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London February 6 th 2014
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Page 1: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

London

February 6th 2014

Page 2: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

2

Page 3: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

CONTENT

MISSION

Soccerex Transfer Review by Prime Time Sport provides

since 2009 (originally established as Football Transfer

Review) relevant data and insightful and independent

analysis on the variables that influence squad designs and

player transfers at main European Clubs

• 2 releases published every year, related to Summer and Winter

transfer windows

• The objective is to combine the available data in a way that helps to

come-up with insightful analysis, rather than the publication of the

information itself

• Addressed to both football industry professionals and those that

follow it with special interest

ABOUT SOCCEREX TRANSFER REVIEW

3

Page 4: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SPECIFICATIONS

TEAM

• Data included refer to main divisions of top 5 European leagues ( Liga BBVA, Premier

League, Lega Calcio, Bundesliga and Ligue 1)

• Transfer data only include fix amounts.

• Year to year comparisons refer to winter market only, unless otherwise indicated

• Includes transfers that took place until January 31st 2014

• Transfer figures are gross of commissions or revenue share with other stake holders

• Sign-up means new player arrivals (not total number of registered players) and Exits players

leaving the team (even if on loan)

• “Top European teams”: fix group of teams that according to Prime Time Sport are the most

important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City,

Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich).

• On going season review and European Football Table have been produced mainly with 1st

half of the season at top 5 European leagues (except where otherwise indicated)

• Neymar move from Santos to FC Barcelona has been kept at 57,1mio€ transfer fee, as

officially described by FC Barcelona

• Sales of players (or stakes of economics rights) to investment funds are not considered by

the report

• Director: Esteve Calzada

• Head of content: Bruno Batlle

• Coordinator: Aleix Piqué

• Analyst: Jaume Majó

• Event hosting: ESADE Business School

TECHNICAL SHEET

4

Page 5: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

5

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

Page 6: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1. Review Top 5 European leagues

2. Premier League

WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

6

Page 7: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Summer transfer window was the busiest in history, with top 5 European leagues having increase

expenditure by 40% to 2,1bio

UEFA Financial Fair Play mechanism, which will not allow to participate in European competitions

the teams with more than 45mio€ of accumulated losses during 3 seasons until 2014/15, affects

transfer decisions and increase revenue generation needs at top European clubs

Wide availability in the market of free players as a result of continued reduction of the number of

players in the squads

New TV contracts in place at English Premier League as of this season increase purchasing

capacity of its sides in more than 50%

In England, Manchester United tough season on the pitch required action in terms of bringing a

world class midfielder

Top Premier League have been signing young talent in recent years that need to gain experience in

lower profile teams and leagues

In Spain, the difficulty to further grow revenues affecting the majority of clubs, along with new

regulations imposed by CSD (government sports body) and LFP (Spanish professional league)

result in a more strict control of the expenditure in new players

BACKGROUND

7

Page 8: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

European teams have invested a total of 290mio€ in player transfers

at winter window, down 4,3% vs previous season.

Investment has now been stable for 3 consecutive years

328

112

491

271 303 290

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14

Mio€

-4,3%

TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES

8

Page 9: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Winter transfer window continues to be a complement to investment taking place

in the summer. This January it represented only 13,5% of amount spent in summer 2012

1.713 1.855

1.322

1.723 1.544

2.154

328 112

491 271 303 290

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14

Winter

Summer

Mio€

WINTER TRANSFER WINTER VS SUMMER- TOTAL EUROPE

9

Page 10: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Combined investment of summer (the main driver) and winter in top 5 European

leagues was in excess of 2,4bio€, up 32% vs last season and record high ever

2.041 1.967 1.813 1.994 1.847

2.444

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14

+32,3%

Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

10

Page 11: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

English Premier League lead once again investment in Europe -52%

of the total, the highest ever- followed by French League 1. Spending at Italian

Serie A droped 54% while La Liga continues at the bottom for one more year

29 17

45

13 8

268

15

120

56

32

82

54

77

52

7

146

21

91

33 12

150

53 42 33

12

2009/10 2010/11 2011/12 2012/13 2013/14

+0,3%

+52% -54%

Mio€

WINTER WINDOW EXPENDITURE BY LEAGUE

11

+0,6% -0,2%

Page 12: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Investment by Premier League sides was the highest ever and approaches 1bio€,

as a result of yet another increase in TV revenues.

For second year in a row, Spanish La Liga is the fourth European

league in terms of total investment (summer plus winter) in signings

539

445

262

478

243

703

447

155

294

213

635

542

248

367

203

763

426

247

140

271

2009/10 2010/11 2011/12 2012/13 2013/14

Mio€

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

12

444 428 400

291

881

Page 13: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

% of total summer + winter

28,7%38,2% 39,2%

61,2%73,2%

CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2013/14

13

TOP 2

TOP 4

49,8% 57,1%

62,8%

78,6%

86,7%

Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for

28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and

Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized tournaments

Page 14: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Total number of sign-ups in Europe was down 14% to 257.

