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“Sport, culture, arts... social & human development for life.” Executive Summary YOUTH CHARTER ‘21’ SOCCERWISE REPORT...
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“Sport, culture, arts... social & human development for life.”
Executive Summary
YOUTH CHARTER ‘21’
SOCCERWISE REPORT...
Copyright: Youth Charter 2014
This report is Copyright under the Berne Convention. All rights are reserved. Apart from any fair
dealing for the purposes of private study, research, criticism or review as permitted under the
Copyright Designs and Patents Act 1988.
No part of this publication maybe reproduced, stored in a retrieval system or transmitted in any form
or by any means, electronic, electrical, chemical, mechanical, optical, photo copying, recording or
otherwise, without the prior written permission of the copyright owner. Enquiries should be addressed
to Youth Charter.
The Youth Charter is a UK registered charity and United Nations Non-Governmental Organisation.
Registered Charity No. 1065861
Author: Geoff Thompson MBE
Editor: Janice Argyle
Rearchers: Peter Rayment, Dr Mick Hides
Report Design: Crisp Design Solutions
Printed on behalf of Youth Charter by:
Youth Charter
The Atrium, Ground Floor, Anchorage 2, Anchorage Quay
Salford Quays, Manchester M50 3YW, UK
Tel: +44 (0) 161 877 8405
Email: [email protected]
www.youthcharter.co.uk
Honorary Life President
Dame Mary Glen Haig DBE
Vice Presidents
Lord Ousley, Sir Rodney Walker, Clive Lloyd CBE,
Sir Steve Redgrave CBE , Sir Bobby Charlton CBE
Executive Chairman
Geoff Thompson MBE FRSAChair of Trustees
Chair of Trustees
David Allen OBE
Trustees
Holly Bellingham, Capt. Jim Fox OBE,
Pearly Gates, Alan Simpson LLB Hons
Other documents produced by the Youth Charter include:
• Youth Charter 2012 Games Legacy Report
• Legacy Manifesto 2011
• Youth Charter Muhammad Ali Scholars Report 2010
• Commonwealth “12” Report
• Liverpool Report 2009
• Manchester “12” Report
• Rugbywise “12” Report
• Youth Charter Issue Document 2003
• Youth Charter South Africa Report
• Youth Charter 5 Year Report
• Sport as a Contributor to Social Regeneration
• Youth Charter Quadrennial Report
United Nations Accredited International NGO
Registered Charity No. 1065861
For a glossary of terms please visit the Youth Charter website at: www.youthcharter.co.uk
First published in 2014 by the Youth Charter,
The Atrium, Ground Floor, Anchorage 2, Anchorage Quay
Salford Quays, Manchester M50 3YW, UK
l
© 2014 Youth Charter & © 2014 Pursuit of Excellence Ltd
The ‘Wise’ series of programmes (eg. Rugbywise, Soccerwise, Tenniswise, Artwise etc.) © the Youth Charter.The Youth Charter has asserted its rights through Pursuit of Excellence under the Copyright, Design and Patents Act, 1988 to beidentified as the author of this work. All rights reserved. No part of this report may be reprinted or reproduced or utilised in anyform or by any electronic, mechanical, or other means, now known or later invented, including photocopying and recording, or in anyinformation storage or retrieval system, without the prior permission in writing from the publishers.
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YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
Youth Charter Timelime...YOUTH CHARTER ‘21’ SOCCERWISE REPORT l l
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YOUTH CHARTER
Our Philosophy
“Sport is an order of chivalry, a code of ethics and aesthetics, recruiting
its members from all classes and all peoples. Sport is a truce, in an era
of antagonisms and conflicts, it is the respite of the Gods in which fair
competition ends in respect and friendship (Olympism).
Sport is education, the truest form of education, that of character.
Sport is culture because it enhances life and, most importantly, does so
for those who usually have the least opportunity to feast on it.”
Rene Maheu
Former Director of UNESCO
“Vision without action is a dream. Action without vision is merely passing time. Vision with action can change the world...”
Nelson Mandela
YOUTH CHARTER
Our Vision
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YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
YOUTH CHARTER
Mission
Helping young people to be fit for life.
YOUTH CHARTER
Vision
Be a team player in society through sport and social development.
YOUTH CHARTER
Opportunity
Equip, enable and empower young people to maximise their life potential through
cultural integration, physical and mental fitness.
YOUTH CHARTER
Objectives
Positively deliver peaceful, meaningful and sustainable sporting access activity for the
social development and well being of all young people and their communities.
YOUTH CHARTER
Values
• Positive happiness and fulfilment through active human and social engagement
• Positive mental and physical fitness for all
• Commitment to excellence and collaboration for all young people and communities
• Dignity, honesty, integrity and respect of self in all that we do
YOUTH CHARTER
Development Goals
1. Education
2. Health & fitness
3. Social order
4. Environment
5. Vocation, training, employment & enterprise
YCTfGMGMSFAADUGPEFAFCAFCEPPPPFAESFAPL4SportNGBsAPSBMENHSDCMSNEETTVUKGB£FIFAFIFA TMSUEFACAFSAFACFSRFEFIOCIPCNOCsIFsCPISRAIBSAUNUNICEFUNESCOHDIILONGOUNHCRWHOCHFUS$€
Youth Charter
Transport for Greater Manchester
Greater Manchester Schools Football Association
Abu Dhabi United Group
Physical Education
Football Association
Football Club
Athletic Football Club
Elite Player Performance Plan
Professional Footballers Association
England Schools Football Association
Premier League for Sport programme
National Governing Bodies of Sport
Active People Survey
Black and Minority Ethnic
National Health Service
Department of Culture, Media and Sport
Not in Employment, Education or Training
Television
United Kingdom
Greater Britain
British Pound
Fédération Internationale de Football
FIFA Transfer Matching System
Union of European Football Associations
African Football Confederation
South African Football Association
Culture Foot Solidaire Group
Real Federación Española de Fútbol
International Olympic Committee
International Paralympic Committee
National Olympic Committees
International Federations
Cerebral Palsy International Sports and Recreation Association
International Blind Sports Federation
United Nations
United Nations Children’s Fund
United Nations Educational, Scientific and Cultural Organization
Human Development Index
International Labour Organisation
Non-Governmental Organisation
United Nations High Commissioner for Refugees
World Health Organisation
Swiss Franc
United States Dollar
Euro Currency
Report Abbreviations
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l CONTENTS YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
Contents:
Foreword: from Lord Herman Ouseley, Youth Charter Vice President, Chair Kick it Out ........................11
Message of Support: from Sepp Blatter, FIFA President......................................................................................12
A. INTRODUCTION & BACKGROUND......................................................................................................13
1.0 Introduction: Football as a Social as a Social and Grass Root Opportunity for All..............................13 1.1 Youthwise: The Soccerwise Programme...............................................................................................................................14 1.1.1 Youthwise...........................................................................................................................................................................14 1.1.2 Youthwise Key Themes............................................................................................................................................14 1.1.3 Social Coach: The Roles of Social Coaches................................................................................................14 1.1.4 The Soccerwise Programme.................................................................................................................................15 1.2 Community Campus Model - Legacy Development Zones......................................................................................15 1.3 Legacy Cultural Framework...................................................................... .....................................................................................16
2.0 Background: Global Sport & Social Development...... .....................................................................................17 2.1 Community Development through Sport & Sport Development in the Community..................................................................................................................................17 2.2 Soccer Working Partnership: The Potential Social Impact of Olympic & Commonwealth Games Sports/Disciplines...............................................................................................18 2.3 Report Police and Practice Relevance...................................................................................................................................19
2.0 Background: Global Sport & Social Development...... .....................................................................................20
B. EDUCATION..........................................................................................................................................21
4.0 Education through Soccer..........................................................................................................................................21 4.1 Education through Soccer in Greater Manchester.........................................................................................................21 4.2 Education through Soccer across England & the UK...................................................................................................21 4.3 Education through Soccer around the World.................................................................................................................. ..21
C. HEALTH.................................................................................................................................................23
5.0 Healthy Living through Soccer................................................................................................................................23 5.1 Healthy Living through Soccer in Greater Manchester..............................................................................................23 5.2 Healthy Living through Soccer across England & the UK....................................................................................... 24 5.3 Healthy Living through Soccer around the World..........................................................................................................24
D. SOCIAL ORDER.....................................................................................................................................25
6.0 Social Order through Soccer.....................................................................................................................................25 6.1 Social Order through Soccer in Greater Manchester....................................................................................................25 6.2 Social Order through Soccer across England & the UK..............................................................................................26 6.3 Social Order through Soccer around the World................................................................................................................26
E. ENVIRONMENT....................................................................................................................................27
7.0 Environmental Sustainability through Soccer...................................................................................................27 7.1 Environmental Sustainability through Soccer in Greater Manchester...........................................................27 7.2 Environmental Sustainability through Soccer across England & the UK.....................................................28 7.3 Environmental Sustainability through Soccer around the World.......................................................................28
F. VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE...............................................................29
8.0 Vocation Training, Employment and Enterprise through Soccer..............................................................29 8.1 Vocation Training, Employment and Enterprise through Soccer in Greater Manchester........................................................................................................................................................................29 8.2 Vocation Training, Employment and Enterprise through Soccer across England & the UK..................................................................................................................................................................30 8.3 Vocation Training, Employment and Enterprise through Soccer around the World....................................................................................................................................................................................30
G. EQUALITY & DIVERSITY.....................................................................................................................31
9.0 Equality & Diversity through Soccer... .................................................................................................................31 9.1 Equality & Diversity through Soccer in Greater Manchester ................................................................................31 9.2 Equality & Diversity through Soccer across England & the UK..........................................................................32 9.3 Equality & Diversity through Soccer around the World............................................................................................32 H. CONCLUSION.......................................................................................................................................33
10.0 Conclusion - 21st Century Soccer: A Global Opportunity for Social and Human Development..........................................................................33 10.1 Soccerwise Report Recommendations.............................................................................................................................34 10.2.1 Local Recommendations for Soccer in Greater Manchester....................................................34 10.2.2 National Recommendations for Soccer across England & the UK......................................35 10.2.3 Global Recommendations for Soccer around the World.............................................................36
Acknowledgements.............................................................................................................................................................37
And Finally...from Youth Charter Executive Chair, Geoff Thompson MBE FRSA .................................................................38
Foreword:from Lord Herman OuseleyYouth Charter Vice PresidentChair Kick It Out
As a Vice President of the Youth Charter, I have been encouraged by the
innovative work undertaken by the agency in the area of social and human
development through cultural activity over the past 21 years.
Ironically, the Youth Charter is as old as the English Football Premier
League. Interestingly, following the shooting of a 14 year old school boy,
Benji Stanley on the streets of Manchester in Moss Side in 1993, football
was the first sport to respond to the ‘Cry from the streets’. The city’s two
premier rivals Manchester United and Manchester City became City United,
with players from both sides of the Red and Blue divide turning out to give
hope to the young hearts and minds that saw no hope. Football England
greats such as Sir Bobby Charlton, Francis Lee, Steve Bruce and others, all played their part not only as footballing
icons and heroes, but in their ability to engage the socially and culturally disaffected young people caught up in
a cycle of conflict and violence. At that time, I was the Chair of the Commission for Racial Equality and had the
privilege to witness, at first hand, the Moss Side Amateur Reserves and the early steps in an incredible Youth
Charter journey.
