Date post: | 20-Aug-2015 |
Category: |
Business |
Upload: | maximizer-software |
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Maximizer CRM in 2 Minutes Maximizer CRM in 2 Minutes
CRM leader since 1987
CRM provider for Small and Medium Businesses (SMBs) and Divisions of Large Enterprises
Vancouver based with Global reach
Over 1 million licenses sold
Maximizer Industries and CustomersMaximizer Industries and Customers
Financial Services
Manufacturing
Wholesale/Distribution
Services
Others
Maximizer CRM in 2 MinutesMaximizer CRM in 2 Minutes
A Complete Solution Sales, Service and Marketing Invest and grow ‘Say no to add ons’
All Access Options Desktop, Web & Mobile Full mobility on smartphones and tablets
Delivery Methods On-premise (customer owns & hosts application) Cloud-based (customer subscribes, Maximizer Software
hosts)
Guest Speaker:Shane is the Chief Social Officer and Co-founder of SOCIALIZED! – Clean Solutions for Messy Business.
Their mission is to help you effectively integrate and profit from social media by fully equipping your organization with the tools and the know-how for social media engagement and success.
How Social Media is Turning Sales and
Marketing Upside-down
With Shane Gibson@shanegibson
@ShaneGibson Socialized.me
“I think that’s going
to break.”
@ShaneGibson Socialized.me
“The Customer Owns Your Brand”
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
900 million
@ShaneGibson Socialized.me
150 Million
@ShaneGibson Socialized.me
300 million updates/day
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
3Billion Views/Day
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
Return on Investment
@ShaneGibson Socialized.me
“It’s not about B2B or B2C it is really about person to person.”
– Jeff Booth, CEO
@ShaneGibson Socialized.me
“If you think you are a leader and no
one is following you...
You’re actually just going for a walk”
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
The Reverse Drip
@ShaneGibson Socialized.me
Rules of Engagement#1 Stop pitching and start connecting
#2 Doers win in the game of social media
#3 It’s not about you
#4 Be fearless in your contribution to community
#5 Don’t be a social spammer, engage
#6 Be authentic
#7 Be consistent
@ShaneGibson Socialized.me
George Moen – CEO, Blenz Coffee
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
Don’t outsource your personal
brand
@ShaneGibson Socialized.me
Who blogs anyway?
@ShaneGibson Socialized.me
Islands
@ShaneGibson Socialized.me
Ecosystem
@ShaneGibson Socialized.me
Social media
marketing is about
LISTENING
@ShaneGibson Socialized.me
“Public sentiment is everything. With public sentiment, nothing can
fail. Without it, nothing can succeed.” - Abraham
Lincoln
@ShaneGibson Socialized.me
Business Intelligence•Search.Twitter.com
•Google Alerts Google.com/alerts
•Linkedin.com/signal
•Blogsearch.Google.com
•Twazzup.com
•Facebook.com/search
•Viralheat.com
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
@ShaneGibson Socialized.me
What Platforms?
Blogs
@ShaneGibson Socialized.me
@cforbesoklahoma
@ShaneGibson Socialized.me
@cforbesoklahoma
@ShaneGibson Socialized.me
Getting Sociable!
@ShaneGibson Socialized.me
Launch Plan1. Identify Your Goal
2. Identify Your Target Audience and your Nanotribes
3. Pick the Right Platforms
4. Map out Social Etiquette and Policy (Rules and Tools Training)
5. Implement Listening and Engagement Strategy
6. Know Core Pains, Dreams and Goals
7. Uniquely Communicate Solutions Mixing Marketing and Community
@ShaneGibson Socialized.me
Resources
Slides and links: http://socialized.me/maximizercrmSocial Media Podcast: http://closingbigger.net Socialized: http://socialized.me
Making the CRM ConnectionMaking the CRM Connection
How to leverage social media to increase sales? How to leverage social media to improve service? Practical steps for Small and Medium Businesses
(SMBs) Begin by building ‘Social Profiles’
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Building Social ProfilesBuilding Social Profiles
Questions?
Follow: @MaximizerCRM @ShaneGibson
Visit:maximizer.com
Email: [email protected]
Call: 1.800.804.6269