For the 5th season in a row, Italian Serie A registered the highest number of signings (95).

Loans and free transfers continue to represent a significant portion of the transactions

Nº. of players

49

30 20 26 27

46

21

18 11 9

Loans

Signings

95

51

38 36 37

SIGN-UPS BY LEAGUE

14

Total 257

-14%

Page 15: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Nº. of players

49 51 27 13 23

163

83

24 32 21

Loans

Signings

212

134

51 44 45

PLAYER EXITS BY LEAGUE

15

Page 16: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

For the 5th consecutive season, all leagues have experimented a net decrease in

the number of players, as teams are reducing players payroll.

Premier League had the highest net decrease, which has been growing for 4 consecutive years

Nº. of players

-75

-34

-11 -11 -12

-92

-35

-4 -15 -9

-97

-40

-8 -6 -3

-177

-83

-15 -7 -7

Winter 2011/12 Winter 2012/13 Winter 2010/11 Winter 2013/14

NET ARRIVALS VS EXITS BY LEAGUE

16

Page 17: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic,

Zouma and Salah, closely followed by ManU. No Spanish nor German teams in the top 10

Mio€

52,8

45,0

25,0 18,2 18,0 17,0 16,8 16,3 15,2 14,0

Chelsea Man.United PSG Galatasaray Zenit Wolfsburgo Inter Hull City Fulham Napoli

TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE

17

Page 18: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity,

Bayern and FC Barcelona) did not spent any cash on transfer fees.

For ManCity, Bayern and FC Barcelona it was for the 3rd consecutive winter transfer window

Mio€

88,5

5,0

38,0

7,4 2,8

37,0

17,0

3,0

23,9 20,0

3,8 0,6

14,5 13,9 11,8

18,1

31,5

10

3,5

52,8

45,0

25,0

16,8

2010-11

2011-12

2012-13

2013-14

TOP EUROPEAN TEAMS INVESTMENT RANKING

18

Page 19: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Chelsea is the main protagonist of winter window, topping both spending and sales tables.

Another Premier League side –Newcastle- and Benfica follow after selling Cabaye and Matic

Mio€

62,0

25,0 25,0 22,0 19,6 18,0 17,2 16,0 13,2 9,5

Chelsea Newcastle Benfica Olympiakos Saint-Étienne Rubin Kazan Lazio Anzhi FC Basel LokomotivMoscow

TOP 10 TEAMS IN PLAYER SALES VALUE

19

Page 20: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Besides Chelsea, the only top club with sales activity

was FC Barcelona (Sanabria to Italian side Sassuolo)

Mio€

7,0 3,0 4,0

0,6 7,0

3,0 5,0 4,0

16,5

1,8 4,7 3,3 4,5

7,5

15,0 19,3

22,5 20,0

3,7

62,0

4,5 0,2

2010-11

2011-12

2012-13

2013-14

RANKING TOP EUROPEAN TEAMS IN PLAYER SALES

20

Page 21: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Players

12

11

8

7 7

6 6 6

5 5

Sassuolo Parma Chievo Fulham AS Roma Cardiff City Torino Genoa Valencia Cagliari

TEAMS WITH HIGHEST NUMBER OF NEW PLAYERS

21

New signings table was dominated by Serie A sides. Fulham, Cardiff City and Valencia,

the only non Italian sides in the top 10 wit 7, 6 and 5 new players respectively

Page 22: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Players

40

17 16 15 13 12 12 12 11 10

Parma Sampdoria Genoa Chievo Chelsea Man. United Roma C.Palace Atalanta Sunderland

TEAMS WITH HIGHEST NUMBER OF PLAYER EXITS

22

On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace (12)

were among the sides releasing the highest number of players in Europa

Page 23: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

45,0

25,0 25,0

18,0 17,0 15,2 15,0 14,6 13,2

10,0

Mata Matic Cabaye Rondon De Bruyne Mitroglou Hernanes Zouma Salah Traoré

Mio€

TOP 10 MOST EXPENSIVE SIGNINGS SEASON 2013/14

23

Juan Mata signing by ManU for 45mio€ was the most expensive of the winter, followed by Matic and

Cabaye (both 25 mi€). 5 of 10 most expensive moves had Chelsea involved, either selling or buying

Page 24: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

2009-10

2010-11

2011-12

2012-13

2013-14

TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 5 YEARS

24

58,5

45,0 41,0

37,0 35,0 30,0

26,5 25,0 25,0 21,5

Torres Mata Carroll Dzeko Willian David Luiz Luis Suárez Matic Cabaye Bent

Mata, Matic and Cabaye join historical top 10 of most expensive transfers in a winter window,

which is still topped by Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive

winter signings ever, conducted by Premier League sides

Page 25: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

182,5 166,2

110,9

77,8

121,8 106,5

86,9 66,2 67,4 67,0

11,5

25,0

52,8 14,0

2,5

Winter

Summer

182,5 177,7

135,9 130,6

121,8

106,5 100,9

68,7 67,4 67,0

Real Madrid was the side with highest combined investment (summer + winter) of season 2013/14

with 182mio€, even if not spending in winter, followed by Monaco (178), PSG (136), Chelsea (131)

and Tottenham (122). ManCity, Napoli, AS Roma, Dinamo Moscow and Shaktar complete top 10