Two decades on and the debates still rage about persistent inequality, exclusion and discrimination in sport.
These very same issues are at the heart of the political and social considerations confirming that sport reflects
the national mood and the political reality. The economics of the first world Premier League are in stark contrast
to the second, third and fourth worlds of the lower divisions, reflecting local, national and global economics. With
the G14 representative of the European interests of
Football/ Soccer and not the interests of the G8 global superpowers, the role of the beautiful game, and its
ability to become a major force for social and human development is clear. FIFA now has more member countries
than the United Nations, Football has never been in a better position to influence and impact the very streets
and communities in which the game is played and the top players who provide the skills, talent and human
currency of economic activity that is now enjoyed.
In its 21st anniversary year, the Youth Charter 2014 Soccerwise Report is timely in both its contribution and
legacy recommendations. They present as many challenges as they do opportunities on how we can work more
collaboratively to improve the lives of young people and communities globally.
Lord Herman OuseleyYouth Charter Vice PresidentChair Kick It Out
Message of Support:from Sepp Blatter, FIFA President
Dear friends in football,
Campaigning for and promoting the role of sport as
a way of integrating and developing young people
socially for life is not an easy task. The Youth Charter
organisation has been working on this very important
undertaking since 1993 and I congratulate you on your
work. The power of sport is far more than symbolic,
and we experience this in football every day. I am
happy to see that you have projects all over the world
including joint action with football associations.
Football brings people together regardless of differences in background and it teaches us many important les-
sons: its is a school of life! Football has transcended its beginnings as a purely “sporting” occupation to become
a worldwide social and cultural phenomenon. Through its universality, this sport represents a magnificent
opportunity to harness its unifying power to combat social ills and to promote the positive values associated
with the game of football – sportsmanship, friendship, hope, emotion, solidarity and so much more. Two people
with
different languages, cultures and backgrounds may, in any other context, see nothing but the gap that divides
them. Put them in the context of football and that gap disappears. This sport has many of the qualities that can
create the environment for dialogue.
And this is exactly what you are working on! You can bring youth and others in from the margins of society,
thereby strengthening the social fabric. You can promote communication and help heal divisions between
peoples, communities and entire nations.
I am convinced that football can touch the world and help build a better future.
Joseph S. Blatter
FIFA President
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YOUTH CHARTER ‘21’ SOCCERWISE REPORT l l
Introduction:Football as a Social and Grass RootOpportunity For All…
1.0/
Key Report Recommendations
- Local Soccer Strategies for each Local Authority, and a county-wide Greater Manchester Soccer
Strategy, linked directly to Greater Manchester Sport and Physical Activity Strategy.
- 10% percent of TV revenues from Professional Soccer to be invested in grassroots soccer.
- FIFA to provide a ‘model for youth development pathways through soccer/sport’ that includes:
community, club and school/ college / university from local to global levels of soccer/sport.
The power of soccer to bring people together in celebration of sport, art and culture has been demonstrated once
again through the hosting of the 2014 FIFA World Cup in Brazil. Along with the 2010 FIFA World in South Africa,
this tournament has shown what can be achieved by countries considered to be ‘third world’ or ‘developing’.
However, at the same time the considerable effort that has gone into delivering these tournaments has also
served to highlight the huge social inequalities that exist within these countries and around the world.
Billions of dollars were spent in South Africa and Brazil on building
world class sporting stadia and FIFA has profited greatly from both
tournaments. However millions of people from these countries
have called for world-class education, health and other public ser-
vices. Concessions have been made in Brazil and FIFA has, through
it’s social responsibility programmes, invested some of it’s profits
back into community projects in both countries.
However, the positive work of FIFA has been overshadowed by
allegations of corruption in the allocation of the 2022 FIFA World
Cup to Qatar. To counter this, a new era of open and honest
accountability with investment in community development through
soccer is now needed.
The English Premier League is now the wealthiest soccer global
corporate brand in the world with its latest TV deal worth £5.5bn
for three seasons. Of this, 40% (£2.2bn) was secured from selling
broadcasting rights around the world. Whilst on the pitch, there is
now a truly eclectic mix of global soccer stars plying their trade in
the premier League, with more than one in seven (124) of the 736
players in the 32 national squads at the 2014 FIFA World Cup in
Brazil signed to an English or Welsh club, the largest number for any
national soccer league.
Through the Premier Skills programme, the Premier League
and the British Council are using soccer to help teach English
around the world. However, little or none of the TV revenues
are being reinvested directly back into soccer programmes in a
number of countries. Without reinvestment back into
the global communities that are providing both players and the
fan base for the Premier League, then there is a risk of the Premier
Skills programme being seen as a form of Soccer Colonization. In
addition to this, why is the Premier Skills programme not being
delivered in the UK and helping to teach British children and young
people foreign languages that will help them to compete in the
global economy.
At home in England there has been huge disappointment with the
national team’s record breaking exit from the World Cup. Before
the World Cup had even started, the FA had launched a report that
provided proposals on how the development of elite players could
be improved in English soccer, but this document failed to include
the whole soccer family and crucially missed out grass roots level
soccer, which is experiencing a decline in participation.
1.1 Youthwise: The Soccerwise Programme
The Youth Charter is a UK based registered charity and United Na-
tions Non Governmental Organisation with a proven track record in
the creation and delivery of social and human legacy development
programmes and projects globally. With our web based educational
and research tools for young people, communities and profession-
als, the Youth Charter aims to provide young people with an oppor-
tunity through sport, arts and cultural activity to develop in life...
1.1.1 Youthwise
Youthwise was developed in 1997 in response to the cost of
crime, unemployment, underachievement and anti-social behav-
iour amongst youth. It provides a range of initiatives and projects,
which can be used by educational institutions and organisations to
reduce the effects of anti-social behaviour and resulting exclusion.
1.1.2 Youthwise Key Themes
• EDUCATION attainment and achievement;
• HEALTH and physical activity;
• SOCIAL ORDER discipline and civic responsibility;
• ENVIRONMENT and improved quality of life; and
• VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE
1.1.3 Social Coach: The Role of Social Coaches
The role of the social coach is to be a mentor and facilitator - a
guide and role model - for young people in the community through
participation in sport or other social agencies. Their individual expe-
riences and qualifications may vary but each will have in common
self-awareness, knowledge of life-skills, personal attributes and
values, which they bring to the role.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l l A. INTRODUCTION & BACKGROUND
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The Team GB athletes competing and winning at London
2012 had huge disproportional representation from independent
schools against those from state schools. This has been used to
demonstrate the gap in the quality of sport in state schools com-
pared to independent schools. But the vast majority of elite soccer
players still come from state schools and from the most socially and
culturally challenging communities of the UK with many of those
that don’t make it ending up back on the street and many in prison.
The wealth of English soccer can be used to improve the quality of
school sport and education for all our children and young people. In
partnership with other sports, soccer should put education at the
heart of its youth development programmes with the aim of devel-
oping healthy citizens as well as elite sportsmen and women.
The global appeal of Manchester United and Manchester City, has
given Greater Manchester international status and soccer
generates hundreds of millions of pounds for the local economy
every year. The soccer stars are paid up to £300,000-a-week,
but those serving the burgers at half-time are paid a minimum
wage and given four-hour shifts every other week, making their
earnings from this source less than £1,000-a-year. And whilst the
physical prowess of t he global soccer stars is celebrated in
the stands, on the streets children are playing less and less sport
and physical activity. Residents in Greater Manchester top
the premature death league tables, and decreasing physical activity
is playing a major part in this.
The Youth Charter’s ‘21’ Soccerwise report provides a u nique criti-
cal analysis of s occer’s contribution to s ocial and human
development in Greater Manchester, across England & the UK, and
around the world. Our analysis, and subsequent
recommendations, cover the areas of: Education; Health; Social
Order; Environment; and Vocation Training, Employment and
Enterprise. The Soccerwise report aims to stimulate debate, discus-
sion and action for the power of soccer to be used to help
create a healthy 21st Century global community for all...
l A. INTRODUCTION & BACKGROUND
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1.1.4 The Soccerwise Programme
Soccerwise helps young students towards a greater sense of rights, responsibilities and more importantly, how they can translate them into
real life experiences. It also helps them develop improved educational attainment, social skills and vocational opportunities benefiting both
the individual and the wider community.
The key themes identified in the Soccerwise pack are; education, health, social order and the environment. The programme runs for a school
term with a project developed as part of a citizenship forum. The schools forum provides a continued experience for young Soccerwise
participants as well as exposing them to public/private sector and wider community multi-agency working as they develop their project
proposals and translate them into reality.
1.2 Community Campus Model - Legacy Development Zones
The Community Campus© Model provides the structure for how
youth and communities can access legacy facilities for the delivery
of social and human development programmes. The model provides
the opportunity for the delivery of Legacy Development Zones
locally, nationally and internationally.
By the end of 2014 the UK would have hosted three major sporting
events in 12 years:
• Manchester 2002 Commonwealth Games;
• London 2012 Olympic and Paralympic Games; and
• Glasgow 2014 Commonwealth Games.
These global sporting events have resulted in unprecedented
regeneration programmes in some of the UK’s most challenging
areas of:
• East Manchester;
• East London; and
• East Glasgow.
The Community Campus Model can be applied to social and human
development legacy of the facilities built and used in major sport-
ing events.
The Etihad Campus/Sport City in East Manchester and the Queen
Elizabeth Olympic Park provide excellent locations for the Com-
munity Campus Model to be incorporated and Legacy Development
Zones delivered.
Fig.1 Legacy Development ZonesSource: Youth Charter
Three important features of the services offered by through the Community Campus Model and Legacy Development Zones are:
1. Social Centres of Excellence - A social and capital investment programme that benefits socially excluded young people. Regenerating
community buildings to establish a base for personal development, training, enterprise, access to support agencies. The focal point for
the efforts of a partnership network in supporting socially excluded young people.
2. Community development through sport, arts and cultural activities - This involves a much more integrated and sustainable approach
that requires a programme of activity that not only looks at the sporting potential of the individual, but the realistic and sometimes
unrealistic methods that go into social interventions with disaffected young people from disadvantaged communities.
3. Social Coaches - The role of the social coach is to be a mentor and facilitator – a guide and role model – for young people in the
community through participation in sport or other social agancies. The individual experiences and qualifications may vary but each will
have in common self-awareness, knowledge of life-skills, personal attributes and values, which they bring to the role.
1.3 Legacy Cultural Framework
The Youth Charter has researched the current youth development pathways through sport, locally, nationally and internationally. We have
identified a range of limitation’s which inhibit the ability of youth development programmes to deliver a lasting social and human development
legacy. Namely:
• A FRAGMENTED APPROACH - Youth development pathways through sport do not follow a cohesive, coherent and integrated approach.
