row for miles with ease.
SeaEagle.com Or 1-800-748-8066 M-F, 9-5 EST Ask For Free Catalog Sea Eagle Boats, Inc. 19 N. Columbia St., Dept. S0086B, Port Jefferson, NY 11777
Join us on /SeaEagleBoats
QuikRow™ works with
all Sea Eagle® iSUPs and most
Sea Eagle® kayaks. Also
will work with almost any
other in� atable SUP or kayak. Pictured with
optional Scotty® Rod Holders and
Foot Rest.
• Adjustable fi xed rowing frame.• Deluxe cushion swivel seat.
• Four part 7’10” oar set w/ oarlocks & pins• Adjustable quick attach EZ-lock cinch down straps
• Weighs just 20 lbs.
Visit us at Outdoor Retailer
Booth #34105 QuikRow™ shown on a Sea Eagle®
NeedleNose™ 126
New Sea Eagle® QuikRow™ Turns Kayaks & iSUPs Into Rowing/Fishing Machines
/SeaEagleBoats
DAY0_PARTIALS_ORD_S_2016.indd 97 6/27/16 5:28 PM
Product Zone Featuring the freshest gear on the market today. Here is a sneak peek at what’s new and what’s coming from leading industry companies
Sp
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Ad
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Introducing The TOUGHEST No-See-Um Mesh
bugbaffler.com 800•662•8411Visit us at booth PV1209
Patented technology • Chemical free bug protection 100% Made in USA
New TOUGH-MESH: · Stronger, snag- resistant design for use in heavier brush, hiking, etc... · Silkier feel for ideal comfort · Superior protection · Bugbaffler exclusive
_ProductZone_ORD_DAY0_SUM16_FINAL.indd 98 6/27/16 2:18 PM
Sp
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vertisin
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Heritage Bags by Emmons Mfg. Co.
BOOTH VO2098www.emmonsmfgco.com
AMERICAN MADE
BONGO BOARD®
Fast, Challenging and Fun!Develop great performance-enhancing skills with thissuper challenging board.
SOFT BOARDGreat For SUP TrainingFitterfirst Soft Boards give a whole new dimension tobalance training Advanced Board offers thesensation of floating on water with 3D movement.
ACTIVE OFFICE BOARD Active Life Active Office?
www.fitter1.com1-800-fitter1
Visit Us At Booth: 227!
®
FLOPEEZE International (USA) Inc. www.flopeeze.com
public showers � airplanes � boardwalks � dorms � boats � beaches � pools � cruise ships � resorts � recrea5onal gyms � villas � camping � waterparks � backyard fun � and much more…
PV2309
✔ COMFORT ✔ CONVENIENCE ✔ MOBILITY
Barefoot but Better!
WWW.FROODLES.COM
Visit Liberty Mountain at Booth #10007
NO ARTIFICIAL FLAVORS OR PRESERVATIVES, REALLY.4 Colorado Fruit Flavors, 2 Convenient Package Sizes4 Ingredients or less - Including WHOLE fruitNo Added Sugar1 Year Shelf Life
Wearable Lightswww.g o m o t i o n G E A R .com
Booth #
32094
_ProductZone_ORD_DAY0_SUM16_FINAL.indd 99 6/27/16 2:19 PM
Sp
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© 2016 W. L. Gore & Associates, Inc. GORE-TEX®, GUARANTEED TO KEEP YOU DRY®, SURROUND®, GORE®, and designs are trademarks of W. L. Gore & Associates, Inc. Injected version of outsole with N-INJECTECH®.
HIKING FOOTWEAR CREATED FOR RAIN AND SHINE
DURABLYWATERPROOF
ALL -AROUND BREATHABLE
gore-tex.com/keepthepowerSURROUND® FOOTWEAR
EXPERIENCE THE DIFFERENCE
It’s all aboutcooking toperfection,NOT burningbeyondrecognition.
It’s all about
NOT burning
recognition.FUEL BIGGER ADVENTURESAT BOOTH 26027
R E M A R K A B L E G I F T S F O RC U R I O U S E X P L O R E R S
DISCOVER A WIDE COLLECTION OF UNIQUE AND FUNCTIONAL GIFTS FOR THE OUTDOORS, PICNIC, & TRAVEL.