CLUB INVESTMENT RANKING 2013/14 (SUMMER + WINTER)

25

Page 26: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1. Review Top 5 leagues

2. Premier League

WINTER 2014 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

26

Page 27: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

66 53

97

52

88 90 111

95

202 187

29

268

82

146 150

99/00 00/01 01/02 02/03 03/0 04/05 05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14

Premier League sides invested 150mio€ at winter transfer window, in line with

previous year and only the 4th highest ever as main portion was spent in the summer

PREMIER LEAGUE PLAYER SIGNINGS INVESTMENT TRACK RECORD

27

Page 28: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

Winter transfer window continues to be a complement to investment activity that takes

place in the summer. This season it represented 20,5% of amount spent in summer 2012

570 510

435

553 617

731

187

29

268

82 146 150

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14

Summer

Winter

WINTER VS SUMMER TRANSFER WINDOWS- PREMIER LEAGUE

28

Page 29: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

Total investment of Premier League teams during season 2013/14 was up 15% to 881mio€, the

highest amount in history, yet not reflecting the full increase in TV rights contracts 2013/16 (+55%)

757

539

703635

763881

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14

COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE

29

+15%

Page 30: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

Chelsea and ManU signings accounted for 65% of total Premier League investment in transfers. Hull

City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland (7,3), Cardiff (2,5) and Everton (2)

were the other teams investing. As much as 12 EPL sides did not splah any cash in transfer fees

25,7

1,1 0,1

7,2

1,3 2,3

12,0 15,4

0,8 3,4 2,8

5,0 2,9

0,2

13,9 11,8

4,3

10,5

0,8 3,5

25,0 22,2

25,5

5,3

10,0 6,8

52,8

45,0

16,3 15,2

8,9 7,3

2,5 2,0

2011/12

2012/13

2013/14

PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM

30

Page 31: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2014

31

45,0

25,0

15,2 14,6 13,2

8,5 7,8

3,7 3,7 3,7

Mata Matic Mitroglou Zouma Salah Long Jelavic Scocco Bridcutt Hennessey

Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2),

Long (8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7)

where the most expensive signings at winter window in the EPL

Page 32: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

58,5

45,0 41,0

37,0

30,0 26,5 25,0

21,5 21,0 20,0

F.Torres Mata Carroll Dzeko David Luiz Luis Suarez Matic D. Bent Anelka Reyes

TOP 10 MOST EXPENSIVE WINTER SIGNINGS – PREMIER LEAGUE

32

Page 33: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

180,9

93,8

61,8 47,3 46,5 40,9

27,1 24,3 17,6 16,9

Chelsea Liverpool Man. United Man. City Newcastle Aston Villa Sunderland Hull City Tottenham Fulham

*Summer window not included

ACCUMULATED 5 YEAR SPENDING OF TEAMS- PREMIER LEAGUE

33

Chelsea is the driving force of winter transfer window in the last 5 years, monopolizing both total

expenditure (181mio€) and sales (82). Teams involved in transfers of Juan Mata, Torres and Andy

Carrol (Chelsea, Liverpool, ManU and Newcastle) dominate both expenditure and income rankings

Page 34: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

28,5

150,1

62,1 57,8

115,1

2009/10 2010/11 2011/12 2012/13 2013/14

PLAYERS SALES VALUE PREMIER LEAGUE

34

Premier League sides sold players for 115mio€ in winter transfer window, up 200% vs previous

year. As a result, net investment in winter was down to 35mio€ (-60% vs last year)

Page 35: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

1

118

20

88

35

2009/10 2010/11 2011/12 2012/13 2013/14

NET INVESTMENT PREMIER LEAGUE

35

Page 36: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA (8,5mio€),

Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in from player sales.

As much as 14 Premier League sides did not generate any revenue from winter player sales

5,0

9,0 6,7

4,1 4,7 5,8

1,7

15,0

8,0

1,3

5,3 3,7

20,0

5,8

1,5 2,5

11,8

62

25

8,5 7,9 7,8

3,5 0,4

2011/12

2012/13

2013/14

PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE

36

Page 37: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

82,0 74,0 71,3

24,7 24,4 23,0 18,9 16,2 14,0

9,2

Chelsea Newcastle Liverpool Man. City Sunderland Tottenham Everton C.Palace WBA Stoke City

*Summer window not included

ACCUMULATED 5 YEAR PLAYER SALES- PREMIER LEAGUE

37

Page 38: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

A total of 51 players were signed by Premier League sides in January, of which 25 were on loan