Youth Development Pathways through Sport need to be:
a. UNIFIED – Governing Bodies of Sport, Professional Sport, the Government and other sporting organisations need to work together from
local to international levels to ensure that we produce healthy active citizens that contribute positively to society.
b. STRATEGIC – Youth sport development plans from international to local levels produced for school, club and community sport.
c. METHODICAL - Local, national and international social impacts measured.
d. WELL FUNDED – Youth sport development programmes to be well funded by professional sport, governing bodies of sport, the
government, corporate sponsorship and marketing, and commercial activities of Youth Sport Federations.
e. INCLUSIVE AND PROGRESSIVE - Clear youth development pathways through sport from local to international levels need to be
established.
In addition, there needs to be a philosophical shift from ‘Sports Development in the Community’ to ‘Community Development through Com-
munity’. The central focus should not be producing ‘medal winners’ or ‘international standard athletes’, but rather on producing ‘well rounded
people that can contribute positively to the society’. This philosophical shift, combined with structural changes, would see world sport
produce the highest standards of excellence in and out off competition.
The Youth Charter’s Legacy Cultural Framework provides a:
• Model for Youth Development Pathways through Sport.
This model can be applied locally, nationally and internationally. The Youth Charter has developed mapping and tracking toolkits that provide
monitoring and evaluation of the impact of social and human development legacy programmes around the Youthwise development themes
of:
• EDUCATION attainment and achievement;
• HEALTH and physical activity;
• SOCIAL ORDER discipline and civic responsibility;
• ENVIRONMENT and improved quality of life; and
• VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE
The Legacy Cultural Framework can be adopted at a global level by the International Olympic Committee and the United Nations, and can be
delivered locally in schools and communities around the world through Community Campuses/Legacy Development Zones. The now well es-
tablished Sport for Peace and Development is central to Legacy Cultural Framework and we now to see as key feature in future major games
and global legacy programmes. What will be the Global legacy of the:
• Glasgow 2014 Commonwealth Games;
• Brazil 2014 FIFA World Cup;
• Rio 2016 Olympic & Paralympics; and
• Russia 2018 FIFA World Cup.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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Even more important is the understanding of the role of a ‘coach’
and a ‘social coach’. A coach maximises and develops the potential
of the performer in all aspects of the identified strengths. A social
coach brings all of those skills together with a ‘real life’ social and
cultural experience of disadvantage and disaffection. The social
coach, like the sporting coach produces winners not only for sport,
but in life. (Please see the table 1 on the next page)
We have taken a look at the existing Olympic Games sports, for
example to establish their ability to deliver a social as well as grass
root benefit to socially disaffected young people from disadvan-
taged communities.
The potential social impact of Olympic & Paralympic sports scorings
are based on the Youth Charter’s use of over 80 sporting and ar-
tistic pastimes that appeal to the youth culture of today who wish
to have an outlet for their aggression or seek adventure and risk.
Whilst many sports provide this, many lack an integrated framework
that can establish a journey from the formative and developmental
years of school through to out of school activities and then onto
performance and excellence whether in the sporting arena or in life.
Whist many of the Olympic Sports provide great potential in the
delivery of social and human development, national and interna-
tional governing bodies must be given an integrated framework
upon which to operate. Social development through sport therefore
requires the ability to engage, motivate and inspire the interest
that will lead to a social, personal, educational and health benefit
resulting from their sporting experience. Ongoing lifelong benefits
can be realised with pathways to vocation, training, employment
and enterprise. However, it is important to note that sport alone
cannot deliver the social development of young people and com-
munities. Therefore, it must be a cultural offer of holistic activity
delivered in an integrated and sustainable way.
Sport in the community therefore sits socially in parallel with the
various stages of sports development in the community once an
integrated framework is in place. The social and grass root approach
can lead to performance and excellence not only for sport but also
for life. The wider socially and culturally cohesive benefits of this
integrated approach is reflected in the many local festivals, national
events and major Games. But we need to consider these critically.
The UK’s ‘Decade of Sport’ (2010 to 2020) is now into its fifth year
of delivery and the focus now needs to on ensuring the nation
becomes more active - both physically and as responsible citizens -
through sporting endeavours.
The London 2012 legacy activity along with the hosting of the
Glasgow 2014 Commonwealth Games, the Rugby 2015 World
Cup, and the Athletics 2017 World Championships and other
international sporting events provide a unique opportunity for
Community Development through Sport and Sports Development
in the Community, let’s work hard not to miss this chance to Inspire
a Generation.
2.2 Soccer Working Partnership:The Potential Social Impact of Olympic & Commonwealth Games Sports/Disciplines
Soccer is a leading global sport, its appeal cuts across all national
identities and social and cultural Diaspora. But soccer does not op-
erate in a sporting vacuum on its own, it is an athletic sport which
requires physical literacy skills and competencies of:
• agility; • balance; • coordination; and • speed.
Soccer can benefit from its players having developed physical
literacy in other sports, from gymnastics to athletics. Thus soccer
should work in partnership with other Olympic and Commonwealth
Games sports and disciplines to develop all round athletes.
Soccer also needs to work in partnership with other sports to
develop well rounded citizens that can contribute to society, and
maximise the positive impact they can have on their local, national
and global communities. This partnership should include sharing:
• Financial Resources; • Facilities; and
• Professional Development.
The Youth Charter has used the following areas and factors to
further categorise each Olympic and Commonwealth Games sport/
discipline for their potential social impact on youth and communi-
ties.
Please see Table 1 for the sports that the Youth Charter as having
‘very high’ and ‘high’ potential impact for social impact. These
Olympic and Commonwealth sports provide the opportunity for
‘community development through sport’ with the emphasis on their
social impact.
2.0/Background: Global Sport & Social Development
Sport in its widest possible context, as a tool of social development is now recognised in its potential to improve
the quality of life on each of the five member continents of the United Nations and International Olympic Commit-
tee. Many countries, governments and societies are using sport in a different way within the cultural, social and
societal challenges that each of their respective communities face in five key areas of society; Education, Health,
Environment, Social Order and Vocation, Training, Employment and Enterprise.
Globalisation now sees an international community with the social
realities, computers, satellite technology and advancement now
able to reach the hearts and minds of young people from all four
corners of the world. The social impact on the educational devel-
opment and healthy lifestyle choices of young people whether
they be from first world, third world or a developing or developed
country sees young people adopting a negative common behaviour
that comes from a global youth culture.
Whether you be in a Jamaican trench town, an African Township, a
UK deprived community or an Indian slum, children and young peo-
ple will always use their natural environment, however threatening
and unsafe to play and develop their social skills and characteristics
to survive the daily challenges of life.
What is not clear is how sport, with its social and grass root
potential is adapting to meet the challenges in the development
of young citizens of the world. Some initial research indicates that
social media is playing a major part in both the positive and nega-
tive impact on youth culture behaviour lifestyle trends.
For too many, sport is now seen simply as a momentary experience.
The wearing of sporting attire as fashion items as opposed to
clothing for exercise is now the ‘norm’. The hard work and discipline
associated with sport is now considered ‘too much’ in developed
countries. As a result, the social and economic impact sees health,
educational non-attainment, resulting non attendance at school
and peer pressure all having an impact on society as a whole. The
resulting crime and growing violence now plagues our communities.
However, the developing countries of the world are providing a
unique global picture in helping determine sports continued role as
a social vehicle of change. In particular, Brazil, as the forthcoming
host of the 2014 Soccer World Cup and Rio 2016 Olympic Games,
provides the opportunity to assess this global trend. As an emerg-
ing industrial power, the resulting impact on the growing economy
and quality of life for one of the most populated societies in the
world but where an endemic drug, gang and gun culture has been
resulted in decades of violence and which is currently being ad-
dressed with a pacification programme in preparation for the World
Cup and Olympics.
Social and human development through sport is still something
that young Global citizens, especially in rural communities have
yet to experience. However, the challenges are considerable but
not insurmountable. Sports ability to instil a healthy culture of
team working with aims and goals that can lead to success in the
sporting arena now need to be employed by the Government’s
International Sports bodies and NGO’s who see sport playing a
greater role in addressing the development of young people in their
respective societies.
2.1 Community Development through Sport & Sport Development in the Community
One of the key challenges in bringing about a truly coordinated
approach in the delivery of social and human development through
sport is understanding the two distinct approaches that need to
be employed. Under the three key themes of ‘Somewhere to Go,
Something to Do and Someone to Show Them’, the Youth Charter
has utilised an integrated approach of the bringing together of
these two different but similar approaches. Whist sport brings
people together, it is through finding individual and collective social
and cultural benefits that a more structured approach needs to be
employed.
Sports development in the community is a talent identification
approach targeting talented youngsters including them in afford-
able, accessible and achievable excellence environments over a
short period of time. However, community development through
sport involves a much more integrated and sustainable approach
that requires a programme of activity that not only looks at the
sporting potential of the individual, but the realistic and sometimes
unrealistic methods that go into social interventions with disaf-
fected young people from disadvantaged communities.
In some cases, this requires picking up the young people who can-
not afford to travel to their programmes, making the programmes
available 7 days a week and ensuring that the socially identified
needs complement the sporting pastime employed. In addition
to this, some social inclusion programmes require good grades,
behaviour and attendance records as part of the incentive and
requirement for participation.
l A. INTRODUCTION & BACKGROUND YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
Table 1: Categories of Olympic & Commonwealth Sports with ‘Very High’ & 'High' Potential for Social Impact
Life Skills – Physical Literacy Life Skills - Self Defence Team Sports Racquet Sports
Gymnastics Boxing Handball Table Tennis
Swimming Judo Volleyball Badminton
Athletics Taekwondo Netball Tennis
Cycling Wrestling Basketball Badminton
Soccer Squash
Rugby 7s
Hockey
Cricket
Softball
18
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YOUTH CHARTER ‘21’ SOCCERWISE REPORT l l A. INTRODUCTION & BACKGROUND
2.3 Report Policy and Practice Relevance
Table 2: Report Policy and Practice Relevance
Policy Practice Relevance
Every child matters: Change for children
The Government’s aim is for every child, whatever their background or their circumstances, is to have the support they need to:• Be healthy • Stay safe • Enjoy and achieve • Make a positive contribution • Achieve economic well-being
Football Task Force 1999 Recommendation i) A Football Audit CommissionThe Task Force proposes that a Football Audit Commission be established, properly resourced, as a permanent standing body with terms of refer-ence to include the following:• Specify objectives and reporting requirements on football clubs and authorities to cover financial management, involvement of supporters, development of new models of ownership, redistribution of income within the game, management of partnerships and resources, customer satisfaction and impact on society; iv) Code of Practice• The Task Force believes that a prerequisite of more effective regulation of football is the development of a coherent, constitutionally entrenched and detailed Code of Practice for the game, on and off the field;
Game Plan 2002 • Grassroots participation: a wide range of initiatives are needed, with a focus on economically disadvantaged groups, in particular young people (the focus of much current policy) and women and older people. These initiatives need to tackle all the barriers to participation (such as lack of time, cost, information or motivation), as well as failures in provision (poor coaches or facilities).• Delivery: organisational reform and determining exactly what works is needed before the Government considers further increases to its invest-ment in sport. Less money should go to bureaucrats and more to the end user. Public, private and voluntary sectors need to work more cohesively towards a common goal.
