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Soa R 7 16 08 Appistry Private Clouds Etc Bob Lozano

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www.appistry.com The Fabric of Business Fresh, radical and powerful technology aimed at mee7ng the needs of highly demanding business problems.” Massimo Pezzini, Gartner Private Clouds: Cloud Computing for Intelligence, Defense, & the Enterprise
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www.appistry.com The Fabric of Business

“Fresh,radicalandpowerfultechnologyaimedatmee7ngtheneedsofhighlydemandingbusinessproblems.”

–MassimoPezzini,

Gartner

Private Clouds: Cloud Computing for Intelligence, Defense, & the Enterprise

www.appistry.com The Fabric of Business

Agenda

•  AppistryBackground•  ProductandPosi9oning•  CaseStudy•  CloudCompu9ng

www.appistry.com The Fabric of Business

Data-Driven World Driving New Scalability Requirements

• Datasources• Sophis9catedanaly9cs• Internetdistribu9on• Newbusinessmodels

• SystemtoSystem(SOA)

• CustomerExpecta9ons

• MobileAccess

• Constantchange

DEPARTMENTAL APPLICATIONS

ENTERPRISE APPLICATIONS

DAT

A IN

TEN

SE

(VO

LUM

E)

CPU INTENSIVE (# OF SERVERS)

www.appistry.com The Fabric of Business

HighlyCapable:•  Veryscalable•  Agile&adap9ve•  Reliableandfault‐tolerant•  PlaPormindependent

YetExtremelySimple:•  Reduceddevelopmentcomplexity•  Easieropera9ons•  Self‐managing

Emerging Platform Requirements

“Googliza9onforthemasses”

www.appistry.com The Fabric of Business

Application Fabric Solution

Scale-out Virtualization

Application-level Fault Tolerance

Automated Management

Fabric provides software-based reliability:

•  Application state propagated to multiple machines at all times

•  Ensures no job / transaction ever fails

•  Simplifies development and operations

•  Enables use of commodity hardware

Fabric & applications easy to deploy and manage

•  Dynamically discovers and assimilates new computers

•  Automatic provisioning of software stack

•  Updates occur without downtime

•  Maximizes performance while minimizing resource consumption

Fabric looks like a single system:

•  Enables linear application scale

•  Complexity of distributed software development hidden from developers

•  Complexity of distributed system management hidden from operators

Applications ‘inherit’ these capabilities without manual coding 5

www.appistry.com The Fabric of Business

Comprehensive Platform for Scale-Out Applications

LinuxWindows

x86

Appistry EAF

Adap4ve/DistributedLoadBalancing

FabricAPI Remo4ng WebServicesServiceAccess

JavaPOJO

.NETPONO

C/C++ LegacyServices

Process‐BasedOrchestra4on

External(Web)Service

DistributedCache&StateManagementData

Managem

ent&M

onitoring

Self‐Organiza4on

Deploym

ent&Provisioning

PolicyDefini4on&

Enforcement

www.appistry.com The Fabric of Business

Market Position

www.appistry.com The Fabric of Business

Case Study: From Single-Threaded Algorithm in Lab to Large-Scale Logistics Solution in Two Days

•  Data:Databaseoftoday’spackages•  Process:Calculateroutesforeachtruckbasedon

today’spackages

•  Result:Calculatedroutespropagatedtoloadingandtrackingsystems

Challenges:

•  Bringing strategic application to market quickly •  Supporting existing application code •  Ensuring predictable request execution

Results:

•  Application deployed in one day •  Predictably processes all shipments in

required timeframe •  Application to save tens of millions of dollars

per years

Appistry EAF at FedEx

Data Process Result In order to increase efficiencies, FedEx is building a key logistics planning application on Appistry EAF.

8

www.appistry.com The Fabric of Business

Case Study - GeoEye

•  Data:RawsatelliteimageisretrievedfromSANandbrokenupinto9les

•  Process:TilesareprocessedusingproprietaryGeoEyealgorithmsforsharpening,geocorrec9on,etc.

•  Result:TilesarereassembledandstoredbackinSAN

Challenges:

•  Multi-core / SMP development complexity •  Risk, cost and agility of traditional platforms •  Meeting customer SLAs

Results:

•  Imaging applications now able to process in excess of 5 TB of satellite imagery per day

•  Developers able to focus on core competencies •  Capital savings greater than $1.2 million •  Easily meet customer requirements for

maximum processing time

Appistry EAF at GeoEye

Data Process Result The leading provider of satellite imagery for government and commercial applications, GeoEye is building its next-generation image processing applications on Appistry EAF.

“ By relying on the application fabric to provide scalability, reliability and manageability, we can leave our infrastructure concerns behind and focus on providing maximum value to our customers. ” – Ray Helmering, VP Photogrammetric Engineering at GeoEye

9

www.appistry.com The Fabric of Business

Business Results / Value:

Demonstratedabilityto:

•  Decrease9me‐to‐market

•  Simplifydevelopment•  Reduceprojectrisk•  Simplifyopera9ons•  Providescalability•  Enhancereliability

www.appistry.com The Fabric of Business THE FABRIC OF BUSINESS

clouds are emerging

www.appistry.com The Fabric of Business

Cloud Market Developing

•  Cloudcompu9ngsurpassesGrid,U9lityinsearchtraffic,newsmen9ons–2Q08

www.appistry.com The Fabric of Business

Cloud Market Opportunity

www.appistry.com The Fabric of Business

Why Cloud?

Enterpriseswant:

• U9lityacquisi9on• Elas9ccapacity(bothupanddown)• Scale,Scale,Scale•  Improvedquality‐of‐service• Outsourcetospecialistprovider

www.appistry.com The Fabric of Business

Cloud Providers

Migra2ontoValue

Infrastructure

PaaS

SaaS

Amazon Linode

GoogleAppEngine

Force.comEngineYard

Joyent

Undifferen9atedHW,VMs

Applica9on‐OrientedValueProposi9on

www.appistry.com The Fabric of Business

Public Cloud Computing

Enterprise

PublicCloud

FirstWaveofCloudCompu9ng:

OutwardMigra9onofApplica9ons

www.appistry.com The Fabric of Business

Today’s Application Fabric & Private Clouds

Enterprise

PrivateCloud PrivateCloud

www.appistry.com The Fabric of Business

Emerging Cloud Computing Ecosystem

Enterprise

PrivateCloud PrivateCloud

PublicCloud

VirtualPrivateCloud

www.appistry.com The Fabric of Business

Broader Cloud Opportunity

Apps‐in‐a‐Cloud

•  Moveexis9ngappstou9lity‐priced3rdpartyhos9ng

•  Hopefullyproviderhasbeherup9methanyoudo

Cloud‐EnabledApplica9ons

•  Applica9on‐aware•  Allowsapplica9onstotake

advantageofCloud

•  Elas9city•  Agility

Appistrybrings“applica9onawareness”topublic,private,virtualprivateclouds

InfrastructureUp Applica7onDown

www.appistry.com The Fabric of Business

Cloud Provider Opportunities

Infrastructure

PaaS

SaaS

www.appistry.com The Fabric of Business

Cloud Provider Opportunities

Migra2ontoValue

Infrastructure

PaaS

SaaS

Amazon Linode

GoogleAppEngine

Force.comEngineYard

Joyent

www.appistry.com The Fabric of Business THE FABRIC OF BUSINESS

blog: www.appistry.com/blogs/bob twitter: boblozano

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