First-­‐Ever  Solely  Mobile  Dance  Compe88on  

•  Pivo%ng  •  Organiza%onal  Design  •  Compe%%on  of  Benefits  •  Legi%macy  •  Crea%ve  Destruc%on  

By:  Juliet  Elwood  Sociology  172  Final  Project  

PIVOTING  v  Pivo<ng  involves  keeping  up  with  the  changing  world  v  Social  media  has  become  the  most  relevant  plaCorm  

of  the  21st  century  v  Taking  the  in-­‐person  dance  compe<<on  system  and  

altering  it  to  fit  an  en<rely  social  media-­‐based  plaCorm    

v  This  way,  price  of  transporta<on  to  a  loca<on  will  no  longer  be  an  issue    

v  Pivo<ng  to  start  new  era  and  opportunity  for  different  compe<<on  scene  in  the  dance  world  

² Completely  app-­‐based  service  ² Blast  new  mobile  compe<<on  through  social  media  plaCorms  Instagram,  Facebook  and  TwiLer  

² Recruit  top-­‐notch  judges  to  give  compe<<on  good  rapport  

²   Create  entry  online  to  pay  digitally  

² Blast  3  available  compe<<on  dates  

² U<lize  live  stream  effect  for  judges  and  other  contestants  to  watch  rou<nes  

COMPETITION  OF  BENEFITS  In-­‐person  compe88ons  vs.  new  mobile  strategy  

-­‐App-­‐based  service    -­‐Payment  is  digital  -­‐No  transporta8on  cost    -­‐Ability  to  watch  compe8tors  through  live  stream  from  comfort  of  one’s  own  home  -­‐Professional  judges  that  are  more  available  because  judges  do  not  need  to  take  8me  to  transport  themselves  to  a  loca8on  -­‐Dancers  can  strategically  choose  loca8on  to  perform  their  rou8ne  -­‐Lessens  fear  of  performance  because  dancer  is  in  a  more  comfortable  seMng  -­‐Winners  receive  automa8c  payment  instead  of  having  to  cash  a  check  -­‐Score  sheets  digitally  transferred  over  directly  aOer  rou8ne,  showing  dancers  exactly  what  they  need  to  work  on,  instantly      

§  “New  industries  can  only  grow  when  they  are  understood,  accepted  and  taken  for  granted  by  prospec8ve  consumers,  financiers,  employees,  entrepreneurs,  and  governmental  authori8es”  (Rao  20).    

§  The  dance  compe88on  world  has  already  been  established  for  years,  however  venturing  into  the  mobile-­‐only  world  will  take  8me  to  gain  legi8macy    

 

CREATIVE  DESTRUCTION  §  Through  innova<ons,  previous  structures  can  be  shaLered  

 §  Entrepreneurship  stresses  the  importance  to  maintain  relevancy  in  an  ever-­‐changing  world,  and  through  this  new  system  of  dance  compe<<ons,  the  aim  is  to  crea<vely  destruct  the  familiar  version  

“Over  <me,  socie<es  that  allow  crea<ve  destruc<on  to  operate  grow  more  produc<ve  and  richer;  their  ci<zens  see  the  benefits  of  new  and  beLer  products,  shorter  work  weeks,  beLer  jobs,  and  higher  living  standards”.  

REFERENCES  •  Collot,  Renaud.  "Achieving  Legi<macy  in  Entrepreneurship  Educa<on:  A  Case  Study."  Achieving  Legi%macy  in  Entrepreneurship  Educa%on:  A  Case  Study.  N.p.,  n.d.  Web.  05  Dec.  2015.    

•  Cox,  W.  Michael.  "Crea<ve  Destruc<on."  :  The  Concise  Encyclopedia  of  Economics.  N.p.,  n.d.  Web.  04  Dec.  2015.    

•  Rao,  Hayagreeva.  Market  Rebels:  How  Ac%vists  Make  or  Break  Radical  Innova%ons.  Princeton:  Princeton  UP,  2009.  Print.