(21) or as free agents (4). Percentage of players arriving on loan has grown from 29% to 41%

Nº of players

26

38 41

37 30

21

19 16

15 21

2009/10 2010/11 2011/12 2012/13 2013/14

47

57 57

13 Signings 0€

52

12 Signings 0€

12 Signings 0€

9 Signings 0€

Loans

Signings

NUMBER OF SIGN-UPS PREMIER LEAGUE

38

4 Signings 0€

51

Page 39: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Nº of players

31 35 36 44 51

86

116 108 112

83

2009/10 2010/11 2011/12 2012/13 2013/14

117

151 144

156

Loans

Signings

NUMBER OF PLAYER EXITS- PREMIER LEAGUE

39

134

A total of 134 players were released by Premier League sides in January, of which 83 (62%)

were on loan. As an average, each team released almost 7 players

Page 40: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Just like it happened at the other top European leagues, Premier League sides took

advantage of winter transfer window to reduce the number of players in their squads,

resulting in a total reduction of 83 players

Nº of players

-5 3 5 -7

-21

-65

-97 -92 -97 -62

-70

-94

2009/10 2010/11 2011/12

-87

2012/13

-104

Loans

Signings

2013/14

NET SIGN-UPS VS EXITS- PREMIER LEAGUE

40

-83

Page 41: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Nº of players

4

3

4

2

5 5

4 4

2 2

3 3

2

3

1

3

4

2

4 4

2

4

3

7

2

3

1 1

3

2

7

3

1

6

2 2

1

7

6

5 5 5

4 4

3

2 2 2 2

1 1 1 1

2011/12 2012/13 2013/14

SIGN-UPS BY TEAM- PREMIER LEAGUE

41

Fulham was the most active signing team by bringing a total of 7 players,

followed by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12)

and Crystal Palace (12) lead the table with massive number of loans. ManCity, Tottenham, Liverpool

and Southampton were the only sides not signing any new players 41

Page 42: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Nº of players

11 11

3

11

6

4

12

16

13

9 9

5

6

1

6

3

10

4 4 4

15

11

5

12

9

4

5

11

3

10

11

5

3

7

5

6

4

2

6

12

13

12 12

10

8 8

7 7 7

6 6 6

5 5 5 5

4 4

2 2

2011/12 2012/13 2013/14

PLAYER EXITS BY TEAM- PREMIER LEAGUE

42

Page 43: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Nº of players

2

0

-1

-2 -2 -2 -2 -2

-3 -3

-4

-5 -5

-6 -6

-7 -7

-8

-9

-11

NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE

43

Page 44: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

44

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

Page 45: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Only 39% of players (55 out of 140) that joined Premier League

last summer have played more than half of the minutes. Newcastle, Hull, Southampton

and ManCity, the sides using more intensively the new signings

%Players*

* % players signed or on loan in summer 2013-14 that played more than 50% of minutes until match day 22

100%

73% 67%

60% 50% 50% 50%

43% 43% 40% 38% 38% 36% 33% 31% 29% 29% 19%

0% 0%

0/5

3/16

1/1

3/5

4/8 4/8 3/7

3/8 5/14 3/9 2/7 2/7

0/2

8/11 2/3

2/4 3/7

2/6 2/5 3/8

RANKING USAGE OF NEW PLAYERS 2013/14

45

Page 46: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

87% 79% 76%

72% 72% 72% 65%

46% 44%

34% 33%

Fernandinho Higuaín Özil Cavani Falcao James Neymar Bale Götze Willian Illarramendi

%Minutes

Only top 10 most expensive players. Minutes played until match day 19

PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2013/14

46

Fernandinho has become the most profitable player from top 10 most expensive of last summer.

Higüain and Özil also among most profitable. On the opposite side, Willian and Illarramendi.

Bale, the most expensive player ever, has participated in only 46% of the minutes

Page 47: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

%Minutes

Only top 10 most expensive players. Minutes played until match day 22

84% 76% 75% 73%

67%

52%

40% 33%

23% 17%

4%

Fernandinho Soldado Özil Paulinho Negredo Sakho Willian Schürrle Fellaini Lamela Jovetic

PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2013-14

47

Manchester City has both the most and least used of most expensive signings of the year. Willian,

Schürrle, Fellaini and Lamela, among least profitable signings

Page 48: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

John Terry is one of the 5 field players that played all minutes

at Premier League so far. Jedinak, the only non defender of the 5

100% 100% 100% 100% 100% 99% 99% 99% 99% 97%

Terry Caulker Jedinak Shawcross Dawson Coleman Henderson Whittingham N'Zonzi Huddlestone

% minutes played*

* % minutes played until match day 22 of Premier League 2013/14

RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION

48

Page 49: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Aston Villa, Everton and Newcastle are the sides with most stable line-up: 10 of its players have

participated in more than 70% of the minutes. ManU, ManCity and Chelsea are the top teams with

highest player rotation

10 10 10

7 7 7 7 7 7 7

5 5 5 5 5 5 5

4 4 4

Asto

n V

illa

Eve

rton

Ne

wca

stle

Ca

rdiff

City

Cry

sta

l P

ala

ce

Ars

en

al

Liv

erp

oo

l

So

uth

am

pto

n

Hu

ll C

ity

Sto

ke

City

Ch

els

ea

Fulh

am

No

rwic

h C

ity

Sw

an

se

a

Tott

en

ha

m

WB

A

We

st

Ha

m

Man

.City

Su

nd

erl

an

d

Man

.Un

ite

d

Nº. of key players*

* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14

RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*

49

Page 50: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Fulham is the team that has fielded most different players so far (28).

