2012 Media Kit
Nevada Appeal I The Record-Courier I Lahontan Valley News I Sierra Sun I North Lake Tahoe BonanzaTahoe Daily Tribune I Northern Nevada Business Weekly I Entertainment Buzz I Lake Tahoe Action
From brilliant Lake Tahoe to the magnificent farmlands of the Lahontan Valley, the Sierra Nevada Media Group offers marketing and advertising expertise to regional businesses in Nevada and California and beyond. We proudly serve 11 counties, distributing more than one million publications every month and attracting hundreds of thousands of visitors to our popular websites. Through award-winning newspapers and magazines, engaging websites, creative and printing services and a passion for our clients and commitment to excellence, the Sierra Nevada Media Group supports and serves the communities where we live, work and play. Newspapers include the Nevada Appeal serving the Carson City area; The Record-Courier in Gardnerville; the Lahontan Valley News distributing in the Lahontan Valley; the Tahoe Daily Tribune in South Lake Tahoe; the Sierra Sun in Truckee; the North Lake Tahoe Bonanza in Incline Village/Crystal Bay, and the Northern Nevada Business Weekly serving Reno, Sparks and thousands of subscribers in Nevada and California. The newspaper’s affiliated websites attract visitors from around the world.
Our company doesn’t stop with newspapers and websites. The Sierra Nevada Media Group offers social media consulting and support, assisting businesses as they incorporate facebook, twitter and other social media venues into their business model.
Great PeopleConnecting Communities
Visits343,840 UniqueVisitors169,592 PageViews940,254
nevadaappeal.com Swift Online Scorecard, Sept.-Nov. 2011 averages
Proudly the Silver State’s oldest daily newspaper, the Nevada Appeal came into existence in May 1865. Swift Communications, a Nevada-based company, has owned and operated the Appeal since 1995. The Appeal is a paid newspaper published Tuesday through Sunday, with an average daily readership of 25,000 and average Sunday readership of 35,000. The paper is the longest continuously operating business in Carson City and celebrated its 140th anniversary in 2005.
The Nevada Appeal and its affiliated web site, www.nevadaappeal.com, focus on local and community news. The Nevada Appeal also publishes the Buzz, a bi-monthly entertainment guide covering northern Nevada and Tahoe. Special publications also include the Senior Services Directory and Carson City Progress. The Appeal has received numerous awards from the Nevada Press Association and the Associated Press.
Your Life. Your Community. Your News.
Source: Demographics Now 2011
Main Number 775-882-2111 I Display Advertising 775-882-2111Classified Advertising 775-881-SOLD I Majors/National 775-881-1277580 Mallory Way, Carson City NV 89701
marketdemographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Carson City 89701 27,933 9,787 $51,300.00 38.4 19,611 1,100 $51,101.00
Carson City 89703 9,717 4,380 $62,837.00 50.4 9,628 1,077 $65,694.00
Carson City 89705 4,671 1,863 $62,238.00 44.8 1,520 156 $56,153.00
Carson City 89706 20,257 7,880 $42,723.00 38.9 13,577 1,264 $46,502.00
Dayton 89403 12,970 3,791 $50,969.00 40.6 2,528 246 $49,894.00
53.4percent of those surveyed in February 2011 said the Nevada Appeal was their primary source of local retail store advertising information, information about sales and where to shop in their local area.
Source: Pulse Research February, 2011; Scarborough Research / The Newspaper Association of America August, 2011
99.5percent of those surveyed in a February 2011 online survey had read the Nevada Appeal in the past week.
72percent of those surveyed in a February 2011 online survey subscribed to the print edition of the Nevada Appeal.
Nevada Appeal
Inprintoronline, newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
recordcourier.comSwift Online Scorecard, Sept.-Nov. 2011 averages
The Record-Courier was first started in 1875 as the Carson Valley News. The Record-Courier is owned and operated by Swift Communications, a Nevada-based company. The paid newspaper is published on Wednesday, Friday and Sunday, averaging approximately 5,000 copies per edition.
The Record-courier and its affiliated web site, www.recordcourier.com, focus on local and community news. Special publications include the Douglas County Almanac, Douglas County Parks & Recreation Activity Guides, and Best of Carson Valley.
The Record-Courier
Your Life. Your Carson Valley. Your News.