Independent Sports Re-view - Raising the Bar
A successful sports policy requires a comprehensive, national network of sporting opportunity. Through this network, every man, woman and child must be able to play their chosen sport at their chosen level. Every child should have their sporting talent identified, and the opportunity to develop it to its full potential. That requires a nationwide system with clearly accountable delivery mechanism.To make this vision a reality, there are certain fundamental principles that have to be embraced and translated into policy. • A modern, streamlined and efficient framework • Emphasis on youth • Success by system, not chance • A reduced bureaucracy
Creating a sporting habit for lifeSport England’s 2013-17 Youth and Community Strategy
The overall aspiration: • Year on year growth in regular (once a week) participation for all those aged 14+ • An increase in the proportion of 4-25s playing sport once a week • A reduction in drop off • Growth in participation by people with a disability
The FA ‘Developing football for everyone’ National Game Strategy 2011-15
1. Growth & Retention: To retain and grow participation2. Raising Standards: To raise standards and address abusive behaviour3. Better Players: To develop better young players4. Running the Game: To run the game effectively 5. Workforce: Skilled and diverse paid and volunteer workforce6. Facilities: Build, protect and enhance sustainable football facilities to improve the experience of the nation’s favourite game
Football Foundation Community Strategy
This strategy is limited to making the case for investing in the following areas where football can be used to maximum effect:• Preventing and reducing offending.• Promoting respect amongst communities and bringing people together through football.• Improving educational attainment and lifelong learning.• Encouraging personal development from participation in football and sport through to volunteering, training and employment.• Tackling the rise of obesity in children and adults.• Improving the mental health and wellbeing of children and adults.• Tackling regional health inequalities in life expectancy and chronic illness.
United Nations Millennium Goals
1. Eradicate extreme poverty and hunger2. Achieve universal primary education3. Promote gender equality and empower women4. Reduce child mortality5. Improve maternal health6. Combat HIV/AIDS, malaria and other diseases7. Ensure environmental sustainability8. Develop a goal partnership for development
IOC – Sport for All Commission
The most important aim of the Commission is to encourage and support the efforts of sharing the health and social benefits to be gained by all members of society through regular physical activity. This goal is achieved through cooperation with International Sports Federations, National Olympic Committees, national sports organisations and a wide range of other recognised partners.
FIFA FIFA Brand - Our CommitmentThe world is a place rich in natural beauty and cultural diversity, but also one where many are still deprived of their basic rights. FIFA now has an even greater responsibility to reach out and touch the world, using football as a symbol of hope and integration.FIFA Social Responsibility• Football for Hope • Anti-Racism • Fair Play • International Co-operation • FIFA Partners • Environment
The Youth Charter 2012 Games Legacy Development Goals provide a reflection of many contributions from many aspects of British life within
the urban, suburban and rural issues currently facing young people and communities in all aspects of their lives.
The current legacy debate and dialogue is ongoing. If existing legacy policy is to be successful, it will need to translate the recommendations
presented within frameworks and models that can be implemented in a collaborative and integrated way.
Please see Table 3 for the Youth Charter’s Legacy Development Goals.
Table 3: Report Policy and Practice Relevance
Policy Practice Relevance
A. Legacy Policy & Planning
1. Legacy Cultural Framework - A legacy cultural framework is needed at international and national government level to ensure interdepartmental cooperation, efficiency and policy clarity.
2. Legacy Bond – A legacy bond can be created to re-invest in youth and community sport and physical activity programmes. This could include: - Creating a windfall Tax Bond on fast food advertising used to invest back into the community health and physical activity programmes. - Corporate Social Responsibility investments used more creatively to regenerate and renew Olympic truce spaces. - Tax incentives, discounts, primary care trusts and supermarket loyalty vouchers should all be used as Incentives to get families involved in healthy lifestyles.
3. Legacy Development Zones and Community Campuses - These would operate as space for social and human development programmes and projects and with all the relevant agencies signing up to one coordinated effort.
4. Social Coaches – Teachers, school support staff, youth workers, parents and other people who are working with children, young people and communities to be trained as social coaches to deliver a holistic approach to: education; health; social order; environment; and vocation, training, employment and enterprise programmes.
B. Education through Sport, Arts & Culture – Delivering a ‘Curriculum for Life’
5. Curriculum for Life - A ‘Curriculum for Life’, with informal and formal education and learning, can be delivered through sport, arts and cultural cross-curricular learning and curriculum enrichment programmes.
6. Five Hours of Curriculum PE and Sport – One hour a day, and five hours a week of PE and Sport in schools would enrich the school day, improve the health and well being of pupils, and improve academic attainment. This can be done as part of cross curriculum learning, including literacy and numeracy, science, humanities and PHSCE, arts and culture.
7. Five Hours of Curriculum Art and Culture - One hour a day, and five hours a week of Arts and Culture in schools would enrich the school day, im prove the health and well being of pupils, and improve academic attainment. This can be done as part of cross curriculum learning, including literacy and numeracy, science, humanities and PHSCE, PE and Sport.
C. Health – Physical Activity and Health Lifestyle Choices
8. Free Access to Leisure and community facilities - Young people under the age of 18, along with parents of children under 5-years-old and senior citizens aged over 65, to be provided with free access to leisure centres or community facilities providing sport and physical activity programmes. Including free swimming lessons for babies, toddlers and primary/secondary school pupils.
9. Five Hours of Curriculum PE & Sport in Schools – it is in school that most children and young people first participate in organised sport and physical activity programmes. By providing one hour a day, five hours a week, of PE and Sport, school children and young people will learn healthy lifestyle choices for life.
D. Social Order – Olympic Truces: Celebrating Diversity/ Promoting Peace
10. Olympic Truce for the Streets – An Olympic truce that celebrates diversity and promotes peace, applied to youth gang culture, and tackling extremist attitudes in society. This would include truce and peace efforts in the areas and communities where gang related activity, post-code barriers and the radicalisation of young people lead to community and societal tensions.
11. Legacy Lifestyle Action Teams - Working closely with existing Youth Inclusion and Drug Action Teams, the establishment of Legacy Lifestyle Action Teams as a hub for support and information regarding sport and the arts across the multi-agency landscape.
E. Environmental Sustainability
12. Learning to live Sustainably - A better coordinated and integrated approach of existing projects that links educational curriculum learning with carbon friendly enrichment projects that are sustainable through public/private sector investment and community based social enterprise.
13. Sustainable Communities – A holistic approach to developing sustainable communities from schools to community facilities to houses to transport to jobs.
F. Vocation, Training, Em-ployment & Enterprise
14. National Legacy Apprenticeship - The establishment of a national legacy apprenticeship would provide a national vocation and training programme that can be delivered in every region and community and linked to local legacy projects, programmes and initiatives.
15. 10,000 Social Coaches - 10,000 social coaches need to be trained, 1,000 from each of 10 cities across the country to help meet the participation aspirations and current community gaps in coaching provision.
3.0/YOUTH CHARTER LEGACY DEVELOPMENT GOALS
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4.0/Educationthrough Soccer...
Key Education Recommendations
- Soccer/Sport included as a cross-curricular learning experience/activity on the national
curriculum.
-The School Sport System put at the centre of Youth Development Pathways for soccer/sport,
with Education at the heart of the development of young people/players/citizens;
- Professional soccer’s investment in youth development through soccer/sport to support
‘education for all’, and put education at the heart of youth development programmes.
The educational attendance, attainment, behaviour and performance of all learning abilities, potential and educational setting both formal and informal can be greatly enhanced and improved with a cultural offer of sporting, physical and educational activity. This offer also needs to be consistent and delivered within a pre, during and post school environment in school and beyond the school gate. The benefits of a coordinated and integrated school sport, physical activity and cultural offer cannot be under-estimated and is crucial in establishing the personal, social, educational and human development in the behaviour and performance of pupils and teaching professionals alike.
4.1 Education through Soccer in Greater Manchester
In Greater Manchester there are:
• 846 Primary Schools; with
• 190,000 pupils; and
• 162 Secondary Schools; with
• 150,000 pupils.
School is supposedly the best years of our lives, but for many
this isn’t the case. In Greater Manchester there were:
• 5,468 Primary school pupils who were persistently absent in
2011/12; this represented
• 2.9% of 190,344 pupils; however, in Manchester there were
• 3.4% (1,168) of Primary school pupils who were persistently
absent in 2011/12.
And...
• 10,820 Secondary school pupils who were persistently absent
in 2011/12 in Greater Manchester; this represented
• 7.2% of 151,054 pupils; however, in Manchester there were
• 9.3% (2,150) of Secondary school pupils who were persistently
absent in 2011/12.
With regards to behaviour there were:
• 30 primary school pupils who were permanently excluded in
2011/12; with
• 9 pupils permanently excluded from primary schools in Tames-
ide; and
• 8 pupils permanently excluded from primary schools in Bolton
and Rochdale.
And...
• 297 secondary school pupils who were permanently excluded
in 2011/12; with
• 50 pupils permanently excluded from secondary schools in
Bury; and
• 43 pupils permanently excluded from secondary schools in
Tameside.
l B. EDUCATION
4.2 Education through Soccer across England & The UK
With regard to Attendance (absence rates) :
During the autumn 2011 and spring 2012 terms there were:
• almost 110,000 primary school pupils; and • more than 200,000 secondary school pupils;
who were persistently absent for more than 15% of the lessons.
And with regard to Behaviour (exclusions rates) :
During the 2011-12 Academic there was:
• 690 primary pupils permanently excluded (13% increase); - 230 for persistent disruptive behaviour; - 200 for assaults on adults; and - 120 for attacking pupils;
• 4,390 secondary school pupils were permanently excluded (an increase of 20 pupils); - 1,700 for physical assaults; - 1,050 for persistent disruptive behaviour.
4.3 Education through Soccer around the World
Globally there are:
• 775.4million adults who are illiterate; and
• 122.2million young people who are illiterate.
The lowest literacy rates are found in sub-Saharan Africa, with
the following 11 countries having below 50% Adult literacy
rates:
• 25% - Guinea • 29% - Benin, Burkina Faso and Niger
• 33% - Mali • 35% - Chad
• 39% - Ethiopia • 43% - Liberia and Sierra Leone
• 39% - Haiti • 50% - Senegal
The UN’s second Millennium Development Goal (MDG’s) is
to Achieve universal primary education by 2015. Education
through sport, arts and cultural activity can help achieve this
goal, and this goal can be expanded to secondary education and
further and higher education. The latest global primary school
enrolment rate (2009), show that:
• 10% of primary school-age children are not enrolled at school;
This varies from:
• 23% in Sub-Saharan Africa; to
• 4% in North America and Western Europe;
Whilst:
• 20% of the countries in the world do not have compulsory
lower secondary education.
