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so easy®Foreign Language Institutes 

Customer Oriented Franchise Franchise Awards 2010  

Best Concept Re – Design Franchise Awards 2009  

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Franchise System Development 

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10

20

30

40

50

60

70

80

2001 -

'02

2002 -

'03

2003 -

'04

2004 -

05

2005 -

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2006 -

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2007 -

'08

2008 -

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2009 -

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so easy

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so easy® Success Keys 

Customer Orientation 

Academic Dpt  

Business Development Strategy & Budget Administration 

Support Dpt  

Marketing Dpt  

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Customer Orientation 

• Flexible & Tailor – made Business Proposal

• Customer Oriented Educational Services

• Tailor-made Business2Business Educational Services 

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Academic Approach 

• Classes attended by maximum 8 students

• Highly Experienced Tutors

• Mock Tests

• Tutors’ on-line Evaluation System (knowledge, methodology &

academic behavior tests)

•

Tutors’ & Students on-line education (NOESIS technology)

• Use of Modern Technology & Innovative Educational Methods

• Strictly organized Curriculum 

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Services 

English

French

German

Italian

Spanish

Chinese

ArabianRussian

Turkish

Interactive

whiteboards,

multimedia

projects &

educational

games,

designed tohelp students

learn easier

so easy

bibliography

& E-Learning

for Adults

NOESIS: Live

e-classes for

adults

On-line

interactive

appliance:

“Conspiracy

Theories” 

Summer

Camp:

“English in

Action” 

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Business Development Strategy &Budget Administration 

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Support 

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Area Manager Support 

• Franchisee’s Personal Counselor 

• Local Business Plan Design

• Daily Communication with the Franchisee and his/her

Employees

• Pre- and Proactive Action Plan for possible problems (CrisisPlan) 

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Technical Support 

• Market Research in order to chose the best available location

and building

• Technical and Architectural Study

• Equipment – Decoration

• Technical Instructions Book 

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Management Support 

• Initial Training

• Human Resources Evaluation

• Business Administration & Daily Activities

• Legal & Accounting Issues• Educational Method

• “Signing in” Method 

• Business Administration

Instructions Books

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Local Marketing Support 

• Marketing & Communication Training

• Local Market Analysis

• Local Marketing Plan Design

• Marketing Instructions Book

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Academic Support 

• Tutors’ Training 

• Bibliography Choice

• Academic Instructions Book

• Academic monitoring• Teachers’ Evaluation 

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Marketing Approach 

• Market Research

• Marketing Strategy

Planning

• Plan Implementation

• Audits

• Re planning Goal:Brand

Building 

Outdoor 

Internet  

Radio 

TV 

Newspapers/Magazines  

Brochures 

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Public Relations 

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Partners Relations 

• Easy Pass Loyalty Club for our students. Easy Pass Members

enjoy discounts and offers in a lot of well-known companies.  

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Academic Partners 

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Social Responsibility 

• Participation in Social Responsibility Projects of the Non-Profit 

Organization ActionAid

• Organization of free Educational Seminars concerning our

students and their family with popular and well-known in theirfield scientists (psychologists, sociologists, etc) 

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Franchisee Training 

• so easy Services

• Sales Methods

• Workshop so easy

• Marketing

• Academic seminars

• Human resources management 

• Budgeting & Pricing Policy

• Business 2 Business Services• Reception Training

• so easy Software 

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Photos 

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Photos 

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Photos 

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Photos 

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Photos