Main Number 775-782-5121 I Display Advertising 775-782-5121Classified Advertising 775-881-SOLD I Majors/National 775-881-1277
1503 Highway 395 N., Suite G, Gardnerville NV 89410
marketdemographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Gardnerville 89410 9,397 4,077 $58,216.00 52.4 4,898 696 $56,851.00
Gardnerville 89460 13,503 5,453 $58,834.00 43.8 2,729 337 $56,575.00
Minden 89423 10,100 4,123 $68,016.00 49.1 6,072 708 $61,228.00
Visits158,561 UniqueVisitors63,842 PageViews454,365
Morethan77percent of college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
Inprintoronline, newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Nearly70percent of all U.S. adults have read a newspaper in print or online in the past week.
Upperdemographichouseholds continue to be heavier newspaper media users.
Source: Demographics Now 2011
lahontanvalleynews.comSwift Online Scorecard, Sept.-Nov. 2011 averages
The Lahontan Valley News was originally founded as the Churchill Standard in 1903. Swift Communications, a Nevada-based company, has owned and operated the newspaper since 2003. Serving the Lahontan Valley and surrounding communities, the paid newspaper is published on Wednesday and Friday, averaging 3,000 copiers per edition.
The Lahontan Valley News and its affiliated web site, www.lahontanvalleynews.com, focus on local and community news. Special publications include the Fallon Visitors Guide and the Hunting Guide. The Lahontan Valley News has received numerous awards from the Nevada Press Association and the National Newspaper Association.
Lahontan Valley News
Your Life. Your Newspaper.
Main Number 775-423-6041 I Display Advertising 775-423-6041Classified Advertising 775-881-SOLD I Majors/National 775-881-12772152 Reno Highway, Suite H, Fallon NV 89406
market demographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Fallon 89406 24,855 8,864 $50,803.00 38.3 8,633 1,060 $51,714.00
Fernley 89408 19,295 5,346 $56,016.00 37.7 4,102 400 $50,337.00
Wadsworth 89442 1,070 359 $32,131.00 34.5 64 11 $40,514.00
Visits107,567 UniqueVisitors52,446 PageViews266,756
Morethan77percent of college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
Inprintoronline, newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Nearly70percent of all U.S. adults have read a newspaper in print or online in the past week.
Upperdemographic households continue to be heavier newspaper media users.
Source: Demographics Now 2011
sierrasun.comSwift Online Scorecard, Sept.-Nov. 2011 averages
The Sierra Sun is one of the oldest newspapers in California, with roots going back to the gold rush era of the 1860s. The newspaper is owned and operated by Swift Communications, a Nevada-based company.
The Sierra Sun is a free newspaper and publishes approximately 6,000 copies every Wednesday and
Friday. The newspaper and its affiliated web site, www.sierrasun.com, focus on local and community news. Special publications include Tahoe Magazine (summer and winter editions) and the North Lake Tahoe Visitors Guide.
Sierra Sun
Your Life. Your Sierra. Your News.
Truckee 530-587-606112315 Deerfield Drive, Truckee CA 96160
Tahoe City 530-583-3487475 N. Lake Boulevard, Tahoce City CA 96145
Classified Advertising 775-881-SOLD I Majors/National 775-881-1277
marketdemographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Truckee 96161 17,969 6,965 $68,037.00 36.1 10,579 1,434 $66,587.00
Kings Beach 96143 4,826 1,685 $40,237.00 30.3 1,493 248 $52,335.00
Tahoe City 96145 5,552 2,279 $73,204.00 40.3 5,494 593 $79,571.00
Loyalton 96118 1,349 646 $46,968.00 46.5 299 42 $58,832.00
Tahoe Vista 96148 1,317 506 $68,581.00 36.4 448 69 $67,918.00
Homewood 96142 1,532 640 $67,603.00 36.4 496 61 $65,662.00
Visits 122,515 UniqueVisitors 59,937 PageViews 310,724
Source: Write Brain West August, 2011 Reader Survey
August,2011OnlineReaderSurveyreadercomments:
“Great local coverage.”
“Love the local content in a high-quality publication.”
“I really like the facebook page and the news feeds there.”
“I like the local stories, where we can support a new business or help and old one.”
Source: Demographics Now 2011
68.4percentof those surveyed in August 2011 had read or looked at the print edition of the Sierra Sun in the past seven days
tahoebonanza.comSwift Online Scorecard, Sept.-Nov. 2011 averages
Located in Incline Village, the North Lake Tahoe Bonanza has been the community’s voice since 1970. The newspaper is owned and operated by Swift Communications, a Nevada-based company. The Bonanza focuses its coverage primarily on the Nevada side of the North Shore, providing local news and features. The paper is published free on Thursdays, averaging 3,700 copies per edition.