There is a significant drop-out of children and young people
in education from primary to lower secondary education in
countries that are ranked as having medium and low human
development.
A report from UNESCO has claimed that it will be at least 70
years before the 2015 Millennium Development Goal for every
child to have primary school education is met. The report said
that 57 million children are still unable to access a primary school
education. For some sub-Saharan African girls from poor rural
communities it may not be until 2086 that they get a primary
education.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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5.0/Healthy Livingthrough Soccer...
Key Health Reccomendations:
- Soccer to contribute to the 21st Century Health Agenda through the promotion of sport and
physical activity programmes in school, club and communities throughout the world.
-The development of community soccer clubs that work in partnership with other sports, and are
linked to directly to healthy living initiatives and campaigns from local and national government.
- Professional soccer to provide funding to local community soccer clubs to deliver healthy living
programmes.
Sport and physical activity will play a key role in addressing 21st Century health related issues associated with physical inactivity, and soccer, as a global partner, will be a central team player. As a leading global sport, soccer can contribute to the 21st Century Health Agenda through the promotion of sport and physical activity programmes in school, club and communities throughout the world.
5.1 Healthy Living through Soccer in Greater Manchester
Despite Manchester soccer club’s topping the Premier League ta-
ble, its local population is bottom of the health league tables. In
the Public Health England’s Mortality rankings table, Manchester
had the highest rate of premature deaths, and was ranked 150th
out of 150 local authorities. Eight of the ten Greater Manches-
ter Local Authorities were ranked as having the ‘worst’ rate of
premature deaths in England. Two Greater Manchester Local
Authorities had ‘better than average’ rate of premature deaths.
Please see Table 4.
Manchester had the highest rate of premature deaths of all the
150 Local Authorities in England, with 586.4 premature deaths
per 100,000 people. This was more than two times greater
than Wokingham, which had the lowest rate of 267.2 premature
deaths per 1000,000 people. Please see the Graph 1.
Table 4: Greater Manchester Local Authority position in the National Rnakings - Overall premature deaths ranking 150 local authorities in England
Rank Local Auhtority
Population Premature deaths per 100,000
60 Trafford 228,446 344.6
61 Stockport 283,897 345.6
118 Bury 186,199 412.5
119 Bolton 278.984 414.9
129 WIgan 318.670 436.6
135 Oldham 225,875 444.2
138 Tameside 220,241 454.0
140 Rochdale 212,020 459.2
147 Salford 237,085 493.2
150 Manchester 510,772 586.4
Worst Worse than average Better than average Best
Graph 1: Manchester & Workingham premature deaths per 100,000 population
267.2
568.4
0 100 200 300 400 500 600
Manchester
Wokingham
l C. HEALTH
5.2 Healthy Living through Soccer across England & The UK
The latest Public Health England data shows that:
• 63.8% of adults are overweight or obese in England.
The most obese borough in the country in Copeland in West Cumbria, where:
• 75.9% of the adult population is overweight or obese.
The North East is fattest region in England with:
• 68% of adults recorded as being obese or overweight.
And the North-South divide is evident as several affluent London boroughs record least amount of people being
overweight or obese:
Gout - a disease historically associate with port and an un-
healthy lifestyle - is on a rise again in the UK. The increase has
been attributed physical inactivity and obesity, with researchers
finding that one in 40 people have been affected by it.
The British Heart Foundation (BHF) has called for a focus on
physical activity to help reduce health and social bills. A report
from BHF found:
• £4trillion - the cost of preventable health and social
outcomes for children and young people over a 20-year
period;
• 6-10% annual return on investing in interventions early in
life;
• 4% of health spending in England was on preventative
medicine in 2006/07; and
• £588-686m annual the long-term cost of child obesity is
estimated to be.
The number of young people requiring hospital treatment for
problems complicated by being overweight has increased from:
• 872 in 2000; to • nearly 4,000 in 2009.
In total 20,885 young people were treated for obesity-related
conditions between 2000 and 2009.
5.3 Healthy Living through Soccer around the World
Sport and physical activity will play a key role in addressing 21st
Century health related issues associated with physical inactivity,
and soccer, as a global partner, will be a central team player. As a
leading global sport, soccer can contribute to the 21st Century
Health Agenda through the promotion of sport and physical
activity programmes in school, club and communities throughout
the world.
Global health inequalities as best highlighted by the large differ-
ence in Life Expectancy between ‘developed’ and ‘developing’
countries. The Commonwealth countries average Life Expectan-
cy at Birth for each UN Human Development Index rank category
is as follows :
• 79.1 years - average Life Expectancy for ‘Very High’
Developed Countries
• 73.8 years – average Life Expectancy for ‘High’ Developed
Countries
• 65.6 years – average Life Expectancy for ‘Medium’
Developed Countries
• 57.4 years – average Life Expectancy for ‘Low’ Developed
Countries
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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6.0/Social Orderthrough Soccer...
Key Social Order Reccomendations:
- Social Coach training provided to community soccer coaches working with disaffected young
people.
- Community soccer clubs to work together to promote community cohesion through Soccer Festivals
which Celebrate Diversity and Promote Peace through an Olympic Truce theme.
With educational disaffection, exclusion and explosion identified as a pathway to anti-social, gang related and extreme behaviour in young people, the need for a more coordinated effort of the existing interventions must be more effective working between National Governing Bodies, third sector, and local and voluntary community groups and / or organisations.
The Moss Side Amateur experience, which used soccer to break down barriers between two rival gangs, has been followed by a host of social order through soccer programmes and projects in Greater Manchester, across the UK and around the World.
6.1 Social Order through Soccer in Greater Manchester
Table 5: Use of Custody - Five Greater Manchester YOT areas above the national rate
Area Custodial Sentences
10-17 Population2011
Rate per 1,000 of 10-17 population
National 3,338 5,229,864 0.64
Oldham 24 24,460 0.98
Rochdale 27 22,145 1.22
Tameside 26 20,871 1.25
Salford 32 20,996 1.52
Manchester 67 42,895 1.56
For Greater Manchester, in 2012/13, there were:
• 6,164 Young People with Youth Offending Team (YOT)
Supervision Orders; with
• 3,694 Youth Disposal Orders; including
• 233 Custodial Sentences.
The national rate for use of custody sentences in 2012-13 was:
• 0.64 per 1,000 of 10 to 17-year-olds.
However, in Greater Manchester five local authorities had above
the average national rate for custodial sentences, with Manches-
ter and Salford having more than double the national rate. Please
Table 5 and Graph 2.
Graph 2: Use of Custody - Five Greater Manchester YOT areas above the nationa rate
0.64
0.98
1.22 1.25
1.52 1.56
0
0.25
0.5
0.75
1
1.25
1.5
1.75
2
Nat
iona
l
Old
ham
Roch
dale
Tam
esid
e
Salfo
rd
Man
ches
ter
l D. SOCIAL ORDER
6.2 Social Order through Soccer across England & The UK
When the dream of becoming a professional soccer star falls
apart, many aspiring players are left back on the streets where
they grew up, and coping with the disappointment of failure
they end up looking for alternative ways to make a living – and
for many, that is crime. There are around:
• 150 ex-players currently serving prison sentences for a
range of offences including drug smuggling.
Since 2005 - the year that the London 2012 Games were won
- there have been:
• 162 teenagers murdered in London (12 teenagers
murdered in 2013, which was a 50% increase on 2012 when
8 teenagers were murdered);
• the 2011 summer riots which saw unprecedented civil
disorder and riots which began in London and spread to other
cities across England; and
The number of children and young people aged 10 to 17given
Youth Offending Team supervision orders and custodial sen-
tences 2011-12 and 2012-13 is as follows:
a. Youth Offending Team supervision orders
• 66,430 in 2011-12; and
• 49,222 in 2012-13; an
• 26% decrease.
b. Custodial Sentences
• 4,614 in 2011-12; and
• 3,338 in 2012-13; an
• 28% decrease.
6.3 Social Order through Soccer around the World
The power of soccer to unite a war torn country can be seen
in Iraq, which, since 2003 has been suffering from sectarian
conflict. However, when the national team plays, the whole
country unites to cheer on their soccer team. Iraq’s 2007 victory
in the Asian Cup in Japan is an excellent example of the power to
promote national unity. The people of Iraq were united in their
celebrations following the victory; Shia Arabs, Sunni Arabs, Kurds,
Turkomen and Christians celebrated the victory of their multi-
cultural and representative Iraqi National team. Ali Khalid, 18, a
student in the oil-rich city of Kirkuk said at the time:
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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“My friends and I agreed to watch the game in my
house and now we are having a party in the garden,
eating chocolates and spraying each other with
water. Many people have come here, even those I
don’t know. We have Shia Arabs, Sunni Arabs, Kurds,
Turkomen and even Christians in my garden.”
With the recently increasing sectarian violence in Iraq and the
country facing potential split along sectarian divides, soccer
continues to provide a welcome example of how people can
come together to remember their similarities and forget their dif-
ferences. This is highlighted by Kirkuk FC, in northern Iraq, which
has Arab, Kurdish and Turkmen players, showing the countries
leaders how a new Iraq must include all of its diverse communi-
ties in shaping its future.
7.0/Environmental Sustainabilitythrough Soccer...
Key Environmental Reccomendations:
- Free Access to Leisure abd Community Facilities
- Community soccer/sport clubs to recognised and respected as important assets to local
community environments.
- Professional soccer clubs to ensure environment sustainability through regeneration
programmes and match day transport programmes, with campaigns encouraging fans to walk,
cycle or get public transport to matches.
Without a safe and healthy environment in which to play, develop and grow within a life enhancing benefit of
cultural activity, a climate of disaffection, isolation and fear can greatly reduce the participation potential and
policy aspiration proposed.
7.1 Environmental Sustainability through Soccer in Greater Manchester
Soccer in Greater Manchester has had big impact on the urban
landscape from Manchester United’s Old Trafford stadium to Old-
ham’s Boundary Park. In east Manchester, Sports City, and now
the Etihad Campus, home to Manchester City, is realising huge
regeneration project that will impact for decades to come.
A train ride from Stockport to Manchester will start with a view
of the Edgeley Park stadium and finish with the Etihad Stadium
taking up the panoramic. In between these soccer stadiums
many public soccer pitches can be seen from the train window.
This journey demonstrates the important role of soccer plays
in shaping and impacting on the urban environment of Greater
Manchester.
The owners of Manchester City, Abu Dhabi United Group (ADUG),
took over the club in 2008 and have since spent hundreds of
millions of pounds turning the club in title winning team with
potential for international success. But off the pitch ADUG have
also been making huge investments that are shaping the Envi-
ronment and urban landscape of east Manchester.
The Etihad Stadium, or City of Manchester Stadium, was first
built for Manchester 2002 Commonwealth Games and then
converted to soccer stadium for Manchester City. It currently
has a capacity of 48,000 but the club is seeking to expand the
stadium to hold 61,000 fans.