Portable BBQ Suitcase
B O O T H #P V 3 0 3 9
*Promo i s l im i ted to the f i r s t 20 buyers pe r day
Only buyers! Present this ad at the booth for a FREE Cactus Pillow!*
K I K K E R L A N D . C O M - B E C U R I O U S - 8 0 0 . 8 6 9 . 1 1 0 5
THE FUTURE
DOESN’TSTINK
Microban has more anti-odor technologies than any other company in the world.
Come sniff for yourself just how fresh our innovations are by visiting our Fresh Bar.
VISIT BOOTH #250-109.microban.com
©2016 All Rights Reserved. MICROBAN is a registered trademark of Microban Products Company.Booth # BR 633
_ProductZone_ORD_DAY0_SUM16_FINAL.indd 100 6/27/16 2:19 PM
Sp
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See the full line ofRed Rock Outdoor Gear packs atbooth PV3230booth PV3230
Transporter Day Pack
Laser-cut MOLLERed Rock Outdoor Gear packs atRed Rock Outdoor Gear packs at
Laser-cut MOLLELaser-cut MOLLERed Rock Outdoor Gear
Defender Pack
www.rrog.com
View the full line: rrog.com1.800.342.4654
GO FOR IT!VISIT US AT BOOTH
PV2209
ONE OF A KIND
insoles-sorbothane.com800-838-3906
Sorbothane_OR-Daily-Ad_5-2016.indd 1 6/3/16 12:01 PM
_ProductZone_ORD_DAY0_SUM16_FINAL.indd 101 6/27/16 2:20 PM
Sp
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Our Chairs are the most ergonomically comfortable and healthy portable chairs available anywhere - GUARANTEED. www.strongbackchair.com
S I T T I N G I S B E L I E V I N G
THIS GUYS BACK IS KILLING HIM!!
Come feel how the brand new STRONGBACK Low Gravity chair can ease even this man's suffering back.
HE NEEDS A STRONGBACK CHAIR,
AND SO DO YOU.
Come feel how the brand new STRONGBACK Low Gravity ease even this man's suffering back.
Booth BR634
SuperEye Products Co. is a leading designer and marketer of metal detectors; fish finders and hunting products, etc. in the world. We can provide quality products at the most competive price. Booth #PV3170
SuperEye Products Co.
www.SuperEyeUSA.com
Email: [email protected] Tel: 1.877.436.7876
INNOVATION DRIVEN SUPPORT: - KNEE - ANKLE - ICING - BACK - COMPRESSION - UPPER BODY
VISIT US AT BOOTH #40184
EXPLOREBEYOND YOUR LIMITS
Melissa ArnotZK-7 Knee support
ZAMST.US877-ZAMST.US
Tech Deck:
i
Exo-TECH QUAD
Flyweight TECH
i-Fit TECH
ROM-TECH
Kneecap StabilizerKneecap Stabilizer
V-TECH
HA-1 Foot support
_ProductZone_ORD_DAY0_SUM16_FINAL.indd 102 6/27/16 2:20 PM
PRE-SHOW EDITION 103
MASTHEAD
EDITORIALEDITORIAL DIRECTOR
Kristin Hoste�[email protected]
617-921-5126
DEPUTY EDITOR
Elisabeth Kwak-HefferanMANAGING EDITOR
Casey LyonsASSISTANT EDITOR
Kassondra [email protected]
CONTRIBUTORS Aaron H. Bible, Jenna Blumenfeld,
Eugene Buchanan, M.T. Ellio�, Courtney Holden, Elizabeth Miller,
Morgan Tilton
DESIGNART DIRECTOR
Mike LeisterASSISTANT ART DIRECTOR
Giovanni Corrado LeonePHOTO EDITOR
Genny FullertonCONTRIBUTING PHOTOGRAPHER
Andrew BydlonGROUP PRODUCTION DIRECTOR
Barb Van SicklePREPRESS MANAGER
Joy KelleyAD COORDINATOR
Caitlin O’ConnorGRAPHIC DESIGNER
Jackie Medina
SALES AND MARKETINGSALES DEVELOPMENT DIRECTOR
Eric [email protected]
307-690-2984
SALES MANAGER
Gregg [email protected]
303-253-6149
ACCOUNT REPRESENTATIVE
Sharon [email protected]
970-485-0846