The Bonanza has two web sites, www.tahoebonanza.com and www.tahoebonanzarealestate.com. Special publications include Tahoe Magazine (summer and winter editions) and Best of North Lake Tahoe. The paper has received numerous editorial and advertising awards from the Nevada Press Association and the Association of Free Community Newspapers.
North Lake Tahoe BonanzaServing Incline Village and Crystal Bay.
Main Number 775-831-4666 I Display Advertising 775-831-4666Classified 775-881-SOLD I Majors/National 775-881-1277925 Tahoe Blvd, Suite 206, Incline Village NV 89452
marketdemographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Incline Village / Crystal Bay 89450, 89451, 89452
10,115 4,267 $89,410.00 45.7 5,528 629 $92,404.00
Visits 41,920 UniqueVisitors 23,869 PageViews 96,848
Source: Write Brain West August, 2011 Reader Survey
Source: Demographics Now 2011
August,2011OnlineReaderSurveyreadercomments:
“I love that I can read The Bonanza when I am out of town on your website.”
“Good coverage of local news.”
“Nice coverage of educational activities and community events.”
“The website is updated often and the articles in the paper are generally quite interesting.”
tahoedailytribune.comSwift Online Scorecard, Sept.-Nov. 2011 averages
The Tahoe Daily Tribune was founded as a weekly newspaper in 1958. The paper is owned and operated by Swift Communications, a Nevada-based company. The Tribune is a free newspaper – with paid home delivery – published Wednesday, Friday and Saturday, averaging 7,500 copies per edition.
The newspaper and its affiliated web site, www.tahoedailytribune.com, focus on local and community news. Special publications include Tahoe Tastes (summer and winter editions), Tahoe Magazine (summer and winter editions) and the annual Best of Tahoe, where readers vote on the favorites of South Lake Tahoe.
Tahoe Daily TribuneYour News. Your Tahoe.
Source: Demographics Now 2011
Main Number 530-541-3880 I Display Advertising 530-541-3880Classified Advertising 775-881-SOLD I Majors/National 775-881-1277
3079 Harrison Ave, South Lake Tahoe CA 96150
marketdemographicsCity/Town&ZipCode Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
South Lake Tahoe96150 33,583 13,041 $47,607.00 36.9 17,842 1,702 $52,809.00
Zephyr Cove/Round Hill Village 89448 1,677 863 $74,758.00 53.1 515 81 $74,306.00
Kingsbury89449 2,786 1,336 $75,313.00 45.5 4,858 290 $70,924.00
Visits156,241 UniqueVisitors76,297 PageViews420,809
Source: Write Brain West October, 2011 Reader Survey
October,2011OnlineReaderSurveyresultsandreadercomments:
“Excellent publication. Keep up the good work.”
“I love how local events are the focus, including the local school sports.”
“I love to read my paper, ‘Tahoe Tribune’ online! I say GOOD job … I enjoy it much.”
82.9percentof those surveyed in October 2011 had read or looked at the print edition of the Tahoe Daily Tribune in the past week.
95.3percentof those surveyed in October 2011 “always” read the Local News section in the Tahoe Daily Tribune.
Swift Online Scorecard, Sept.-Nov. 2011 averages
northern nevada
nnbw biz
The Northern Nevada Business Weekly (NNBW) is about serious business news - news that can make you more money, make your company more successful and bring you greater fulfillment in your career. It is read by the smart money in town, the people who know that reliable, in-depth, timely information is the first step toward good decisions.
The Northern Nevada Business Weekly and www.nnbw.com aren’t just about information. It’s about understanding how things work today - and how they’ll work tomorrow. It’s a weekly newspaper for a community of like-minded people.
Annual magazine sections include the Book of Lists, Business Preview, Business Law Guide, the Meeting Planners Directory, Influential Women in Northern Nevada, the ACG Pinnacle Awards and more.
Northern Nevada Business Weekly
Serious Business.