In addition to this the club has invested £200m in building a new
City Football Academy . The development includes: 15 soccer
pitches; a 7,000 capacity stadium; on-site sleeping accomoda-
tion for 40 youngsters plus 32 members of the first team; and
a rehab centre. There will also be a sixth form college and a
new swimming pool open to community use. The City Football
Academy would make ideal home for both Greater Manchester
Schools Football Association and Manchester FA, providing
greater public access this world class facility.
The latest announcement from ADUG is build 6,000 new homes
in east Manchester. The 10-year agreement between Abu
Dhabi United Group and Manchester City Council will see a £1bn
investment, with the first phas to include 830 privately rented
homes built in Ancoats and New Islington.
With regards to grassroots soccer in Greater Manchester, the
provision of leisure and community facilities, along with the loca-
tion of soccer and sport clubs, need to be linked into sport and
physical activity plans that take into consideration the positive
impact they can have on the environment and health, of local
communities.
The quality, cost and access of/to community soccer facilities
has been attributed to the decline in grassroots soccer and the
number teams playing in local amateur leagues.
l E. ENVIRONMENT
7.2 Environmental Sustainability through Soccer across England & The UK
Since the 1989 Hillsborough disaster, which claimed 96 lives
and the introduction of the Premier League in 1993, soccer
grounds in the UK have underdone huge transformation from
dilapidated, outdated and dangerous buildings, to state-of-the
art entertainment facilities. Along with this has come urban
regeneration of the old stadium sites, redevelopment of existing
stadium sites, and the building of new stadiums. Three of the
biggest soccer ground and urban regeneration programmes that
are currently being developed are:
1. Tottenham Hotspurs FC - Northumberland Developmen
Project;
2. Queens Park Rangers FC - Old Oak area in West London; and
3. Liverpool FC - Anfield Stadium
However, at grassroots level English soccer lags well behind
our European peers. A survey by Sky Sports has revealed the
poor state of grass playing pitches is partly responsible for the
decline in 11-a-side grass roots football in England. The survey
of 2,500 11-a-side players showed that:
• 46% rated facilities in their area as “poor” or “very poor”;
• 65% said local councils did not do enough to improve the
state of pitches; and
• 33% had been put off playing 11-a-side football due to poor
playing surfaces.
In 2000 the FA estimated that it would cost:
• £2,200million to bring the nations grass roots facilities up
to scratch; this had increased to
• £5,000million by 2008.
7.3 Environmental Sustainability through Soccer around the World
The Global Environment is heating up social and culturally, as
well as atmospherically. The Global Environmental Matters web-
site lists the following 10 Most Important Environmental Issues
Facing the World :
1. Global Warming
2. Clean and Renewable Energy
3. Ocean System Collapse
4. Electronic & Nuclear Waste
5. Water Degradation
6. Land Rush
7. Biodiversity Conservation
8. Increased Human Population
9. New Technologies
10. Habitat Loss
Environmental sustainability now needs to be a high priority for
the social and human development of the 21st Century Global
Society.
Soccer needs to ensure that it can quantify, and qualify, it’s en-
vironmental impact from local to international levels of society,
and provide sustainable development outcomes. FIFA recognises
this and includes the Environment as part of its Corporate Social
Responsibility package.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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8.0/Vocation Training, Employment and Enterprisethrough Soccer...
Key Vocation Training, Employement and Enterprise Reccomendations:
- Coach Education, Officiating and Administration of grassroots soccer to be recognised as
vocation training, employment & enterprise pathways for young people.
- Professional soccer clubs to offer young people apprenticeship opportunities in catering &
hospitality, business administration, marketing and other areas of work.
Social capital is the value created by the whole range of social institutions. These bring people together to
create resources and assets for social renewal and development and hence increase the quality of life for
people in the local community. Economic regeneration and the development of social capital are mutually
re-enforcing objectives. The development and maintenance of social capital is a fundamental building block
of employment, services and a sustainable living environment.
Soccer clubs in the Greater Manchester area provide PAID op-
portunities for young people to gain apprenticeships, training
and employment in a wide range of areas, including:
• Catering and Hospitality Industry;
• Retail;
• Marketing and Business Management; and other areas.
At the end of 2013 there were:
• 5,201 young people aged 16 to 18 who not in education,
employment or training (NEET); this represented
• 5.5% of the represented population; this
• 0.3% above the national rate of 5.2%.
However, six of the 10 local authorities in Greater Manchester
had above the national NEET rates, these were:
• Salford 8.1% • Manchester 6.3%
• Wigan 5.9% • Bury 5.9%
• Stockport 5.4% • Bolton 5.3%
Soccer players at Manchester City FC are now the highest earn-
ing sport stars in the world, with an average wage of:
• £5.3m-per-year; and
• £102,653-per-week.
This compares to the average wage of:
• £27,108-per-year in Manchester.
However, many of the temporary staff employed at Manchester
City on match days will be paid minimum wage of:
• £6.50-per-hour; and
• £26-per-four hour shift on match day’s; and
• £910-per-year for an average of 35 shifts.
Thus, hundreds of match day shift workers will take home in a
year:
• less than 1% of the average weekly wage of a
Manchester City Player; for
• 140 hours of work.
For young people aged under 20, and under 18, on lower mini-
mum wages , their earnings will be even smaller.
The club has also signed up celebrity chef Jamie Oliver’s Fabu-
lous Feasts to provide match day catering for the club. The deal
is worth £5m-a-year and includes 11 kitchens, 19 bars and 69
corporate hospitality boxes, as well as conference and exhibition
facilities. Jamie Oliver has been championing apprenticeship
programmes to get young people into training and work , and
the partnership with Manchester City represents a great op-
portunity for young people from Greater Manchester to secure
training and employment in the catering and hospitality industry.
l F. VOCATION TRAINING, EMPLOYMENT AND ENTERPRISE
8.2 Vocation Training, Employment and Entperprise through Soccer across England & the UK
Soccer, in partnership with other sports, can provide support the
young people develop the skills and experience required for the
jobs market. The soccer business now provides a wide range of
job opportunities, not just playing the game.
According to government figures, in the first quarter of 2014
there were:
• 775,000 young people aged 16 to 24 who not in education,
employment or training (NEET) ; this represented
• 13.1% of this age group.
However, the Centre for Economic & Social Inclusions (Cesi)
states that in June 2014, there were:
• 1,231,000 workless young people (not in employment, full-
time education or training); this represented
• 17.1% of the youth population.
For young people aged 16 to 18, there were:
• 91,780 young people classed as NEET in 2013; this
represented
• 5.2% of this age group .
The North East region had the highest NEET rate in England at:
• 7.6%; this region included the two highest Local Authority
NEET rates of
• 9.7% for Middlesbrough; and
• 9.8% for Newcastle.
8.3 Vocation Training, Employment and Entperprise through Soccer around the World
In the Global Employment Trends for Youth 2013: A Generation
at Risk report the International Labour Organization (ILO) has
listed the following challenges facing the world’s young people
as they try to find their way in the global economy:
• It is not easy to be young in the labour market today;
• Skills mismatch is adding to the youth employment crisis;
• In developing regions, where 90% of the global youth
population lives, stable, quality employment is especially
lacking;
• In advance economies long-term unemployment has arrived
as an unexpected tax on the current generation of youth;
The ILO report recommends that:
• Creative and wide-ranging policy solutions are needed;
- Analysis of youth labour markets, with particular emphasis on
the issues that characterize youth transitions to decent work, is
crucial for determining country-specific needs and for shaping
policies and programmatic interventions.
The international soccer community can play its part in helping
to address youth unemployment globally. This can be done
through soccer vocation training, employment and enterprise
programmes which include:
Soccer Apprenticeships in: Professional Soccer; Coaching; Offici-
ating; Sport Management Administration; Sport Marketing; Sport
Facility Management; and other related areas of employment.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
8.1 Vocation Training, Employment and Entperprise through Soccer in Greater Manchester
29
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9.0/Equality & Diversitythrough Soccer...
Key Equality & Diversity Reccomendations:
- Racial, Gender & Disability through Soccer to be atively promoted and to include playing, coaching,
officiating, administration and club boardrooms.
In a world of historical social injustices, which are the result of ancient attitudes towards race, gender and dis-abilities, soccer, as a global sport, is an opportunity to challenge these inequalities and social injustices through the promotion of equality and diversity.
Greater Manchester is becoming a very multi-cultural,
cosmopolitan and international city, which is represented in its
diverse Diaspora, with 20% of residents now coming from a
Black or Minority Ethnic (BME) background.
The racial diversity of players at soccer clubs, in schools teams
and on community schemes is difficult to ascertain. However,
if soccer clubs, school teams and community schemes are
spread equally around the all areas of Greater Manchester then
it is most likely that there is fair representation on-the-pitch.
Mapping of soccer clubs, school teams and community schemes
in Greater Manchester would provide an insight into equitable
accessibility and distribution of resources.
To ascertain racial diversity in soccer coaching, officiating and
administration in Greater Manchester is also difficult. However,
the Youth Charter has carried out brief research into the racial
make-up of the community team of Manchester City using the
pictures from their website. There was just one member of the
22 City in the Community team from a BME background, Alex
Williams MBE, a former player and long-term club ambassador.
Women and girls soccer is a growing sport, and in Greater Man-
chester the Youth Charter has counted:
• 165 junior teams; playing in
• 4 leagues
However, this represented just:
• 5.5% of the total 3,023 teams counted.
There was only one junior league in Greater Manchester provided
for both boys and girls, this was the Bolton, Bury and District
Football League.
Greater Manchester School FA provides competitions for girls at
schools across the county in partnership with district FA’s. But
the Youth Charter has been unable to ascertain how teams and
girls take part in school competitions.
Manchester FA provides an FA Centre of Excellence for girls
aged U9 to U17, which provides a ‘clear pathway for elite female
players to reach their potential and take the opportunity to
achieve success at the highest level’.
With regards to professional soccer clubs, the biggest club in
the sub-region, Manchester United, has not had a women’s
team since 2005, when it was decided to focus investment
on the club’s youth development and at present the clubs only
contribution to providing girls with opportunities to play soccer
is through the club’s community coaching scheme.
Whereas, United’s arch rivals Manchester City have a senior and
youth women’s team. Bolton Wanderers also provides a senior
and youth women’s team. Please see Table 19 for professional
soccer women’s teams in Greater Manchester.
Disability soccer is also a growing sport, and Manchester FA lists
14 teams, which provide opportunities for people with disabili-
ties to play soccer, please see Table 20. There is also the Greater
Manchester Ability Counts Football League, which includes:
• 18 Open Age teams; in • 3 divisions; and
• 15 Under 16 teams; in • 2 divisions.
The fifteen Under 16 teams represented:
• 0.5% of the total number of junior soccer clubs in
Greater Manchester.