Newscastle and Swansea fielded 22 different players only

28 27

26 26 26 26 25 25 25 25

24 24 24 23 23 23 23 23

22 22

Fulh

am

Su

nd

erl

an

d

Tott

en

ha

m

WB

A

We

st

Ha

m

Man

.Un

ite

d

Eve

rton

C.P

ala

ce

Hu

ll C

ity

Sto

ke

City

Ca

rdiff

City

So

uth

am

pto

n

Ch

els

ea

Asto

n V

illa

Ars

en

al

Liv

erp

oo

l

No

rwic

h C

ity

Man

.City

Ne

wca

stle

Sw

an

se

a

Nº. of players*

* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2013/14

NUMBER OF PLAYERS* FIELDED BY TEAM

50

Page 51: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

ManU is still the side fielding the largest number of home grown players (8 so far). On the

opposite side, Hull City is the only premiership team not having fielded any home grown player

Nº. of players*

8

6 6 6 6

5 5

4

3

2 2 2 2

1 1 1 1 1 1

0

* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2013/14

PARTICIPATION OF HOME GROWN PLAYERS BY TEAM

51

Page 52: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

FC Barcelona is well ahead other European teams in terms of home grown players utilization

(among those in the top 3 positions of their leagues). No premiership teams in the first positions

Nº. of players*

16

8 8 8

6 5 5 5

4 3 3 3

2 2 2

* Home grown players that participated with at least 1 minute unitl match day 19

Calculation among top 3 table positions at each of top 5 leagues

PARTICIPATION OF HOME GROWN PLAYERS EUROPE

52

Page 53: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

85,97%

80,70%

76,47%

73,10% 71,93%

% of points

AVERAGE % OF POINTS TOP 3 POSITION TABLE

53 Table after completion of 1st half of each domestic league

Premier League is the most competitive league so far during season 2013/14

(top 3 teams have collected 71,9% of the points in average).

On the opposite side, La Liga top 3 teams have collected 86% of the points

Page 54: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Table after completion of 1st half of each domestic league

Average goals

favor

Total Avge

Gf Pt Played W D L Gf Ga

1 Man.City 41 19 13 2 4 54 21 2,84

2 FC Barcelona 50 19 16 2 1 53 12 2,79

3 R.Madrid 47 19 15 2 2 53 21 2,79

4 B.Munich 47 17 15 2 0 44 9 2,59

5 At.Madrid 50 19 16 2 1 47 11 2,47

6 Juventus 52 19 17 1 1 46 12 2,42

7 PSG 44 19 13 5 1 44 13 2,32

8 Liverpool 36 19 11 3 5 44 23 2,32

9 B.Dormund 32 17 10 2 5 38 20 2,24

10 SSC Napoli 42 19 13 3 3 41 20 2,16

AVERAGE GOALS SCORED: TOP 10 IN EUROPE

54

Manchester City is top scoring side in Europe, with an average of 2,84 goals per game, just

ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even better with

3,80 goals per game, the highest in Europe in recent years

Page 55: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Goal

profitability

Total Goal

prof Pt Played W D L Gf Ga

1 Lille 40 19 12 4 3 22 8 1,82

2 Tottenham 34 19 10 4 5 22 24 1,55

3 Crystal Palace 16 19 5 1 13 12 28 1,33

4 AS Mónaco 41 19 12 5 2 31 13 1,32

5 UD Levante 23 19 6 5 8 18 27 1,28

6 Nizza 23 19 7 2 10 18 25 1,28

7 Guingamp 24 19 6 6 7 19 19 1,26

8 Stade Reims 29 19 7 8 4 23 21 1,26

9 FC Nantes 29 19 9 2 8 23 17 1,26

10 Toulouse 25 19 6 7 6 20 24 1,25

GOAL PROFITABILITY: TOP 10 IN EUROPE

55 Table after completion of 1st half of each domestic league

Tottenham (1,55 points per goal) and Crystal Palace (1,33) are

in the European top 3 in terms of goal profitability in Europe

Page 56: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Goals / game

2010/11 2011/12 2009/10 2012/13

Average after completion of 1st half of each league

2013/14

2,77 2,64 2,57

2,86

2,43

3,14

2,78

2,35

2,70

2,32

2,86 2,61

2,49

2,83

2,55

2,90 2,85 2,74 2,82

2,58

3,20

2,91 2,76 2,68

2,41

AVERAGE GOALS PER GAME BY LEAGUE

56

German Bundesliga is the most prolific European league for 4th consecutive season, with record

high 3,2 goals per match in average. Premier League has fallen to 4th position for the 1st time