SALES ASSISTANT
Jennifer [email protected]
303-253-6419
CHAIRMAN & CEO
Efrem Zimbalist IIIPRESIDENT & CEO
Andrew W. ClurmanEXECUTIVE VICE PRESIDENT & CFO
Brian SellstromEXECUTIVE VICE PRESIDENT, OPERATIONS
Patricia B. FoxSENIOR VICE PRESIDENT,
DIGITAL & DATA
Jonathan DornVICE PRESIDENT,
GENERAL MANAGER
Kent EbersoleVICE PRESIDENT, FINANCE
Craig Rucker
OUTDOOR RETAILER DAILY
snewsnet.comVP, GROUP SHOW DIRECTOR
Marisa Nicholson [email protected]
SALES DIRECTOR
Krista Dill [email protected]
SENIOR ACCOUNT EXECUTIVE
Paul Dillman [email protected]
SENIOR ACCOUNT EXECUTIVE & PUBLISHER/OUTDOOR
RETAILER MAGAZINE
Ryan Johnson [email protected]
ACCOUNT EXECUTIVE
Dave Nielson [email protected]
ACCOUNT EXECUTIVE
Robert O’[email protected]
MARKETING DIRECTOR
Margie Lelvis [email protected]
CONTENT DIRECTOR
Jennifer Holcomb [email protected]
MARKETING COORDINATOR
Sarah [email protected]
DIRECTOR OF PUBLIC RELATIONS
Kate Lowery [email protected]
SENIOR ART DIRECTOR
Raymond [email protected]
PRODUCTION/TRAFFIC MANAGER
Laurie [email protected]
DIRECTOR OF OPERATIONS
Alicia [email protected]
DIRECTOR OF OPERATIONS
Cathy [email protected]
OPERATIONS DIRECTOR
Julie Freedman [email protected]
REGISTRATION OPERATIONS MANAGER
Kristen Novick [email protected]
OPERATIONS COORDINATOR
Kristen [email protected]
BRAND DEVELOPMENT DIRECTOR
Larry [email protected]
RETAIL RELATIONS MANAGER
Joe Bustos [email protected]
RETAIL CONCIERGE
Kimberly [email protected]
OPERATIONS MANAGER
Jamie [email protected]
EVENTS OPERATIONS
Kara [email protected]
SPONSORSHIP OPERATIONS
Mallory Dennymallory.denny@ outdoorretailer.com
BILLING MANAGER
Sara [email protected]
outdoorretailer.com
Day0_103_Masthead_Summer16_Prep.indd 103 6/27/16 2:35 PM
Camber Outdooes OR Ad DAY 0 Vertical FINAL.indd 1 6/21/16 3:21 PM
DAY0_PARTIALS_ORD_S_2016.indd 103 6/27/16 3:07 PM
W E KNOW YOUR MORNINGS at the show are hectic. We know how much there is to see and do every day. Don’t worry:
We’re here to help.
Step 1 Fill your coffee cup.Step 2 Grab your copy of ORD. Step 3 Flip to the back page to see the day’s don’t-miss events, best product launches, coolest show swag and much, much more. Step 4 Tear it out (we won’t be offended) and keep it in your pocket as you navigate the show.
Your Daily OR To-Do ListDon’t be overwhelmed by all the action at Summer Market. We’ll help you zero in on the hottest of the hot.
FOLLOW US
The SNEWS and ORD team will be reporting live from the show floor, so be sure to follow us on Facebook, Instagram and Twitter for the latest news and hottest products.
Facebook facebook.com/snewsfan
Instagram @snewsteam Twitter @snewsteam
PITCH A STORY IDE A
Got a hot scoop for us? Fire away at [email protected].
HOW TO MAKE THE HOT GET GET ON THE SHEET
No promises, but right up until the first day of the show, submit the details about your happy hours, freebies and booth events at snewsforms .snewsnet.com.
HOT SHEET
104 OUTDOOR RETAILER DAILYOUTDOOR RETAILER DAILY
TIME IT RIGHT
1.Early birds can get short lines for the SUPs.
Late arrivals can get buzzy on Sierra Nevada
in the Chill Zone. Take your pick—
or don’t, and just stay all day.