The percentage of disability junior soccer teams in Greater
Manchester should be compared to the percentage of young
people with disabilities. Disability Soccer should also be included
as a Whole Sport offer for people with disabilities in Greater
Manchester, and should include school, club and community
sport programme offers.
l G. EQUALITY & DIVERSITY
There have been great strides made on addressing overt racism
in English soccer, supporters are often prosecuted for racist
behaviour, whilst on the pitch there is a more than fair repre-
sentation of players from Black and Minority Ethnic (BME) back-
grounds. However, this progress has so far failed to penetrate
through to the higher echelons of English soccer. The FA council,
and the county FA’s, remain to be non-inclusive of people from
BME backgrounds. Data from the FA shows that:
• 100% of their council; and
• 99.6% of county association staff are white(2008)
The number female youth teams grew by:
• 14.73% between 2008-11; from 4,500 to
• 5,163.
However, this represented just:
• 12.32% of the total 41,903 youth soccer teams in England.
The lack gender equality in English soccer further evidenced by
the fact that just:
• 2 FA Council members, out of 102, were female in 2011
The number of disability soccer associated to the Football As-
sociation increased by:
• 1250% between 2008 and 2011; from 88 to
• 1,100.
At the London 2012 Paralympics there were two teams entered
by the Paralympic GB team, in:
• 5-a-side soccer for players who are visually impaired; and
• 7-a-side soccer for players who have ambulant cerebral palsy.
Disability soccer should be included in plans for all disability
sport with participation rates provided against the population
with disability, from national to local levels.
9.3 Equality & Diversity through Soccer around the World
FIFA now has 208 member associations, which is more than the
United Nations (UN) has member states (193) . The 2010 FIFA
World Cup was held in South Africa, the first time the tourna-
ment had been taken to the African continent.
UEFA and FIFA have anti-racist policies and programmes, and as
part of collective leadership, need to show strong leadership and
use the power of sport to promote tolerance, understanding and
respect.
Women’s soccer is now a serious business, and is growing from
strength to strength, with 29 million registered players around
the world, and there are now 20 national leagues around the
world.
In order to increase participation by women in governing and
administrative bodies of the Olympic Movement, the IOC set the
following target:
• The NOCs, IFs, National Federations and sporting bodies
belonging to the Olympic Movement must set the
objective of reserving at least 20% of decision-making
positions for women (particularly in all executive and
legislative bodies) within their structures by the end of 2005.
This objective was not achieved. FIFA can lead the way by
aiming to reach this target before other international governing
bodies of sport.
Soccer for people with disabilities is also growing in strength.
FIFA does not currently cater for disability soccer, but it is in-
cluded within the Paralympic Movement. There are currently two
forms of soccer included at the Paralympic Games:
• Football 7-a-side for soccer players with Cerebral Palsy.
• Football 5-a-side for soccer players who are blind.
Other adaption’s of the soccer rules for people with disabilities,
include:
• Partially sighted • Deaf & hearing impaired
• Amputees • Learning disability
• Wheelchair Users
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
9.1 Equality & Diversity through Soccer in Greater Manchester
31
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“Progress, while notable and helpful, remains pain-
fully slow. Sustainable transformation can only be
achieved if those people with the power, influence
and resources - who can therefore make it happen -
willingly do so.”
- Lord Ousley, chair of Kick it Out.
9.2 Equality & Diversity through Soccer across England & the UK
10.0/Conclusion - 21st Century Soccer:A Global Opportunity for Social and Human Development
The 21st Century international soccer community is now in a unique position, whereby it can, through cooper-
ation and sustainable planning, help lead the way in the social and human development through sport agenda.
FIFA, in partnership with the UN, IOC, can provide a framework for the delivery of social and human develop-
ment programmes for sport from a local to global level of sport and society.
The global appeal of soccer is clearly represented in the TV revenues that the English Premier League draws from its foreign deals, and the
players that are represented on the pitches of Premier League clubs. Therefore, as member of the global soccer community, the Premier
League and its clubs, have a social responsibility to provide investment in social and human development programmes through a social
offset of TV revenues.
At a national level in England and the UK greater cooperation and increased coordinated effort is required for soccer to play it’s part in
helping to: improve educational attainment; increase the health and well being of youth and community’s; reduce youth crime; ensure the
provision of high quality facilities; and provide opportunities for vocation training, employment and enterprise. By improving the delivery of
social and human development programmes through soccer in the England and the UK, this ultimately increase the quantity and quality of
future world class performers, on and off the pitch.
Soccer in Greater Manchester, where two of world’s biggest club’s reside, contributes hugely to the local economy and gives the region
international recognition. However, the residents of Greater Manchester are among the most unhealthiest in the country and top the
premature death tables for England. Whilst there are now a plethora of community programmes being delivered by soccer clubs in the area,
these clubs are not working together to provide universal programme of delivery that works in partnership schools, clubs and community
organisations.
What is now required to ensure that the great wealth, and will of effort, is not wasted is for soccer authorities, and public and private
institutions, along with third sector and voluntary organisations, to come together for the coordinated and strategic delivery of community
development through soccer programmes and projects. Greater Manchester, the FA, the Premier League, the UK government, in partner-
ship with FIFA, the UN and the IOC, have a unique opportunity to lead the way in developing a sustainable soccer/sport community for all
that have can have a positive impact on the whole of society.
l H. CONCLUSION YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
10.1 Soccerwise Report Recommendations
The Youth Charter provides the following 46 inter-related local, national and global recommendations for soccer.
10.1.1 Local Recommendations for Soccer in Greater Manchester
• Local Soccer Strategies for each Local Authority, and a county-wide Greater Manchester Soccer Strategy, linked directly to Greater
Manchester Sport and Physical Activity Strategy.
• Education through Soccer in Greater Manchester:
- Soccer used to engage, motivate and inspire students for academic and vocational success in Greater Manchester.
- School soccer & professional soccer clubs in Greater Manchester to work in partnership to clear youth development pathways through
soccer/sport.
• Healthy Living through Soccer in Greater Manchester:
- The development of community soccer clubs that work in partnership with other sports, and are linked to directly to healthy living
itiatives and campaigns from local and national government.
- Identification of gaps in the provision of community soccer/ sport clubs in Greater Manchester.
- Professional Soccer Clubs in Greater Manchester to promote Healthy Living and support community soccer/sport clubs.
• Social Order through Soccer in Greater Manchester:
- Social Coach training provided to community soccer coaches working with disaffected young people in Greater
Manchester.
- Community soccer clubs to work together to promote community cohesion in Greater Manchester through Soccer
Festivals which Celebrate Diversity and Promote Peace through an Olympic Truce theme.
• Environmental Sustainability through Soccer in Greater Manchester:
- Free Access to Leisure and Community Facilities
- Community soccer/sport clubs & facilities recognised and respected as important assets to local community
environments in Greater Manchester.
- Professional soccer clubs in Greater Manchester to ensure regional environmental sustainability through: regeneration
programmes; and match day transport programmes, with campaigns encouraging fans to walk, cycle or get public transport to
matches.
• Vocation Training, Employment & Enterprise through Soccer in Greater Manchester:
- Coach Education, Officiating and Administration of grass roots soccer to be recognised at vocation training, employment & enterprise
pathways for young people in Greater Manchester.
- Professional soccer clubs in Greater Manchester to offer young people apprenticeship opportunities in catering & hospitality, business
administration, marketing, and other areas of work.
• Equality & Diversity through Soccer in Greater Manchester:
- Racial, Gender & Disability Equality through soccer to be actively promoted, and to include: playing, coaching, officiating, administration
and club boardrooms.
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33
l H. CONCLUSION
10.1.3 Global Recommendations for Soccer around the World
• A Global Soccer Partnership:
- FIFA to work in partnership with the UN, IOC, and national and local governments, governing bodies of sport, and non-governmental
organisations, to deliver social and human development programmes through soccer/sport .
- FIFA to provide a ‘model for youth development pathways through soccer/sport’ that includes: community, club and school/ college / university
from local to global levels of soccer/sport.
- 10% Social Offset of TV revenues from professional soccer reinvested back into social and human development programmes in countries at the
point of sale.
• Global Education through Soccer:
- Professional soccer’s investment in youth development through soccer/sport to support ‘education for all’, and put education at the heart of
youth development programmes.
- The School Sport System put at the centre of Youth Development Pathways for soccer/sport, with Education at the heart of the development of
young people/players/ citizens;
- Professional soccer club’s banned from signing youth players until they are 18-years-old;
- Youth Players to be given apprenticeship contracts until they are 21-years-old, with payments for first team appearances saved until they are
30-years-old;
- The ‘Transfer Market System’ replaced with a ‘Contract Compensation Transfer System’, based solely on the value of the contract being paid to
the player. The money spent on transfers fees to be spent on ‘education for all’ youth development pathways.
• Global Healthy Living through Soccer:
- Soccer to contribute to the 21st Century Health Agenda through the promotion of sport and physical activity programmes in school, club and
communities throughout the world.
- Professional soccer to provide funding to local community soccer clubs to deliver healthy living programmes.
• Global Social Order through Soccer:
- Soccer, as a member of IOC, to support International Olympic Truce’s and promote peace locally, nationally and internationally around the world.
- Social Coach training provided to community soccer coaches working with disaffected young people and communities.
- Community soccer clubs to work together to promote community cohesion through Soccer Festivals which Celebrate Diversity and Promote
Peace through an Olympic Truce theme.
• Global Environmental Sustainability through Soccer:
- Free Access to leisure and community facilities
- Community soccer/sport clubs recognised and respected as important assets to local community environments.
- Professional soccer clubs to ensure environmental sustainability through: regeneration programmes and match day transport programmes, with
campaigns encouraging fans to walk, cycle or get public transport to matches.
• Global Vocation Training, Employment & Enterprise
through Soccer:
- Coach Education, Officiating and Administration of grassroots soccer to be recognised at vocation training, employment & enterprise pathways
for young people in around the World.
- Professional soccer clubs around the world to offer young people apprenticeship opportunities in catering & hospitality, business administration,
marketing, and other areas of work.
• Global Equality & Diversity through Soccer:
- Racial, Gender & Disability Equality through soccer to be actively promoted, and to include: playing, coaching, officiating, administration and club
boardrooms.
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
10.1.2 National Recommendations for Soccer across England & the UK
• Soccer’s Whole Sport Plan:
- Soccer to work in partnership with other sports as part of a ‘Whole Plan Sport for All Sport and Physical Activity’.
- Soccer to provide a ‘model for youth development pathways through soccer/sport’ that includes: community, club and
school/ college / university from local to national levels of soccer/sport.
- 10% percent of TV revenues from Professional Soccer to be invested in grassroots soccer.
• Education through Soccer in England & UK:
- Soccer/Sport included as a cross-curricular learning experience/activity on the national curriculum.
- The School Sport System put at the centre of Youth Development Pathways for soccer/sport, with Education at the heart of the development
of young people/ players/citizens;
- Youth Players to be given apprenticeship contracts until they are 21-years-old, with payments for first team appearances saved until they are
30-years-old.
• Healthy Living through Soccer in England & the UK:
- Soccer to promote Healthy Living campaigns.
- Professional soccer to provide funding to local community soccer clubs to deliver healthy living programmes.