(2,68 goals per match, -5% vs previous season)

Page 57: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Goals scored during 1st half of each domestic league

66,2

79,2 83,9 85,8 85,8

92,7 95,5 99,4 99,9 100,6

Luis Suárez C.Ronaldo Diego Costa Uche Kun Agüero Pedro Berardi Rossi A.Sánchez Messi

Minutes x goal

TOP 10 PLAYERS BY GOAL EFFICACY

57

Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal

every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59 minutes)

Page 58: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Team Summer

Investment (Mio€)

2011/12 2012/13

League

position % points

League

position

%

points

Tottenham 122 4 57,89 7 59,65

Man.City 107 2 68,42 2 71,93

Chelsea 78 3 63,16 3 70,18

Liverpool 56 9 43,86 5 63,16

Arsenal 45 7 57,89 1 73,68

Southampton 40 17 29,82 9 47,37

Cardiff City 38 Championship Championship 16 31,58

Man.United 34 1 80,70 6 59,65

Norwich City 29 10 43,86 14 33,33

Everton 26 5 57,89 4 64,91

Performance during 1st half of Premier League

SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2013/14

58

s

Page 59: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

59

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

Page 60: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

COMBINED REVENUES TOP 11 ELITE TEAMS

60 Source: Deloitte Football Money League. PSG not

included. Income from player sales not included

2.859 2.890 3.273

3.864

2009/10 2010/11 2011/12 2012/13 2013/14

Combined revenues of top European clubs continue to grow and hit yet another

record high at season 2012/13 in the verge of 4bio€, fuelling players signing capacity

Page 61: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

INVESTMENT IN NEW PLAYERS TOP 11 ELITE TEAMS

61

830

702 749

791

919

2009/10 2010/11 2011/12 2012/13 2013/14

Top 11 European clubs spent almost 1bio€ in player transfers

(3rd consecutive year growing), the highest amount ever,

showing not sign of limitation from UEFA’s Financial Fair Play regulation

Total summer + winter season 2013/14

Page 62: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Mio€

62

502

291 285 350 363

328 411

464 441

556

2009/10 2010/11 2011/12 2012/13 2013/14

PLAYER SALES AND NET INVESTMENT TOP 11 ELITE TEAMS

PLAYER

SALES

NET

INVESTMENT

Top European teams did not need to significantly increase income from player sales,

and when selling players they normally reinvested the income in bringing new ones

Total summer + winter season 2013/14

Page 63: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

%

TOP 11 ELITE TEAMS WEIGHT ON TOTAL EUROPE INVESTMENT

63

42,2%

39,2%

37,6%

41,2%

37,1%

2009/10 2010/11 2011/12 2012/13 2013/14

The purchasing power continues concentrated in few teams

despite Financial Fair Play having come into force

Total summer + winter

Page 64: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

64

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

Page 65: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

At the second season of the coming into force of UEFA’s Financial Fair Play we can

not conclude yet it has helped to reduce the gap between richest and poorest clubs

European teams have invested a total of 290mio€ in player transfers at winter

window, down 4,3% vs previous season. Investment has now been stable for 3

consecutive years. Winter transfer window continues to be a complement to

investment taking place in the summer. This January it represented only 13,5% of

amount spent in summer 2012

Combined investment of summer (the main driver) and winter in top 5

Europeanleagues was in excess of 2,4bio€, up 32% vs last season and record high

ever.

English Premier League lead once again investment in Europe -52% of the total,

the highest ever- followed by French League 1. Spending at Italian Serie A droped

54% while La Liga continues at the bottom for one more year

Investment by Premier League sides was the highest ever and approaches 1bio€,

as a result of yet another increase in TV revenues. For second year in a row,

Spanish La Liga is the fourth European league in terms of total investment

(summer plus winter) in signings

CONCLUSIONS STR 2014- WINTER (1 OF 5)

65

Page 66: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Premier League has the smallest concentration as top 2 teams (Chelsea & Tottenham) account for

28,7% of total and top 4 for 49,8% (+ManCity and ManU). On the opposite side, Ligue 1 (PSG and

Monaco make 73,2%) and La Liga (Real Madrid and FCB 61,2%) are the most polarized

tournaments

Total number of sign-ups in Europe was down 14% to 257. For the 5th season in a row, Italian Serie

A registered the highest number of signings (95). Loans and free transfers continue to represent a

significant portion of the transactions. For the 5th consecutive season, all leagues have

experimented a net decrease in the number of players, as teams are reducing players payroll.

