Social Networking For Social Networking For SuccessSuccess

Lisa Broadway ChowLisa Broadway Chow

Social Networking Social Networking Fad or Fact of Life?Fad or Fact of Life?

When was the last time editors from all of these media outlets

devoted original journalistic effort to covering updates to a website’s

design?CNN

USA Today Forbes

Chicago Tribune BBC Time

San Jose Merc Connecticut Post

… and many more

Like a lot of Web innovators, the Obama campaign did not invent anything completely new. Instead, by bolting together social networking applications under the banner of a movement, they created an unforeseen force to raise money, organize locally, fight smear campaigns and get out the vote that helped them topple the Clinton machine and then John McCain and the Republicans.

The Media EquationHow Obama Tapped Into Social Networks’ Power

How Facebook is taking over our lives

President Obama used it to get elected. Dell will recruit new hires with it. Microsoft's new operating system borrows from it. No question, Facebook has friends in high places. Can CEO Mark Zuckerberg make those connections pay off?

By Jessi Hempel, writerLast Updated: March 11, 2009: 9:39 AM ET

Tonight’s objective is to look strategically at online social networking so that no matter what site you are on and what objective you are pursuing, you can increase your

odds of success

The big news is Social Networking The big news is Social Networking is is NOT new!NOT new!

The idea of "networking" is, of course, The idea of "networking" is, of course, not new. The term not new. The term networking,networking, as in as in cultivating useful others, has been in cultivating useful others, has been in use since at least 1940 (Webster's use since at least 1940 (Webster's New Collegiate Dictionary). What is New Collegiate Dictionary). What is new, we will argue, is the intensity new, we will argue, is the intensity and absolute necessity of networking and absolute necessity of networking for practically everyone.for practically everyone. Nardi, Bonnie A., Whittaker, Steve, AND Schwarz, Heinrich. "It's not Nardi, Bonnie A., Whittaker, Steve, AND Schwarz, Heinrich. "It's not what you know it's who you know" First Monday [Online], Volume 5 what you know it's who you know" First Monday [Online], Volume 5 Number 5 (1 May 2000)Number 5 (1 May 2000)

A A social network servicesocial network service focuses focuses on building online communities of on building online communities of people who share interests and/or people who share interests and/or activities, or who are interested in activities, or who are interested in exploring the interests and activities exploring the interests and activities of others. Most social network of others. Most social network services are Web based and provide services are Web based and provide a variety of ways for users to a variety of ways for users to interact. interact.

Social networking is one of the biggest Social networking is one of the biggest trends on the Web, with hundreds of trends on the Web, with hundreds of millions of people participating. While millions of people participating. While social interaction and community social interaction and community organization on the Web is not new, the organization on the Web is not new, the scale at which people are forming scale at which people are forming explicitly social connections in public explicitly social connections in public forums is unique to social networks in forums is unique to social networks in the last couple years. the last couple years. Golbeck, Jennifer. "The dynamics of Web-based social networks: Golbeck, Jennifer. "The dynamics of Web-based social networks: Membership, relationships, and change" Membership, relationships, and change" First MondayFirst Monday [Online], [Online], Volume 12 Number 11 (28 October 2007)Volume 12 Number 11 (28 October 2007)

• Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time

Time spent on social network sites is also expanding: Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes - now it accounts for one in every 11.

Time spent on social network and blogging sites growing at over 3x the rate of overall Internet growth

The propensity to visit a social network through a mobile The propensity to visit a social network through a mobile handset is great -19% in the US (10.6 million people). The handset is great -19% in the US (10.6 million people). The numbers of people doing so are a big increase on last year - numbers of people doing so are a big increase on last year - 156% in the US.156% in the US.

Social Networking’s New Global FootprintMarch 9th, 2009 Posted in Global, Media And

Entertainment, Nielsen News, Online And Mobile | 91 Comments

What is a SNS? What is a SNS? How Many Are There?How Many Are There?