• Social Order through Soccer in England & the UK:
- Social Coach training provided to community soccer coaches working with disaffected young people in England & the UK.
- Community soccer clubs to work together to promote community cohesion in England & the UK through Soccer Festivals which Celebrate
Diversity and Promote Peace through an Olympic Truce theme.
• Environmental Sustainability through Soccer in
England & the UK:
- Free Access to Leisure and Community Facilities
- Community soccer/sport clubs recognised and respected as important assets to local community environments in
England & the UK.
- Professional soccer clubs in England & the UK to ensure environmental sustainability through regeneration programmes and match day
transport programmes, with campaigns encouraging fans to walk, cycle or get public transport to matches.
• Vocation Training, Employment & Enterprise through
Soccer in England & the UK:
- Coach Education, Officiating and Administration of grassroots soccer to be recognised at vocation training, employment & enterprise pathways
for young people in England & the UK.
- Professional soccer clubs in England & the UK to offer young people apprenticeship opportunities in catering & hospitality, business
administration, marketing, and other areas of work.
• Equality & Diversity through Soccer in England & the UK:
- Racial, Gender & Disability Equality through soccer to be actively promoted, and to include: playing, coaching, officiating, administration and club
boardrooms.
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35
Youth Charter ‘21’ Soccerwise ReportAcknowledgements
Thank you to all those that have shared the journey with us in both adversity and achievement. We are unable to mention
everyone personally as there have been so many along the way. However, we have identified a diverse reflection of
individuals, government, private / public and third sector organisations, institutions, young people and community groups:
Jimmy Armfield CBE, Mr P Ashworth UK Embassy, Gary Bailey,
John Barnes MBE, Brendan Batson MBE, UK Sport Minister
Tony Banks, Franz Beckenbauer, David Beckham OBE, Craig
Brown CBE, FIFA President Sepp Blatter, Sir Trevor Brooking,
MP Andy Burnham, Nicky Butt, Sir Bobby Charlton CBE,
FA of Zambia President and CAF Executive Member Kalusha
Bwalaya, Garth Crooks OBE, John Fashanu, Sir Alex Ferguson
CBE, Quentin Fortune, Robbie Fowler, Howard Gayle, Ryan
Giggs OBE, Rudd Gullit, Roy Hodgson, Billy Hughes MBE, Mark
Hughes OBE, Paul Ince, Jurgen Klinsman, Francis Lee, Rob
Lee, Gary Lineker OBE, Ally McCoist MBE, Judge Gabrielle Kirk
McDonald, Roger Miller, South African High Commissioner His
Excellency Mr Mendi Msimang, Gary Neville, Phil Neville, SAFA
President Mr Molephi Oliphant, Lord Ouseley, Stuart Pearce
MBE, UEFA President Michel Platini, Abedi Pele, Michael Pryce,
Jamie Redknapp, Cyril Regis MBE, Assistant General Secretary
Mrs D Sampayo at the United Nations International Criminal
Tribunal, Paul Scholes, Mr T Seokolo Third Secretary for Sport
and Politics South African Embassy, Teddy Sheringham MBE,
Mr Straub of the Netherlands Ministry for Health Welfare and
Sport, Sipho Tshabalala’s, Jack Warner, Arsene Wenger OBE,
Irving Williams, Terry Venables;
Albion High School, Brookway High School & Sports College,
Burnage High School for Boys, Christchurch CE Primary
School, Coquet High School, Crosby High School, Everton Free
School, Gorse Hill Primary School, Hackney Free & Parochial
School, Harrop Fold High School, Langdon School, Newall
Green Primary School, Manchester Academy, Selekelela High
School, St Luke’s Primary School, St Marys Primary School,
Stretford Community Language College, Walkden High
School, Wednesfield High School, Wharton Primary School,
Wright Robinson Sports College;
British Council, 21st Century Housing Estates, Dale United,
Dera Bhai Sadhu Charitable Trust, Global Sports International,
Hideaway Project, Justiceville Cricket Tour, JBM Memorial
Charitable Trust, Moss Side Amateur Reserves, Mahare
Soccer Project, Millennium Powerhouse, Phumelele Tours,
SOS Children’s Villages - Mali & Kenya, Sir Bobby Charlton
International Soccer School, Swiss Development Agency,
The DABW Foundation, West Manchester FC,
YFC Rurka Kalan;
Ajax FC, Arsenal FC, Aston Villa FC, Blackburn Rovers FC,
Bolton Wanderers FC, Bury FC, Celtic FC, Charlton FC,
Chester City FC, Everton FC, FC United of Manchester,
Kaiser Chiefs FC, Leeds United FC, Liverpool FC,
Manchester City FC, Manchester United FC, Nottingham
Forest FC, Newcastle United FC, Oldham Athletic FC,
Orlando Pirates FC, Rochdale AFC, Salford City FC,
Stockport County FC, Sunderland FC, Tottenham Hotspur FC,
West Ham United FC, Wigan Athletic FC,
Barclaycard Free Kicks, CAF, CONCACAF, Dutch Olympic
Committee, Dutch Soccer Squad, England 2006 FIFA World
Cup Bid, England Schools Football Association, England
Soccer Squad, FIFA, 1999 FIFA Women’s World Cup, F ootball
Foundation, Future Champions, Ghana 2008 African Cup
of Nations, Ghanaian Under 17 Soccer Squad, Greater
Manchester Schools Football Association, IOC, Kick it Out,
Lancashire Football Association, Mali 2002 African Cup
of Nations, Mali Football Federation, Manchester Football
Association, Manchester Schools Football Association,
Mozambique Football Federation, National Basketball
Association (USA), National Football League (USA), National
Football Museum, Nigeria FIFA Under 17 World Cup bid,
Premier League, Professional Footballers Association,
SAFA, Salford Schools Football Association, Sierra Leone
FA, Soccerex, South Africa 2006 FIFA World Cup Bid, South
African U23 Olympic Squad Sport England, The FA, UEFA,
Zambia FA;
Association of Greater Manchester Authorities, Commission
for Racial Equality, Government’s Football Task Force,
Gauteng Provincial Government, India Government
Department of Youth Affair and Sports, Manchester City
Council, Netherlands Ministry for Health Welfare and
Sport, Namibia National Sports Commission, Namibia Youth
Ministry, Public Health England, Salford City Council, UK
Government (including DCMS, DTI, Exchequer, DoE, DoH),
Salford University Business School, South African Embassy,
Transport for Greater Manchester, UNAIDS, UN Criminal
Court, UNICEF, University of Johannesburg, UN Secretary,
UK Active.
l G. CONCLUSION
Youth Charter ‘21’ Soccerwise ReportAcknowledgements
And finally....
The Youth Charter ‘21’ Soccerwise Report is the culmination of a n incredible journey of s ocial, cultural,
economic and political challenges and opportunities that have seen two generations on, a movement, a
sector and even an industry inspired.
Many individuals, organisations, governments and institutions reflecting the global communities,
inner city, suburban, rural, ghettos, projects, townships, favelas and disadvantaged communities have
contributed with real life stories and experiences the spirit and essence of the Youth Charter philosophy,
mission, aims and objectives.
To all those who have helped shape from the past into the present in a world of uncertainty and hope
a future where the role that sport and soccer can play in providing a vaccine and antidote and even
treatment to the young people and communities of what they look like, where they come from, what
they believe in and what they sound like, an opportunity to develop through soccer in life…
Geoff Thompson MBE
Executive Chairman
Youth Charter
YOUTH CHARTER ‘21’ SOCCERWISE REPORT l
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38
Sporting AmbassadorsJanice Francis
Richard Fox MBE
Kristina Gifford
Ryan Giggs OBE
Eugene Gilkes
Dame Mary Glen Haig CBE
Duncan Goodhew MBE
Sally Gunnell MBE
Jane Hall
Susan Hampshire OBE
Gary Hardinges
Eddie Hemmings
Tim Henman CBE
Kate Hoey MP
Dame Kelly Holmes
Robert Howley
Paul Ince
Colin Jackson CBE
David Johnson
Simon Jackson MBE
Mary King
Sir Robin Knox Johnston
Sir Eddie Kulukundis OBE
Sonia Lawrence
Rob Lee
Denise Lewis OBE
Lennox Lewis CBE
Clive Lloyd CBE
Lisa Lomas
Helen Lonsdale
Devon Malcolm
Gary Mason
Dianne Modhal
drian Moorhouse MBE
Nathan Morgan
Dewi Morris
Fiona Murtagh
Ally McCoist MBE
Mark McCoy
John McEnroe
Mike McFarlane OBE
Barry McGuigan MBE
Mick McManus
Prince Naseem MBE
Martin Offiah MBE
Wayne Otto OBE
John Parrot MBE
Alan Pascoe MBE
Lenny Paul
Stuart Pearce
Mary Peters CBE
Karen Pickering MBE
Sir Mathew Pinsett MBE
Nicky Piper
Sir Steven Redgrave CBE
Derek Redmond
Annika Reeder
Sir Craig Reedie
Cyrille Regis MBE
Mark Rowland
Tessa Sanderson OBE
Greg Searle MBE
Jon Searle MBE
Teddy Sherringham
Judy Simpson OBE
Lynn Simpson
Jane Sixsmith MBE
Phyllis Smith
Sarah Springman OBE
Ian Stark
Ray Stevens
Athole Still
Dame Sarah Storey DBE
Iwan Thomas MBE
Neil Thomas MBE
Dame Tanni Grey Thompson DBE
Dennis Tueart
Terry Venables
Lee Westwood
Fatima Whitbread MBE
David Wilkie MBE
James Williams
Paul Zetter CBE
Dutch Soccer Squad
England Rugby Squad
England Soccer Squad
Ghanaian Under 17 Soccer Squad South
African Soccer Squad
South African Rugby Squad
Lancashire County Cricket Club
Manchester United Football Club
Ambassador’s honours correct
at date of publishing.
Other international signatories available on
request
Marcus Adam
Neil Adams MBE
Sir Ben Ainslie CBE
Rob Andrew MBE
Mike Atherton OBE
Kriss Akabussi MBE
Lord Archer
Chris Ballieu MBE
Jeremy Bates
Jamie Baulch
Bill Beaumont OBE
David Beckham OBE
Chris Boardman MBE
Lorna Boothe
Toby Box
Julia Bracewell OBE
Kevin Cadle
Darren Campbell MBE
Pat Cash
Gill Clark MBE
Ben Challenger
Sir Bobby Charlton CBE
Linford Christie OBE
David Coleman OBE
Gary Connolly
Sir Henry Cooper MBE
Lord Cowdrey
John Crawley
Mark Croasdale
Sharron Davies MBE
Anita Defrantz
Phil De Glanville
Rob Denmark
Lisa Dermott
Karen Dixon
Tony Dobbin
Sandra Douglas
Tony Doyle MBE
Paula Dunn
Thomas Richard Dunwoody
Tracy Edwards MBE
Mike England
Faroukh Engineer
Chris Eubank
Nicola Fairbrother
Nick Faldo MBE
John Fashanu
Sir Alex Ferguson CBE