Premier League had the highest net decrease, which has been growing for 4 consecutive years

Sale of Mata to ManU helped Chelsea top again a spending table after signing Matic, Zouma &

Salah, closely followed by ManU. No Spanish nor German teams in the top 10

7 top European teams (AC Milan, Arsenal, Real Madrid, Juventus, ManCity, Bayern and FC

Barcelona) did not spent any cash on transfer fees. For ManCity, Bayern and FC Barcelona it was

for the 3rd consecutive winter transfer window. Chelsea is the main protagonist of winter window,

topping both spending and sales tables. Another Premier League side –Newcastle- and Benfica

follow after selling Cabaye and Matic.

Besides Chelsea, the only top club with sales activity was FC Barcelona (Sanabria to Italian side

Sassuolo).

CONCLUSIONS STR 2014- WINTER (2 OF 5)

66

Page 67: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

New signings table was dominated by Serie A sides. Fulham, Cardiff City and

Valencia, the only non Italian sides in the top 10 wit 7, 6 and 5 new players

respectively. On top of Italian sides, Chelsea (13), ManU (12) and Crystal Palace

(12) were among the sides releasing the highest number of players in Europa

Juan Mata signing by ManU for 45mio€ was the most expensive of the winter,

followed by Matic and Cabaye (both 25 mi€). 5 of 10 most expensive moves had

Chelsea involved, either selling or buying . Mata, Matic and Cabaye join historical

top 10 of most expensive transfers in a winter window, which is still topped by

Fernando Torres move to Chelsea for 58,5mio€. 8 out of 10 most expensive winter

signings ever, conducted by Premier League sides

Real Madrid was the side with highest combined investment (summer + winter) of

season 2013/14 with 182mio€, even if not spending in winter, followed by Monaco

(178), PSG (136), Chelsea (131) and Tottenham (122). ManCity, Napoli, AS Roma,

Dinamo Moscow and Shaktar complete top 10.

Premier League sides invested 150mio€ at winter transfer window, in line with

previous year and only the 4th highest ever as main portion was spent in the

summer.

CONCLUSIONS STR 2014- WINTER (3 OF 5)

67

Page 68: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Winter transfer window continues to be a complement to investment activity that

takes place in the summer. This season it represented 20,5% of amount spent in

summer 2012. Total investment of Premier League teams during season 2013/14

was up 15% to 881mio€, the highest amount in history, yet not reflecting the full

increase in TV rights contracts 2013/16 (+55%)

Chelsea and ManU signings accounted for 65% of total Premier League investment

in transfers. Hull City (16,3mio€), Fulham (15,2), Crystal Palace (8,9), Sunderland

(7,3), Cardiff (2,5) and Everton (2) were the other teams investing. As much as 12

EPL sides did not splah any cash in transfer fees

Mata (45mio€), Matic (25), Mitroglou (15,2), Zouma (14,6), Salah (13,2), Long

(8,5), Jelavic (7,8), Scocco (3,7), Bridcutt (3,7) and Hennessey (3,7) where the

most expensive signings at winter window in the EPL

Chelsea is the driving force of winter transfer window in the last 5 years,

monopolizing both total expenditure (181mio€) and sales (82). Teams involved in

transfers of Juan Mata, Torres and Andy Carrol (Chelsea, Liverpool, ManU and

Newcastle) dominate both expenditure and income rankings

CONCLUSIONS STR 2014- WINTER (4 OF 5)

68

Page 69: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Premier League sides sold players for 115mio€ in winter transfer window, up 200%

vs previous year. As a result, net investment in winter was down to 35mio€ (-60%

vs last year)

Besides Chelsea and Newcastle high impact sales (Mata and Cabaye), WBA

(8,5mio€), Tottenham (7,9), Everton (7,8) and Cardiff (3,5) have also cashed in

from player sales. As much as 14 Premier League sides did not generate any

revenue from winter player sales

A total of 51 players were signed by Premier League sides in January, of which 25

were on loan (21) or as free agents (4). Percentage of players arriving on loan has

grown from 29% to 41%. A total of 134 players were released by Premier League

sides in January, of which 83 (62%) were on loan. As an average, each team

released almost 7 players. Just like it happened at the other top European leagues,

Premier League sides took advantage of winter transfer window to reduce the

number of players in their squads, resulting in a total reduction of 83 players

Fulham was the most active signing team by bringing a total of 7 players, followed

by Cardiff with 6. In terms of player exists, Chelsea (13), ManU (12) and Crystal

Palace (12) lead the table with massive number of loans. ManCity, Tottenham,

Liverpool and Southampton were the only sides not signing any new players

CONCLUSIONS STR 2014- WINTER (5 OF 5)

69

Page 70: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Only 39% of players (55 out of 140) that joined Premier League last summer have played more

than half of the minutes. Newcastle, Hull, Southampton and ManCity, the sides using more

intensively the new signings. Fernandinho has become the most profitable player from top 10

most expensive of last summer. Higüain and Özil also among most profitable. On the opposite

side, Willian and Illarramendi. Bale, the most expensive player ever, has participated in only

46% of the minutes

Manchester City has both the most and least used of most expensive signings of the year.