Main Number 775-770-1173Classified Advertising 775-881-SOLD I Fax 775-770-1171500 Double Eagle Court, Reno NV 89521
marketdemographics
City/Town Population TotalHouseholds
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Reno 204,003 83,077 $50,402.00 35.5 144,612 10,130 $53,801.00
Sparks 81,194 29,641 $57,152.00 35.7 44,735 3,040 $56,271.00
Carson City 55,266 21,367 $49,646.00 40.7 40,352 3,231 $52,426.00
Fallon 7,520 2,886 $42,868.00 36.1 4,373 521 $46,774.00
Visits 10,425 UniqueVisitors 9,667 PageViews 23,800
Inareadersurvey,77.5 percent of those surveyed ranked the Business Weekly as their primary source of business news.
Source: Wilkerson & Associates 2007 Readership Study
Areabusinessesrecognize the value of advertising in the Northern Nevada Business Weekly, connecting with thousands of businesses and business people in Reno, Sparks and the Carson City area
Inareadersurvey, 95.9 percent of those surveyed said it was very likely they would recommend the Northern Nevada Business Weekly to others
Source: Demographics Now 2011
nnbw.com
The Buzz is Northern Nevada’s hottest new entertainment guide, covering live music, big events, who’s who and how to spend your weekends. Readers will discover a publication that instantly directs them to weekend fun, food, music, comedy and other entertainment. Coverage includes “last week recap”, “this weekend”, and “coming up” content that appeals to the 25 to 40 year category.
With its main focus primarily Carson City, the Buzz covers Topaz to Reno, Tahoe to Dayton and everything in between. The Buzz publishes every other week and 18,000 copies are distributed at free rack locations.
Entertainment BuzzAll entertainment. All the time.
Source: Demographics Now 2011
Carson City, Reno, Tahoe Advertising 775-882-2111Topaz, Minden, Genoa, Gardnerville Advertising 775-782-5121
580 Mallory Way, Carson City NV 89701
marketdemographicsCity/TownTargetedArea Population Total
Households
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Carson City 55,266 21,367 $49,646.00 40.7 40,352 3,231 $52,426.00
Reno 204,003 83,077 $50,402.00 35.5 144,612 10,130 $53,801.00
Sparks 81,194 29,641 $57,152.00 35.7 44,735 3,040 $56,271.00
South Lake Tahoe 33,583 13,041 $47,607.00 36.9 17,842 1,702 $52,809.00
Gardnerville 114,777 42,682 $58,525.00 48.1 62,577 4,742 $56,713.00
Minden 10,100 4,123 $68,016.00 49.1 6,072 708 $61,228.00
Dayton 12,970 3,791 $50,969.00 40.6 2,528 246 $49,894.00
Morethan77percent of college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
Inprintoronline, newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Nearly70percent of all U.S. adults have read a newspaper in print or online in the past week.
Upperdemographic households continue to be heavier newspaper media users.
buzzonlineEvery issue of Buzz is full of quick response codes that drive readers directly to both advertisers and venues,
where they can purchase tickets or learn more about an upcoming event. The full Buzz publication is also available online at http://buzz.nv.newsmemory.com each publishing Friday.
Action is Lake Tahoe’s premier entertainment news magazine. Action publishes on Thursdays which leaves plenty of time to reach the local and visitor audiences before the busy weekend events get underway. But that’s not all. The talented team behind Lake Tahoe Action also recently redesigned the weekly publication for easier readability, better presentation of event calendars,
new recreation features and listings, as well as the great music writing that has made it so popular in the past. Lake Tahoe Action is the weekly source people count on for local entertainment news. With over 10,000 printed each week and distributed lake-wide as well as into the Reno Tahoe Airport, Action is a product you won’t want to miss!
Lake Tahoe ActionLake Tahoe and Truckee’s entertainment and recreation source.
South Lake Tahoe advertising 530-541-3880North Lake Tahoe advertising 775-831-4666Truckee advertising 530-587-6061
marketdemographics
City/Town Population TotalHouseholds
MedianHouseholdIncome
MedianAge
#ofEmployees(daytimepopulation)
#ofBusinessEstablishments
AnnualTotalAverageHHExpenditure
Reno 204,003 83,077 $50,402.00 35.5 144,612 10,130 $53,801.00
Sparks 81,194 29,641 $57,152.00 35.7 44,735 3,040 $56,271.00
South Lake Tahoe 33,583 13,041 $47,607.00 36.9 17,842 1,702 $52,809.00
Incline Village/Crystal Bay 10,115 4,267 $89,410.00 45.7 5,528 629 $92,404.00
Truckee 17,969 6,965 $68,037.00 36.1 10,579 1,434 $66,587.00
Kings Beach 4,826 1,685 $40,237.00 30.3 1,493 248 $52,335.00
Tahoe City 5,552 2,279 $73,204.00 40.3 5,494 593 $79,571.00
Morethan77percentof college graduates read a newspaper in print or online during the past week, and nearly 83 percent of newspaper readers have done post-graduate work.
