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design & marketing PROJECT: so koi sushi on · the · go
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design & marketing
PROJECT:so koisushi on·the·go
design research-marketing fall 2010 chu / meikle / tuazon
so koisushi on·the·go
00 01 02 03 introduction
objective:Based on class discussions and relative
research, develop a new product concept
reflecting a “green,” conservation/
environmentally friendly theme, documenting
product concept with a market overview,
current trends and cultural relevance and
a profile of target market.
Green design is a design that delivers
environmental benefits, concepts that
incorporate the principles of stainability in
the design of consumer goods.
solution:So Koi is a reflection of current trends in the
mobile food services in San Francisco. Offering
gourmet meal solutions to the community in
local parks and streets, this traveling food
truck uses sustainable practices, such as solar
energy, vegetable oil fuel and organic food.
The concept of So Koi is to embrace the
playfulness of an eatery on wheels, while
appealing to audiences from all walks-of-life,
including people on a lunch break or families
at Fort Mason.
00 introduction 01 branding 02 marketing 03 advertising
00 01 02 03 branding: identity development
so koisushi on·the·go
(415) 555 3000san francisco
December 16, 2010
Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954
Dear Ms. Austin,
The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the customized monarch format for all 8.5 x 11 inch letterheads. The letter is typed in 10 pt. Trade Gothic Light, with 12 pt. leading. If Trade Gothic Light is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.
The left edge of the date is aligned 2 inches from the edge page and the top edge of the date is aligned with the top of the icon in the logo. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter.
The body of the letter should not be deeper than 8.5 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 4.5 inches,
Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title.
Sincerely,
Janet Davidson
Consultant
so koisushi on·the·go
vu chu(415) 555 3000san [email protected]
so koisushi on·the·go
follow us!twitter.com/sokoifacebook.com./sokoiwww.sokoi.com
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so koisushi on·the·go
Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954
so koisushi on·the·go
(415) 555 3000san francisco
December 16, 2010
Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954
Dear Ms. Austin,
The finished look of a letterhead is brought about once the letter is typed. This letter illustrates the customized monarch format for all 8.5 x 11 inch letterheads. The letter is typed in 10 pt. Trade Gothic Light, with 12 pt. leading. If Trade Gothic Light is temporarily unavailable, use other typefaces specifically approved by the Company. Consistent use of this format will create a distinctive appearance for all correspondence.
The left edge of the date is aligned 2 inches from the edge page and the top edge of the date is aligned with the top of the icon in the logo. Skip one space and begin the recipient’s name and address. Skip three line spaces below the address and begin the salutation. Skip one line space below the salutation, and begin the body of the letter.
The body of the letter should not be deeper than 8.5 inches. It is to be single-spaced throughout, with one line space between paragraphs. All copy aligns flush left with the date, maintaining a random right-hand margin. There are no indentations. The maximum line length is 4.5 inches,
Skip one line space between the last line of the letter and the closing, and three line spaces between the closing and the sender’s name and title. Sender’s assistant’s initials or enclosure designations should be separated by three line spaces from the sender’s title.
Sincerely,
Janet Davidson
Consultant
so koisushi on·the·go
vu chu(415) 555 3000san [email protected]
so koisushi on·the·go
follow us!twitter.com/sokoifacebook.com./sokoiwww.sokoi.com
(41
5)
55
5 3
00
0 ·
sa
n f
ra
nc
isc
o ·
so
ko
isu
shi.
co
m
so koisushi on·the·go
Kate Austin3820 Cypress Drive, Suite 12Petaluma, California 94954
00 01 02 03 branding: stationery system
00 01 02 03 branding: website
SO FAST
SO FRESH
www.sokoi.com
www.sokoi.com
yumyum
twitter.com/sokoisushi & facebook.com/sokoisushi
www.sokoi.com yumyum
lunch specialsso koi roll $6tuna with avacodo and white rice
sf bay roll $7halibut with cucumber and sweet sauce
sweet veggie roll $7cucumber, carrot & avocado with sweet/sour sauce
www.sokoi.com
yumyum
00 01 02 03 branding: environmental design
00 01 02 03 marketing: merchandise
00 01 02 03 marketing: interactive collateral
Help Koi find his friend Wasabi the Whale.
00 01 02 03 marketing: social media
00 01 02 03 marketing: social media
00 01 02 03 advertising: promotional collateral
00 01 02 03 advertising: sf gate
00 01 02 03 advertising: mobi munch
design research-marketing fall 2010 chu/ meikle/ tuazon
thank youfor your time.
contactvu chu
matthew meikle & monica tuazon
(415) 555 3000
San Francisco
www.sokoi.com