Willian, Schürrle, Fellaini and Lamela, among least profitable signings

John Terry is one of the 5 field players that played all minutes at Premier League so far.

Jedinak, the only non defender of the 5. Aston Villa, Everton and Newcastle are the sides with

most stable line-up: 10 of its players have participated in more than 70% of the minutes. ManU,

ManCity and Chelsea are the top teams with highest player rotation. Fulham is the team that

has fielded most different players so far (28). Newscastle and Swansea fielded 22 different

players only

ManU is still the side fielding the largest number of home grown players (8 so far). On the

opposite side, Hull City is the only premiership team not having fielded any home grown player.

FC Barcelona is well ahead other European teams in terms of home grown players utilization

(among those in the top 3 positions of their leagues). No premiership teams in the first

positions

SUMMARY: ON GOING SEASON REVIEW

70

Page 71: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Premier League is the most competitive league so far during season 2013/14 (top 3

teams have collected 71,9% of the points in average). On the opposite side, La Liga top

3 teams have achieved 86% of the points

Manchester City is top scoring side in Europe, with an average of 2,84 goals per game,

just ahead of Real Madrid and FC Barcelona (2,79). The Citizens home average is even

better with 3,80 goals per game, the highest in Europe in recent years

Tottenham (1,55 points per goal) and Crystal Palace (1,33) are in the European top 3 in

terms of goal profitability in Europe

German Bundesliga is the most prolific European league for 4th consecutive season, with

record high 3,2 goals per match in average. Premier League has fallen to 4th position for

the 1st time (2,68 goals per match, -5% vs previous season)

Liverpool’s Luis Suarez achieved the best goals efficacy in Europe by scoring a goal

every 66 minutes, close to record rate by Messi at season 2012/13 (scoring every 59

minutes)

Investment in new players brought better pitch performance, as all 6 top 6 spending

sides of the summer in the EPL have improved their points rate. However, Tottenham

fails to capitalise on 122mio€ spent in new players last summer

71

SUMMARY: ON GOING SEASON REVIEW

Page 72: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

72

1. Technical sheet

2. Winter 2014 transfer window: Premier League

vs other top European leagues

3. Premier League on going season review

4. Case study: Impact of UEFA’s Financial Fair

Play

5. Conclusions

6. Annexes

Page 73: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1. Tables

2. About Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

73

Page 74: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Club Home grown players

Cleverly, Evans, Welbeck, Januzaj, Rafael, Giggs, Fletcher, Fábio

Terry, Bertrand

Szczesny, Gibbs, Wilshere, Gnabry, Bentner, Akpom

M.Richards, Boyata

Gerrard, Sterling, Fanagan, Wisdom, Kelly, Smith

Twonsed, Bentaleb, Kane

Clark, Weimann, Agbonlahor, Baker, Albrighton, Herd

Barkley, Osman, Anichebe

John

Kacaniklic, Briggs, Mesca, Dembélé

LIST OF HOME GROWN PLAYERS BY TEAM

74

Page 75: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

Club Home grown players

Colback

Williams

Krul, Ameobi, Taylor, Dummett, Ameobi

Lallana, Shaw, Ward-Prows, Chambers, Gallagher, Red

Davies

Noble, Tomkins, Cole, Collison, Lee

Wilkinson

Murphy

Berahino, Daniels

-

LIST OF HOME GROWN PLAYERS BY TEAM

75

Page 76: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

1. Tables

2. About Prime Time Sport

SOCCEREX TRANSFER REVIEW 2014- WINTER WINDOW

76

Page 77: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

> Sponsors recruiting

> Media relationships

> Social networks

> Brand & positioning

development

> Player representation

> International player transfers

> Academies development

> Friendly games

PLAYER IMAGE RIGHTS

FOOTBALL

CONTENT & CONFERENCES

STRATEGIC CONSULTANCY

> Club revenue development

> Sponsorship activation for brands

> PR & Communications

> Sponsor recruitment for brands

> Sports business newspaper

reports and articles

> Book Show Me the Money!

> Football Transfer Review report

> Conferences Esteve Calzada

PRIME TIME SPORT BUSINESS AREAS

77

Page 78: Soccerex Transfer Review 2014 Winter edition Premier League by Prime Time Sport

CONTACT DETAILS

Esteve Calzada Group CEO

[email protected]

blog: www.estevecalzada.com twitter: @estevecalzada

+34 669 84 24 46

+44 20 3590 7593

Bruno Batlle Director General

[email protected]

+34 672 29 61 33

Aleix Piqué Content & player services manager

[email protected]

+34 652 44 31 59

Luiz Rocha Prime Time Sport Brasil

[email protected]

+55 31 3247 6272

Edgar Granados Prime Time Sport México

[email protected]

+52 55 8533 3483

78


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