Inprintoronline,newspaper media reach 81 percent of households earning $250,000 or more in the average week, and more than 77 percent of households earning between $100,000 and $249,999.
Source: Scarborough Research / The Newspaper Association of America, August 2011
Nearly70percent of all U.S. adults have read a newspaper in print or online in the past week.
Upperdemographichouseholds continue to be heavier newspaper media users.
Source: Demographics Now 2011
Digital SolutionsDigital marketing tools for brand awareness, lead
generation, call to action and retention/loyalty
As your business changes, we are changing with you.
84percentofbusinesses expect to use digital advertising to grow. Put your message in front of your best customers.
We would be happy to schedule a meeting with you to discuss digital marketing solutions. Contact us at:
WEBSITE DISPLAYOur consultants will work with you to create a successful online campaign
• Banner advertisements
• Video
• Text ads
• Other website options
SOCIAL MEDIA MARKETINGDo you have the right fans and friends to help grow your business? Our advertising consultants can suggest ways to promote your business, build loyalty and retention.
MOBILEBe visible when big news occurs with a call to action tool that puts your message in the hands of consumers.
• Banner
• Coupon
SEARCH MARKETINGWhen people are ready to buy, let us help them find you first! Talk to us about how we can deliver hot leads to your door monthly.
STEAL THE DEALCapture new customers immediately with “Steal the Deal.” We’ll help you create the right timely campaign for your business.
(775) 283-5554580 Mallory Way, Carson City NV 89701
locationPrinting is located at the Sierra Nevada Media Group facility in Carson City, Nevada. This centralized location allows for faster and often less expensive mail services to your customers in both the United States and Canada.
Sierra Nevada Media Group’s national award winning design team can provide graphic services for all your marketing and advertising needs, including full publication design, retail and classified advertising design, insert layout, marketing flyers and mailing pieces.
SNMG has a high speed, high tech and highly automated printing press to provide the greatest value for your project. The printing press can print broadsheet, tabloid and magazine size publications at speeds up to 40,000 copies per hour. The press’s automated digital inking system can print full color on every page.
SNMG’s print production team can also provide all print and distribution related services, from printing to binding, from list management and mailing to fulfillment. SNMG can do it all. By focusing on what we do best, we let you focus on what you do best: building your business.
Commercial Printing Opportunities
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Swift Communications Great People Connecting Communities580 Mallory Way I Carson City, NV 89701(775) 850-7676 I swiftcom.com
Nevada Appeal580 Mallory WayCarson City, NV 89701Mail: P. O. Box 2288Carson City, NV 89702(775) 882-2111Fax: (775) 887-2426nevadaappeal.com
The Record-Courier1503 Highway 395 N., Suite GGardnerville, NV 89410(775) 782-5121Fax: (775) 782-6152recordcourier.com
Lahontan Valley News2152 Reno Highway, Suite FFallon NV 89406Fallon, NV 89407(775) 423-6041Fax: (775) 423-0474lahontanvalleynews.com
Tahoe Daily Tribune3079 Harrison AvenueSouth Lake Tahoe, CA 96150(530) 541-3880Fax: (530) 541-0373tahoedailytribune.com
Sierra SunTruckee Office12315 Deerfield DriveMail: P.O. Box 2973Truckee, CA 96160(530) 587-6061FAX (530) 587-3763
Tahoe City Office475 N. Lake Blvd.Tahoe City, CA 96145(530) 583-3487FAX (530) 583-7109sierrasun.com
North LakeTahoe Bonanza925 Tahoe Blvd., Suite 206Incline Village, NV 89452(775) 831-4666Fax: (775) 831-4222tahoebonanza.com
Northern Nevada Business Weekly500 Double Eagle Ct.Reno, NV 89521(775) 770-1173Fax: (775) 770-1171nnbw.biz
Sierra Nevada Media GroupClassified Advertising580 Mallory WayCarson City, NV 89701(775) 881-SOLD (7653)sierranevadaclassifieds.com