There are many ways in which social networks There are many ways in which social networks can be definedcan be defined• Users connected through transactions in online auctionsUsers connected through transactions in online auctions• Users who post within the same thread on a news group Users who post within the same thread on a news group

or discussion forum or discussion forum • Members of groups listed in HTML documents can be Members of groups listed in HTML documents can be

turned into a social network. turned into a social network. • Many online communities and forums contain, by this Many online communities and forums contain, by this

loose definition, an implicit social network. In this work, loose definition, an implicit social network. In this work, we are only interested in Web sites that have an explicit we are only interested in Web sites that have an explicit representation of the social network, and where representation of the social network, and where connections between people represent conscious connections between people represent conscious statements of relationships. statements of relationships.

The World-Wide Web began in March 1989 at The World-Wide Web began in March 1989 at CERN. (CERN was originally named after its CERN. (CERN was originally named after its founding body the "Conseil Europeen pour la founding body the "Conseil Europeen pour la Recherche Nucleaire," and is now called Recherche Nucleaire," and is now called "European Laboratory for Particle Physics.")GL"European Laboratory for Particle Physics.")GL

"CERN is a meeting place for physicists from all "CERN is a meeting place for physicists from all over the world, who collaborate on complex over the world, who collaborate on complex physics, engineering and information handling physics, engineering and information handling projects."CERN1 Thus, the need for the WWW projects."CERN1 Thus, the need for the WWW system arose "from the geographical dispersion system arose "from the geographical dispersion of large collaborations, and the fast turnover of of large collaborations, and the fast turnover of fellows, students, and visiting scientists," who fellows, students, and visiting scientists," who had to get "up to speed on projects and leave a had to get "up to speed on projects and leave a lasting contribution before leaving."BCGlasting contribution before leaving."BCG

A A virtual communityvirtual community, , e-communitye-community or or online communityonline community is a is a group of people that primarily interact via communication media group of people that primarily interact via communication media such as newsletters, telephone, email,, internet social network such as newsletters, telephone, email,, internet social network service or instant messages rather than face to face, for social, service or instant messages rather than face to face, for social, professional, educational or other purposes. If the mechanism is a professional, educational or other purposes. If the mechanism is a computer network, it is called an computer network, it is called an online communityonline community. Virtual and . Virtual and online communities have also become a supplemental form of online communities have also become a supplemental form of communication between people who know each other primarily in communication between people who know each other primarily in real life. Many means are used in social software separately or in real life. Many means are used in social software separately or in combination, including text-based chatrooms and forums that use combination, including text-based chatrooms and forums that use voice, video text or avatars. voice, video text or avatars. Significant socio-technical Significant socio-technical change may have resulted from the proliferation of change may have resulted from the proliferation of such Internet-based social networks.such Internet-based social networks.

Tuomi, Ilkka. "Internet, innovation, and open source: Actors in the network" First Monday [Online], Volume 6 Number 1 (8 January 2001)

An easier definition…An easier definition…Virtual communities form "when people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships…”

Common SNS FeaturesCommon SNS Features

The ability to set up and customize a personal The ability to set up and customize a personal 'profile including pictures'profile including pictures

Friending• Confirmed• Favorites

Comments Granular privacy controls Blocking capability Pages/Walls/ Photo Albums Own/Join Groups/ Communities Social Apps or Gadgets (viral online contact and

the spread of information)

Lately, mobile social networking has become popular. In most mobile communities, mobile phone users can now create their own profiles, make friends, participate in chat rooms, create chat rooms, hold private conversations, share photos and videos, and share blogs by using their mobile phone. Mobile phone users are basically open to every option that someone sitting on the computer has. Some companies provide wireless services which allow their customers to build their own mobile community and brand it, but one of the most popular wireless services for social networking in North America is Facebook Mobile. Other companies provide new innovative features which extend the social networking experience into the real world.

Facebook is Your Father’s (and Mother’s) Social NetworkBy John C Abell

Facebook (and other social networks) has been skewing older for a while, but the trend has been "massive" in the past six months, according to InsideFacebook.com. In the past two months alone the number of new members over 35 has doubled. Marketers take note: the median age is now over 25, and the largest single group 35 to 44.

We are going through a period of great change. This change is a product of the many new technologies made possible by modern science. These technologies, in turn, are rooted in the ways science has come to redefine our understanding of our world.

Welcome to the …

Quantum Age!

What the New World Will Look and Act Like

Energy BasedHolisticUncertainDualistic in natureRelativeLinkedChaoticEmergent

(We think…)