FILL A BOT TLE, FILL A COFFER
2.AVEXAVEXA will be selling deeply
discounted insulated and
uninsulated water bottles.
Proceeds go to Protect Our Winters
and Conservation Alliance.
FREE STUFF FLOTILL A
3.The YETI crew will be out on the
water—in boats and on SUPS—
passing out water, soda, adult
soda and hats.
KING OF THE SUP
4.Sure, you and seven friends could be the
paragon of teamwork and power Airhead
SUP’s giant inflatable beast in an impressive
show of synchronized efficiency. But it’s hot. And a
SUP paddle makes a pretty good joust.
FUEL UP
5.Follow the campfire smell to sample
a slice made on BioLite's new
PizzaDome while topping off your
phone with the SolarPanel10+ charger.
BE AN UNDERWATER ASTRONAUT
6.Head’s new full-face mask, the Sea Vu Dry,
lets you breathe through your nose (and
mouth) underwater. It’s like a space helmet
for snorkeling.
QUENCH YOUR NEED FOR SPEED
7. Demo Red Paddle Co.’s new 14’ Elite MSL,
which the brand touts as “the fastest SUP on
the market.”
GRAB A COLD ONE
8. POPSICLES! and other frozen
goodness in the Igloo coolers
DON’T MISS THE BUS
9. The last shuttle back to the Palace leaves
at 4:15 sharp. You don't want to miss it. An
Uber home will set you back about $50.
DEMO DAY CHECKLIST
� Flip flops The industry’s answer
to wingtips.
� Sunglasses Pro Tip: Stop by the
Croakies tent for a free strap.
� Sun hat Forget one? See #4.
� Six-pack abs Plan B: dad bod
� Swimsuit Take a dip in the
drinking water of two Utah counties!
Sponsored by
PLAY, THEN LEARN
After you’re all sunburned and pruney, catch an early bus back to town and head over to
the 2nd floor of the Gallivan Center to hit RISE (Retail inspired Specialty Excellence), an
afternoon of education and collaborative peer-to-peer working sessions designed by retailers,
for retailers. It runs from 2 - 6 p.m. and is hosted by Outdoor Industry Association,
Grassroots Outdoor Alliance and Outdoor Retailer.
Follow the campfire smell to sample
Cemetery Point Marina, Pineview Reservoir
+25%THE SUN IN SALT L AKE CIT Y IS MUCH
STRONGER THAN AT SE A LEVEL—UV
INTENSIT Y INCRE ASES ABOUT 6
PERCENT FOR EVERY 1,000 FEET OF
ELEVATION GAIN—SO GO HE AV Y ON
THE SPF.
The Hot Sheet / Open Air Demo
WIN THIS!
Better yet, go to snewsnet.com/win-yeti and sign up to have the Hot Sheet emailed to you first thing every morning of the show, and we’ll enter you to win a sweet new YETI Tundra 65 (a $400 value). Deadline: Aug. 4th
PH
OTO
S B
Y C
OU
RTE
SY
Day0_104_BackPage_Summer16_Prep-cl-ml-ml.indd 104 6/28/16 12:05 PM
FUNCTIONAL FOOTWEAR TO DRAIN,
BREATHE, FLEX, PROTECT & CONNECT.
KHOMBU: ALL-SEASONS, ADVENTURE-INSPIRED FOOTWEAR FOR THE FAMILY
khombu.com
EXPERIENCE KHOMBU AT THE 2016 OUTDOOR RETAILER SUMMER MARKET: BOOTH 29119W
DAY0_KHOMBU_ORD_S_2016.indd 1 6/21/16 11:29 AM
EMMA COBURNTEAM NEW BALANCE RUNNING
©2016 New Balance Athletics, Inc. ©2016 New Balance Athletics, Inc.
Untitled-1 1 6/24/16 12:21 PMDAY0_NEW BALANCE_ORD_S_2016.indd 1 6/28/16 11:49 AM
EMMA COBURNTEAM NEW BALANCE RUNNING
©2016 New Balance Athletics, Inc. ©2016 New Balance Athletics, Inc.
Untitled-1 1 6/24/16 12:21 PMDAY0_NEW BALANCE_ORD_S_2016.indd 1 6/28/16 11:49 AM